Ivory Edit in Geelong West, Victoria, Australia | Business service

Ivory Edit

Locality: Geelong West, Victoria, Australia

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24.01.2022 M O N D A Y Were all doing big things, just taking different sized steps. Dont compare yourself to others, just stay focused on how far youve come already and what you want to achieve next #mondaymotivation #newweekvibes

23.01.2022 K I C K S T A R T Ok, so Facebook has been on the back burner lately, but I have a good excuse Aside from keeping busy with some super awesome clients and their brands, Ive been working on a secret project But Im excited to say its finally ready Ivory Edit is excited to launch our very first resource, KICKSTART YOUR STORY ... Kickstart Your Story is a short, but very doable, intro workbook to building the very foundations of your brand. Its available on our website as a downloadable resource and (heres the best part) its absolutely FREE! Who is this guide for?? So glad you asked Its for you if: - Youre a startup that needs a brand but dont know where to start. - You already have a business, but think your branding needs a good shake up! By the end of our new guide, the goal is for you to understand your ideal client, figure out how youll attract them and to walk away with a strong mission statement. If youre nodding your head thinking YES, I NEED THIS! Simply hit the link and follow the prompts Weve already had a great response to this workbook, so Im soooo excited to share it with you! Oh and did I mention its 100% FREE! Yowww! Link below https://ivoryedit.com.au/kick-start-your-story/ #kickstartyourstory #brandingresource

23.01.2022 O H H E Y Oh hey there! If I havent had the pleasure of meeting you yet, Im Liz! Face and founder behind Ivory Edit Ive been in the design industry for 10 years now (OMG! Calculating that brings a bit of a shock!), but my passion for design goes way back to high school (more long calculations, eeep!) When Im not working, I can be found hanging out with my fam, watching Netflix, or searching for a new plant nursery to raid My studio is slowly becoming a j...ungle and tbh Im absolutely obsessed with making that happen Im always up for a chat and absolutely love hearing about you, your business plans and your agenda to take over! If you havent already, feel free to shoot me a heyyyy and share your latest Netflix binge or favourite plant nursery #ivoryedit #graphicdesigner #plantobsessed

23.01.2022 D R E A M E R S Dreamers never wake up, for even when theyre awake they never stop dreaming - Abdullahi Jibril. Hello September! New month, new goals, new dreams x... #september #newmonthvibes #graphicdesignlife

23.01.2022 Y A Y One of my favourite words (even when used sarcastically ) ... Today I had the ultimate pleasure of dropping off some new business cards to match a brand spankin new brand, and there were yays all around! Its one of the best feelings when your clients love the work you do for them. Its a HUGE mood booster (as well as a bit of an ego boost ) Im so stoked with how this new logo and brand work has come out and I cant wait to share it with you all... But youll have to wait! The rebrand is due to be launched early 2020. Keep your eyes peeled, its a stunner #2020 #newbrand #lovewhatyoudo

23.01.2022 G L O S S How’s that shine though Here’s a cheeky sneak preview of a new brand we recently completed for Grace & Co Cakes. And yes, I totally offered my services to be a taste tester ... #brandingdesign #ivoryedit #stickerdesign

23.01.2022 T E S T I M O N I A L Some super kind words from a super woman, Beach Bubs Playgroup Ocean Grove Sarah-Jayne... I am so proud of our new logo! Liz thoughtfully captured the fun and creativity of our baby playgroup. We often get comments on how much people like our logo. ... Yayyyy! I love it when a client can walk away happy and proud of their logo Check out their new look below #graphicdesigngeelong #newlogo

22.01.2022 W O R K So even though Im on Facebook and insta every damn day, Ive just realised its been a hot minute since I posted anything here myself If Im being completely honest, the socials always seem to take a back seat when there are big things happening in the background. And this time is no different. Without giving too much away just yet, lets just say, you spoke and we listened ... Cryptic (aka annoying) AF I know! But itll be worth it. Ivory Edit is working towards bringing you more services, that you both need and asked for! Ask and you shall receive #comingsoon

