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24.01.2022 New month, new goals Taking some time today to reflect on the past month and how I can make October even better! Overall, it was a pretty amazing month where I got to work on a great range of different projects, however I feel like my health really took a stumble. It’s so easy to get caught up in work and deadlines that we can often forget that these bodies of ours take the hit (whether it’s emotionally or physically). One of my goals this month is to get outdoors more often and MOVE this body, which I feel has been so neglected lately. What goals have you made for this new month? They can be business or personal related!

21.01.2022 Finalising the finishing touches on a Men’s Fashion label brand identity which is going out to my client today! Here’s a sneak peak of the colour palette and mood board that was created for the brand. Stay tuned for the real deal, which I will hopefully be able to share in the next coming weeks!

20.01.2022 Happy Monday everyone! So, I put my big girl pants on a couple of weeks ago and had the gorgeous Brooke from @brookebirophotography take some snaps of me. (Look! A photo of me without a toddler on hip. Who even am I? ) I’m not going to lie, my introverted self was pretty nervous about the whole idea. The thought of putting myself out there with no child to hide behind scared the crap out of me. HOWEVER, I can honestly say it was an absolute dream! Brooke and I chatted away non stop, and she made me feel so relaxed. It was actually so much fun If you have been putting off a shoot because you’re just like me, just do it. It’s honestly not as scary as you think! Thanks again Brooke you’re truly amazing

14.01.2022 Helloooooo long weekend! I am starting my weekend off a little earlier than usual and am spending the morning by the sea with my baby boy and 2 of my besties. What a way to welcome in a 4 day weekend What is everyone else getting up to?

10.01.2022 Happy 2020 friends! Wow, it’s been a hot minute since I’ve posted on here where do I even start? Reflecting on 2019 has me full of gratitude! My first year as a full time biz owner was nothing short of amazing. Sure, there was a hell of a lot of self doubt, fear of failure, late nights, Mum guilt the list could go on, but I can honestly say there hasn’t been a day where I haven’t given 100% into every day and into every project with a big fat smile on my face, and tha...t is success to me! I wouldn’t be here without my incredible clients, so THANK YOU to all of you who have made my dream a reality. I’m so grateful that I get to be a part of your journey and help you bring your own business dreams to life As for 2020, who else is ready to take on this new year with a clear vision and new goals? I am still working on my vision for this new year, however I can say there’s going to be a few big changes happening which I am excited to share with you all shortly! Stay tuned!

08.01.2022 Logo concept for The Honey Harvest

07.01.2022 Throwback to this beauty. One of my favourite branding projects to date. Effortless, with a hint of badass!

06.01.2022 So amidst the craziness and uncertainty of this world at the moment, we were graced with the most perfect little gift a beautiful baby BOY. Meet Albert Leo McWaide, born on the 20.3.20. Our silver lining

05.01.2022 Before starting maternity leave, I had the pleasure of working with Lisa from Fig and Little a gorgeous fashion, interiors and baby store located here in East Gosford. The store had a complete overhaul with new name and logo. The goal was to create a clean and classic identity that would resonate with their broad and varied market. If you are in the area, a visit to Fig & Little is a must! It honestly has something for everyone

04.01.2022 Shellie Christian Ceramics Brand Identity

04.01.2022 Coastal vibes When creating a logo, the typography choices are paramount in how your business will be perceived at first glance. Make sure you choose a font that 100% resonates with your brands personality! The flowing rhythm of this typography fits perfectly with Swell Boatcraft’s coastal and friendly nature, and coupling the icon with the typography gives it a cohesive and unique look and feel.