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Haystac

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25.01.2022 Book week 2020 did you find time to pick up a new read? We have lots of bookworms at the ‘Stac and we wanted to share some of our favourite reads this month. What’s been your favourite read of 2020 so far? Hopefully these titles will give you a bit of inspo!... #Bookweek2020 See more

24.01.2022 Have you stepped up to clean up? We’re teaming up with @cleanupaustralia for another year in support of its annual Clean Up Australia Day 2021 (March 7th 2021) event, to help them spread their environmental message to more Australians than ever before. With our bespoke social relations model guiding our three-city strong teams, we’re helping to encourage community, business and school clean up registrations across a range of platforms, including TVC, social, content, influen...cer and earned media. To get involved as a business or individual, sign up now at cleanup.org.au. #stepuptocleanup

24.01.2022 This year, we helped bring the Easter Show magic into homes across Australia with our client Showbags Australia Despite the Easter Show not going ahead, Showbags teamed up with Woolworths.com.au to sell a variety of the best Easter goodie bags in selected stores! For $30 a pop - Easter enthusiasts were able to get their hands on all their favourite novelty bags including: Barbie, Friends, Harry Potter, Hot Wheels, LOL, Paw Patrol, Pokmon and Stranger Things. #showbagsau #woolworthsau Special shout out to our cute friend who helped showcase our favourite Showbags!

24.01.2022 Haystac's star junior creative Liam Jenkins attended a Google Rare Masterclass to learn more about the recipe for innovation and how to take 'diversity' from buzzword to business impact. For the full recap on the 'D' word, head over our 'Stac blog: https://www.hellohaystac.com/home/2019/6/3/the-d-word

23.01.2022 Shes back again. Haystac is thrilled to welcome @kjcurley back to our Melbourne team after a short stint back home in the UK. Fingers crossed shes here to stay! #HelloHaystac

22.01.2022 This week @nandosaus launched its brand-spanking-new delivery service by offering two weeks of unlimited free delivery for fans This is the first time customers can earn PERi-Perks loyalty program points and use their monthly offers for delivery. Another perk is that Nandos Delivery is powered by @DoorDash via its while-label fulfilment platform, which powers direct delivery for any business. At the Stac were super proud to see our partners collaborate, making it eve...n easier for people to get their Nandos fix #NandosDelivery #FreeDelivery #DoorDashDrive #Partnership #DoorDashAU

22.01.2022 The Stac are excited to have spent the morning with the newly announced 2020 Moomba Monarchs, Julia Morris and Nazeem Hussain ! Theyve polished off their crowns and are ready for this years highly anticipated Moomba Festival, proudly presented by City of Melbourne More details to follow, but make sure you keep some space free in your March calendar for some Moomba fun over the long weekend! Instant Crush

21.01.2022 MFW Trend Series with Lana Wilkinson Model wears Acne Studios, Dress Up and ALEXANDER WANG available at Incu, QV Melbourne Pair this trend with: Makeup: Blush... low on the cheek with a bitten lip and glossy eyelid Mecca Cosmetica Hair: Leave-in treatment to hero your natural texture Kevin.Murphy Australia Music by Olivia Escuyos

21.01.2022 Did you know that over 6,000 young Victorians are sleeping out on the street every single night? We are supporting Melbourne City Mission - MCM who will be launching its seventh Sleep at the G on May 16th. Haystac will be braving the cold to show support and raise much needed funds for a worthy cause! To donate, please visit our fundraising page (https://bit.ly/2GY8sN4) and remember, no amount is too big or too small! #SleepAtTheG

21.01.2022 We’re so excited to share our client @adairs new collaboration with the talented Indigenous artists and mother-daughter duo, Lauren Jarrett and Melissa Greenwood of @miimiandjiinda Lauren and Melissa hail from the Gumbaynggirr, Dunghutti and Bundjalung tribes of Australia’s East Coast, and often refer to their stunning ancestral homelands and strong matriarchal origins through their artworks. Known for their bright and distinctive style, Miimi + Jiinda creations tell visua...l stories about country and kin from the oldest surviving culture in the world. Discover the new collection available in stores from September 24th via @Adairs #miimiandjiindaxadairs #adairs #loveyouradairs #miimiandjiinda

20.01.2022 Wishing a big Happy Birthday to you Susie, you little gem! Have a fabulous year ahead!

19.01.2022 Locked in a room with your colleagues for an hour might not be everyone's idea of fun - but we loved it! The Brisbane office recently put their teamwork and collaborative skills to the test at Escape Manor - Brisbane. Safe to say we made it out alive (just in the nick of time). #HelloHaystac #TeamBuilding