21.01.2022 I N C R E A S E Is a price increase for your products on your mind lately? Kudos to you if they are! But have you taken into consideration your branding in all of this? Does your brand look the part? (I can hear all the ‘what the’s’ from here already ) but bear with me! If you want to charge premium prices, you have to convince your clients that you’re a premium brand. ... You have to look the part. Now I know this can sound very stereotypical and judgemental, but branding is all about how people see you. It’s all about the perception that you’re putting out it's what people say about you when you’re not in the room. If you’re a high end, luxe brand with the high end, luxe branding to match, you’re more likely to attract clients who are looking for a premium service and are willing to pay a premium price. However, if you have a cheaper looking logo/brand and still charge a premium price, you're bound to get a few raised eyebrows questioning the price and even a couple of hagglers which no one wants. When you walk into a high-end furniture shop you EXPECT more and you’re willing to pay more for a premium product because you know that it’s a premium brand. But if your local $2 Shop tries to sell their coffee tables for the same high-end price, you’re going to question its legitimacy You gotta look the part and by rebranding your business while introducing a price increase, you’re essentially reshaping and changing the way people in your target market perceive you. #rebrand #ivoryedit #lookthepart

19.01.2022 P U R P O S E Is your brand having an impact? Is it reaching its highest potential or is it having a bit of a snooze sesh? One of the best ways to keep your brand on point and your clients interested is to make sure you share what you stand for. ... Two out of every three people want the brands they buy from to have purpose. Sharing your values and beliefs will show people that you care and will help them make better connections with your brand. So what is it your brand cares about? Is it living an eco friendly lifestyle? Fast fashion at affordable prices? Kittens and coffee?? Theres no wrong answer here, after all its what YOU/YOUR brand cares about. Its what makes you unique.

19.01.2022 N E W L O G O Today Beach Bubs Playgroup Ocean Grove launched their amazing new playgroup and Ivory Edit had the honour to create their new logo This group was founded by the ah-mazing Sarah-Jayne from Happy Minds Psychology who noticed a gap in the market and a specific need for a supportive, educational and happy playgroup for infants and parents. ... Beach Bubs gives you and your family opportunities to share experiences, make new connections and create support networks, all while your baby learns, grows and develops in a fun and safe environment Want to find out more about the design services Ivory Edit has on offer? Shoot through an email or DM to grab a copy of our Services + Pricelist #newlogo #branding

19.01.2022 R I S E & G R I N D Hello Monday! Ivory Edit is back on deck after a decent summer break and were ready to hit the ground running Over the holidays, theres been plenty of time for beach , sleep , thinking up new ways to make life (and design projects) easier for you as well as a few client deliveries, which you can check out on our stories today. ... If youve got a project thats been on your mind, or youre feeling the new year vibe and want a new look for your business, get in touch to find out how we can help. You can check out other client projects and exactly how Ivory Edit can help you all over on the website - link in bio Cant wait to kickstart the new year with new projects! Happy Monday tribe! Liz x #newyearnewbranding #2020

18.01.2022 B U S I N E S S C A R D S When it comes to upgrading and evolving products, the humble business card hasnt changed that much over time and thats for one main reason - its still doing its job Its still giving all your important and vital details out in one handy, easy to store format. Heres our top 5 tips for making sure your business cards are on point ... Make them double sided - duh! Now this one is really obvious, but it can often be overlooked. Whats the first thing you do when someone hands you a business card? You flip it over, you look it over. There are two sides to a card, make sure you use them! Dont waste an easy opportunity to enhance your brand! Keep them on brand. Ok, so you have to remember, that little card, represents you and your brand. Make sure it looks the part! If youve got an all over summer, feminine, peachy vibe going for your brand and then you go give your business cards a slick, high gloss black finish because it looks professional - its not going to gel. Dont waste all your efforts on a beautiful brand to have it brought down by jarring colours. Dont overload the info Keep it short and sweet. It can be so tempting to try fit all of your contact deets, services and CTA on your cards, but if you do, you run the risk of overloading it with too much text. If theres a lot of text on not a lot of paper, its not going to look, well great Add some flair, minus the gimmicks. An overly cute font or business card that doubles as a fridge magnet might be fun, but the appeal is limited. Instead, go for something that will help you stand out from the crowd, but will still serve its purpose. There are so many options available now, that giving your cards that extra something is easy to do and more affordable than before. Think, curved edges, varnish or gold and silver foils. These special effects and raised features are guaranteed to get you a few oohs and aahs Make them do the work for you. Make your cards work in more than one way for your brand. Ok, Im sure a lot of you are already doing this one, but for those of you in the back put your business cards in all of your client deliveries/purchases/gift vouchers - use them everywhere. People love sharing their pretty new purchases and deliveries on their socials, so give them your logo on a business card to photograph with it! So there you have it, five handy and easy to implement tips to keep your business cards looking on point and on brand. And of course, if you need a little help from a designer who knows a thing or two , get in touch and we can help make your business cards have that little extra something #businesscards #businesscarddesign #graphicdesigner

