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Institute of Digital Marketing

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25.01.2022 Why do most Australian websites use Google as their choice for web analytics? Because its free and most importantly due to Googles continual innovation to improve data collection. Theres an awesome change coming to allow websites to streamline tracking across Google products. Its still to hit beta rollout and this article provides insights into the new implementation. https://www.e-nor.com//google-analytics-new-global-site-ta

25.01.2022 With so many websites to find resources, it's always handy to have a repository source to keep track of them all. And with the amount of new information that comes out on a daily basis, a digital marketer with their finger on the pulse, always keeps new information close by at all timea. Feedly is great site to track all the latest updates from your favourite websites. It's also free! https://feedly.com

24.01.2022 YouTube has been put on notice by some rather large brands. They say they've made some changes, but is it enough???

24.01.2022 Email marketing is a channel that can be cost-effective and generate excellent ROI for digital marketing. One of the most popular email platforms used in Australia is MailChimp. Their blog provides fantastic insights into creating great eDM campaigns. https://blog.mailchimp.com/

23.01.2022 You believe youve done enough to deserve a raise, but how do you raise it with your boss?

23.01.2022 Craig Lawrence smashing out Module 9 - Google Analytics.

22.01.2022 Have you got all 6?

22.01.2022 With so many websites to find resources, its always handy to have a repository source to keep track of them all. And with the amount of new information that comes out on a daily basis, a digital marketer with their finger on the pulse, always keeps new information close by at all timea. Feedly is great site to track all the latest updates from your favourite websites. Its also free! https://feedly.com

20.01.2022 5 Ways to Use Interactive Content in Your Marketing Strategy

20.01.2022 At Google Masterclass 2017 Melbourne with Subject Matter Experts Damian Newton and Craig Lawrence.

20.01.2022 Next Course - 13 June 2017. Certified Digital Marketing Professional course at Holmesglen. Now enrolling. Payment Plans Now Available.

19.01.2022 SEO is a practice that continues to evolve. Once it was about keyword stuffing and article submissions. In todays digital landscape, SEO has so many touch points. This article outlines where SEO sits in digital marketing in 2017. https://www.searchenginejournal.com/outbrain-seo-qu/210008/

18.01.2022 YouTube has been put on notice by some rather large brands. They say theyve made some changes, but is it enough???

18.01.2022 For those of you that are heading towards digital marketing analyst roles, one of the best blogs (though very technical at times) to follow is https://www.e-nor.com/blog. They are also responsible for the book "Google Analytics Breakthrough". Enjoy.

17.01.2022 Don't miss out! Our first Chadstone course starts next Tuesday, only a couple of places left. Call 03 9564 1546 or click below to enquire. Beat that Melbourne winter chill by studying in our nice warm classroom to become a Certified Digital Marketing Professional via our internationally recognized classroom course. Join over 100 certified Melbourne graduates in this exciting qualification and kickstart your new career.

16.01.2022 Why do most Australian websites use Google as their choice for web analytics? Because it's free and most importantly due to Google's continual innovation to improve data collection. There's an awesome change coming to allow websites to streamline tracking across Google products. It's still to hit beta rollout and this article provides insights into the new implementation. https://www.e-nor.com//google-analytics-new-global-site-ta

15.01.2022 3 things I love about teaching the Institute of Digital Marketing Professional Diploma of Digital Marketing #BeExcellent

15.01.2022 We are currently live with our info session. We'll post a recording later for those of you who weren't able to make it!

15.01.2022 Have you ever heard of "heat mapping"? Here's a very cool piece of software to review if you're looking at implementing this practice on your website. https://www.crazyegg.com/

14.01.2022 Want to learn about our course? Register for our free online webinar. You'll get access to a free online video training module, along with 10% off the course if you decide to register. Our next course is kicking off Dec 5 at Holmesglen Chadstone campus.

13.01.2022 Want to learn about our course? Register for our free online webinar. Youll get access to a free online video training module, along with 10% off the course if you decide to register. Our next course is kicking off Dec 5 at Holmesglen Chadstone campus.

13.01.2022 Would you like to upskill or develop your career in Digital Marketing? FREE Information Evening - Thursday 25th May, 6.30pm Register for 100% FREE Tickets here: bit.ly/DigMktg25May This information session is for professionals, business managers and anyone who is interested in studying the Professional Diploma of Digital Marketing course held at the Holmesglen St. Kilda Rd Campus. This is the most widely taught, industry accredited digital marketing certification available gl...obally. See more at: https://www.idmaustralia.com.au/ The course covers subjects such as, pay per click, email marketing, search engine optimisation, display advertising, social media, mobile marketing. web analytics and digital campaign planning. This is your chance to find out everything you need to know about the 12 session (10 weeks) globally recognised certification course in Digital Marketing and what opportunities this can bring. See more

13.01.2022 Why is digital marketing an exciting role to work in? Because it's dynamic and always evolving. A great example is the number of updates Google complete on their products. They take user feedback seriously and continually optimise the experience, just as they recently have done with Data Studio. This is an awesome free tool to visualise your digital marketing data. https://analytics.googleblog.com//google-data-studio-quick

13.01.2022 Dont miss out! Our first Chadstone course starts next Tuesday, only a couple of places left. Call 03 9564 1546 or click below to enquire. Beat that Melbourne winter chill by studying in our nice warm classroom to become a Certified Digital Marketing Professional via our internationally recognized classroom course. Join over 100 certified Melbourne graduates in this exciting qualification and kickstart your new career.

