Illuminate Online Profile Management | Social media agency

Illuminate Online Profile Management

Phone: +61 437 808 364

Add/Update information

Reviews

Tags

• Businesses
• Marketing agency
• Advertising/marketing
• Internet marketing service
• Social media agency

25.01.2022 Doing a bit of graphic design for a new advert. Stay tuned to see the end result next week. Quite a few layers in this one. #graphicdesign #advertising #allpartoftheservice #litchfieldbearsrlc

25.01.2022 Finally got around to a uniform!! Thank you so much to Clancy Cyan Print NT for such an amazing job on the logo. #uniformstitching #newuniform #cyanprint #stitching #printing #illuminateopm #digitalmarketing #marketingagency #Darwin

24.01.2022 Congratulations to the B Grade getting the Minor Premiership for Season 2020. Sorry to have been MIA from here. The Season is wrapping up which means photography, newsletter writing and graphic design is in over drive. Can't wait for the finals to begin! GO YOU BEARS!!!

20.01.2022 A lot of website jargon in a report can be daunting, so let me explain about one of them that can be the most important one: Bounce rate. This is the percentage of your visitors that go to your site and do not take any further action, click straight back out. Their reasons are many and varied, but if yours is 60% or over, your site is not doing you any favours. A site that Illuminate wrote the content for continually has a bounce rate of below 3%. This month, out of nearly 2...00 visitors, it had a bounce rate of 0% again. A great site with excellent content will do that. If you want an audit or some pointers for your website, Illuminate is only too happy to help. #websites #contentwriting #SEO #optimising #marketing #digitalmarketing #digitalmarketingagency #onlineprofile #socialmedia #socialmediamanagement #Darwin #NT

20.01.2022 There has been a lot said about the negative effects of social media. Unfortunately with the majority of customers having a Facebook account, it is something that just can't be ignored. You now know what will work on FB. What won't? This is important to know, as you can't sell your business to people who aren't listening to you. Here are a few traps to avoid: Don't lecture. Keep salesy stuff to a minimum.... Use too many flatlays. . Put a strictly business post on FB. Post without any link to strategy. These have been learned the hard way, sorry to say. But now you know them too and can avoid them so your FB account can continue to work for you, not against you. #socialmedia #socialmediamanagement #digitalmarketing #marketingagency #Darwin #NT #Australia

18.01.2022 Sorry this is late people! Very busy writing newsletters and editing photos ready for posting. Instagram is a great tool for advertising and showing exactly who you are to a young and vibrant target market. It is hard to ignore when the audience keeps growing at such a fast rate. Just on one of my accounts last month I earned over 100 new followers. That is huge for that account. It doesn't look like slowing down any time soon.... What really works on Instagram? Here are a few things I have found successful: The people in your business (at work and at events) Photos/videos of your process ( these need to be really on point) Photos/videos of the finished product Flatlay every now and again. You want to stop the eye from scrolling across your feed. All of these things are what people readily connect with and will look at longer. What doesn't work: Offensive content Blurry photos. Your pics need to be eye catching. Constant flatlays. Too many will have an adverse effect. I have said it before but they want to see you and your business. The beauty of Instagram is that it is almost entirely visual. Show them what you can do. #digitalmarketing #marketingagency #socialmediamanager #socialmediamanagement #Darwin #NT

18.01.2022 BUSINESS SHOUT OUT | Fannie Bay Cool Spot This business has been operating for a long time. A great reputation for excellent food and coffee, it is one of the great places in Darwin to have a catch up with friends. The view of the harbour is not bad either! So if you are in the neighbourhood, drop in for a bite in one of the best locations in Darwin.

17.01.2022 Instagram has long been the haunt of younger social media users, influencers and more. It has a bit of a reputation in that area as people "just doing it for the gram". This platform has experienced exponential growth, from one million to one billion and still growing. If you and your business aren't on it, you would be in the minority. Instagram is a highly visual way to show what your business is and what you do. It is also a phenomenal way to see what your competitors are... doing and how they are marketing their wares without having to look too closely. If you're interested in an Instagram account or want to know how to use it effectively, stay tuned over the next couple of weeks and we'll share some tips to keep your Insta account ticking over and bringing in those leads. #digitalmarketing #marketingagency #socialmediamanagement #socialposts #content #contentcreation #illuminateopm #Darwin #NT

14.01.2022 BUSINESS SHOUT OUT Besser Kitchen and Brew Bar Oh Besser how I missed you! The coffee is always outstanding and I am loving that Burger Friyay is back. A great cafe with great food and an absolute favourite. If you are in the area drop in. They would love to see you.... #supportlocal #supportlocalNT #localbusiness

13.01.2022 Here it is peeps. The finished product which you may have seen on a few Bears posts. I wanted it to pop out and it certainly does no matter what I put it on. It demands attention which is exactly what it was intended to do. Advertising is difficult and the last thing I want is for ads to get a "meh" response. Flat colour tends to do that if you use too much of it. I try to balance the use of flat colour flatlays and dimensionals to stop the eye and make people look. Happy Friday everyone!

