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25.01.2022 #ThrowbackThursday Surf Industry in Torquay - Inspired by the Bells Beach Surf Shop Inspiration can come from unusual places ..and friends are usually involved. This story is one step towards the foundation of Rip Curl. Early surf shops in Torquay were pretty humble affairs, it was a struggle to find floorspace, business was strictly seasonal, and supplies (particularly of boards manufactured interstate) could be inconsistent, but that didn’t stop people from trying. ... The Bells Beach Surf Shop sprung into life in the summer of 1967-68 and had a relatively brief existence but one very important step was made here. It was one of a string of surf shops opened by Doug Claw Warbrick and Brian Singer (and in this case Terry Wall) in an effort to run a business that would support their surfing. Shops had already been tried at Lorne and Brighton previously but it was at the Bells Beach Surf Shop the name Rip Curl would appear for the first time. The shop was based in Mumbles Walker’s service station opposite the pub in Bell Street, Torquay. The shop carried a limited range of gear, including Torquay Surfer Supplies and surfboards from leading Victorian manufacturers like Rice, Young, Gill, Pyke and Davies. There were efforts to get supplies of the latest vee bottom surfboard designs, Claw was the local agent for Sydney based Keyo surfboards who were at the leading edge of the revolution in design changes taking place. Their boards were too popular though and Claw couldn’t secure an adequate supply, Shane Steadman stepped in and agreed to supply them with surfboards but suggested they would need their own name/logo on the boards. Claw, Brian and Simon Buttonshaw sat around brainstorming ideas, Simon had painted a board previously for Claw that had included the term Rip curl, hot dog this was abbreviated to just Rip Curl. A logo was designed by Simon, printed and given to Shane, and a brand was born. With thanks to the @AustralianNationalSurfingMuseum for this story! #ThrowbackThursday

24.01.2022 Life isn’t perfect, but it does have perfect moments Heidi Banas Creative

23.01.2022 We're Back! As restrictions are easing and regional Victoria is moving towards COVID Normal, Cafes and Restaurants across the Surf Coast are seating customers once again. Support your local business. Find FLAVOURS INSPIRED BY SURF COAST on the interactive map https://made.withalpaca.com//surf-coast/default/eat-drink ... #inspiredbysurfcoast

21.01.2022 Introducing husband and wife team, Ben & Belinda Herde from Grand Slam Physiotherapy. Grand Slam Physiotherapy was built on a foundation treating international sporting stars to deliver world class physiotherapy care to the local community. Ben Herde and Belinda met while working on the professional tennis circuit. We wanted to slow down the tennis travel to create an ideal family environment, Ben says. ... We created a clinic that bolsters excellence and a desire to help people to move as well as they possibly can. We aim to be leaders in our field, innovative and there for you. This means we have you covered whether you want to be a grand slam champion or be pain-fee to play with your grand child. Their Torquay clinic was established in 2019. What inspires them about the Surf Coast? Being able to run or surf in the morning and then with little to no commute run a very successful business that doesn’t compromise its ideals. We can deliver the same standards we would in an elite capital city clinic and it is very much appreciated." Read the full story here www.buysurfcoast.com.au/inspired-business/grand-slam-physio #inspiredbysurfcoast #buysurfcoast #clickforvic #buylocal #surfcoastbusiness #surfcoastlife #regionalvictoria #madeinvictoria #tradesinspiredbysurfcoast #torquay

20.01.2022 Introducing Jo Hughes & Tess Morrisey: Owners of Riverbank Cafe, Lorne. Jo and Tess met in Lorne, both having moved there to work for a season and then staying on. Jo had worked in the shop when it was the Erskine Tea House for a few years and felt a strong connection to that part of town. When the little shop by the river became available, it was an opportunity they could not refuse and took on the challenge of opening their own café. Along the way, they have become a fam...ily of three, with son, 1 year old Oliver, a regular visitor. Read the full story here and learn what inspires them about the Surf Coast www.buysurfcoast.com.au/inspired-businesses/ the-riverbank-cafe #inspiredbysurfcoast

20.01.2022 Introducing Kayla Houlihan creator Tribe Skincare Kayla's entry into the skincare product market started as a side project when she was running her own skincare clinic on Pakington Street. At 27, a physical injury left her unable to perform facial treatments and she decided the timing was right to put all her resources into Tribe Skincare full time. She started from home and due to business growth, that has accelerated during COVID, she has just moved into her first retail an...d warehouse space in Torquay. We are really lucky to have our warehouse in-between 2 incredible local female-founded businesses Arizona Living and Nerida Hansen Print & Textiles,It's a great business hub where it feels like a friendly little neighbourhood. Tribe Skincare is a natural, vegan-friendly, Australian-made skincare range, based in Torquay Read the full 'Inspired by Surf Coast' story here www.buysurfcoast.com.au/insp/tribal-skincare-kayla-houlihan #inspiredbysurfcoast

