IPM Media | Advertising/marketing

IPM Media

Phone: +61 413 865 741

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25.01.2022 Retail stores are suffering through COVID-19, but we can't look at the negatives. So let's focus on some positives. These 6 strategies are long term plans which are worth organising now, so you can start seeing the results in 6 months time. We will get through this

25.01.2022 With COVID-19 causing the economy to slow and reducing the foot traffic to physical stores, it's now more important than ever to double down with digital marketing and sales for your organisation. This morning I have been helping Helen from Indy Love increase her exposure online. Can't wait to see the results and how it changes her business. Get in contact with us if you need help with digital marketing. ... Cheers, Luke (IPM Media).

24.01.2022 Woohoo it's been a pleasure to be apart of the SAYES program by Business SA

24.01.2022 Quick & Actionable SEO Advice (super nerdy post alert, read at your own boredom) Quite a lot of my time is spent working out how to improve the SEO for my website and the websites of my clients. And the situation I often encounter is the following. ... A customer has an average/good website, but isn't really getting much traffic from SEO. How do they increase their SEO? Option 1: The biggest change they can make is spend thousands of dollars and rebuild their website with a professional web design agency. But this process is expensive, takes a hell of a lot of time and doesn't guarantee any improvements of SEO. Option 2: They can pay an agency to do "SEO" for their website. However the results can vary from agency to agency, depending on how they try to increase SEO. Sometimes they can even cause more damage than good. Option 3 (and my favourite): The website needs to start ranking for long tail keywords. I'll explain this in a few seconds. Short tail keywords are search terms like "digital marketing" or "home builder". These terms are extremely competitive and get lots of searches but are almost impossible to rank on the first page in Google for. Long tail keywords are search terms like "digital marketing for small businesses in Adelaide" or "custom home builder in Adelaide". These terms get a lot less traffic, but are very easy for your website to rank #1 in Google for, or at least on the first page. It's much better to rank #1 in Google for 20 long tail keywords, than never rank your website for a super competitive keyword. The best way to start ranking for long tail keywords is by writing articles or creating landing pages on your website that target these keywords. This is a quick, cheap and guaranteed way of increasing your SEO. #seo

24.01.2022 "Worked with Luke many times in the past. He's good, he's professional, he's also a nice guy" Thanks Nick from the Queen's Head Hotel for the nice review

24.01.2022 How much do you know about SEO? SEO is one of the most commonly over looked aspects of digital marketing. SEO or search engine optimisation can produce the best organic marketing results for your brand. We do digital marketing at IPM Media. Check us out at ipmmedia.net

22.01.2022 Do you want to start understanding LinkedIn Advertising? In this video, we cover: Who is LinkedIn Advertising for? How to setup your first ad.... LinkedIns targeting system. See more

22.01.2022 7 steps to launching your own ecommerce website Contents: 1. Develop a strategy.... 2. Choose a domain. 3. Build your sales content. 4. Choose a website builder. 5. Build your website. 6. Drive traffic to your website. 7. Wait for the first sale.

21.01.2022 Video is grossly under used by organisation, mainly because people are scared of being in front of a camera. Video is such a powerful medium, that it cannot be ignored. Video has an addictive and compelling nature, due to its ability to manipulate emotions. This is why people get stuck in a trance watching TV/Youtube/Netflix/TikTok for hours. Put simply, a good video should make you feel good. This provides an exceptional opportunity for organisations to use video marketing... to generate more leads. Videos can used across a variety of different channels to encourage more leads. Lets jump straight into it and discuss 3 video marketing strategies to generate more leads. https://www.ipmmedia.net//3-video-marketing-strategies-to-

21.01.2022 We spent the other day with Jack & Jill's Bar and Restaurant & Kangaroo Island Spirits shooting some video and marketing content for their brands. It's great to see local South Australian businesses come together and support each other! We can all benefit from each other, rather than fighting amongst each other. Plus Samuel Graves Photography was there shooting some amazing pictures as well. I was blown away with his work.

21.01.2022 Have you ever wanted to start your own e-commerce business? Shopify is great platform to start with. Have a look at some of the features and checkout how easy it is to get started building your own website.

20.01.2022 As COVID-19 destroys the economy, it's now more important than ever that small businesses stay afloat. I wanted to share my 3 budget/inexpensive marketing techniques for small businesses. If you don't want to read the full article. Here are the 3 techniques. 1. SEO. 2. Content Marketing.... 3. Digital Retargeting. https://www.ipmmedia.net//budget-marketing-for-businesses-

19.01.2022 How can the construction industry better use digital marketing? Find out in the article

19.01.2022 Learn the basics of how to reach your ideal customers using LinkedIn targeting.

19.01.2022 Quora is an educational platform where you can ask & answer questions. With an audience of 400 million active monthly users, it's a great place to advertise. What makes it so special to advertise on, is the high user intent. This is also what makes Google Ads so powerful... Find out more in the video #quora

17.01.2022 Setting up a Facebook Ads campaign is only half the challenge... Once it's over, what do you do with all the analytical data? In this video, I go over how to break down the data into meaningful pieces of evidence, you can use to improve your advertising campaigns.