13.01.2022 Social media has a lot of advantages. It can reach your target very quickly with the right post on the right channel. But what is the right post? What is the right channel to use? Facebook is a great medium. It has a massive audience world wide and excellent targeting ability. It is also a great way to let people know who you are and what you do. These are the posts that work well on Facebook:... Posts that entertain Posts that show the workings of your business Posts that show your human side as well Humour every now and again. The audience is the everyday person who wants to see your highlights and experience things from your point of view. They are people from all walks of life so keeping things general will help. Try not to get too business oriented-keep it light. Remember one thing: Your followers signed on to see you and your business. They did not sign on to get sold to. #socialmedia #socialmediamanagement #digitalmarketing #digitalmarketingagency #Darwin #NT #Australia

12.01.2022 Writing a lot of newsletters and content for email marketing of late. They are a lot of fun. It is great when you can craft a message with specific strategy using the written word. I will admit, writer's block happens sometimes, but then inspiration will strike and the rest falls into place. Email marketing is a highly targeted way of getting your message to the right market. Everything about it has to work towards the end goal, from the subject line to the footer at the bot...tom. Mail chimp's high level of functionality allows you to do just that. It is one thing that I love about it. #marketing #digitalmarketing #newslettercreation #contentwriting #Darwin #NT

12.01.2022 Just a bit of photo editing (over 5000 pics taken on Saturday) for the Bears. Camera is awesome for daytime pics but lowlight needs some correction. Not too much in this one's case thankfully. I love taking pics like this. Ones that show motion and emotion at the same time with clarity. The subject in focus so you can see every detail. To capture not only the scene, but the mood. One very happy shutterbug. Also quite an honour to help create the content library for my client...s. A visual way to show exactly who they are, their skills and their passion for their club. #proudmoment #digitalmarketing #contentcreation #sportsphotography #litchfieldbears

11.01.2022 HAPPY SHUTTERBUG! Will be back on the tools to take pics for upcoming Litchfield Bears Content. Photographing action shots is always challenging, but so rewarding when you get that amazing pic showing movement and motion with complete clarity. Mind you, I might take about 500 pics and use 4.... Go The Mighty Bears!!!! #digitalmarketing #photography #content #sportsphotography #marketingagency #Darwin #NT #Australia

11.01.2022 As I said in the last post, Instagram has a bit of a reputation for being for younger users. Times have changed and it has become a vital marketing tool and a real force in advertising. Instagram has a massive audience. You don't have to log in to see a public profile, it is all there and you can really get a sense of the business just by looking at the profile itself in an instant, rather than scrolling through all the posts. The most important thing is to get your content s...een by as many people as possible. If they are your ideal target market then this tip will help you cast a wide net. This is where hashtags come into play. On Facebook they are there for key words, so people searching Facebook will find your post. On Insta they have a much more important role. Instagram has a great functionality to allow you to follow hashtags or suggest your follow those hashtags because you liked a post that had them in it. So If you put the hashtags that they are following in your post, then they will see it in their feed. This is whether they follow you or not. Pretty cool isn't it? Digital marketing relies heavily on Facebook, but Instagram is now a must. If you're not on there but your target market is, your customers might be asking "Where the hell are you?" More tips next week on the kind of content that works on Insta. #digitalmarketing #marketingagency #socialmediamanagement #accountcreation #socialmedia #advertising #Darwin #NT

10.01.2022 Just had to share this one! Especially when the work gets a write up in a magazine. A great fitout by Asset Construction. O'Brien Electrical Winnellie were the electrical subcontractors who installed the electrical services and communications. Well done Team.

09.01.2022 I spent some time down at Dundee Beach recently. A great little place to get away from the hustle and bustle of town. There are great places to stay here, and most can be found online. The Lodge of Dundee serves a great meal and coffee. Also has bait for sale if you end up fish feeding instead of fishing. A magical place to just unwind for a few days.... Here is a pic I took at sunset. I was having some fun playing with the contrasting colours. #dundee #dundeebeach #shoplocal #localbusiness #shoplocalnt #illuminateopm #onlinemarketing #onlinebusiness #digitalmarketing

09.01.2022 I just had to share this with you! Website management is part of what we do and SEO especially. It is important that your website is found and that the people going to it are your target market. If they are not, then they "bounce". A bounce rate is the percentage of people who click right out of your site without looking at your content. The higher the bounce rate, the less customers you are likely to get.... This is a site Illuminate wrote the content for. Out of all the visitors last month, 200+, not one of them "bounced". They found what they were looking for on this site. All website data is tracked and analysed to make sure the SEO and content is working, and where your traffic is coming from All part of the service. #SEO #content #website #construction #tagging #socialmedia #socialmediamanagement #onlineprofilemanagement

