Hoorah Online | Marketing agency

Hoorah Online

Phone: +61 409 217 278

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12.01.2022 Did you know that writing unique and relevant meta descriptions for every page is one of the most important SEO tips that most people neglect? The meta description is the first section that people see when Google serves up your page to search users. Generally, the search engine giant doesn’t like duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content beco...mes your way of life, you might get penalized by Google. In the same vein, duplicate meta descriptions could get you into trouble. But, even if you don’t get penalized straight away, you’re still not providing a great user experience. You can’t have the same meta description for a page that talks about email marketing and a page on making sales. There’s a big difference in those topics and your meta descriptions should communicate that fact. If you’re a WordPress user, you can fix duplicate meta descriptions by installing the All-In-One-SEO Pack or Yoast plugins. Then, in your WordPress editor, scroll down to the bottom of the page, and add a unique title tag and meta description. Get in touch with Hoorah Online today if you want to learn more about writing unique & highly targets Meta Descriptions for your website. www.hoorahonline.com.au

10.01.2022 Did you know you can Increase CTR by Writing Better Ad Copy? One of the best ways to save money on Google AdWords (or Bing Ads, for that matter) is to write better ads. Better ad copy increases CTR, which in turn increases your Quality Score. As Larry has said countless times before, Quality Score is pretty much the only metric that advertisers should focus on to run more cost-effective campaigns. Get in touch with Hoorah Online if you would like some quality advice on increa...sing CTR. www.hoorahonline.com.au

08.01.2022 Did you know that off-page optimization can contribute around 80% of the effectiveness in any SEO campaign if done correctly? SEO experts generally agree that off-page link building techniques can contribute around 80% of the effectiveness in any SEO campaign. Off-page optimization or building links, is by far the most important activity for assisting us in getting our website well ranked in search engines. And the key driving force in this, is backlinks. The Importance of B...ack Links": A link, or back-link, is the link that you use to be brought to another page. Backlinks are incredibly important because they are basically like votes for your page that tell search engines that other webpages like and utilise your page for information. The more websites that you have linked or voting for your webpage, the higher your ranking will be. Though, not all votes are weighted the same, as links from the homepage of major websites, like the Australian Government australia.gov.au, amazon.com or facebook.com, are going to be worth a lot more than a lesser known website. Need help understanding the difference between quality links and damaging links? Get in touch with Hoorah Online today. We can help point you in the right direction. www.hoorahonline.com.au