How to Promote Your Music Online | Advertising/marketing

How to Promote Your Music Online

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25.01.2022 this would work for most businesses with a few tweaks :)

25.01.2022 Full Forms... All Related to ECom AOV- Average Order value ATC - Add to Cart ATV- Average Transaction Value... ATP- Average Time to Purchase CA-Custom Audience CBO-Campaign Budget Optimization CLV- Customer Lifetime Value CPA-Cost Per Acquisition CPM- Cost Per Mil (1000 Impressions) CPC- Cost per Click CRR- Customer Retention Rate CSB- Courier Shipping Bill CTC- Cost to Company CTR- Click Through Rate DABA- Dynamic Ad for Broad Audiences DPA - Dynamic Product Ad KPI- Key Performance Indicator LAL-Look Alike Audience LTV- Lifetime Value MAU-Monthly Active Users PPC- Pay Per Click PPE-Page Post Engagement PUR-Purchase ROAS- Return on Ad Spend ROI- Return on Investment RVR- Repeat Visitor Ratio SEO- Search Engine Optimization SEM- Search Engine Marketing SMO- Social Media Optimization SKU- Stock Keeping Unit USP- Unique Selling Proposition WC-Website Conversion WCA- Website Custom Audiences VA-Virtual Assistant VC- View Content VTP- Visits to Purchase See more

24.01.2022 24 +1 Rule With Facebook Messenger Bots For the record... sending a message to your messenger bot subscriber base asking a question that they respond to DOES NOT reset your 24hr window... The 24 hour rule is ONLY reset when a user is re-engaged via one of the eligible entry points... ... You have been warned and will get banned if you go outside the TOS with your bot :( #fakenews #facebook #facebookmarketing #messengermarketing #bots

24.01.2022 some insights into making your youtube videos well structured for maximum views :) being told to add by tubebuddy

20.01.2022 Was an interesting hole to go down... well worth it if interested in the US :) www.prettypolly.com www.main-stageproductions.com www.talentcompass.com/music

17.01.2022 US based https://festivalnet.com/

16.01.2022 Please share as you see fit... ticket selling strategy for Artists Venues Festivals & Promoters Expect to budget ~20% of your gross ticket sales including ad spend & agency fees (you can DIY for ~10%). Full disclosure I am commercialising this over the next 6-12 months... www.musicmarketingagency.co...Continue reading

12.01.2022 For those choosing to play live as part of their music business... and to be clear many are not or cannot play live for various reasons... this is good advice :)

10.01.2022 Credit to Depesh Mandalia... look him up if interested in FB ads Here's a Facebook ads secret: the bidding auction can be 'hacked' when you know what data FB is looking for. Good data in = good scaling out.... Here's one example 1. Test audiences and creatives to find the right blend using automatic bidding, FB or IG (depending on how well suited your creative is), MOBILE only TOF - important to get the audience right early on - ideally an audience size close to 1M or higher works best with this. You can start with a modest $10/d spend but ideally you need a good volume of data you can trust. The higher the budget the quicker you learn. Move fast, lose fast, learn fast. 2. When test scaling, once you're seeing positive results in a normal campaign/ad set over a 3-day period switch to CBO, with manual bidding 3, 4 and 5X higher than your target CPA (multiple dupes of the same ad set) and a budget 5X higher than the highest manual bid multiplied by ad sets if you really want to give the CBO chance to breathe. 3. Cut bad ads with rules, restart the following day 6am and replace bad ads that continue to pause out 3 days in a row with new ads 4. You'll quickly see which is working best - double down on the bid option that's working - if none of them are then your audience isn't ready for this, rinse and repeat a tweak of the audience Let me know how it goes!

09.01.2022 Worth a read and think about how this relates to your music business :)

08.01.2022 Messenger Update After June 30th, to send non-promotional messages, it has to fit under one of these 17 tags (not including subscription messaging): https://developers.facebook.com//send-messages/message-tags If it doesn't fit one of those, you have to use a sponsored message.

05.01.2022 INSIGHTS OF THE WEEK : YOUTUBE USAGE - 45% of marketers plan to add YouTube to their content strategy in the next year. (HubSpot) - In an average week, YouTube reaches more 18+ year-olds on mobile during prime-time TV hours than any cable TV network. (Google) - Two-thirds of users watch YouTube on a second screen while watching TV at home. (Google)... - About 5 billion YouTube videos are viewed on average every day. (Omnicore) - YouTube has over a billion users, almost one-third of all people on the Internet. (YouTube) - In an average month, eight out of ten 18-to-49-year-olds watch YouTube videos. (Google) - Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices. (Google) - The time people spend watching YouTube on their TV has more than doubled year over year. (Google) - 65% of senior executives navigate to a site after viewing a related YouTube video. (Single Grain) - 32% of consumers engage with branded video on YouTube. (Tubular Insights) See more

05.01.2022 One for the tech heads out there :) If you have Google Analytics set up properly... passing UTM values correctly through your FB ads... the top conversion paths reporting will show the sales that include a visit through your ads :) Why are UTMs important?... If you’re spending a lot of time in social media... you might be publishing many new links per day UTM codes help you track the performance of each of those links so you can see where your traffic is coming from You can use the UTM variables within the link to track general information... like how much traffic you’re getting from social media You can use them to track the fine details also... like how much revenue you get from your Twitter bio

05.01.2022 food for thought about streaming... my current view is I want the streamers... as a contact point to move over into my email sales system... ... some stream... some support via live shows... some buy merch... out of every 10,000 people who are engaging with my music/brand they all have different habits for spending $... I actually feel quite blessed that I can reach more people by offering my music via streaming... almost free to the punters... its then up to me to convert into $... & I am OK with that... suggest every other musician out there... get with the program & be OK with that also... don't shoot the messenger :)

01.01.2022 Here are 25 Email Subject Lines that have been working well across multiple outbound campaigns... They may or may not suit your brand and messaging however... am sure you could tweak some to suit I try and hit >25% opens on a cold list (subject line is the key for this) and >70% opens on a reasonably warmed up list ... - just so you know {first_name} - this is awkward... - the end is near - "Ouch!... The Headaches!" - Riddle me this {first_name} - {first_name}? - Save anddoing this, {first_name}! - {first_name}, It's Finally Happening... - {first_name}! You Won't Believe This... - OMG {first_name} - I'm so sorry {first_name}... - Are you aware of this {first_name}? - They all laughed at me until this happened... - I'm in pain {first_name}... - I need to be honest {first_name}... - I see you {first_name}... - whoa.. did you hear this {first_name}? - "How does it work?.." - This is not a drill {first_name} - This is for you {first_name} - Uh-oh {first_name}... - I made this for you {first_name}... - {first_name}! BEWARE OF THIS! - {first_name}, Open This For A XX% DISCOUNT!

01.01.2022 INSIGHTS OF THE WEEK : CONTENT 9% of marketers plan to add Medium to their marketing efforts in the next 12 months. (HubSpot) 42% of companies have hired a designated content strategist executive. (Curata)... Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute) 97% of marketers are using prescriptive content, or content that outlines a formula for success. (Curata) 45% of B2C marketers believe visual content is their most important type of content. (Content Marketing Institute) 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report) 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report)