Inspired Co | Advertising/marketing

Inspired Co

Phone: +61 433 650 434

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23.01.2022 Tip #12: 3 Easy Ways To Catch Mistakes In Your Copy. Let’s be honest, we all have the ability to miss glaring mistakes in the words we write for our business. It’s not because we’re careless or lack attention to detail, it’s because our brains can struggle to see typos in copy we create. Essentially your brain reads what it thinks you’ve written, not what is actually there. I once printed a brochure with the title ‘Software for the Pubic Sector’. Cringejust one missing lette...r! Here are three quick ways to help reduce those embarrassing typos when you’re copywriting. #30daysofmarketingtips #copywritingtips #marketingtips

20.01.2022 Tip #10: Make Life Easier By Batching Your Content. There are two big benefits you get from batching your content habit and a better flow of ideas. Tip #10 is all about how to batch and how doing it can change your marketing game, by making life easier!

18.01.2022 Tip #11: Vary sentence lengths to make your copy more engaging. This is another quick and easy copywriting tip that can make a big impact in your business when you implement it. It’s all about varying your sentence lengths and structures to make your copy easier for people to read. Check out the details in the video below.

18.01.2022 Print vs online - how do you prefer to consume your words? For me it's print every time. I love the feel of magazine pages as they flick through my fingers. Sitting down with something physical as I lose myself in the words on the page. I'm old school like that. While the physical experience is different, so too is the process of copywriting for print vs online. It's all to do with our attention spans and the way our brains process information on different platforms.... Always remember to take this into account when creating your marketing collateral. Which medium are your writing for? Most importantly, how do your clients or customers like to consume their information? #copywriting #marketing

17.01.2022 Tip #14: Make A Habit Of Checking Your Website Weekly. How often do you check your own website? If you’re like me, the answer is not enough! I got caught out yesterday with a technical glitch on one of my sites. The truth is, the issue could have been there for a while, but I didn’t catch it quickly because I’m not in the habit of checking my own sites regularly. Despite telling everyone else to do it! Tip #14 is make a habit of logging on each Monday to check your website looks exactly as it should.

17.01.2022 Email marketing might seem old school today... But really it's KING thanks to a ROI of 4400% If you're not currently engaging with your clients and customers using email marketing (known as e-newsletters or EDMs) you're seriously missing out. ... That said, there are effective and non-effective ways to use email marketing. Top tip: it's not always about selling. Instead, make sure you are giving value and nurturing the relationships you have with your clients or customers. Use it well and email marketing can be a game changer for your business. If you need some help maximising your best marketing asset and implementing an effective strategy, we're just a phone call, or an email, away. ... #emailmarketing #email #content #copywriting #contentmarketing See more

15.01.2022 Tip #13: Use ‘You’ More Times In Your Copywriting Than ‘We’ or ‘I’. Today’s tip highlights a mistake I guarantee most of you are making, especially on your website. Great copywriting speaks directly to the clients and customers you are trying to engage with. An effective way to do this is peppering your copy with the word YOU, many more times than you use the words WE or I. Check out the video for Tip 13 if you’re keen to hear the exact ratio you should be aiming for. #30daysofmarketingtips #copywritingtips #marketingtips

05.01.2022 "A picture paints a thousand words." This common expression is one that is often forgotten when choosing imagery to go alongside the words on your website. Our eyes are naturally drawn to images. A strong picture can help encourage readers to engage with the message you are trying to get across. While it's crucial for images to be visually appealing, they must also be relevant to your message. Images should be used to help communicate what you are trying to say - p...articularly on your website. If you are using images for no purpose, other than "It looks great", then all of your hard work may be for nothing. #INSPIREDTIP Here are a few ways to ensure your images are connecting with your clients and customers: Choose high quality images. Blurry or slightly fuzzy images don't do your brand any favours. Is it relevant? Does your image help articulate what you are communicating, or is the image unrelated to your words? Is it compelling? Does it captivate and stop people in their tracks as they scroll? Does it sell? Does your image effectively help you communicate your message, build trust and engage your audience to learn about your product or service? Audit your website and apply the tips above. Any you making some of these common mistakes without even realising it? If so, it's time to change up your imagery. #websites #contentmarketing See more

04.01.2022 Exciting times! Our rebrand is now complete and we’ve pressed to ‘go’ button on our new socials. Welcome to The Inspired Co. This space is where we’ll be answering all of your questions and sharing our knowledge on everything words, content and strategy related. From copywriting tips to practical advice around branding, marketing and websites. We’re here to help great businesses connect with their clients and customers by telling their story more effectively.... Hit us up now if you’ve got a question you’d like answered in our first Q&A later this week.

04.01.2022 POWER WORDS | What are they and how do you use them to your benefit? Specific words have the power to speak to different parts of the brain, firing off receptors and triggering certain actions and responses. Words have the power to inspire your clients and customers to take action or cause them to bounce off your site or blog post within seconds. One single word can make or break the sentence you've just written. ... According to Buffer, here are the five most persuasive words in the English language: - You - Free - Because - Instantly - New Make sure you are using words that convert when you develop your content, otherwise, you're leaving money on the table - and no-one wants that! Now it's your turn: Try working these five words into your next email subject lines or blog post headings and notice the difference in your engagement rates. #INSPIREDTIP See more

01.01.2022 ...and how are you sharing yours with your clients and customers? Good marketing is really just great story telling. #contentmarketing #brandstory

01.01.2022 The key to creating a content, brand, marketing or business strategy that really moves the needle in your business is knowing what questions to ask. Then taking the answers to those questions and weaving them into a detailed plan. You can achieve almost anything in your business with the right strategy in place. If a strategy you are implementing is not delivering results, step back and double check...are you asking the right questions?