18.01.2022 N O T E C A R D Just a little note to say thank you, hello, how are you or whatever you like! These cards were recently completed as a personal project for one of my clients and then it boomeranged its way back to me with the sweetest message included ... Oh, and did I mention there were matching envelopes to suit! Hellooooo gorgeous. Not gunna lie, I want some of these for myself now #graphicdesign #notecard

17.01.2022 B L O G G I N G Who here is an avid blogger? Im definitely not! But I know I need to be Blogging is such a great resource for both your brand and your clients. Having all that valuable knowledge accessible at all times, for all your potential clients to see (and be impressed by!) Aaah yes please! Sign me up! I want to try make Ivory Edit as helpful resource as possible and blogging is def one way that I can do that. So, here is my post to make sure that I give myself s...ome accountability (and a push up the backside! ) and get the Ivory Edit blog happening Are you a regular blogger? How do you keep yourself motivated and accountable? Id love to know! #blogging #resource #graphicdesigner

14.01.2022 T I P Whether youre a DIYer or youve lined up a professional designer to do your logo, these are the five top things we recommend keeping in mind when it comes to designing your logo Make sure your logo is flexible. Now Im hearing you say what the hell does that even mean Liz?! Put simply, it means, make sure you get your designer to give you a Primary AND Secondary logo. A logo that has more than one layout will help serve you in the long run. Dont g...o too small on the deets Make sure all important details are visible up close and from afar. Theres no point having a pretty logo if people cant read your business name Try not to be too persuaded by whats on trend at the time. This is a hard one, but totally vital. Its so easy to get sucked into a trend (sometimes without even realising it!) Remember, whats hot this week/month/year might not be so desirable the next. Make sure the style that you choose reeeeeally reasonates with you and your brand message. Make sure you get multiple colour files for your logo. Is your logo 100% black? (dont stress ours is too!) but it also means we have to be wary of putting our black logo on a black or dark background. This is why we have our logo in its original black format, but also in white and also our signature nude colour. We have a logo format and colour for every situation. #beprepared Make sure your logo is scaleableThis may be the most important one. Whoever does your logo, whether its a professional designer or a DIY job, make sure you get your logo files in vector format. When your logo is in vector format it can scale up to the size of a semi-trailer truck and will never pixelate or distort - it will be perfect every time . This will save you a lot of headaches (and heartaches) down the track #logodesigner #graphicdesigntips

14.01.2022 E M B O S S Some subtle, yet stunning, branding for the team at West End Real Estate These beauties will be going on clients gifts and promotional material for the team, and not gunna lie, I want some for myself

13.01.2022 L O G O S U I T E So freakin in love with this logo suite completed for JK Fit! We decked Jess and her team out with a full logo suite which includes: Primary Logo, Secondary Logo, Reversed Colour Logo, Submark and Style Guide. ... Wondering why so many files?? When it comes to your logo and branding, you can sometimes find yourself in a situation where your primary logo (in this instance, a circle ) wont fit nicely into the desired space hmm frustrating Thats where your secondary logo comes in. A secondary logo is typically designed in an alternate layout, so it still represents the brand, but fits into the desired space better. Scroll through to check out the full suite #logodesign

13.01.2022 O V E R W H E L M Sometimes when we start looking for ideas and inspiration its easy to get a bit lost and confused. We can get sucked into a spiral of Thats a great idea! Oh! Thats another a great idea and it goes on and on and before too long, you find yourself down a black hole of idea overwhelm. There are so many amazing ideas and things to be inspired by out there and its easy to want to do ALL the things, but then where do you know where/what to start w...ith. How do you decide which idea to go with when you have so many that you want to do?? Heres our top tips on how to simplify the overwhelm. Take it back to your branding Go for colours that are included in your brand palette These are the colours that best suit your brand, so use them to your advantage (aka everywhere). If you have a pattern, use it. It can be so diverse across so many mediums. You can use your pattern on wrapping and tissue paper, postcard/thank you card designs, stickers, pull up banner backgrounds. The list goes on! Stick to your brand fonts. 2-3 fonts max and use them for everything. It will help keep your brand consistent and looking fine If youve got icons included in your branding use these too! They can be used to create a pattern, as simple decals, as promo on your products or on your website as points of interest. If you liked these tips, keep your eye out. Well be sharing more over on our new blog (coming soon!) #brandingtips #ivoryedit

13.01.2022 T H A N K Y O U Well, its that time of year when the computer gets a well deserved break (and so do I ) I just wanted to say a huge THANK YOU to all my family, friends, clients and followers for your support over 2019! Ivory Edit will be closing for all enquires, work and social visits for 2019 from today until the 13th January 2020, while I take some time out with the sun, surf and fam bam ... I hope you all have a wonderful Christmas break full of food, love and happiness and I hope you all take the time to chillout, relax and start planning for all the amazing possibilities 2020 can bring Looking forward to seeing you all in the New Year, xx Liz