14.01.2022 "We are building our dream life, and lifestyle in our dream location - the Surf Coast. It's been a goal of ours to settle here for the last 6 years and put down roots." Britt James - In The Flow Photography https://www.buysurfcoast.com.au/inspired-business/intheflow

13.01.2022 What is it about the Surf Coast that inspires your business? "People. I would say Torquay must be a place with the highest density in the world of small businesses and people turning their passion into business. It’s almost like it’s the standard here and I love it." Read Linda's full story via link in Bio https://www.buysurfcoast.com.au/i/linda-gordol-photographer

11.01.2022 #ThrowbackThursday Surf Industry in Torquay - inspired by the Garrard family & Gboards Australia Some businesses are inspired by the legacy of their family. Garrard is a famous name in Torquay with four generations of the Garrard family taking to the waves here. Grandfather Dick snr was an Olympic and Commonwealth Games wrestler, pioneer surfer and Torquay Surf Life Saving Club founder. Dick Garrard jnr is a surfer, boat builder, Olympic games rowing coach and supplier of ...materials to surfboard manufacturers. Dick junior’s son Paul Garrard runs Gboards, launched in Torquay in 1999, who manufacture softboards and surfing equipment sold in Australia and around the world. Ideal equipment for entry level surfers Gboards are designed to elimenate hard edges and sharp fins found on regular surfboards. They are popular with surf schools as learners can bounce off each other without the worry of injuring themselves a definite risk with fibreglass boards. A forward thinking company that is a materials innovator, the Gboards team are always looking for ways to develop surfing equipment and have an ever expanding range, most recently adding high performance G-Lite softboards to their line up. With thanks to the Australian National Surfing Museum for this story!

10.01.2022 We're Back... Indigo Luna Store "We welcome the change of season and the re-opening of our doors. With so many beautiful new pieces for summer, you can find us in our Torquay showroom with open arms. After such a long and challenging winter we appreciate the importance of community connection more than ever before.... #inspiredbysurfcoast

10.01.2022 Introducing Cinnamon and Rowan Stephens creators of Cinnamons art - Studio 66 Cinnamon has been living off her creativity for over 25 years. What began as a solo business in Geelong West back in the 90’s that she balanced with other part time jobs, quickly became a full time concern. Why do they make the perfect team? ... "While Rowan is cleaning, grinding and painting one piece, I am normally inside designing and consulting with the next client". We were actually both already living on the Surf Coast, but after we got married we shifted our home, two kids and studio to Anglesea Learn more about their creativity and what inspires them about the Surf Coast by reading the full story https://www.buysurfcoast.com.au/inspired-busin/cinnamonsart #inspiredbysurfcoast

09.01.2022 Introducing Lyndelle Flintoft manager of GROW Anglesea. Great Ocean Road Wellness, better known as GROW, was established 3 years ago. Over this time, it has evolved in many directions with its core values of sustainability, wholesome food and community always at the forefront. It has become an Anglesea go-to for homemade organic food, great coffee and the place to buy bulk wholefoods and locally sourced products. Lyndelle, a long term resident of the Surf Coast, created an...d ran the popular Torquay and Geelong Nightjar Festivals. She has always had a passion for curating welcoming spaces for people to connect and GROW has provided another avenue to work on a business that supports the environment and other small, local businesses. Read the full story on Lyndelle and Grow www.buysurfcoast.com.au/inspired-businesses/grow #inspiredbysurfcoast

08.01.2022 PHOTOGRAPHER OF THE WEEK | Britt James from In The Flow Photography lives in Torquay with her husband and 2 young kids, Jack & Ellie. Britt was originally from the Gold Coast and her husband from Lorne - they bought a block here 4 years ago, and just moved from Melbourne in February, building on the Surf Coast this year. In The Flow Photography is a business born out of a love for yoga and wellness, and that has expanded into photographing brands and people all across the ‘pa...ssion & Purpose’ spectrum. What inspires Britt about the Surf Coast? "Of course the natural aspects - abundant Aussie native plants, rural bush walks and waterfalls, the ocean. But also, the small town vibes and community is why we are here, and what inspires us. The simple lifestyle. We wanted to have the lifestyle where we are constantly catching up with friends for BBQ’s or out in the surf, where our kids are free to play with the neighbourhood kids, and you can say g’day to your local coffee roaster and grocer." Read her full story here www.buysurfcoast.com.au/inspired-businesses/intheflow Shop online at www.intheflowphotography.com #inspiredbysurfcoast

