Jackson Clark Media | Media
Jackson Clark Media
Phone: 0420700220
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25.01.2022 Quality from Telstra
24.01.2022 Plenty happening tomorrow at The Lifestyle Studio, with some great deals on offer for new members. Looking to improve your health and fitness? Pop in to The Lifestyle Studio tomorrow!
23.01.2022 I’ve been informally brainstorming some social media growth ideas for the Darwin Dingoes a local basketball club participating in the Darwin Basketball Association. I believe the club should have two approaches to their Facebook strategy: building a strong presence through a Facebook page and improving communication via a Facebook group. With the page, we have been working on creating more engaging content and modelling an approach based around what has been successful for... NBA clubs. Many of the content strategies used by multi-billion-dollar organisations with huge marketing teams like the Los Angeles Lakers and Boston Celtics can essentially be replicated by smaller basketball clubs with zero advertising budget. The Dingoes have made great progress starting with simple things like score updates and player features created through the free resource Canva, but hopefully it can progress to more engaging, shareable graphics and video content. Visually engaging pieces based around player highlights, pre-and-post-match interviews, warm-up clips and far more all qualify as strong content. Of course, the best way to determine ‘strong content’ is to look at the engagement metrics likes, comments, shares and gravitate towards creating more of what has worked well in the past. We also covered the basics like inviting all existing club members to like the page. Smaller clubs must have a buy-in from existing members to grow their socials. At the beginning, literally ask people to like your page and ask them to share it with their friends and family. This initial growth is important to establish a larger following down the track. Sporting clubs of all sizes should not discount the importance to having a social media strategy. Building a strong brand and identity can have immeasurable benefits within a local community. A strong social presence will present to prospective players, sponsors and the broader community that this is a reputable basketball club to associate with. To emphasise this point further, this could mean more and higher quality players wanting to join your club, larger sponsorship offers and better leverage when negotiating deals, and numerous other opportunities within the community. The second aspect to their social strategy would be to create a Facebook group for their current players and support members. This can be a hub for the important, but less engaging, information like fixture information, club notices, training changes, etc. It can be used as a more private, intimate platform to communicate about upcoming game strategies or review performances, depending on the group’s privacy settings. Hey, speaking of groups ... feel free to join Jackson's Social Media Marketing Advice. It is catered towards business owners and those looking to grow a presence or sell something online, but everyone is welcome!
19.01.2022 Here's a weird one. Walmart, a multinational retail corporation with a net worth of nearly $400 billion, are releasing "exclusive interviews" with UFC fighters. A lot of the MMA media are puzzled.
16.01.2022 Gary Vaynerchuk - regarded by some as the world's greatest digital marketer - is a huge advocate of Facebook advertising. I found this article super helpful as a refresher and basic guide to advertising on these platforms.
15.01.2022 YAY! The glorious Blue Yeti Nano microphone has arrived. I’m no expert with tech equipment but many of the reviews rate it as one of the better USB microphones. This microphone, and the brand’s bigger, original version Yeti, are the ones most used by YouTubers and Vloggers. The plan is to start creating more video and audio content. It’s just what everyone should be doing in 2020 and I’m probably not doing enough of it.... Like most people, I get self-conscious in front of the camera or microphone. I’ve been appearing on camera for a long time now and yet I still get anxious while shooting videos. But I rationalise this as normal and try not to get too caught up in ensuring that everything is perfect. I get many people asking about lighting, sound and video quality. In general, people overthink this aspect far too much. We know ourselves the type of content we prefer to watch online. If there are major issues with the sound or video, we’ll probably click out of it. Otherwise, if the content is engaging, we’ll watch through. How does everyone on here approach being in front of camera? Do you still get nervous when that little red recording light flicks on? Please join my group - Jackson's Social Media Marketing Advice - for FREE daily advice on online marketing strategies and tactics. The group is for business owners and anyone else looking to build their brand and generate sales through the internet. www.jacksonclarkmedia.com.au
13.01.2022 INCREASE ENGAGEMENT A great way to increase engagement and build a following on Facebook is to sprinkle your best organic content (non-advertised posts) on Facebook with the magic pixie dust known as paid advertising. I often run engagement advertising campaigns through the Facebook ad platform to well-performing content on my Facebook page NT Football with Jackson Clark. ... If I believe that a post has the potential of going viral, or it receives plenty of likes within the first couple of minutes, I’ll go into the platform and create a targeted advertisement to create more engagement, gain a bigger reach and potentially gather a handful of new likes for the page. We’re not talking huge amounts of money here either, I generally spend around $5 per post that I run engagement campaigns to, sometimes even less if the ad isn’t perform to standard. It is enough to see a noticeable difference in engagement for content on my channels. Do this early too, try to direct as much engagement to the post within the first hour because Facebook’s algorithm will recognise this as quality content and show it on more people’s newsfeeds. The reality is that organic reach has declined over the years to the extent that depending on your Facebook page size