IAB Australia in Surry Hills, New South Wales, Australia | Event planner

IAB Australia

Locality: Surry Hills, New South Wales, Australia

Phone: +61 2 9211 2738

Address: Suite 101, 54 Foveaux Street, Surry Hills 2010 Surry Hills, NSW, Australia

Website: http://www.iabaustralia.com.au

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• Advertising/marketing

25.01.2022 IAB CEO Gai Le Roy kicking off the Sydney Audio Summit at PwC Australia. Were looking forward to an exciting day of speakers and panels, as well as hearing the latest data from the Audio Advertising State of the Nation report. Thanks to all those who braved the rain and wind to come along. #iabaudio

25.01.2022 Join us Wednesday, 24 July 2019 at Twitter for The Mobile Majority: Time, Money & Creative Opportunities to hear discussions on key topics across the mobile advertising landscape. Get up to speed with the state of mobile advertising today, get inspired with a deep dive into innovative & effective creativity and get prepared for changes in consumer data usage & tracking as well. Info and tickets: http://bit.ly/iab-mobile-event

25.01.2022 "We need a fit for purpose creative strategy to drive intent in an audience that is more fragmented than ever before," says Ricky Chanana of Unruly in his wrap of our recent IAB Video Ad-Vantage event. http://bit.ly/video-blog-ricky-chanana

24.01.2022 Digital Audio is growing, with over 13 million Australians streaming music and radio every month, as well as a growing podcast listener base. The Digital Audio Buyers Guide published by the IAB Audio Council has been designed to provide marketers with the information and resources necessary to take advantage of Digital Audio advertising opportunities and help build successful audio campaigns. http://bit.ly/iab-audio-buyers-guide

24.01.2022 The latest Digital Landscape data is out now, with 18,052,000 people 18+ actively surfing online for a total of 132 minutes each & 73% of that time spent on their phones. http://bit.ly/sept-digital-landscape

22.01.2022 Dive into the world of B2B marketing and advertising and come away with an understanding of what makes a good ad, the role of creative, the impacts of privacy and much more in our latest podcast with Prue Cox, director of marketing solutions at LinkedIn and IAB CEO Gai Le Roy. http://bit.ly/iab-podcast-apple http://bit.ly/iab-podcast-spotify http://bit.ly/iab-podcast-google http://bit.ly/iab-podcast

22.01.2022 From working with indigenous communities to fostering important journalism to facilitating a free press and the exchange of information, Kara Hinesley of Twitter tackles an diverse and important mission in her daily role. Thats part of the reason she loves coming to work. This is the first episode of IABs new Bright Spots content series, profiling the best and brightest in digital media who are having a real effect on the world, be it in the office, in their company or in the greater community. bit.ly/iab-brightspots-kara-hinesely-twitter #brightspots #LoveWhereYouWork

21.01.2022 The IAB 2020 Data Handbook focusses specifically on the definitions and usage in relation to digital marketing and our intent is to provide you with a solid set of useful considerations. Its essential reading for anyone dealing with data... https://iabaustralia.com.au/resource/data-handbook-2020/

21.01.2022 Video was the main driver within general display advertising in Q319, growing steadily through the quarter to reach 48% of the total display spend, fueled by the retail, FMCG and Technology sectors. Download the latest ad spend data as a PDF, Infographic & Spreadsheet. http://bit.ly/online-ad-spend-q3-2019

21.01.2022 Digital advertising is 25 years old! We take a trip down memory lane with the diversely talented Phil Cowlishaw, Head of AdCloud, APAC at Adobe. Adobe has just released its Now Were 25: Digital Advertising Grows Up. Gai Le Roy and Phil look at the evolution of digital marketing and advertising, data, analytics and the user experience. Spotify: http://bit.ly/iab-podcast-spotify Apple: http://bit.ly/iab-podcast-apple ... Google http://bit.ly/iab-podcast-google IAB Stream: http://bit.ly/iab-podcast