08.01.2022 What Inspires Sue Porter from Hot Chilli Mama about life in the Surf Coast hinterland? The Surf Coast hinterland is a bit of a hidden gem. Everyone always just thinks of the beaches but once you get over the hill there are an amazing group of people who are passionately doing their own thing, whether it is chillies, wine, olives, walnuts - you name it. It’s great to be part of a group that encourages and supports you too whilst having a real commitment to the local communit...y, giving back and the environment, such as the Otway Harvest Trail Read the full story here www.buysurfcoast.com.au/inspired-businesses/hot-chilli-mama #inspiredbysurfcoast #dineonthecoast

08.01.2022 #ThrowbackThursday The first surf shop in Torquaywhat does it take to be the first? There was a time when there were no surf shops in Torquay, and they did start to appear some of those early surf shops were very low key indeed. Don Loveless had a TV and radio repair shop in Gilbert Street. ... He had some wax and a few boards in his showroom in the early 1960s, then he had an idea. Surfing at that time was a pretty stripped down experience. Surfers just needed: a board; some wax; and a pair of shorts. Surfing in Victoria means dealing with weather extremes and, in Torquay, the water and weather can be cold. Don figured surfers needed to keep warm so he and his wife, Fay, started making custom surfwear. Shorts and parkas (jackets) could be produced in club colours, or to your own design. The gear was available locally and via a number of agents in Melbourne and interstate. In the following decade, surfing would evolve and grow Torquay Surfer Supplies providing an indication of what was to come. broad market appeal. At that point Torquay had only a small permanent population and seasonal visitation, and surfing was yet to establish its broad market appeal. In the following decade surfing would evolve and grow Torquay Surfer Supplies providing an indication of what was to come. With thanks to the Australian National Surfing Museum for this story! This is the second of a series of stories exploring the factors that first inspired innovation and business on the Surf Coast. #ThrowbackThursday #inspiredbysurfcoast #buysurfcoast #clickforvic #buylocal #buytorquay #torquay #torquaybusiness #janjuc #greatoceanroad #greatoceanroadaustralia #visitgreatoceanroad #greatoceanroadtrip #surfcoast #surfcoastlife #regionalvictoria #madeinvictoria #wandervictoria #visitvictoria #exploreaustralia #searchthecoast

08.01.2022 Introducing Sue Porter Founder of Hot Chilli Mama Hot Chilli Mama was established 3 years ago by Sue, along with her now teenage children Matt and Kate, as a way to combine the family’s love for chillies, with a small business that would allow her kids to earn pocket money. Since then, the business has grown and the product offer expanded but at its heart, remains a small family affair with the Hot Chilli kid’s still an integral part. Sue is a chilli lover, mother and now e...ntrepreneur, who lives by the mantra that life is too short to do something that no longer makes you happy. She left the corporate world, dissatisfied with a career that spanned 34 years and decided she needed to change her life and follow her passions. Find out what Inspires Sue, read the full story www.buysurfcoast.com.au/inspired-businesses/hot-chilli-mama #inspiredbysurfcoast

07.01.2022 Introducing Cassie Harrison from Women of Wander. After 10 years of guiding and leading students in Outdoor Education programs, Cassie Harrison took a giant step towards her dreams in 2018 by opening her own guiding company, Women of Wander. Women of Wander exists to get more women outdoors to connect with themselves, others and nature. They provide guided hiking and canoe journeys, and accommodate women with a variety of skill levels on multi-day adventures, exploring some... of Victoria's most beautiful landscapes. Designed to challenge without putting unwanted strain on the body, the goal is to have hikers strut across the finish line with new energy and friendships. Find out what inspires Cassie to take the leap and what she loves about the Surf Coast, read the full story here https://www.buysurfcoast.com.au/inspired-bu/women-of-wander #inspiredbysurfcoast #buysurfcoast #clickforvic #buylocal #buyanglesea #anglesea #angleseabusiness #anglesealife #greatoceanroad #greatoceanroadaustralia #visitgreatoceanroad #greatoceanroadtrip #surfcoast #surfcoastlife #regionalvictoria #madeinvictoria #wandervictoria #visitvictoria #exploreaustralia #searchthecoast #wellnessinspiredbysurfcoast

06.01.2022 Introducing Brittany March. Brittany March is a multidisciplinary creative working as an artist, graphic designer and illustrator. Living by the sea has played a huge role in shaping her life, and she’s been fascinated by the ocean, marine life, and the natural world for as long as she can remember. This passion is reflected in the work she creates, most notably her fine art originals and limited edition prints. Created with a combination of graphite, charcoal or black penc...il, Brittany spends countless hours hand drawing local flora and fauna. She's also created a range of hand illustrated maps that celebrate the character and quirks of our coastline. What Inspired Brittany about the Surf Coast? I’m heavily inspired by the Surf Coast and the natural world. My fine art studies take inspiration from our coastline and feature marine life and native flora and fauna many of us may have encountered living along our coast. Read the full story here www.buysurfcoast.com.au/inspired-busines/brittany-march-art #inspiredbysurfcoast

