Instinctive Desires | Coach

Instinctive Desires

Phone: +61 411 729 404

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• Businesses
• Sport & recreation
• Coach
• Sport & fitness instruction

24.01.2022 The journey continues...

24.01.2022 Can anyone recommend a good free blog creation site? There's a new project in the offing . . . .

23.01.2022 http://www.instinctivedesires.com.au/focus/leesem/

22.01.2022 The reality is most of what we say and do... is EMOTIONALLY driven!

19.01.2022 Dear Facebook - it has been a month since my last confession! We have been busy listening . . . to our hearts, our minds and our clients. Seems like we're not the only ones in a reflective state but as always, the only constant . . . is change! More soon :)

16.01.2022 Like buses, my client enquiries seem to come in 3s. 'How can I get more bookings' is my #1 most popular request at the moment. With so much change, competition and confusion in today's portrait market, the answer to that just has to be do more marketing! We hear that lead generation is not what it used to be - a promotion that worked 12 months ago will be unlikely to give you the same return this year. If you are not actually engaged in the process of booking, shooting or vie...wing a client - spend as much of your time as you can to promote your business - online, in person - get innovative and try to generate publicity, trial every possible option - Google AdWords, upgrading your SEO, email promotions to your existing database - talking to people in the post office queue! Think outside the box and get as excited about the creative potential of your marketing as you do about the creative potential of your photography. Business is much more fun when you are profitable! See more

15.01.2022 In today’s changing and increasingly competitive market place, making some seemingly small changes to the way you operate can give your business the boost it needs. Our dream is that the professional photography marketplace becomes a place where people compete on style not price! The more your client can appreciate your creativity AND professionalism, the more they will accept your pricing. Whatever your positioning in the market place you should be aware that the impressio...n you make on your clients is a lasting one and affects how much they will be comfortable to spend with you when the time comes. Every contact that you have with your client, from the first ad they see through to the after sales follow up affects how they view you. Very few people will making their purchasing decisions based solely on your photography - they will be drawing on their impressions in the following ways:- 1 Your advertising 2 The first contact whether it be a face to face meeting, telephone call, letter or email 3 The welcome they received when you first met did your first impression reassure them? 4 The presentation of your studio or workspace 5 How and when you discussed your pricing structure 6 How you handled the viewing of their images and the subsequent involvement in the designing of finished pieces that will complement their homes 7 How you negotiated the finished order and proceeded to produce that order to meet their expectations 8 Your delivery, follow up and after sales service next steps . . . Take advantage of our mystery call or mystery shopper service to see exactly what first impressions you are making. Sometimes all that is needed is a tidy up at the front entrance; a wardrobe makeover; a redesign of your client correspondence/branding; a review of how you present your completed orders or implementing a system for ongoing contact. Take it from us small changes can make a lasting impact on your bank balance!

15.01.2022 We started sending out our "Power Tips" in 2002 - and although the industry has been on a bit of a roller coaster (understatement alert!) in the past 10 years, the principles of the Emotional Sale really haven't changed. Here is "Are You Missing Out on the Sale?" Maybe you don't think you are missing out on sales, but are you maximising every sale with your customers? ... How often do you predetermine what a customer will spend? The truth is you can never really be sure! To maximise on a sale, you must not fall into the order-taking trap of assuming how much a customer may spend or what they are interested in. Never assume that the customer understands the emotional impact of the goods and services you offer. Take the time to build desire with your customer - personalise each aspect of your product range on an emotional level. How do you build desire? Ask your customer the right questions and then listen to their responses. Find out how they envisage the final products and services in emotional terms and then identify how your products and services can match their emotional needs. The result? Your customer will be more interested in negotiating for something that they feel compliments them emotionally. They will more readily purchase an item if the emotional attachment has been made for them.

15.01.2022 Mona Leesa is Back!

12.01.2022 Can't wait to see what Shelton Muller, Photographer & Living in Pictures have done with us!

09.01.2022 So good to work in such a stunning studio with a business minded approach and open hearts! Love you guys, you know who you are!

07.01.2022 After a number of years diversifying my business coaching to a variety of other industries, I must admit I have missed coaching and mentoring photography businesses. Hope your all well, having fun shooting and selling quality work with a top notch service ! - Lee

07.01.2022 Huge thanks to Shelton Muller & Natasha Muller for the fun session. It may have been a long time in planning but the execution was fabulous! I do believe that as photographers you need to experience what your clients are feeling - if it is time to update your headshot, profile pic, family portrait, grab a colleage with a camera and book a session. You just never know what will happen . . .

06.01.2022 Approximately 13 years ago Instinctive Desires was founded in Australia, having worked with over 300 studios and focused in different areas with an ever evolving market from marketing to bookings to customer service and sales. The common ingredient was also the Emotional Impact and how it related to the customer. Has anything really changed?

04.01.2022 Third Party Marketing - How to make it work for you and them! Are you spending money on advertising to attract new business? Do you know how many leads you will get from this spend and what the return will be? Wouldn’t it be wonderful if someone else was telling your prospects how great you are, how many satisfied customers you have, what fantastic value you are offering and what’s more, what if this didn’t cost you anything at all! Identify related businesses...Continue reading

04.01.2022 As we head towards Xmass and 2021.....

04.01.2022 Love this! What a simple way to demonstrate the size

04.01.2022 Another BAM and the week has gone experience. What is interesting about doing something new, is that you can still get everything else done, it doesn't take more time, perhaps just being more efficient because you are busier? Well that's my theory and I'm sticking to it.

01.01.2022 "Meh. Design solves problems. If they want to make pretty shit, they should be artists." - @stevenkovar I retweeted this yesterday as it sums up my feelings pretty neatly about photographers building their own websites. Making it look good doesn't achieve the same result as making it effective through great design. I think that 'pretty' websites are like having a shop window that looks stunning, but there is no door into the shop. You may be tight on cash to promote your business, but be aware that a properly designed website with clear call to action will pay for itself as it will generate business for you.