Ignite Content | Advertising/marketing

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14.01.2022 How do you feel when someone goes in for a sale the first time they meet you? I don’t know about you, but it makes me feel like a dollar sign. And a bit wary. But what if that person was someone you knew? Someone you liked and felt you could trust? Instead, it can feel like a natural next step and a good decision for your business ... Content marketing is one of the most powerful ways to build the know, like, and trust factor, and make the decision for someone to choose you an easy one. So how exactly does this look? Know > get known for what you do and what problem you solve. Like > create a connection and let people know what it’s like to work with you. Trust > build the confidence that you’ll do what you say you will. What do you think - straight in for the sale, or get to know me first?

12.01.2022 Have you ever handed over your email to a business and then heard crickets? You signed up to their mailing list for a reason. You might not be ready to buy yet, but you're interested, so you sign up to find out more. Hear nothing and chances are you’ll start to forget about them ... If this happens to you, it could also be happening to your potential customers. According to Active Campaign, only 39% of brands send a welcome email series. Which means most companies are missing a great opportunity to: Engage potential customers at a time when they’re showing signs of interest. Keep your product/service front of mind. Start building a relationship that could turn leads into customers. What do you think? Do you expect and email or is it just more noise in your inbox?

10.01.2022 2 weeks until I join Siligong Valley #marketing for their first virtual event as guest speaker! Siligong Valley is a group of passionate tech professionals, digital marketers, and entrepreneurs promoting the growing tech industry in Wollongong. I'll be talking SEO copywriting, and we'll also hear from Sean Blake from Easy Agile on content marketing & CRO.... Interested in joining? RSVP here https://bit.ly/39P1Z3N