Intrepid Creative | Consultation agency

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Intrepid Creative

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25.01.2022 I like this. Life is your creation . although I would add the caveat that sometimes you need courage to truly create what you want. It took me many, many months to muster the courage to walk away from my ‘big job in the city’ and start my own business. I walked away because I was suffocated and I needed to spark my creativity again and also because I missed my children terribly. I was truly exhausted from a long daily commute but really exhausted from pretending to be somet...hing and someone I wasn’t. In my late 30’s I looked around and suddenly didn’t recognise myself or the career I had created for myself. I’m reflecting on this now because I am loving my work again and I am currently enjoying spending the school holidays with my children. This is one of the many benefits of working for yourself and I feel so proud that I have created the flexibility I so desired. Life is your creation if you are brave enough to carve it out. P.S I am only 1 week into the school holidays, I may not be so full of love and gratitude in a weeks’ time (just saying). #truthbomb #grateful #lifeisyourcreation #courage #smallbusiness #ladystartups #imarocketlady #ilovemywork #intrepidcreativeagency

25.01.2022 Another productive week done and dusted! Cheers #friyay #produtiveweek #smallbusiness #imarocketlady #ladystartup

24.01.2022 Positive vibes only! #intrepidcreativeagency #happymonday #positivemindset #smallbusiness #daringgreatly #ladystartups

24.01.2022 Happy Monday #haveagreatweek #coffeefirst #happymonday #goodvibes #ladystartups #imarocketlady #smallbusiness #intrepidcreativeagency

24.01.2022 Today I enjoyed the pleasure of art directing footage and photography for an awesome peer to peer campaign for the Perry Cross Spinal Research Foundation. If you are looking for a challenge and you want to contribute to groundbreaking medical research here in Queensland, check out SIPWeek.com and sign up! Thanks @perryxfndn and @lmpr.group for a great morning. #artdirection #fundraisingcampaign #peertopeercampaigns #notforprofit #charities #donate #notforprofitmarketing #dowhatyoulove #meaningfulwork #daringgreatly #ladystartups #imarocketlady #womeninbusiness #creativepreneur #girlbosses #smallbusiness #intrepidcreativeagency

24.01.2022 This week I decided to niche my small business and service the not-for-profit sector exclusively. It was a big decision, one that scared me because I was worried I wouldn’t get enough work and I was concerned it would limit my earning potential. It is interesting how we ‘lady folk’ always seem to doubt ourselves, right? Even with excellent results we still suffer from imposter syndrome! Well, I am pleased to report that I have already picked up a few new clients in a matter of days! So it appears Seth Godin is right, if it scares you, it might indeed be a good thing to try! #daringgreatly #dowhatyoulove #ladystartups #imarocketlady #smallbusiness #notforprofit #charityaustralia #jumptwofeetin #impostersyndromebegone

23.01.2022 Most of us don't ask for what we want because we are too afraid. Afraid of rejection, of being told no, of failing. In business, self doubt and impostor syndrome are terrible traps that can prevent us from pursuing our dreams and really pushing for what we want and deserve. Sound familiar? We all go through this at one time or another. What are you courageously asking for from the universe? #courage #smallbusiness #ladystartups #imarocketlady #positivemindset #intrepidcreativeagency

22.01.2022 What does it mean to be successful? This is a challenging question and the answer is different for everyone. Check out this short video and hit me up in the comments with your thoughts on success. #whatissuccesstoyou #howdoyoumeasuresuccess #dowhatyoulove #meaningfulwork #daringgreatly #ladystartsups #imarocketlady #selfimprovement #womeninbusiness #creativepreneur #girlbosses #smallbusiness #intrepidcreativeagency