17.01.2022 The average US adult spends 38 minutes per day on Facebook (Statista, 2019) Your brand needs to be where your customers are

16.01.2022 For two reasons, LinkedIn is so great at lead generation. One, because of its targeting. Two, because of its great lead generation forms.

14.01.2022 Welcome to our new office, 144 South Terrace

14.01.2022 Our latest website build! Checkout Claire Sander School of Dance's new website https://www.clairesanderschoolofdance.com/

14.01.2022 Your website is the digital hub of your business, so you need to get it right

12.01.2022 Doing some promotional videography for the Queen's Head Hotel. Their menu is now available takeaway, and so is their wine list (with 20% discount).

12.01.2022 If you've ever wanted to get started with LinkedIn Advertising, here you go

12.01.2022 Video is one of the most powerful sales tools you can use. The combination of visuals and audio is extremely useful for product explanations. Plus video allows customers to connect with your brand in a more personal way. Please get out of your comfort zone and start producing videos!

12.01.2022 I'm liking this new e-commerce store we're building I apologise in advance to our vegetarian and vegan friends

12.01.2022 We go over the foundations of what you need to know to get started with Facebook Ads.

10.01.2022 We're an Adelaide based digital marketing agency. Our philosophy is based around being customer-centric, and providing profitable digital marketing services. Our services include social media advertising, website design and development, video production, Google ads and digital marketing consulting.

09.01.2022 Here's a little behind the scenes of recent content creation with Kangaroo Island Spirits. We love working with the team at KIS, they're absolute legends at their jobs

09.01.2022 We've just started offering website design and development as a service at IPM Media. If you need a custom website, contact us for a free quote. https://www.ipmmedia.net/services/web-design

08.01.2022 As a digital marketer, I felt obligated to try TikTok because of it's size and rapid growth. Talking to Kenji this morning, finally pushed me over the edge and I downloaded TikTok. Here is my experience: I actually enjoyed creating the video, the app is extremely easy to use when you consider it's editing ability.... There is a lot of people on TikTok, my video got 300 views in the first hour. This is great to see such a high level of organic exposure. I'm still not sure if this platform will be easily "monetisable" due to the age demographic which uses this platform. However in a few years time who knows, who will be using TikTok. For now, I think TikTok could be useful for marketing in certain industries that serve children. But I don't think any business should rule out trying TikTok. Thanks a lot, Luke Mead.

07.01.2022 A really hard day at work But in all seriousness, these three gentlemen are having a hard day at work. They all come from a hospitality background and their businesses have suffered considerably during the COVID-19 pandemic. However there is good news ahead, we will be announcing that soon...

06.01.2022 Digital marketing consulting can be an affordable way for an organisation to reinvigorate their digital marketing strategy. Learn a bit more about digital marketing consulting

06.01.2022 Just the obligatory "office for today" post, to inform you that I'm in Japan, so my phone number will be disconnected. Thank you

06.01.2022 We're launching a new service Hiring a Facebook Advertising expert is expensive & daunting. So we designed simple monthly packages, to help more organisations access professional Facebook advertising. This way you know exactly what services you will receive, at a fixed monthly cost (starting from $220 per month). ... For more information visit our website https://www.ipmmedia.net/serv/facebook-advertising-adelaide Or give us a message on social media.

04.01.2022 We're extremely excited to see the new paint work, but more so about the about the digital projects Adlab is working on

02.01.2022 With the economy in Australia effectively on pause, now is the time to be using free marketing techniques to grow your organisation. I wanted to share a perfect example of content marketing on TikTok by Why Clothing (a boutique Adelaide clothing brand). Checkout how many views their videos are getting. Content marketing is so powerful, because it's organically consumed and lasts forever. In-comparison to an advertisement which is being forced onto the viewer and only lasts... as long as it's being paid for. I'm using this time as well to create more video and blog content, to increase the exposure of IPM Media. Now might be the time to pause your expensive advertising campaigns, and to focus on more budget friendly marketing methods. Why Clothings Website: http://www.whyclothing.com.au

02.01.2022 Ever thought about getting into e-commerce? One of the first challenges you will encounter is what website platform you should use. In this video I compare Shopify and Squarespace. I've used both extensively and I want to share the results.

01.01.2022 We're looking to expand and take on new clients in 2020 We would really appreciate it, if you recommended us to someone who might need our digital marketing services. We do: Facebook Advertising. LinkedIn Advertising.... Instagram Advertising. Google Advertising. Digital Marketing consulting. Thank you so much