Infokus Marketing | Internet marketing service

Infokus Marketing

Phone: +61 418 557 323

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25.01.2022 MARKETING SERVICES FOR BUSINESSES NEEDING TO MAKE EFFECTIVE CHANGE NOW! As a local on the Mornington Peninsula, I would like to offer my services at a discounted rate to businesses that are needing to make some transformations or transitions in their business during the difficult, turbulent time. I have a broad skill-set when it comes to marketing but some of the areas I could see as particularly useful at the moment include: ... Websites - Quickly get your product or service online and receiving payments using one of the best e-commerce platforms Shopify. Strategy - Get help brainstorming and developing strategies to support your business and then implement marketing activities that will most effectively communicate and engage with your customers General Marketing Support - social media, email marketing, brochure creation. Whatever you need from a marketing perspective, I will be able to help. For more information and ideas visit https://infokus.com.au/marketing-relief/

23.01.2022 Does your business marketing need a fresh approach, new ideas or maybe just a clearer strategy to follow? Our professional, personalised Marketing Strategy will give you and your business a marketing road-map to follow, with the objective being to achieve your specific business goals. We offer a customised Marketing Strategy for business for $995. This will include an abundance of personalised information including ideas, suggestions, and strategies. The document will act as... the blueprint for implementing your marketing activities for the months and years to come. http://infokus.com.au/marketing-plans/ Contact Tanya for more info on 0418 557 323 or email [email protected] Image- via Rohan Sharad Dahotre

22.01.2022 Marketing effectively during tough times requires a more targeted approach. Targetted, customised email marketing is proving to have an ongoing high ROI when compared to other common digital marketing techniques, which is logical given many of us have more time to spend opening & reading emails during Covid-19. #marketing #emailmarketingtips #marketingconsultant

22.01.2022 One-size fits all is NOT the case with Social Media. Choosing the right platform/s for your brand takes some knowledge and research into where your customers (current and future) spend time. As a snapshot... "Instagram and Snapchat, for example, have more young users. LinkedIn, for many people, is a tool for professional networking and job searches. The majority of users on Pinterest are women, while Tumblr appeals to social bloggers."...

21.01.2022 Small businesses are the heart of Australias economy and certainly the backbone of employment on the Mornington Peninsula. Supporting small businesses comes in many forms, but the below list are all free, easy and with help generate positive change for your local businesses.

21.01.2022 Thanks for the Review Zoe! I have loved working on this horse brand Missy's Bucket. I started by transferring her e-commerce site to Shopify and have then carried out a range of marketing activities focused and consolidating and then improving her customer base and ultimately generating more sales. Strategies that we gave undertaken includes the ongoing management of social media, email marketing, Facebook advertising, google ads, photography and plenty more.

19.01.2022 Could LinkedIn really be the unicorn for your business marketing? Business Owners that I speak with often dont consider LinkedIn as a serious part of their social strategy. Particularly businesses in the B2C space, Facebook and Instagram are most commonly linked to their preferred social strategy. But consider some of the stats: There are 260 million active users on LinkedIn More than 40 million users are in decision-making positions... More than 61 million are senior-level influencers In other words, LinkedIn provides tremendous opportunity to connect with individuals who are in a position to form a strategic partnership, stock your product or invest in your business. #marketing #linkedin #socialstrategy https://smallbiztrends.com/20//linkedin-b2c-marketing.html

18.01.2022 Feeling intimidated about the prospect of investing in a website for your small business? Please dont! Its not hard and in terms of ROI it is not expensive. I...f you need a hand, chat, strategy, an idea of what is involved in getting a website for your small business PLEASE let me know... I am sure that I could help See more

18.01.2022 Keeping up with technology is a huge challenge for all small business owners... but also one that can help them stand out from the crowd when suitable technologies are embraced. Here is one to start keeping an eye on... Bitcoin

18.01.2022 Discover the 'Top 10 Marketing Strategies' to help your business thrive. Our NEW Marketing program is 100% personalised. We work with business owners to: 1. Learn about their business/product/service/industry... 2. Match their business/goals/resources from a huge range of strategies, ultimately identifying the TOP 10 MARKETING STRATEGIES to help your business thrive 3. Create a Marketing Strategy, including the why and how for each Marketing Strategy. These are then put onto a timeline will place your 10 Marketing Strategies into a feasible strategic order for implementation, ensuring you are armed with short term as well as longer-term marketing activities, all ultimately working towards improving your business outcomes. Whilst this program is offered at $895, in this unprecedented period of uncertainty, we are offering this program for $495 to ensure as many businesses as needing this help can access support for their business. Feel free to call me for an obligation-free chat about your business needs on 0418 557 323 or email [email protected] You can find out more about this plan https://infokus.com.au/top-10-marketing-strategies/