only somewhere between 1% and 10% are seeing your content. This is really disappointing to hear for most people new to promoting their business on Facebook, who may rightfully assume that a large portion of people who like your page would actually receive your content. But this is not case, unfortunately. Facebook is a business and they want you using their ad platform. Take the time to learn the very basics of the Facebook as and run advertising campaigns to your better content. With the super-advanced targeting potential that Facebook advertising offers, we know that this increased engagement will most likely come from people within our target audience. We can nurture the relationship with these people and even retarget them if we’re working with video content and directly trying to sell a product. If not, we can simply continue sending content to this audience and potentially they’ll become future customers or clients. ENGAGEMENT TIPS: Determine what content has worked best in the past. Study the content of other business within your industry. Create content that is helpful, shocking or funny. www.jacksonclarkmedia.com.au
13.01.2022 New Hugh Greenwood hits back at Mark Ricciuto
13.01.2022 After the past month I have become even more convinced that growing a successful YouTube channel, podcast or any online endeavour is all about CONSISTENCY. Think about the podcasts you enjoy and listen to regularly. Chances are they are up to a hundred episodes already. You just have to grind away and continue to produce quality content. The issues with starting a podcast is that the hardest work is often at the beginning. It can feel like a tedious pursuit organising tim...es, locations and spending hours editing film when you’re not seeing massive engagement. I personally don’t have the financial resources just yet so we’re relying on the generosity of people like Tully Hemsley and Aaron Black who have donated their time, equipment and skills with the filming. BUT I am definitely satisfied with how Off The Play is tracking. YouTube has grown to just over 100 subscribers, which is a start. My Facebook videos are engaging well and the plan this week is to determine strategies to make a bigger impact across other platforms and forums. The Daniel Gorringe interview (OtP Ep. 01) has so far performed the best on Facebook, with the combined metrics of all videos generating a reach of 348,400 and receiving 96,500 three-second video views.
13.01.2022 Well, this is interesting.
10.01.2022 Did anyone in Darwin just feel the ground shake?
09.01.2022 LINKEDIN TIPS: LinkedIn is without a doubt the best platform if you're in the business-to-business industry. Furthermore, the general consensus among digital marketers in 2020 is that the organic (non-advertised) reach on LinkedIn is exceptional, compared to platforms like Facebook and Instagram. I'll leave with you some brief LinkedIn communication tips. www.jacksonclarkmedia.com.au
08.01.2022 Athletes looking for inspiration on how to up their social media game can look to Australian-American basketball Matisse Thybulle. His YouTube series ‘Welcome To The Bubble’ documents his daily life as an NBA player isolated with teammates at the Walt Disney World Resort. The Philadelphia 76ers rookie is crushing it with 330-thousand subscribers after just two weeks of posting content. At the time of writing, he has filmed six parts and is averaging around one million views... per video. Thybulle’s vlogs even caught the attention of well-renowned YouTuber Casey Neistat who promoted it on his Twitter. The basketballer’s introduction to the camera came through his mother, who tragically died due to leukemia in 2015. He says through the vlogging he feels a connection to her. It will be interesting to see how Thybulle’s career progresses off the court and how his profile expands through his vlogging and social media work. www.jacksonclarkmedia.com.au
06.01.2022 Adelaide Crows ruckman Reilly O'Brien accidentally tweets his game plan notes. Well ... this is awkward. O'Brien quickly deleted the tweet and issued a very classy response.... #SocialMediaSports
04.01.2022 Bad luck to Daniel Gorringe who was a finalist in Big Brother Australia. He was kind enough to navigate through Grand Final week Melbourne traffic and gave up his time for free for this interview. Not enough current and former athletes are not taking advantage of the opportunities on social media. ... Gorringe’s simple idea out of boredom has led him to so many opportunities already with undoubtedly many more to come. www.jacksonclarkmedia.com.au
03.01.2022 KD KYRIE DEANDRE JORDAN The Brooklyn Nets are making moves! ... Are they the NBA Free Agency winners so far?
02.01.2022 Heralded as perhaps the greatest marketing opportunity of this era, Facebook and Instagram advertising is worth considering for your business. We can help you out.
01.01.2022 I was watching another social media presentation from Gary Vaynerchuk and he told a great story about MTV. When MTV launched in the early-to-mid 1980s, some of the biggest bands in the world got together for a dinner and decided that they would not make videos for the new channel. They figured it was giving their music away for free and people would not go out and buy their records. Why would they spend money creating and producing a music video just for people to watch ...on television? Well at the same time, some of the up-and-coming artists like Madonna and Duran Duran understood where all the attention of the youth was. They used MTV as a gateway for generating attention, which would eventually lead to people buying their records. As marketers we must focus on where the underpriced attention is and currently it is online through social media. Platforms like LinkedIn, Facebook and Instagram is where the attention is NOW and we need to capitalising on this. Your advertising dollars are better spent on these platforms when compared to more traditional approaches like television, radio and print. www.jacksonclarkmedia.com.au
01.01.2022 Here are the most followed AFL players on Instagram. No surprises here with Buddy Franklin and Dustin Martin leading the pack. I believe these two men are the game's most marketable players, but that will most likely change sooner rather than later with Franklin nearing retirement.... Any surprises here? www.jacksonclarkmedia.com.au