19.01.2022 Are you an advertiser trying to drive your online video campaigns to achieve the optimal reach & frequency that drives awareness and delivers business objectives? Dont miss this MeasureUp 2019 presentation by Ben Millar, Digital Director at Ebiquity plc, on optimal video flighting strategies for building awareness online. Tickets on sale now. http://bit.ly/measureup-2019 #measureup #marketingeffectiveness #measurewhatmatters #advertisingstrategies

18.01.2022 Responsible & Effective use of Data in Digital Marketing: Learn how to competently set up multi-channel measurement requirements, enable detailed audience profiling and actionable insights as well as how to execute with excellence across various digital and non-digital channels. Attendees will hear from Equifax on a recent case study on a closed-loop digital marketing campaign executed for a client in tandem with Equifax in-house online marketing and digital analytics consultancy, Datalicious. Register now: https://us02web.zoom.us//2215891/WN_ktXhwrpnTN6xgf5KyYqrgw

17.01.2022 The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric Bozinny, Director, Inventory Quality at Pubmatic, about transparency, bot fraud, supply path optimization and media quality-control. We delve into how the buy and sell sides can manage inventory and what technical tools exist (and are coming) to manage quality and reduce fraud. http://bit.ly/iab-podcast-spotify http://bit.ly/iab-podcast-apple http://bit.ly/iab-podcast-google http://bit.ly/iab-podcast

16.01.2022 Don't miss the Direct brands Webinar this Thursday, April 9 at 11 am. We will release exclusive research from pollinate presented by CEO Howard Parry-Husbands covering what marketers can learn from these brands, what entices customers and drives loyalty, and what the direct brand shoppers looks like ... plus much more, with an overview and introduction by IAB CEO Gai Le Roy. https://zoom.us//r/8415861507286/WN_umHQ2RVXSpaXWPdbI_pfRw

14.01.2022 We assembled a panel of leading marketers to discuss the effectiveness of cross-media solutions and the role of digital video in driving brand objectives, drilling down into adapting creative from other markets and formats, technical and industry jargon, audiences and measurement ... plus a lot more. Featured are Sue Zerk of 20th Century Fox, Toby Dewar of Westpac, Rachelle McDermott of Blackmores and Amy Darling of Johnson & Johnson. http://bit.ly/video-solutions-objectives

14.01.2022 Are you engaged in Affiliate Marketing in Australia? Take 5 minutes to complete our 2019 Affiliate Marketing survey, and help us build a more complete picture of the affiliate industry in Australia, showing how its evolved and to educate the market. http://bit.ly/iab-affiliate-survey

13.01.2022 Our "Guide to Designing Digital Ad Impact Studies", is now out from behind the member wall for download by non-members. Its an important piece of work, so be sure to check it out. http://bit.ly/digital-ad-testing

13.01.2022 Digital teams cant be expected to provide sage-like advice on a new medium just because it can be activated through the internet Education is needed, according to Jonathan Mandel of Southern Cross Austereo in his latest blog. http://bit.ly/audio-education-blog

13.01.2022 Deterministic approach? Lift test? Algorithmic attribution? Its all in our new Glossary for Digital Advertising Effectiveness. Download it today: http://bit.ly/ad-effective-glossary

11.01.2022 Digital formats represent over half of all out-of-home ad spend in Australia & a recent study identified three areas as further growth opportunities in the AU market: More market education; Need for quality and transparency in audience data; & improvements in audience and advertising effectiveness measurement. Read the full article by IAB Research Director Natalie Stanbury. http://bit.ly/programmatic-dooh #DOOH #pDOOH

10.01.2022 Marketers often dont have the tools to understand whats inside the data segments they buy or to provide a consistent labeling of those details. The IAB DataLabel initiative allows the market to know exactly where specific data comes from, how it was collected & organised, if it was manipulated or modeled, & what rules established the data within any particular audience segment. http://bit.ly/iab-data-label