17.01.2022 When todays big playings in mass marketing are making a move to change... moving away from their traditional branding platforms... such a Nike stopping being a vendor at the US Tennis Open in favour of its new approach to disrupt the sneaker shopping experience by offering non-traditional releases in unusual places it is certainly a sign of things to come. Mass market brands trying to act like boutique brands with a nimble structure... http://www.theaustralian.com.au//3efbdc4fd5877a8c36421c6a8

17.01.2022 When today's big playings in mass marketing are making a move to change... moving away from their traditional branding platforms... such a Nike stopping being a vendor at the US Tennis Open in favour of its new approach to disrupt the sneaker shopping experience by offering non-traditional releases in unusual places it is certainly a sign of things to come. Mass market brands trying to act like boutique brands with a nimble structure... http://www.theaustralian.com.au//3efbdc4fd5877a8c36421c6a8

17.01.2022 It has been a pleasure working with Jonathon from Curry Coaching to set up his website. We have set this up for him in a format that he will now be able to go ahead and make updates and changes as required. This control and flexibility is important for Small Business owners who manage most aspects of their business and need to be able to make changes instantly without incurring great expense. http://www.currycoaching.com.au/

17.01.2022 For you all you Small Business owners, you might be interested in finding out more about the Small Business Marketing Plans that we can create for you! https://mailchi.mp//infokus-marketing-small-business-marke

15.01.2022 Small businesses are the heart of Australia's economy and certainly the backbone of employment on the Mornington Peninsula. Supporting small businesses comes in many forms, but the below list are all free, easy and with help generate positive change for your local businesses.

14.01.2022 So many businesses I work with want to cut through the confusion, stop wasting money and reduce unproductive hours spent on marketing with unsuccessful or difficult to determine results. They keep telling me they just want to stop trying and testing all these different marketing strategies that dont seem to work and just find out what Marketing they should focus their attention on to help their business growth and success. To help these businesses we have developed this To...p 10 Personalised Marketing Strategies for Business Growth Plan into a concise, deliverable format that is portable across any industry and business. We deliver a list which includes the how and the why of the TOP 10 MARKETING STRATEGIES for your specific business. This includes how and why it will benefit your business. We also include your MARKETING ROADMAP that is a timeline of these marketing activities. This gives your business the roadmap to roll out your marketing in a logical order over weeks and months, ensuring your resources and budget is not overwhelmed. Having worked in marketing for over 26 years I understand there can be no one-size-fits-all approach when developing a Marketing Plan. That is why we have a one-on-one, personalised approach. We spend time to learn about your business and industry. We review your options and then go through a marketing match process. This helps us formulate the Top 10 Personalised Marketing Strategies to enhance your business growth and success. To find out more visit https://infokus.com.au/top-10-marketing-strategies/

13.01.2022 This is such a positive marketing story... big business married with global environmental challenges. Imagine a future where global businesses use all their wealth and influence to proactively work towards improving our environment (and future) rather than being a major part of the problem. https://www.cnbc.com//adidas-sold-1-million-shoes-made-out

13.01.2022 It's true, I speak to a lot of SME business owners who are finding their business marketing stressful and challenging. A common feeling is that technology is changing too quickly for them to keep up when this is not their area of interest. This is particularly true when said owner may not see their primary 'skill set' within the marketing space. Interesting stat however in this research "In 2018 more than 79% of respondents who spent 5 to 10 hours per week on marketing repor...ted revenue growth. For those who spent less than five hours per week, the number goes down to 52%." My Tips: 1. Spend your time wisely! Make a Marketing Strategy to ensure your marketing is focused in the right areas. 2. Try to set some Goals or KPIs that are measurable. This is particularly true if you have limited time to spend. 3. Schedule some time each week, as you would any meeting, to carry out your essential marketing activities This survey was carried out on a group of 350 small and medium business owners in Feb 2019. https://smallbiztrends.com//2019-small-business-marketing-

12.01.2022 5 great suggestions that I fully endorse for small businesses to maximise their marketing opportunities!

