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24.01.2022 https://www.facebook.com/smexaminer/posts/10152149366139383:0

23.01.2022 To help small business understand & maximise the social media marketing revolution, I have founded a meetup group. Working together, we can gain greater insight and support each other as small business owners & managers: http://www.meetup.com/Brainstorming-Social-Media-Marketing/

23.01.2022 "Entrepreneurship is giving yourself permission to follow your own path: including the permission to fail over and over and over again every week" Jack Delosa, The Entourage The UnConvention is a fantastic event, I highly recommend it to anyone with a great business idea or start up. Its FREE with successful entrepreneur sharing their stories and tips to help you succeed

22.01.2022 Do you own or manage a small business, or manage the marketing of. I am looking to increase awareness and knowledge of social media marketing for small business, I would greatly appreciate it if you could take the time to fill out this survey. https://www.surveymonkey.com/s/6CBDPSG

21.01.2022 Succeeding at Facebook marketing is not about pushy sales, its about educating your audience and providing them with value and entertainment. Forget pay per click generated likes, its quality over quantity, and with Graph Searches targeting new audiences just got easier: Take a look as Mark Zuckerberg and his team introduce Graph Search (hint, watch second short video with Mark introducing it first "Building Graph Search"... https://www.facebook.com/about/graphsearch

19.01.2022 If you advertise on Facebook (FB), or are looking into the platform, analysing this video is important. Veritasium has a very important message, when it comes to marketing your business on FB, the source of your Likes is crucial. He is correct in saying that the authenticity of followers you have is VITAL, however, Facebook advertising can be focussed to avoid getting fake followers. It is important to engage only followers who actually want to hear your message, your voice... and your ideas. The goal is to entertain your audience with informative, educational and entertaining information that they want to watch, read and share. Facebook is not a sales pitch, it is an engagement tool and the opportunity for you to talk with your customers away from a day-to-day transaction. WHATS VALID ABOUT WHAT HE VERITASIUM's MESSAGE: Your posts are only shared with a handful of your followers, if they like, share of comment o nthe post, Facebook see it as newsworthy and share it with a higher percentage of your followers. Therefore receiving "fake likes" from "like farms" does you a disservice - they do not engage in your content, yet they make up a percentage of who sees your post. Farm followers will not like, share or repost your content and your message is lost in a farm of paid likers. http://www.youtube.com/watch?v=oVfHeWTKjag

14.01.2022 Everyone has ideas, but whether or not they come to fruition lies in your level of commitment to making them a reality. How bad do you want your ideas and dreams come true?

12.01.2022 Who is attending the Unconvention? I am looking forward to the event!

11.01.2022 Did you know small-medium sized business make up 95% of all Australian businesses & employ 45% of our workforce (statistic source ABS)?

10.01.2022 I have been busy meeting with new clients, coming on board to help with their social media, it's going to be an exciting year! What are your biggest marketing challenges for 2014?

06.01.2022 Why Social Media Matters: http://www.youtube.com/watch?v=3SuNx0UrnEo

05.01.2022 What is your biggest challenge with your social media marketing campaign? For those who struggle with scheduling and content, this calendar maybe the tool for you! http://www.connectsocialmedia.com.au/editorial-calendar-fo/

02.01.2022 Marketing is about understanding customer behaviour: you need to understand how people make decisions about buying & using your services, what determines their perception of value and therefore satisfaction during and after consumption

01.01.2022 CUSTOMER SATISFACTION AND RETENTION Customers seldom know what they are getting until they don't get it. Customers are certainly aware of failure and dissatisfaction, but not always as aware of satisfaction. This makes it easy for competitors to entice your customers away. Its important to ask yourself, what are your competitors doing that you are not? Can you also offer this service and enhance it, to entice customers away?... Reasons customers will switch to a competitor: 44% due to core service failures, 34% due to unsatisfactory service encounters, 30% deceptive pricing strategies. First and foremost, a business must set itself apart from its competition. It must identify and promote itself as the best provider to the target customers

01.01.2022 Being creative means you travel on unmarked roads "Crawford"

Iconic Solutions | Consultation agency