09.01.2022 Australian brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year increasing by 7.1% YOY to reach $9 billion, with 45% attributed to Search. http://bit.ly/iab-pwc-ad-spend-fy19

07.01.2022 All the content from MeasureUp 2019 is now available to view, covering cross-platform measurement, marketing ROI, digitals role in brand building, optimising digital strategies, the cookieless future and a lot more. https://www.iabaustralia.com.au/measureup-2019/content

07.01.2022 Safety first: As investment in social video advertising increases marketers and agencies are looking for new ways ensure their brands are in suitable environments. We chat to Brian J. Quinn, President of OpenSlate (which plays purely in the social video space) and discuss video advertising environment and brand safety. http://bit.ly/iab-podcast-spotify http://bit.ly/iab-podcast-apple http://bit.ly/iab-podcast-google http://bit.ly/iab-podcast

07.01.2022 In our latest podcast we chat to Ralph van Dijk of Eardrum about the audio market and the exciting opportunities with audio creative across streaming, podcasting, radio and voice. Spotify: http://bit.ly/iab-podcast-spotify Apple: http://bit.ly/iab-podcast-apple

06.01.2022 Advertising across digital audio platforms is maturing, with 90% of media buyers placing ads in streaming services and 75% now embracing podcasts according to our Audio Advertising: State of the Nation Report. Read the full press release and download the report: http://bit.ly/podcasts-drive-brand-awareness

06.01.2022 In the latest episode of Bright Spots we chat to Stephanie Foran of Seven West Media about her passion for storytelling and creating awesome user experiences, the journey into her product and audience role from her start as a content creator, and the challenges of working in a male dominated industry: http://bit.ly/bright-spots-steph-foran

04.01.2022 Younger generations are holding brands accountable, encouraging growth & making brands challenge themselves and encouraging them to listen to consumers. http://bit.ly/gen-z-and-brands

03.01.2022 A guide on how to deliver effective and creatively engaging video advertising campaigns with Sam Walters, as he runs through the "7 Tips" Kantar has learned over the last 20 years. http://bit.ly/iab-effective-video

03.01.2022 Video Ad Serving Template: IAB Tech Lab has updated the VAST product. It now enables all video players to more easily & efficiently run ads across all platforms, with much improved support for mobile and OTT platforms. Get more info & the product update summary at http://bit.ly/iab-vast-4x.

02.01.2022 Dont miss the Direct brands Webinar this Thursday, April 9 at 11 am. We will release exclusive research from pollinate presented by CEO Howard Parry-Husbands covering what marketers can learn from these brands, what entices customers and drives loyalty, and what the direct brand shoppers looks like ... plus much more, with an overview and introduction by IAB CEO Gai Le Roy. https://zoom.us//r/8415861507286/WN_umHQ2RVXSpaXWPdbI_pfRw

02.01.2022 In partnership with Ipsos, the BBC (the worlds largest broadcaster) embarked on an journey to tackle cross media measurement, testing & piloting - finally implementing a long-term program using a framework of passive & traditional research touchpoints to deliver actionable insights. Jeroen Verspeek, Kirsten Riolo & Jim Ford outline the core learnings and outcomes from this journey. Get your MeasureUp 2019 tickets today:http://bit.ly/measureup-2019

02.01.2022 Do you have a Smart Speaker? 14% of Australians own one. And marketers are starting to unlock emerging advertising opportunities across this audio space. Download this handy Infographic for more: http://bit.ly/smart-speaker-infographic

01.01.2022 Planning, Buying, Building & Measuring Audio & Podcasting Advertising: This hour long webinar will provide invaluable information for media buyers, marketers & media people on how to effectively use streaming audio and podcast advertising. Attendees will hear from experts on audio ad products, targeting, context and creative as well as get an update on current audio consumption trends. https://zoom.us/webinar/register/WN_OxxhlipaTwqfTVaPmj35dQ