11.01.2022 What are the most effective ways to use content to drive traffic to your website? Digital content is created for a range of reasons, and if your major goal from your content is to drive traffic to your website, then it is worth considering what are the most successful content formats for achieving this: Long format blogs (at least 1000 words)... How-to articles Video content Graphic content (think infographic or beautiful imagery) Templates, checklists & guides Interview with Influencers Pic for effect - Beautiful workspace - We Work Sony Centre #marketing #digitalcontent #drivetraffictowebsite

11.01.2022 Marketing Planning can be a real challenge for small businesses. Here we talk about some of the reasons why it is a really valuable process for all businesses.

08.01.2022 Click For Vic is a fantastic initiative to support small Victorian businesses, and give people an opportunity to shop local. COVID and lockdown or not, this is an initiative worth supporting. These websites are well worth exploring: https://viccountrymarket.com.au/... https://colabpantry.com.au/ https://www.providoor.com.au/ #clickforvic #shoplocal #supportlocalbusiness

07.01.2022 This research is based in America, but still, it makes for an interesting read. None of it is too surprising. The top line is: 1. Small businesses are being left behind when it comes to digital marketing... 2. Social media is holding strong in 2019 3. Almost half of small business owners will not spend more on marketing in 2019 4. Lack of time and resources continues to hinder small business owners 5. Gaining and keeping customers is the top goal for 2019 https://keap.com//marketi/digital-marketing/trends-report

06.01.2022 Mailchimp is the email platform of choice for many small businesses. It is flexible, affordable and offers a comprehensive range of options, which is all very appealing for small(ish) businesses. Recently they launched Facebook advertising, and this week has added Instagram advertising to their stable of products. Take a look at their video to learn more

06.01.2022 Much is committed by businesses into ensuring their online real estate is in great shape, but your personal profile from a business perspective is also really important. I have recently had the pleasure of working on updating the online profile for Peter McMullin, that has included an integrated approach to his Wiki profile, creating a website, Facebook and LinkedIn. http://www.petermcmullin.com.au/

05.01.2022 'Click For Vic' is a fantastic initiative to support small Victorian businesses, and give people an opportunity to shop local. COVID and lockdown or not, this is an initiative worth supporting. These websites are well worth exploring: https://viccountrymarket.com.au/... https://colabpantry.com.au/ https://www.providoor.com.au/ #clickforvic #shoplocal #supportlocalbusiness

04.01.2022 Discover the Top 10 Marketing Strategies to help your business thrive. Our NEW Marketing program is 100% personalised. We work with business owners to: 1. Learn about their business/product/service/industry... 2. Match their business/goals/resources from a huge range of strategies, ultimately identifying the TOP 10 MARKETING STRATEGIES to help your business thrive 3. Create a Marketing Strategy, including the why and how for each Marketing Strategy. These are then put onto a timeline will place your 10 Marketing Strategies into a feasible strategic order for implementation, ensuring you are armed with short term as well as longer-term marketing activities, all ultimately working towards improving your business outcomes. Whilst this program is offered at $895, in this unprecedented period of uncertainty, we are offering this program for $495 to ensure as many businesses as needing this help can access support for their business. Feel free to call me for an obligation-free chat about your business needs on 0418 557 323 or email [email protected] You can find out more about this plan https://infokus.com.au/top-10-marketing-strategies/

04.01.2022 Lovely to get this feedback from Meg Emond Meg is a local real estate agent who has just started with Belle Property. We worked together as she wanted some advice on how she could best use social media to differentiate herself, helping her to stand out in the crowded real estate market.

04.01.2022 If this research is accurate it is pretty HUGE for brands! 79% of online retail sales being completed via smartphones by 2021 companies need to be preparing their marketing strategy to incorporate peoples increased use of mobile.

04.01.2022 SMBs really need to make every single penny count when to their marketing spend, this is as relevant for how they choose to spend their marketing budget as much as making sure what they do choose to do is done well! For example in a HubSpot survey it was found that 33% of email recipients decide whether or not to open an email based on subject line alone (HubSpot, 2016)! Find out more about this here..