18.01.2022 Locked in a room with your colleagues for an hour might not be everyones idea of fun - but we loved it! The Brisbane office recently put their teamwork and collaborative skills to the test at Escape Manor - Brisbane. Safe to say we made it out alive (just in the nick of time). #HelloHaystac #TeamBuilding

18.01.2022 Same name, new feel. Were excited to officially launch our fresh approach to PR, as Australias social relations agency. Taking a sociological view to communications, our new proprietary model offers clients a values-led approach to connecting to consumers through insight-led strategies that centre upon uncovering the personal values that motivate behaviour to more effectively influence action.... Backed by our national agency footprint and the power of the global Dentsu Network and BWM Dentsu as our creative agency partner, were delighted to launch our new offering which delivers a truly unparalleled view of customer worlds, at a time when brands are turning to value-led responses the most. Visit us https://www.haystac.com.au/ 18m

17.01.2022 As PR partner to leading 4x4 and luxury SUV brand, @landroveraus we couldn’t be prouder to help tell their stories of how they go above and beyond in local communities. Today, Land Rover did just that again. As part of their long-term partnership with community medical air rescue service, Life Flight, today the new Land Rover LifeFlight Special Mission helicopter was used to assist the RACQ LifeFlight Rescue Critical Care Doctors to perform their annual aviation and winch t...raining. This enabled the Special Mission helicopter crew to be ready to go above and beyond by further refining their skills and continuing their training regime, while allowing the fleet of RACQ LifeFlight Rescue community helicopters to remain online and available for life-saving missions. Today’s training announcement also follows our recent national press launch outlining our joint partnership just over a month ago. Swipe for some behind the scenes highlights. #JLR #LifeFlight #RACQ

17.01.2022 Whats for dinner? Today we helped Nandos launch their incredible new initiative in partnership with Foodbank Australia Every time you order a delicious Nandos feed over the value of $15, youll be automatically helping feed one of the many vulnerable Australians Foodbank supports. Nandos are aiming to donate 1 million meals by the end of winter. Head over to Nandos to help kick-start the donations, just by chowing down on some PERi-PERi goodness! #nandosaus #foodbankaustralia #PERiPERiGood

16.01.2022 Our favourite pump and yoga fanatic, Jasmin got a little older today. Wishing you an amazing birthday today, Jas!

15.01.2022 Happy NAIDOC (National Aboriginal and Islander Day Observance Committee) Week Today marks the beginning of NAIDOC week 2020. Typically recognised in July, the celebrations were moved to November due to the COVID-19 pandemic. At Haystac we’re proud to have a fantastic RAP team within our network that we work closely with to continuously strive toward equal opportunity, employment and uplifting of Aboriginal & Torres Strait Islander people.... NAIDOC week is celebrated not only in Indigenous communities, but by Australians from all walks of life. The week is a great opportunity to participate in a range of activities and to support your local Aboriginal and Torres Strait Islander community. To learn more about NAIDOC week and how to get involved, click here: https://www.naidoc.org.au/about/naidoc-week #NAIDOCweek

15.01.2022 Haystacs star junior creative Liam Jenkins attended a Google Rare Masterclass to learn more about the recipe for innovation and how to take diversity from buzzword to business impact. For the full recap on the D word, head over our Stac blog: https://www.hellohaystac.com/home/2019/6/3/the-d-word

15.01.2022 Were so excited that Project Revoice, our landmark initiative for The ALS Association, has been shortlisted for five Mumbrella CommsCon Awards. With or without award wins, its been a real privilege to be part of something that changes how people will live with ALS [MND] forever. #commscon #hellohaystac http://bit.ly/ALSProjectRevoice

15.01.2022 The results are in! The WARC Creative 100 report has revealed that Project Revoice has been recognised as the 3rd most awarded campaign in the world in 2018. See the full list of campaigns here: https://bit.ly/2tExfh

15.01.2022 Were still fresh off the back of an awesome night at Mumbrella CommsCon. Congrats to all the participants, winners and teams - a great night of drinks, laughs and campaign-awe. Were so honoured that #ProjectRevoice, our landmark initiative for The The ALS Association, won Pro Bono Campaign of the Year!

14.01.2022 We hope all of you amazing Mothers had a wonderful Mother's Day yesterday, even if it was a little different for some of us this year. We absolutely love these images captured by some incredible Mother's we had the pleasure of working with for our recent BabyLove campaign. We hope you were all spoilt with lots of cuddles!

