Mortgage Magnet in Sydney, Australia | Business consultant

Mortgage Magnet

Locality: Sydney, Australia

Address: 19 - 21 South Steyne, Manly 2095 Sydney, NSW, Australia

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• Business consultant

25.01.2022 Not sure if I’m happier about being called ‘one hell of a Bonza bloke’ or the fact that one of the Mortgage Magnet members is getting clients draw to him and booked directly into his calendar within the first few weeks! Either way Bonza is a term we should bring back!! P.s. for our US friends Bonza is probably equivalent to awesome .... or something like that.

25.01.2022 It has been an interesting week on Facebook thanks to the US election. Some of our members have reported a slight drop off in activity as a result. Why am I telling you this?... Don't I want to sell you the Mortgage Magnet? I sure do. Any broker that's been in the industry for a while ..... or traded through volatile markets will see the value in having a healthy database of potential clients at their disposal. Personally, we were about 3 deals short on what we would normally write over the last couple of weeks. So I tapped my database to make up the shortfall. This morning I sent out the below email asking people to reply with 'Xmas' if they wanted to explore their refinance options. We have received 4 replies already (as I type this it's 11:36 am AEST). Just like Stephen T below. Nobody is a fortune teller. You can’t really tell when the next pandemic is around the corners or what the outcome of the US Election will be. So if you'd like to get to work on building your own database of potential clients that you can tap time and time again, please reach out and request a Mortgage Magnet demo. Book a Demo Here: https://www.themortgagemagnet.com/booking-page

24.01.2022 A major part of the Mortgage Magnet Platform is developing your own database of potential clients which we nurture for you to come into your world. A lot like this. I just sent out an email to my database. - Sent at 12:01 pm AEST.... - By 12:12 pm I had 2 email responses requesting more information. - 1 booked appointment directly into our calendar for a $1.177m refinance. - At the time of writing this, it's now 12:36pm. Your database will become a major asset in your business. We will grow and nurture it for you. p.s. it's now 12:38 and we've just received another refinance request via email for 376k. p.p.s. 12:40 another booking directly into our calendar. Refinance $345k. p.p.ps. I'm going to send this now ... .but you get the idea.

23.01.2022 So dam proud of one of our new members. Andrew. Why?... One month in he has: Lodged one deal for $385,000. 2 more deals at valuation stage $1,153,000. Created a database of 153 potential customers. These results are a great base to build on. What I’m most proud of is Andrew’s attitude and determination to build his brokerage. I’m sure he won’t mind me saying that Andrew is a relatively new broker. After a successful career in the aviation industry, he decided to move in a different direction. When Andrew came to me he didn’t have a personal Facebook profile let alone a business page. No website. No fancy logo. Everything we’ve done to date is from a standing start. He’s placed his trust in me and I don’t take that lightly. He probably wants to punch me in the face the next time I say "execution over perfection". But if we’d waited for the logo, the website, the business presence, or for things to be perfect .. We’d still be waiting. Andrew is the new breed of brokers coming up through the ranks building a brokerage the smart way. Not the way our forefathers taught us. Well done Andrew, I’m proud of you mate. This is just the start.

22.01.2022 An amazing sunrise this morning across the road from our office. This makes the early morning calls to the US worth it!

20.01.2022 I want to invite you my free broker workshop. The workshop will show you how to develop, set up, and run an automated sales funnel and social media campaign. The right way.... Not the beginners, take my money and get no results way. I've been busy putting the workshop together over the last few days and when I take a step back and look at the content....... low and behold. Some people in the industry sell it for $5,000 plus. During the workshop, I'll show you: How to target your ideal client and weed out the tyre kickers. The sales funnel which will automate your prospecting so it runs in the background 24/7. How to write copy like a pro and set up and run Facebook campaigns that get results. Why building a database of potential clients is just as valuable as your book. It's a live event and there will also be a Q&A at the end, so get your questions ready. Claim your spot here: https://mortgagemagnet.kartra.com/page/workshop

20.01.2022 If you're not running dynamic Facebook ads, your competitors are and you're being left behind. In this brief video I show you what a dynamic ad is and how to set one up and incorporate it into your ads campaign.

20.01.2022 This is the smile on my face coming to work to see one of our newest campaigns up and running successfully. Over the weekend I launched a funnel and campaign for a mortgage professional in Oregon in the US. About 8 hours in and one prospect has already reached out, pre-vetted themselves asking for assistance. ... Plus a couple of leads being email nurtured to come into our world when they are ready. 8 hours which I think is about $17 ad spend. Love it!