04.01.2022 Mailchimp adding a CRM to their platform is a game changer for small business. So many business already use this platform for their email marketing, this added functionality should dramatically help small businesses better manage and service their customers and leads. https://www.forbes.com//on-crm-mailchimp-is-introducing-/

03.01.2022 Facebook Advertisers need to be on their game, as Facebook is again making changes. Beginning April 30 Facebook is phasing out the Relevance Score for ads but replacing it with 3 new relevancy metrics. - Quality Ranking - Engagement Rate Ranking, and ... - Conversion Rate Ranking. These new metrics should be great for those of us that Manage Facebook Ads as they will give a more focused view on the effectiveness of our ads, shining a light on where changes may be needed to improve the ROI. https://marketingland.com/facebook-to-replace-relevance-sco

03.01.2022 I work with a range of small/medium businesses developing the key marketing strategies that will allow them to successfully build their business. There is a reoccurring conversation that I have with most businesses around their website that is well summed by by the team at Duct Tape Marketing... Your website is the heart of your online marketing efforts. All other channels should drive users back to your website, so its critical that you build the most effective one that you can. Good website design is way bigger than just building a site that looks appealing. Truly effective website design is about the substance underlying the style. #marketing #marketingstrategy

03.01.2022 Thanks for the Review Zoe! I have loved working on this horse brand Missys Bucket. I started by transferring her e-commerce site to Shopify and have then carried out a range of marketing activities focused and consolidating and then improving her customer base and ultimately generating more sales. Strategies that we gave undertaken includes the ongoing management of social media, email marketing, Facebook advertising, google ads, photography and plenty more.

03.01.2022 Deciding exactly how to spend your precious marketing budget can be a great starting point for really drilling down into what your business priorities and strategies should be. It is often helpful to consider (not copy) what your competitors are doing, but a personal favourite of mine is to research and identify a parallel product or industry and review what marketing activities they are engaging in. Making a Marketing Plan is a great way to avoid the pitfalls of over-spending or wasting your Marketing budget.

02.01.2022 Its true, I speak to a lot of SME business owners who are finding their business marketing stressful and challenging. A common feeling is that technology is changing too quickly for them to keep up when this is not their area of interest. This is particularly true when said owner may not see their primary skill set within the marketing space. Interesting stat however in this research "In 2018 more than 79% of respondents who spent 5 to 10 hours per week on marketing repor...ted revenue growth. For those who spent less than five hours per week, the number goes down to 52%." My Tips: 1. Spend your time wisely! Make a Marketing Strategy to ensure your marketing is focused in the right areas. 2. Try to set some Goals or KPIs that are measurable. This is particularly true if you have limited time to spend. 3. Schedule some time each week, as you would any meeting, to carry out your essential marketing activities This survey was carried out on a group of 350 small and medium business owners in Feb 2019. https://smallbiztrends.com//2019-small-business-marketing-

02.01.2022 Being a Melbournian at the moment, partway through this Stage 4 lockdown, is a little challenging. There are many stories of hardship and sadness, which can become overwhelming. But equally, there are some truly enlightening stories about reinvention, resilience and recovery. Last night I watched an uplifting story about an amazing local Rainbow artist Belinda Eckermann who has painted incredible images on the local tree trunks so people have something interesting to look at... whilst out walking. Such a lovely idea. Such a thoughtful contribution to the community. https://www.theislanderonline.com.au//the-tree-trunk-cre/ #community

01.01.2022 Some really interesting takeaways about the state of play of social media. 94% of people on Social Media use Facebook compared with 46% on Instagram. https://www.sensis.com.au//our-/sensis-social-media-report

01.01.2022 Loved getting this feedback from a recent client Lauren Village Family Lawyers Working with young, growing businesses such as this is so satisfying.

01.01.2022 Shopify is a giant of eCommerce. MailChimp is a giant of email marketing. Over the weekend they officially broke up! Together these platforms were convenient. That made it so easy to set up and offered outstanding email marketing solutions to businesses running eCommerce stores at a reasonable price. But MailChimp this weekend emailed all their affected customers, announced their official break-up date. This will be hugely disruptive for many business owners as they specific...ally appeal to those with limited marketing understanding or technical skills to develop workarounds or alternative solutions. Fortunately, there are some integrations that can be made to still use the two platforms, with 3rd parties acting as the intermediaries. There are also some alternatives to platforms that offer similar solutions to Mailchimp. Which you choose and what I am doing to clients very much depends on their budget and the marketing plans. #marketing #mailchimp https://mailchimp.com/shopify-statement/