14.01.2022 She's back again. Haystac is thrilled to welcome @kjcurley back to our Melbourne team after a short stint back home in the UK. Fingers crossed she's here to stay! #HelloHaystac

14.01.2022 Happy Birthday to our one and only Madsta - your glorious TikTok observations always brighten up our days. Have an amazing day and hope you are spoilt as you deserve!

13.01.2022 Running out of ways to keep your kids occupied? Better Homes and Gardens whipped up this amazing piece to arrange the ultimate sleepover with help from @springfreetrampoline_au https://www.bhg.com.au/ultimate-sleepover-on-trampoline... #Coverage #BHGs #SpringFreeTrampoline #HaystacPR #BetterHomesAndGardens

13.01.2022 The 'Stac are excited to have spent the morning with the newly announced 2020 Moomba Monarchs, Julia Morris and Nazeem Hussain ! They've polished off their crowns and are ready for this year's highly anticipated Moomba Festival, proudly presented by City of Melbourne More details to follow, but make sure you keep some space free in your March calendar for some Moomba fun over the long weekend! Instant Crush

13.01.2022 MFW Trend Series with Lana Wilkinson Model wears Gorman available at Melbourne Central Pair this trend with: Makeup: Mascara applied liberally and in multiple ...layers with smudged-out liner to toughen the look Mecca Cosmetica Hair: Parisian chic, barely-there waves Kevin.Murphy Australia Music by Jessica Graham (Wren) See more

13.01.2022 We're taking today to give a HUGE shoutout to our Melbourne team for their incredible resilience throughout a turbulent 2020. Thank you Melbourne!

12.01.2022 Proud to be working with JAX Tyres (Official) spreading an important message this Easter, the silent danger on Aussie roads. As 64% of Aussies dont check their tyre tread before hitting the road, we wanted to encourage Aussies to head into their local JAX Tyres store for a free, quick safety check before heading out on the road with their loved ones!

12.01.2022 Happy International Womens Day! Haystac are proud to have 4 incredible female leaders. Say hello to Haystacs MD Simone Pipkorn Melbourne GM, Nicole Hamilton... Head of Strategy, Haylie Marchant GM of Brisbane, Kate Ward. Were so proud to have these intelligent, inspirational women lead our incredible team of men and women who together, make Haystac what it is. #IWD #IWD2020 #EachForEqual

11.01.2022 A MASSIVE congratulations to all of the brave @moombafestival Birdman Rally competitions who have raised a record breaking $110,000+ for their chosen charities. A special shout out to the Ghost Rider team for taking out the top spot, raising over $39,000 for @braveheartsprotectkids - an absolutely incredible effort! @ Moomba Festival 2020

11.01.2022 Were excited to share an amazing campaign weve been working on with Ostelin Australia and Phoebe Burgess. The bone health brand is empowering all women to recognise and celebrate moments of strength, no matter how small or big. Join the movement and share your #BigLittleWins #Strength #Ostelin

11.01.2022 What's for dinner? Today we helped Nando's launch their incredible new initiative in partnership with Foodbank Australia Every time you order a delicious Nando's feed over the value of $15, you'll be automatically helping feed one of the many vulnerable Australians Foodbank supports. Nando's are aiming to donate 1 million meals by the end of winter. Head over to Nando's to help kick-start the donations, just by chowing down on some PERi-PERi goodness! #nandosaus #foodbankaustralia #PERiPERiGood

10.01.2022 What a Friday that was! Sydney Fish Markets Good Friday Market was a blast. Around 50,000 people came down to the market taking home more than 650 tonnes of seafood. We enjoyed getting in the spirit and making sure local Sydney media got all the footage they needed!

10.01.2022 This week we celebrated the launch of Camilla's exclusive Wonder Woman collection to mark the superhero’s 80th anniversary. Yep, Wonder Woman turns 80 this year and is still inspiring people across the globe The collection, which dropped on the very timely #IWD, can be shopped here: https://au.camilla.com/collections/new-arrivals ... #WonderWoman #DC #WarnerBros #Iconic

10.01.2022 This is Karen, a breast care nurse from the McGrath Foundation Today we celebrate International Nurses Day. We thank and appreciate all those selfless Nurses for their tireless work in keeping our communities safe. Stay home and stay safe for yourselves and them. #InternationalNursesDay