22.01.2022 It has been a very busy time for my business and today, as I wrap up some reporting, I am celebrating some incredible results. Tax time is an important time for the not-for-profit sector as we compete to get our messages heard and convince donors to give. This year I wrote and art directed the tax appeal for a small local charity and it is fair to say it was a huge success! Not only did we absolutely smash our fundraising target and raise 400% more than budgeted, we also a...cquired many new donors and reactivated some previous donors. Our response rate to the direct mail pack was 7% (well above industry average) and we have over 700 new followers on our social channels. Most importantly we raised much needed funds at a time when event income has been completely lost to the the pandemic restrictions. It was a team effort and we all felt very proud and relieved to see such strong results. For me personally it is an incredible feeling to contribute to something meaningful in a team where my skills and expertise are valued. #taxtime #taxappeal #notforprofit #fundraising #directmail #digitalcampaign #meaningfulwork #valued #teameffort #intrepidcreativeagency

20.01.2022 Like many of you in 'not-for-profit land', I am busy finalising a number of end of year direct mail appeals. A few tips for creating a persuasive appeal pack; Be direct - ask your donor for what you need and be clear about it. ... Create a sense of urgency - remind your donors you need their help... now. Use authentic storytelling - create meaningful content that relates to your donors. Don't forget to include white space in your design - develop a beautiful pack that is easy on the eye and memorable. Most importantly, talk to your donors respectfully and with honesty - no smoke and mirrors. #directmailappeal #copywriting #fundraising #fundriasingappeal #notforprofit #chairty #notforprofitmarketing #philanthropy #nonprfit #donate #meaningfulwork #daringgreatly #womeninbusiness #creativentrepreneur #creativeprocess #ladystartups #imarocketlady #girlsbosses #intrepidcreativeagency

16.01.2022 Starting the week right! #postivethinking #meaningfulwork #selfimprovement #ladystartup #imarocketlady #womeninbusiness #creativepreneur #girlbosses #intrepidcreativeagency

15.01.2022 The global pandemic has given me time to reflect (*expand my waistline) and consider the direction of my business. With some newfound clarity I have decided to be brave and niche (gulp). When I started my business, I cast a broad net to capture as many potential clients as possible. The result is that whilst I have found lots of great people to work with, I haven’t always been passionate about the sector or content. It turns out that creating meaningful ‘plumbing’ copy is not... all that inspiring for me. I have realised that what it really comes down to is what I am passionate about and what I am known for. I am in fact a storyteller for the not-for-profit sector (I feel excited even saying that out loud). This is who I am. This is what gets me out of bed in the morning. I have a deep understanding of and love for the not-for-profit sector and have enjoyed over 14 years’ working with charities large and small across Australia. I am a sensitive soul with strong emotional intelligence and this allows me to craft campaigns, appeals and marketing collateral that is authentic and meaningful. My unique superpower is empathy (who would have thought). I can put myself in someone else’s shoes, sweaty socks and all. And so. I have decided to niche and service the not-for-profit sector exclusively and I am super-duper excited! Hurrah for clarity! Hurrah for change! Hurrah for being brave enough to niche my little business!

14.01.2022 Yes! This is for anyone who needs to hear this today.... #smallbusiness #ladystartups #imarocketlady #postivemindset #impostersyndromebegone #intrepidcreativeagency

12.01.2022 Yay!! Change the World is back - completely online, open internationally and with 8 brand new presentations and I am thrilled to be invited as a speaker! This is a full-day FREE educational seminar on Digital Marketing for not-for-profits wanting to use Social Media to make an impact, open to all of Australia and New Zealand. I will be presenting on the Perry Cross Spinal Research Foundation’s tax appeal and sharing tactics on how we achieved success with a small team, an ...even smaller budget and all in the middle of a pandemic! This is not your average corporate, stuffy, navy blue tinted-training. It’s uplifting, highly motivating and totally applicable to marketing for causes. If you want to attend, Hancock Creative is bringing this international, digital event to you on November 9th and you can secure your free tickets here; https://change-the-world.heysummit.com/ See you there! #changetheworldevent #dowhatyoulove #meaningfulwork #daringgreatly #ladystartsups #imarocketlady #selfimprovement #womeninbusiness #creativepreneur #girlbosses #smallbusiness #intrepidcreativeagency