06.01.2022 What inspires me about the Surf Coast? "Of course the natural aspects - abundant Aussie native plants, rural bush walks and waterfalls, the ocean. But also, the small town vibes and community is why we are here, and what inspires us. The simple lifestyle." - Britt James from In The Flow Photography... #inspiredbysurfcoast

05.01.2022 "Photography was a passion from an early age, experimenting with photos of my surfing mates on a disposable waterproof camera, and later, a go pro. My photography business launched in August 2017 and grew from there." - Jono Spiteri - Surf Coast Photographer Read his full Story https://www.buysurfcoast.com.au/insp/jonospiteriphotography

05.01.2022 Photographer Heidi Banas Creative "Living on the Surf Coast Inspires me to get lost in nature, there's an abundance to admire around every corner" Bird - Eastern Spinebill.

04.01.2022 "I started photography to learn a new skill but along the way I realised that others actually liked my shots and wanted to hang them on their walls. That’s an amazing feeling. I also love the challenge of looking for ways to set up a successful business, but do it differently to traditional photo art businesses." - Craig Crosthwaite SeeSea Images Read more of his story www.buysurfcoast.com.au/inspired-businesses/seeseaimages

04.01.2022 Great Ocean Road Gin offers Small batch, hand crafted gin inspired by the Great Ocean Road. The Tasting Room is located in Aireys Inlet and offers a beautiful outdoor garden to enjoy an afternoon Gin. We asked owner Ann Houlihan what Inspires her about the Surf Coast? The natural environment of the Great Ocean Road is the inspiration for my gin, I try to use as many local botanicals as possible."... Ann uses local Surfcoast Honey which adds some delicious sweet notes to the gin. Go to the interactive map to find all the venues on the Surf Coast that offer outdoor dining https://made.withalpaca.com//surf-coast/default/eat-drink Read The Inspired by Surf Coast story here www.buysurfcoast.com.au/inspired-business/greatoceanroadgin #dineonthecoast

03.01.2022 We're Back! Find Health and Wellness Inspired by Surf Coast on the interactive map https://made.withalpaca.com//surf/default/health-wellness

03.01.2022 Introducing Heroes Home Doctor: Dr Caroline Taylor-Walker Dr Caroline is an accomplished GP and is the owner and founder of not only Heroes Home Doctor, but Ministry of Skin in Torquay. Dr. Caroline’s passions include general practice, skin cancer and aesthetics. What made Caroline decide to operate her business here?... After growing up with a disabled sister and observing firsthand the struggles of accessing a healthcare system set up for the able bodied, followed by the observation that GP surgeries were letting patients down by not seeing patients when they were too sick leave the house. I felt a new model of healthcare was needed. A model that saw people when they actually needed the doctor, at their time of need, when most sick and vulnerable. A service that meet the patients’ needs and made seeing a doctor easy and created meaningful doctor-patient relationships. The Surf Coast is the perfect place to embark on this endeavour, as immediately I felt that the local community would be welcoming and accepting of this new way of healthcare." Read more of Caroline's story here: https://www.buysurfcoast.com.au/inspired-b/heroeshomedoctor

02.01.2022 Introducing Catherine Stocks and Erin Hughes Founders of Hygge:liv Friends for over 16 years, with a mutual love of design and interiors, they came together in 2019 to create a luxe, one of a kind cushion collection, sourcing the highest quality unused fabrics, with a mission to reduce landfill. The business has evolved along the way, as Erin and Catherine saw a much bigger picture to offer a customised interior styling service. They are now working closely with architects,... designers and interiors stylists, as well as creating custom made products for their clients. What Inspires them about the Surf Coast? Catherine and I both live on the coast and enjoy the lifestyle that it brings, so it seemed only natural that the Hygge:liv would be inspired by the environment, from the wide-open beaches to the rugged coastal landscape. Partnering with local creatives and being able to support the local community has been something that was extremely important to us. Read their full story here https://www.buysurfcoast.com.au/inspired-businesses/hyggeliv #inspiredbysurfcoast

01.01.2022 SHOPPING INSPIRED BY SURF COAST. WE LOVE to see local businesses working together The Beauty Advent Calendar have launched their 2020 collection of Beauty Calendars and Beauty Bonons. They are all Australian with luxurious beauty products from local brands including Winki Zinc ONNE & Tribe Skincare... Shop NOW: www.thebeautyadventcalendar.com/collections/all #inspiredbysurfcoast

01.01.2022 Have you visited our website yet? You can find out more about local makers, creators and innovators as they tell us their stories and how the Surf Coast has inspired them. You can also use our interactive map - by location and by category - to find local business along the Surf Coast to support.... Have a look www.inspiredbysurfcoast.com.au