10.01.2022 Were so excited to share our client @adairs new collaboration with the talented Indigenous artists and mother-daughter duo, Lauren Jarrett and Melissa Greenwood of @miimiandjiinda Lauren and Melissa hail from the Gumbaynggirr, Dunghutti and Bundjalung tribes of Australias East Coast, and often refer to their stunning ancestral homelands and strong matriarchal origins through their artworks. Known for their bright and distinctive style, Miimi + Jiinda creations tell visua...l stories about country and kin from the oldest surviving culture in the world. Discover the new collection available in stores from September 24th via @Adairs #miimiandjiindaxadairs #adairs #loveyouradairs #miimiandjiinda

08.01.2022 Haystac Connect - were proud to launch our new digital-first customer engagement model to help brands respond to the disrupted media landscape and changing customer behaviours. For more information click on our link in bio. #HaystacConnect #socialrelations

08.01.2022 Thomas & Friends are celebrating 75 years of friendship. Brought to life in the pages of a book, Thomas continues to be a beloved friend for children across the world to this day. We all know the ever-so-catchy theme song, and most of us have a Thomas childhood memory. Whos your favourite Thomas & Friends engine? Gorgeous pic from our friend @justamelbournemama ... @thomasandfriends #thomasandfriends #75yearsofthomas #75yearsofthomasandfriends #thomasthetankengine

08.01.2022 Today, @cityofmelbourne has unveiled the Melbourne Digital Time Capsule, a ‘snapshot in time’ of iconic and never-before-seen Melbourne locations under lockdown. The Haystac Melbourne team have had the pleasure of working with the @cityofmelbourne team for the past month to bring this project together we are so excited to be working on something which generates excitement once again for our wonderful city #ilovemelbourne

07.01.2022 We're sending all of our love to the amazing, kind and intelligent Sydney office GBD, Carolina! She's getting hitched tomorrow Have an amazing day Carolina!

07.01.2022 Another year, another magical @moombafestival Parade. Happy Moomba Monday, Melbourne! #MoombaFestival #MoombaMonday @ Melbourne Moomba Festival Parade - St Kilda Road

07.01.2022 It sure feels goooood to be back with the cameras! Our Brissy team spent the day just casually hanging at The Gabba with AFL legend, Simon T Black shooting an exclusive segment coming soon for The House Of Wellness and Natures Own Australia Our Snr Account Director, Kyra was thrilled to kick another goal with Simon as they continue to educate and engage consumers about how being body smart can unlock your full potential.... #BodySmart

07.01.2022 The lovely @iamlisaclark for Kobayashi Hot Hands. Winter may still be well and truly here, but you can still take your adventures outdoors with Hot Hands. Simply give them a shake and your hands will stay toasty for up to 10 hours! #MyHotHands

07.01.2022 Not one but two Haystac birthdays! Our wonderful, Brissy Senior Account Director (aka the happiest SAD youll ever meet!) Kyra, celebrated her birthday yesterday. And today, the fabulous, bubbly Sydney-sider, Mariel, celebrates hers... These two women bring so much joy to all our faces and we wish them the happiest of birthdays @_kyrawashington @marieljoyce_

06.01.2022 Were four days in at South By South West and the days have been chockablock with amazing talks, awe-inspiring brand activations and lots of tacos! Heres a couple of our favourite learnings so far. #hellohaystac #sxsw @ SXSW

06.01.2022 MFW Trend Series with Lana Wilkinson Model wears DION LEE available at Emporium Melbourne Pair this trend with: Makeup: A metallic bronze lip with a matte fin...ish is all you need for a look like this" Mecca Cosmetica Hair: Effortless structure, pinned into a tight silhouette Kevin.Murphy Australia Music by Olivia Escuyos

05.01.2022 Tech innovations are in no short supply here at SXSW and there is plenty to see! Some of our favourites, including piano playing robots, AI gamers, holograms and the Pointless Brings Progress exhibit by our very own Dentsu Japan family.

05.01.2022 We are excited to announce another win for #ProjectRevoice at the esteemed international Clio Awards! This project, in partnership with BWM Dentsu , has taken home 4 Gold, 4 Bronze and 2 shortlists and we are incredibly moved to see Pats story continue to inspire. #quinnforthewin #clioawards2018 #helloHaystac

05.01.2022 What a Friday that was! Sydney Fish Market's Good Friday Market was a blast. Around 50,000 people came down to the market taking home more than 650 tonnes of seafood. We enjoyed getting in the spirit and making sure local Sydney media got all the footage they needed!