18.01.2022 The journey of a thousand miles begins with one step. Lao Tzu. Are you ready to take your first step?

17.01.2022 Last weekend my family and a few others spent a great Saturday afternoon in the sunshine at Avalon beach. The middle kids skated in the nearby skate park while the older boys (me and a few other dads) had a surf and looked after our youngest. All the while the wives gas bagged non-stop and took photos. ... While there I was also keeping a close eye on the latest funnel we had launched a couple of days earlier. When I launch a funnel I don't just go "Hey man, here's your funnel.......good luck". I'm hands-on. Tracking it every couple of hours. Even keeping an eye on it while on weekend outings. When a new direct outreach came in I messaged Prashant (our newest member) straight away to see if he was all over it and the notifications were working as they should. He was all over it and the notifications are working as required. He is also off to a flyer. Less than a week in and the headline numbers are: 29 people have checked out the landing page. Of those 10 have opted in. A whopping 34% opt-in rate. Those 10 are being nurtured in a 14-day automated email sequence to come into Prashant's world when ready. 3 prospects have reached out directly to Prashant for a potential opportunity to write $1.61m A great result for one of our newest members.

16.01.2022 Ever heard of an agent funnel? Nope. That's because there has never been one before. ... You see it takes a broker to know what brokers want and need. Agent referrals are still stuck in the dark ages with name and numbers via email or text message "Give Jack a call he is looking to for a mortgage". What if you had this: A slick landing page with your smiling face front and center. A brief bio on you telling everyone how awesome you are. A booking calendar linked directly to your work diary. Pre-vetting questions for the prospect to complete while booking themselves directly into your calendar. Opportunities for agent co-branding (we all know how much agents like to put their faces on anything and everything). A generous dose of client testimonials. Now your agents can direct people to your landing page and they can book themselves into your calendar. Very slick and game-changer. How many more agents could you rack up with one of these bad boys? All part of the turn-key Mortgage Magnet solution. This is not another course. We run it all for you. You just write the business it generates.

16.01.2022 When I first became a broker, I made a choice. I chose not to rely on 3rd parties to determine the success of my business and livelihood of my family. I chose to specialise and serve only a small part of the mortgage market. ... Then, I chose how I would serve that part of the market. When I speak to brokers, they are basically all heading down the same path when they start. Family and friends. Referral partners. Referrals from past clients. Waiting for the phone to ring. It’s just been written in stone. That’s how it’s done. Of course, I did the low hanging fruit but after that I went a different route. I marketed myself. Put myself out. Telling the market 24 hours a day, 7 days a week, 52 weeks a year that I do one thing and one thing well. Refinance. I’m not going to say my choices are right for you, but they were right for me. I’ve now got a business that I’ve designed. I’ve become a specialist in my area. I operate 100% online. People seek me out. I’ve carved out my piece of the mortgage pie and created my tribe of followers. But I did it on my terms and I certainly don’t rely 3rd party referrals. What type of business do you want? After hours appointments? Coffee with as many people as possible? Factoring in driving time to your next appointment? Waiting for the phone to ring? Does anyone choose this? Choose your own adventure. It is possible.

16.01.2022 I can still remember the day. The day I first saw an ad come up in my Facebook feed telling me I could use social media to generate a consistent and plentiful flow of clients ... and the best part was they'll be on-demand. All I had to do was slap up a Facebook ad and build a funnel and sit back and watch the money pile up. ... Take my money! So I brought the course and spend the next 6 months painstakingly building my funnel making mistake after mistake. But eventually, it was complete. Phew. Next was the Facebook ads. I still have nightmares about my early Facebook days. I speak from experience when I say there are two major problems with the courses on the market (there are a heap more than two btw). The First Problem: They are just that.... a course. Just theory. You still have to develop your own USP, learn how to write the copy and then build the dam thing. Coming from ZERO base knowledge you'll no doubt go crazy before you get it up and running..... or worse, never get it off the ground at all. The Second Problem: Once you get it up and running you're in for a rude awakening. Marketing on Facebook is brutal if you're just starting out. I burnt through a stack of my own cash testing and tweaking and generally just donating my hard earnt money to Zuckerberg's billions until I could complete with the big boys. Have I scared you off yet? That's not my intention and don't get me wrong it can be done - but it's hard. Personally, I've come out the other side and my broking business is going from strength to strength. I've just put on my first full-time broker where I provide him with ALL his leads and I've moved into the next phase of my broking career. All within 3 short years. So when I launched the Mortgage Magnet I was determined for it not to be another course. - It's done for you. - You get the benefit of a click and install system. - Personalised to your business and brand. - Live in 7 days from the date you sign up. - You get all the learnings from my years of trial and error. - You get a Facebook campaign set up for you. - You get exactly what I'm running in my business right now. - I give you my best converting funnel. - My best copy. - Which will be live in 7 days and delivering appointments booked directly into your calendar. Learn from my mistakes. Done for you is much better than just another course. Want to learn more let's chat: https://www.themortgagemagnet.com/booking-page Side Note: This photo is me at a 5-day intensive social media retreat in Bali, early 2019. I'm the only finance guy there and I learned more in the first day than all the courses I've purchased designed specifically for mortgage brokers combined.

