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Heidi Rurade Design



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22.01.2022 Twigge Orthodontics were after a logo that included a bird holding a twig in its beak, representing a fresh start as well as their name. Large gum trees are a significant feature in the business' locality so it made sense to reference them. It was also part of the brief to not include any typical dental visuals so the curve of orthodontics only subtly suggests a smile. Overall, the logo was to convey a sense of the practice being established and reliable, whilst being up-to-date with the latest procedures, thus the final result gives a nod to quality-vintage. I applied the branding to business cards, A4 presentation folders, signage and referral pads. Click here to see more logo and branding projects I've undertaken http://heidirurade.com.au/logos-branding/



05.01.2022 Jamu is a turmeric and ginger infusion, inspired by the traditional health tonics found across Indonesia. In designing a visual identity for this distinctive drink, I used a botanical illustration of a turmeric plant to emphasise the medicinal qualities that Jamu holds. This imagery has helped to establish Jamu as a unique product in the market place. My tasks involved designing labels, a promotional brochure, signage and the Jamu website. Click here to see more on my website http://heidirurade.com.au/work/

04.01.2022 TEAR Australia is an organisation close to my heart and for 15 years I've had the privilege of designing various publications for them. TEAR Magazine reflects the organisation's recent rebrand. Twice a year I design this 36 page magazine. Click here to see more projects I've designed for TEAR Australia http://heidirurade.com.au/tear-australia/

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