Hopkins Digital | Local service

Hopkins Digital

Phone: +61 411 550 555

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25.01.2022 Many years ago, I used to sell this guys content creation, engagement and vision to brands I represented. Today his vision has enabled thousands of content creators to be connected to thousands of brands. Consumers being paid to advertise brands to their tribes... who’d have thought it? @juleslund @tribe #awapac

23.01.2022 A must-read for every business owner - understanding the friction within one's business is critical and this 3 phase approach helps you break down the tasks and apply the right focus to the right areas.

22.01.2022 As the year comes to an end, and most of us spend a precious few days not knowing what day it is, it’s been refreshing to look back on the last 8 months since opening the doors of Hopkins Digital with a great sense of gratitude. The company has been fortunate enough to win at least 7 pieces of business, all of which are being run by truly passionate entrepreneurs who want to make a difference, have the freedom of being their own boss and create job opportunities. In 2019, our... team will grow and that is in part due to the courage and fortitude of these visionaries that dared to dream, and then did something about it. There is no doubt 2019 is shaping up to be a tough year, with many challenges within and many well outside of anyone’s control... but we are ready to take it on! From everyone at Hopkins Digital, we wish you a safe, healthy and prosperous New Year and we look forward to building even greater things together in 2019 #2019 #entrepreneurs #courage #dream #dreams #2019FTW #Later2018

20.01.2022 Today I was super privileged to meet a superb bunch of talented and dedicated eCommerce and retail entrepreneurs at Facebook’s Sydney offices. Many of them travelled from interstate to share & learn... I’ve said it before and I’ll say it again, I love being around those courageous enough to call themselves a ‘founder’. Thank you to @facebook for the opportunity to meet these rockstars. #facebook #entrepreneur #rockstar #ecommerce #founder #retail

18.01.2022 Too handy not to share. Here’s an update of all of Facebook current targeting options.

18.01.2022 Congratulations to the team at Porte-à-Vie on the creation of such an exciting and high quality piece of content designed to inform, engage and inspire their audience.

17.01.2022 Cracking effort by the @retail_global team and of course the entire delegation of retailers and speakers to raise more than $151K to resurrect an abandoned hospital and build new housing in Haiti. @retailroi @philleahy #galadinner #generous #globalretail

16.01.2022 A quick snapshot on social media, and influencer impact on shoppers as well as the adoption of voice respondent devices.

16.01.2022 The Facebook Campus includes an art design studio. You can literally create anything you like - a great break from day to day jobs that allows the creative juices to flow! #art #studio #design #create

13.01.2022 What would you do if you weren’t afraid? #hack

12.01.2022 #newfeature #facebook has a new preferences centre that has heaps of interesting options which helps users choose what sort of ads they receive. There’s also a section that shows users which advertisers they’ve interacted with. Great to see #Facebook empowering users to control and get the most out of their experience on the platform. With users opting in also, it should make those much more qualified and receptive to your ads! #facebookads

12.01.2022 This week, Mark Zuckerberg published a blog post where he shares his vision for the future of Facebook and it’s not the greatest read if you’re an advertiser that’s heavily reliant on the Facebook platform. Essentially, Facebook is looking to make Facebook a more private and secure platform and he sees them moving from a feed focus to a 1 to 1 messenger focus. Facebook as a massive public company, has to ensure a viable and investable business and still needs to grow their ea...rnings, which means ads aren't going anywhere but we think things will look very different in the near future and advertising on Facebook will become more and more challenging. For us, that means diversity in your media plan is critical and needs to be done ASAP. At Hopkins Digital we have clients utilising Spotify, Pinterest, YouTube, OutBrain and other platforms as we prepare for changes that Facebook is preparing for. This means we de-risk the reliance on any one channel. My advice... ensure your budgets and business model allows you to allocate 10% of your media budget for testing new channels. Get ahead of the curve, get the knowledge and get the competitive edge through diversity and lowering the reliance of any one channel as well as learning how different channels work together. You can read Mark's post here: http://bit.ly/2NQaFf3 Or if you want to discuss your own Digital Marketing plans just send me a message.

11.01.2022 Fantastic work by the @porteavie team with their Pop-Up at William St in Paddington. Open until this Sunday... @lisahili @kirstie_clements @liz__roberts #popupshop #popup

11.01.2022 Nice targeting... #targeting #bullseye #targetbullseye #facebookads #instagramads #spotify

08.01.2022 I’m really looking forward to sitting on the Ask me anything panel this week at #RetailGlobal on the Gold Coast! So go ahead... ask me anything! I’ll even keep this pink jacket on so you can spot me if you want to catch up to discuss your digital marketing. See you there! #askmeanything @philleahy

07.01.2022 Thanks to Moz for some great insights in to what we're all searching for in the time of COVID-19. Some content ideas and thought starters that are relevant to almost every niche. #Stayhome

04.01.2022 Quite the read! Purposeful by #jenniferdulski - are you a manager or a movement starter? Jennifer is the head of groups and community at Facebook. Grab it. Read it. #book #booklaunch #facebook

04.01.2022 This is pretty exciting! We were given an insight into these AR ads when we visted FB HQ last year - very cool and look to be dialling up results. https://www.glossy.co//bobbi-brown-cosmetics-experiments-w #facebook #beauty #AR #AugmentedReality #digitalmarketing #hopkinsdigital

03.01.2022 The perfect location for Advertising Week! #awapac #lunapark

03.01.2022 When did you last stop & take a birds eye view of your marketing and rethink what you’re doing? Send me a message if you would like another perspective. #rethink #evolve #scale #digitalmarketing #ecommerce #fbads #instaads #facebook #instagram

02.01.2022 Well sir... we buy ads. Pull up a chair and let’s talk Facebook Ads. Send us a message so we can arrange a time to talk about how we can help your business reach its growth potential.