15.01.2022 When you're prepared to play the long game you'll find the quick wins come fast!

12.01.2022 We’ve all been there. Prospecting for referral partners. Time to cold call. ... You’d rather gouge your left eye out with a spoon than cold call but after 30 odd calls you finally get a bite, someone agrees to meet up. Can you make it to their local café in 30 minutes? Yeah, sure I can. The informal chit chat goes well and you even have a few things in common which make the small talk almost enjoyable It's a good 20 minutes before you use your Jedi like powers to subtlety steer the conversation to the possibility of their agency referring you business. Of course, you stress it will be a two-way street. You both know it won’t otherwise there would be no need for a commission split. So, the meeting boils down to this. The com split. How much should you go? What is their current broker offering? Do you go hard or offer the standard? You decide on the standard 20% and launch into your elevator pitch on how you provide the best customer service in the industry and even bring out the big guns.. I’ve got 40 plus lenders on my panel. 20% is agreed and you’re back to a bit of chit chat before you pay for the coffee and muffins and leave. Walking back to the car you give yourself a virtual high five and think yep he’ll use me. Two weeks later . crickets. Maybe he hasn’t had any clients that need a mortgage? You continue to wait for the phone to ring. We’ve all been there. But there is a different way. A way in which you’re in the driver’s seat and clients are drawn to YOU. You own them, they are yours and you keep the whole commission cheque. Sounds better, doesn’t it. Of course it does. So, let’s chat about how we can make this happen for you. OR you could just keep cold calling.

11.01.2022 Welcome to the Mortgage Magnet. In this brief video, John Kennedy explains how the Mortgage Magnet came to be and how it can help you in your business. Then If you'd like to learn more follow the link below ... https://www.themortgagemagnet.com/optin

11.01.2022 A few months back I put together and hosted a free virutal summit on the Future of Mortgage Broking. The beauty of a virtual summit is you can watch it where ever and whenever you want. If you want to know what the mortgage magnet is all about, check out the interview I did with James Kemp. ... https://app.clickfunnels.com//john0f40b6.cl/optin33845360

09.01.2022 Andrew is our newest broker. Less than a week live and as he puts it things are going well. - 3 prospects seeking him out.... - $1m plus in potential lending. - 27 leads at a cost of $5.87 a pop. But I think, more importantly, he’s put himself in front of over 5,700 people during this period. Showcasing his skills. Providing solutions. Offering assistance. Andrew is a true ‘business owner’ and not just ‘a broker’. Andrew is building a business and in 12 to 18 months sees himself off the tools and employing brokers. In an industry that waits for the phone to ring, imagine the advantage you’d have as a broker that did the opposite. If you did great things for your clients already. Then tell people that have never heard of you about those great things. Maybe even how you could solve a problem they’ve got with their mortgage. If you did that. Imagine the advantage you’d have over waiting for the phone to ring. P.S. If you ever want someone to reply to your email use the subject line: Let's talk about last night....... Works every time.

08.01.2022 Peter is one of our new members. 3 weeks in and $1.9m worth of lending at applicaiton stage......... and we are only just getting started.

07.01.2022 Referral partners are great. A healthy stable of referral partners means you are good at what you do and people trust you with their clients. But that's just it. They are their clients. ... As quickly as they gave them to you, they can just as quickly take them away. Putting yourself in front of one or a few people to ask for their clients isn't a smart or scaleable way to run your business in my opinion. What would happen if one of your referral partners moved on, found another broker or retired? Or something happened which stopped the traditional way in which a particular industry conducted business. Would your income take a hit you could ride it out until you found another? I'm not saying get rid of your referral partners. No way. But you should add to them. In a way that builds YOUR business and generates clients directly. Building your authority. Building your tribe. Drawing people towards you and allowing them to book themselves into your calendar wanting your assistance. And book directly into your calendar they will.