12.01.2022 Heres an article on how to use Google Analytics website browser reporting to optimise your digital marketing ROI. Shout out if you have any questions / feedback. https://www.linkedin.com//using-google-analytics-website-b

11.01.2022 2018 is shaping up to be an interesting year for marketing. Here's some thoughts on what may disappear this year...

10.01.2022 Here's an article on how to use Google Analytics website browser reporting to optimise your digital marketing ROI. Shout out if you have any questions / feedback. https://www.linkedin.com//using-google-analytics-website-b

09.01.2022 2018 is shaping up to be an interesting year for marketing. Heres some thoughts on what may disappear this year...

09.01.2022 The Ultimate Guide to Content Marketing ROI

08.01.2022 2017: The Year of Visual Content

08.01.2022 You'll find our IDMA Subject Matter Experts continually researching digital marketing practices. One great site for SEO is Moz. "Whiteboard Friday" is a blog about learnings from SEO data and how to optimise SEO campaigns. It's one of the best SEO resources you'll find. https://moz.com/b/link-building-tactics-to-acquire-50-links

08.01.2022 Why is digital marketing an exciting role to work in? Because its dynamic and always evolving. A great example is the number of updates Google complete on their products. They take user feedback seriously and continually optimise the experience, just as they recently have done with Data Studio. This is an awesome free tool to visualise your digital marketing data. https://analytics.googleblog.com//google-data-studio-quick

08.01.2022 Would you like to upskill or develop your Digital Marketing Capability? FREE Information Evening - Thursday 25th May, 6.30pm Register for 100% Free Tickets HERE: bit.ly/DigMktg25May This information session is for professionals, business managers and young graduates who are interested in studying the Professional Diploma of Digital Marketing course held at the Holmesglen St. Kilda Rd Campus.... This is the most widely taught, industry accredited digital marketing certification available globally. See more at: https://www.idmaustralia.com.au/ The course covers subjects such as, pay per click, email marketing, search engine optimisation, display advertising, social media, mobile marketing. web analytics and digital campaign planning. This is your chance to find out everything you need to know about the 12 session (10 weeks) globally recognised certification course in Digital Marketing and what opportunities this can bring.

07.01.2022 What Skills Do I Need to Be a Social Media Manager?

07.01.2022 Over 12 months teaching classes, and over 100 students through our course here in Melbourne. Looking to start our first Sydney course in October!

07.01.2022 Free Webinar Wed 29 Nov 2017 We are running an online info session next Wed night at 6.30pm AEDT, ahead of our next course commencing 5 Dec 2017 at Holmesglen Chadstone campus. If you, or anyone you know, are interested in the course, its totally free to attend online and learn about the programme... Youll receive free access to one of our online video modules to get a taste of the course, and speak to some of our Experts with any questions. Webinar registrants who sign-up to the course will also receive a 10% discount off the total course cost. Click to Learn more and register...

06.01.2022 Have you ever heard of "heat mapping"? Heres a very cool piece of software to review if youre looking at implementing this practice on your website. https://www.crazyegg.com/

06.01.2022 Digital Marketing Certification in 12 Weeks? Absolutely! Enrol in our classroom based short course at Holmesglen Chadstone campus starting next Tuesday 2nd October 2018, and running each Tuesday night for 12 weeks. Get the skills you need to kick-start your career in digital marketing, or take your current marketing knowledge to the next level. The Certified Digital Marketing Professional program will introduce you to all the core disciplines of digital marketing, covering th...e latest tools, techniques and methods, delivered by the industrys leading practitioners. Brand new updated syllabus just released in September 2018, so this is the most up-to-date course globally. Enrolment for this Intake Closes 30 Sept - and ask us about our Payment Plans.

05.01.2022 Youll find our IDMA Subject Matter Experts continually researching digital marketing practices. One great site for SEO is Moz. "Whiteboard Friday" is a blog about learnings from SEO data and how to optimise SEO campaigns. Its one of the best SEO resources youll find. https://moz.com/b/link-building-tactics-to-acquire-50-links

03.01.2022 We are currently live with our info session. Well post a recording later for those of you who werent able to make it!

03.01.2022 https://digitalmarketinginstitute.com//2017-05-30-5-essent

01.01.2022 https://www.idmaustralia.com.au/seo-ppc-or-social-media-wh/