05.01.2022 Yesterday we had the absolute pleasure of announcing Phoebe Burgess as the new Ostelin Australia ambassador to a range of Sydney media and influencers. The bone health brand is empowering women to recognise and celebrate moments of strength, no matter how big or small. A huge thank you to our beautiful guest speaker Lizzie Jelfs and all those who celebrated their #BigLittleWins with us #Strength #Ostelin

05.01.2022 Here are just some of the amazing shots from our recent influencer campaign for Adairs Our team of lovely influencers styled their products beautifully, giving the Haystac team some major interiors inspo/envy! Adairs Linen Lovers Members get access to exclusive member discounts throughout the year, plus free standard shipping & extended returns of up to 90 days. #athomewithadairs #adairskids #adairs

04.01.2022 To celebrate National Vitamin D Awareness Day, we turned an obstacle into an opportunity by creating a beautiful content led campaign coined #dailyrituals, which encouraged women to share how they are incorporating Vitamin D into their daily routines despite the current climate. Working with the beautiful @mrsphoebeburgess and @ostelin_anz is always such an honour thank you so much for the opportunity to help spread the word! @ostelin_anz #dailyrituals #vitamind #phoebeburgess #ostelin

04.01.2022 A huge shout out to our incredible Account Manager Maddison, for having a huge first year at Haystac and nailing everything she touches! Congrats!

03.01.2022 We are beyond excited to welcome our newest PR client, Jaguar Land Rover Australia, to the Haystac family. We will be supporting them across trade and lifestyle PR, content creation, ambassador management and influencer engagement. #JaugarLandRover #JLRAustralia

03.01.2022 Feeling hungry? Today we helped @Nando’s launch it’s limited- time-only ‘secret’ menu item Loaded Chips! Yep, get ready for a feeding frenzy. Before you can get your hands on this drool-worthy feast, there’s one small catch. You’ve got to be a PERi-Perks member to score yourself a serve of these chippies, which will only be available on Nando’s app, website or ‘on request’ in restaurant. Be quick as they are only available until 4 November. ... Check out our stories to see some highlights For all PR enquiries, contact: [email protected] #NandosLoadedChips #SecretMenuItem #Partnership See more

03.01.2022 We hope all of you amazing Mothers had a wonderful Mothers Day yesterday, even if it was a little different for some of us this year. We absolutely love these images captured by some incredible Mothers we had the pleasure of working with for our recent BabyLove campaign. We hope you were all spoilt with lots of cuddles!

03.01.2022 Our favourite pump and yoga fanatic, Jasmin got a little older today. Wishing you an amazing birthday today, Jas!

03.01.2022 The lovely @iamlisaclark for Kobayashi Hot Hands. Winter may still be well and truly here, but you can still take your adventures outdoors with Hot Hands. Simply give them a shake and your hands will stay toasty for up to 10 hours! #MyHotHands

02.01.2022 We're still fresh off the back of an awesome night at Mumbrella CommsCon. Congrats to all the participants, winners and teams - a great night of drinks, laughs and campaign-awe. We're so honoured that #ProjectRevoice, our landmark initiative for The The ALS Association, won Pro Bono Campaign of the Year!

02.01.2022 Here at the stac, were lovers of all things Nandos. Were thrilled to see the launch of their latest plant-based menu item, The Great Pretender. Launching across all QLD restaurants as of February 4th with plans for a national roll-out in 2020. The wheat & pea-protein based alternative to chicken doesnt compromise on flavour and can be enjoyed by anyone, veggie and meat-lovers alike. ... Queenslanders, be sure to give it a try! #Flexitarian #TheGreatPretender @nandosaus

01.01.2022 Did you know that there are over 6,000 young Victorians sleeping rough every single night? Tonight would have been Melbourne City Missions eighth Sleep at the G event, which raises vital funds to put youth homelessness to bed. With the cancellation of this iconic event, MCM need donations now more than ever. The team are still encouraging sleepers to set up a sleeping bag in their home or pitch a tent in the backyard to raise awareness and funds for this important cause. Check out some event snaps for some at home sleep out inspo! To donate visit www.sleepattheg.com.au #SleepAtTheG

01.01.2022 We love anniversary shout outs here at the ‘Stac! This time we’re celebrating three amazing years of our Melbourne Account Director, @kjfinny. She’s an absolute ball of energy and brings some serious PR passion to our clients and team every day. Congrats Katie!

01.01.2022 Happy 1 year to Brissy legend and Senior Account Executive Emma! Queen of solving any IT problem and master of a national sell-in, shes an irreplaceable asset to the team <3 #HelloHaystac

01.01.2022 Wishing the happiest of birthdays to the amazing, Jacqueline Grange Your fun-loving attitude is contagious - thank you for always spreading joy across the 'Stac