06.01.2022 Instagram has a massive audience, but to make sure you reach as many people as possible means that you need to use your hashtags. A lot of people don't like doing this, it is cumbersome and tiring, and far easier to just post. But that restricts who sees your posts, with a hashtag so many more can interact with your content. On Facebook hashtags aren't that useful except for key words that people may search for. On Instagram they have an entirely different function. On this ...platform people can follow hashtags. So if the post has a hashtag that a lot of people are following, your content will show up in their feed whether they follow you or not. Pretty cool isn't it? Next time you are thinking about leaving your hashtags off your post, think about how many you want to see it and your target market. You might change your mind. #digitalmarketing #socialmediamarketing #content #socialmediamanagement #instagramtips #onlineprofilemanagement #marketingagency #Darwin #NT

04.01.2022 Is getting Facebook likes important? To answer this question you need to look at your target market. If you ideal customer is here, then yes, absolutely. Why? You want to show your content to as many people as possible. Likes and interactions will do that. How do you get more likes? Inviting your friends isn't the answer. This restricts who Facebook shows your content to. This is Facebook's algorithms at work and something that we all have to work with. Continuing to interact... with potential customers, inviting people who interact with your page will get you more likes and hopefully more sales. Ads will work briefly for the length of your campaign. The most potent way to get likes is to focus entirely on quality content that reflects you and your business. It is the message, not necessarily the look that is important. Find a message that resonates with your audience and the likes from genuine leads will flow. #digitalmarketing #contentcreation #socialmediamanagement #socialmediamarketing #marketingagency #Darwin #NT

03.01.2022 Mornings are definitely hard. But on the bright side.... Coffee!!!!

02.01.2022 We know Instagram is a highly visual platform and is great for showing people what you do. As I have said before, it does need great pics if you are using it to advertise your business. The question is what equipment to use to get those pics? A phone will do in a pinch, and most of them do a reasonable job these days. Many people use them and play with the settings to get a good pic, but you do need to know what you are doing. But a phone just doesn't seem to be able to do wh...at a good DSLR or full frame camera can do. They can freeze time for a specific subject in minute detail. The resolution on a phone is sometimes a little lacking. There is a reason the pros use the equipment that they do. A camera is definitely an advantage. The mid entry level cameras will do the job you need it to, without the huge price tag. Do your research and find one that suits what you need and your skill level. You will get better with practice. With the right equipment, you will get that show stopping pic that will leave your audience in a state of awe long enough to make your point. Alternatively you can get someone else to take them for you. The advantage to using a pro photographer is they know what they are doing and have the equipment to do it. Hourly rates apply so you need to ask about these before you give the go ahead. Illuminate has an hourly rate for photography as it is all part of creating that online/media profile that businesses need. #instagram #tips #marketing #marketingtip #digitalmarketing #marketingagency #Darwin #NT

01.01.2022 If you want to know what the Bears are all about, look no further. A great club that I am proud to say Illuminate supports. Great club, great people and a fantastic place to be on a Saturday. Can't wait for season 2021!! GO THE BEARS!!! Many thanks to Justin Murphy from North Australia Media for creating this masterpiece. I can't think of a more fitting way to celebrate 30 Years of Rugby League in Darwin. A job very well done.... #proudsupporter #bearsallday #bearseveryday #MightyBears #sponsor #rugbyleagueclub #communityclub #grassrootsfooty #30yearanniversary

01.01.2022 Been MIA from here way too long! Sorry. With the finals coming up things have been rather hectic, but I did manage to go photograph a fitout. This was one with a difference. An electrical fitout is not the furniture or the overall look of the place. This is where you are looking at the technical parts of the installation like lighting, power, data and possibly fire services as well. This is what they installed and need photographs to show that. Difficult but not unachievable.... Often looking up. That brings me to my next point: What works on Instagram. Photos. Lots of them. Not just any photos will do. Ones that draw you in and make you look twice are the ones that you should use. Boring or fuzzy photos won't stop your followers from scrolling. If your photos make you stop and say "Wow!" then you can bet they will make others do that as well. A pro photographer can capture your work well and is a very good investment for getting your work noticed. They will take it on the right equipment and edit to make them really shine. These will be the ones to stop that scrolling long enough for your followers to see your amazing work. Together it creates a visual portfolio so people can instantly see what you and your business are about. That is pure gold. #digitalmarketing #marketingagency #socialmedia #socialmediamanager #socialmediamanagement

01.01.2022 What do you do when your client needs their social media analytics for the last 3 months to submit an application? You compile a 109 page report on overall performance, post data and demographics. All part of the service #socialmedia #socialmediamanagment #SEO #analytics #reports #montlyreports.