11.01.2022 W H IT E S P A C E Aaaah, white space. The magical, mystical jargon of graphic design, but when you break it down, it’s really not that tricky to understand. White space when talking about design is literally just that, white space... But in a good way! It means that your design, let’s say a poster, for example, isn’t so chock full of text and images that it makes the reader want to look away, awks! Whether you’re a DIY’er or you’re looking for your next designer, whi...te space is your friend It helps to create hierarchy, which makes way for your important details to stand out on the page. It gives room for your design to ‘breathe’. Think of it less as blank, empty, wasted space and more as a design enhancer. Want to read more about how white space is useful in design? Check out more on our blog! https://www.ivoryedit.com.au//the-importance-of-white-spac #ivoryedit #whitespace #graphicdesign

11.01.2022 M I S S I O N Here at Ivory Edit its our mission to help extraordinary women build extraordinary brands. Brands that they can love and be proud of. ... Brands that will show the world, and their target markets just how amazing they are at what they do. Brands that will help them out their best foot forward. Brands that will help them make an impact through their business. See more

10.01.2022 F E B R U A R Y Well its already February and things are speeding along! If youre anything like me, January meant getting straight back into it and hitting the ground running - without checking in on my business and strategic plan. Eeep! Even though its Feb now, and all the new year, new goals, new me lines are over, its still a good idea (and time!) to check in and make sure your brand is helping you reach your business goals (its never too late )... In fact, its ALWAYS a good time to consider if your brand is working for you. Is it still reflective of where you want to be? Does it still represent your business and your direction? If youre not sure, the best way to *check in* is to ask yourself the following: Am I working with my dream clients? The ones I LOVE working with and want to attract more of? Am I still proud to put my logo and brand out into the public? When it comes to the visuals of my brand, are there some things that need tweaking/adjusting/complete overhaul? Is my brand reflective of my big time goals? Theres always time to get yo shiz sorted, dont wait for the new year, month or quarter - thats just putting off what can be done today for tomorrow. If you want to welcome a new change (at any time), weve got one branding spot left for February and are now open for places in March and April. DM for more details and price lists Liz x #branding #businessplanning #alwaysagoodtime

10.01.2022 W O R K New season, new label All Spring the hard working Mr. T and his clever bees have been working to bring their sweet, sweet goodness and now its finally ready! This is seriously THE BEST HONEY Ive ever tasted And the labels are pretty spesh too, if I do say so myself ... Theyre a matte finish, so theyre soft and smooth to touch Theyre also coated so if any of the sticky goodness gets on them, it can be washed and the label still be intact! (We may have unintentionally/accidentally found this out )

10.01.2022 L O V E I love it when my clients reach out and say nice things - who doesnt?! "Hey Liz, thanks again for this morning, it was lovely to chat. Ive been buzzing since! " This wonderful client and I are about to take on the next step in a big project. Its something thats been in the works for a while and its almost ready to share with the world!... There are some exciting things on the horizon. Stay tuned for the big reveal in coming weeks #clientlove #graphicdesign

09.01.2022 G O O D M O R N I N G Who else is feeling the chill today?? Staying in the studio with the heater on is def the plan today

09.01.2022 C H R I S T M A S If youre stuck for a Christmas gift idea, the ladies at Live Eco have got you covered They have a huge range of household, personal, baby and gift items to choose from, AND! Its all environmentally conscious - win win!! ... Gift Voucher design by yours truely

07.01.2022 H E Y Oh heyyyy! Its been a hot minute since I showed my face around here There seems to be a few new faces following along on my creative journey, so for those of you who dont know me...... Im Liz! Face, founder and behind the screen queen at Ivory Edit Everyday I get to work with amazing, extraordinary and brilliant women, who run their own businesses and I help them to create authentic, personalised brands that they can love and be proud of If you havent already, feel free to shoot me a heyyy Id love to get to know you (or hear all about your latest #netflix binge!) #addicted Liz x #ivoryedit #heythere

06.01.2022 W O R K Getting back into work after a long weekend is a weird feeling. On one hand, I absolutely love what I do... on the other hand I also love a mini holiday #longweekendvibes #backtowork #graphicdesigner

06.01.2022 C O L O U R S Ooooh! Hows this for a pretty colour palette?! Subtle, significant and so in love This colour palette was created as part of a branding project for a new client (launching soon!) ... Cant wait to share the whole project with you, because this one is a stunner #brandingdesigner #colourpalette #ivoryedit