06.01.2022 One of our newest members is absolutely smashing it. High-level results: - 2 weeks in the program. - Circa $400 ad spend. ... - $2m plus worth of clients pre-vetting themselves and booking directly into their calendar. - 50 Plus potential clients into their database which are being nurtured in an automated way to become clients in the future. - Building their brand and audience and while these results are awesome .... they will begin to snowball. See more

05.01.2022 I've been doing this for years and it's just business as usual for me and my team. But like these new Mortgage Magnet members, I can still remember the day ..... actually for me, it wasn't a particular day it was actually over the course of a week. I'd just returned from a week in Bali for intensive training in all things social media, marketing, and business-building by one of the world's best (outside of the broking industry). ... The next week after I returned I finally cracked the code and everything fell into place. I finally had a system that provided consistent results and was scalable. People were coming to me. Booking directly into my calendar. Seeking me out. It's a dam good feeling. For these new guys, the Mortgage Magnet is now just business as usual. But they've had that feeling. I remember it well and I'm so happy for them. And it's only early days. - Their pixel is new and hasn't fully optimised and is still collecting data. - We are only speaking to the top of the funnel and will soon start to target the middle and bottom to explore their results. - Retargeting is at the early stages. - Custom and lookalike audiences are still being developed. But that's all the technical stuff these guys leave up to me and my team. We handle that all for them and they just sit back and deal with the inflow of prospects. If you want to experience that feeling, book a demo: https://www.themortgagemagnet.com/booking-page

05.01.2022 I LOVE IT........ ..... when the marketing gurus claim that Facebook advertising doesn't work anymore and their 'new' strategy is the way to go. While advertising to you on FACEBOOK.... Read between the lines. They couldn't get FB ads to work. They don't understand our market. They've never sat in front of a mortgage prospect. Advertising on another platform won't change that.

05.01.2022 Let's talk about TROLLS. You'll get them ..... and if you don't you're not trying hard enough. My best ads by far have been kicked off by being trolled. ... My advice. Don't shy away. I like to mess with them. I've even turned a troll into a client. They are just misunderstood. Their mothers probably didn't love them.

05.01.2022 I'm sure this particular Mortgage Magnet member will make time to call for a $1.3m deal. If you market yourself with a well-crafted social media campaign people will reach out to you seeking your expertise and guidance. By and large, brokers don't market themselves or do it poorly.... They just wait for the phone to ring. If you have the skills, achieve awesome results for your clients and have the bandwidth and desire to take on more ........ the Mortgage Magnet is for you. Book a Demo: https://www.themortgagemagnet.com/booking-page

04.01.2022 When you already have an active Facebook business page you can get off to a flying start by amplifying your message with the Mortgage Magnet. $1.2m worth of booked appointments directly into the calendar in the first week! Super proud!!

03.01.2022 If a guru tells you that all you need to do is slap up a Facebook ad and the leads will come flooding in ....... run for the hills. I'm the first to say that it takes time, tweaking, and testing until you find what works. This isn't my first rodeo and the Mortgage Magnet isn't just another course. ... It's done for you and with you. Here are some results I recently achieved for some new members. With some guidance and advice about their ENTIRE social media platforms and of course a few tweaks here and there and BAM! Email lead cost reduced from $323.53 down to $4.18. The client also had 8 people book directly into their calendar for a potential total loan amount of $2.35m. Total spend so far = $1,135.85. Not a bad ROI in anyone's book.

03.01.2022 Are we offering too much? Nope - it's not just a Facebook ad and funnel you need to implement a successful social media strategy into your business. You need: ... Our flagship automated sales funnel that acquires prospects at the top, middle, and bottom of the sales cycle. 1. The Mortgage Magnet Referral funnel. 2. Facebook Business page content posted for you that builds your authority. 3. Mortgage Magnet broker website that's sole purpose is to convert visitors into clients. 4. Complete Facebook campaign management - run by experts that have been there and done that ..... successfully. 5. Prospect database management nurturing prospects to come into your world and become clients. It's not too much. It's exactly what you need if you are serious about a long term successful social media strategy. You need the Mortgage Magnet. Book a demo here: https://www.themortgagemagnet.com/booking-page

02.01.2022 1 week in and $1.2m reasons to love the Mortgage Magnet.

02.01.2022 This is my best performing ad ... by far. I ran it as part of my campaign for over 2 years and it was good to me $$. If you're still running ads using stock photo's, imaginary customer stories and / or even worse ...... leading with interest rates. ... Please stop. You're waisting your money. Watch this video where I run you through the copy, the framework, and the thinking behind what goes into a long-term successful ad.

01.01.2022 No matter how many appointments I receieve of potential clients pre-veting and booking themselves directly into my calendar I still get a kick out of seeing that email flash up in my inbox. This was a particularly good one. The Mortgage Magnet can do the same for you. ... I mean, who doesn't want clients drawn to them and have deals like this booked directly into your calendar?