11.01.2022 What does it look like to present at an oversubscribed, amazing online event to 900 registered delegates? THIS! Thank you Alecia Hancock for inviting me to speak at this year's Australia and New Zealand #changetheworldevent - it was a privilege. If you are a not-for-profit seeking support with your digital marketing and storytelling check out; https://hancockcreative.com.au/... #changetheworldevent #publicspeaking #digitalmarketing #dowhatyoulove #meaningfulwork #daringgreatly #ladystartsups #imarocketlady #womeninbusiness #creativepreneur #girlbosses #smallbusiness #intrepidcreativeagency

11.01.2022 Positive news.. The Royal Australian Mint has created the "donation dollar" - a specially made $1 coin that it hopes people will give away in a bid to boost the country's flagging levels of philanthropy. Keep an eye out for it and be sure to donate to a worthy cause. https://amp-abc-net-au.cdn.ampproject.org//article/12621404 #charities #notforprofit #philanthropy #nonprofit #donate #donate #support #fundraising

11.01.2022 I am looking forward to speaking at this years Change the World event. There is still time to register for November 9 https://change-the-world.heysummit.com

11.01.2022 Friday- we made it! I choose to celebrate with donuts.....each to their own I guess #friyay #anotherweekdoneanddusted #ilovemywork #imarocketlady

08.01.2022 I want to spend my time doing what I love. Don’t’ you?! This is why I started my own business and decided to work for myself. Here are some questions you can ask yourself to work out what you love. -How do I want to spend my time? -What am I truly passionate about? -What makes me unique?... -What specific problem do I solve? -How do I add value? Stay tuned. I am making some changes to my business and look forward to sharing them with you soon. #dowhatyoulove #lifeistooshort #smallbusiness #ladystartups #imarocketlady #intrepidcreativeagency

07.01.2022 It’s been a big week! Lots of things ticked off the never ending ‘to do’ list. Not done to perfection but done none-the-less. Cheers to Friday #notperfectionbutprogress #todolist #notforprofit #charities #notforprofitmarketing #dowhatyoulove #meaningfulwork #daringgreatly #ladystartups #imarocketlady #womeninbusiness #creativepreneur #girlbosses #smallbusiness #intrepidcreativeagency

06.01.2022 (Gasp!) I have been asked to mentor a few ‘corporate escapees’ who are looking to take the entrepreneurial leap and start their own businesses. What an honour to be asked to share my story and hopefully some insights to benefit other women! During these wonderful conversations I have been asked what I am reading to develop my business skills and stay inspired. What a great question! I LOVE books and I am often reading 2 or 3 titles at any given time (hence the large stack o...f books in the picture). My current faves are; 1. Key Person Of Influence by Daniel Priestly learn how to become more visible, valuable and connected in your sector. 2. Daring Greatly by Brene Brown learn how to embrace vulnerability to live a wholehearted life. 3. Big Magic by Elizabeth Gilbert overcome your fears to pursue your creative passion. #mentor #booksthatwillchangeyourlife #inspired #daringgreatly #dowhatyoulove #notforprofit #ladystartups #imarocketlady #selfimprovement #entrepreneur #smallbusiness #meaningfulwork #womeninbusiness #intrepidcreativeagency

05.01.2022 Intrepid Creative is making some changes! I will now service the not-for-profit-sector exclusively. Thank you to Westpac’s Ruby Connection Network for publishing my latest article, ‘A Work In Progress’, where I talk about my decision to niche Intrepid Creative Agency. I am really excited to be focussing on what I am passionate about. Check out the article here; https://rubyconnection.com.au//business-start-up-a-work-in... #dowhatyoulove #niche #smallbusiness #ladystartups #imarocketlady #intrepidcreativeagency

01.01.2022 Oh my goodness! Anybody else love winter as much as I do?! Today I enjoyed the 1st day of the month and the cooler weather and I also spent time planning this months social content for a client. I enjoy the writing process and creating a considered calendar of cohesive social posts. I look forward to analysing the results in the coming weeks. Stay warm friends ... #intrepidcreativeagency #contentplanning #socialmediamarketing #consultant #analytics #smallbusiness #ladystartups

Intrepid Creative | Consultation agency