06.01.2022 S H A R K N A D O Next time you’re afraid to share your ideas, just remember that someone once said in a meeting, let’s make a film with a tornado full of sharks. Food for thought hey... #brandbuilder #motivationalquotes #ivoryedit

05.01.2022 B R A N D I N G You hear the word branding thrown around all the time, but have you ever wondered what a brand can actually do for your business? Our sweetest client, Mr. Ts Bees are the perfect example of just how powerful having a brand can be. BEFORE:... They were bottling honey in recycled jam/produce jars and selling them from their front gate to family, friends and passerbys. The honey was deliciously sweet, but the recycled jars and lack of awareness wasnt enough. They always had honey left over (not that anyone would complain because its sooooo tasty) but they needed new equipment and more hives for their growing workers and needed to cover their costs somehow AFTER: By creating a brand and sharing their (hilarious) brand story, Mr Ts Bees went from breakfast staple to gorgeous gift - They bought brand new matching jars and branded them with their new labels - They created a higher demand for their product. Instead of customers buying it just as a condiment, they were buying them in multiples for gifts - For the first time ever, they completely sold out of all their stock!! - They currently have a waiting list for their next season of honey with customers asking when they can get more Want to see what all the fuss is about? Swipe to see what we helped them create Is your brand working this hard for you?? Get in touch to find out how Ivory Edit can help your brand go from drab to fab! #branding

04.01.2022 W E B S I T E S Introducing Ivory Edit x Websites! You spoke and we listened For a while now, many of you had asked us to build your websites. At the time we were purists who just didnt want to create something that didnt reflect our high standards. But that was then and now we have the skills to do this website building thing, along with everything else you need done to help make your business shine.... So what does that mean for you?? It means Ivory Edit has teamed up with the wonderful wordsmith Kira Kozulin Writes, and together we can now offer you website design and copywriting along with our existing creative and graphic services. To say we are excited would be putting it mildly! We already have a couple of projects in the works so stay tuned for new reveals PS. If you need a stunning new website with copy that is also simple to use, hit us up in the DMs #websitedesign #graphicdesign #copywriting

03.01.2022 P R I N T Theres something to be said for print #printdesign #brandingstudio

02.01.2022 S T U D I O Back in the studio this afternoon and doing what I love most Its been a while since I checked in and showed up around here, so heres a quick 5 questions with me, Liz ... 1. Tea or Coffee? Oh, hands down tea! No coffee here 2. Double texting, right or wrong? All for a double text! Sometimes you just think of something else that has to be said 3. Last TV show you binge watched? Brooklyn 99! Nine-nine! 4. What is your most used emoji? Def possibly use it too much 5. Cats or Dogs? DOGS! And thats me! (A little bit about me anyway ) Do you agree with some of these answers? Do you prefer cats over dogs? Let me know in the comments! Id love to hear your answers #fivequestions #graphicdesigner #designerlife

02.01.2022 L O N G W E E K E N D Aaah! Who loves the feeling of a Saturday that feels like a Sunday With two public holidays in one week here in Geelong, who else is feeling a bit confused as to what day it is? #ivoryedit #graphicdesigner #longweekendvibes

02.01.2022 L O G O Oh. My. Gosh. Still so in love with this custom illustrated logo for Happy Minds Psychology Its not often I get to step away from the computer and hit the pencils old school style so when Sarah-Jayne reached out asking for a custom illustrated character for her logo, I knew I had to meet her and find out more about her and her project! (ps she is fascinating and such a positive force to be around) When it comes to new clients and design projects, ...I always like make sure we have a chat, either in person or over the phone, just to make sure that we click (and so you can make sure Ivory Edit is the designer for you! ) Click through to check out the completed project Read on to find out more about Happy Minds Happy Minds Psychology is a womens mental health specialist. They work with women who are experiencing feelings of anxiety, have experienced loss or trauma or who are finding their new reality challenging. Happy Minds is built on the foundations of positivity, dignity and family, within a nurturing and compassionate environment. If you are looking for someone who will work with you to help you flourish by creating meaningful and sustainable positive changes, Sarah-Jayne is your go to.

02.01.2022 A T T I T U D E Its a little thing that makes all the difference For example, Im walking into this long weekend with the mindset of relaxing, reading and catching up with the fam bam ... As for Monday, well hopefully my happy go lucky attitude will carry over Happy long weekend trailblazers x #longweekend #attutude

01.01.2022 C H E E S E Say cheese Just casually falling in love with this branded cheese board for West End Real Estate #branding #cheeseboard #ivoryedit