Jacqui Walford | Businesses
Jacqui Walford
Reviews
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24.01.2022 Are you thinking about creating a podcast for your professional services firm? An interesting article from Hubspot on the reasons why it could be a great idea: 5 Ways to Use Audio in B2B Marketing.
18.01.2022 Online marketing for professional services is about making sure your expertise is visible to potential clients and then you can turn any interest into a solid lead. Check out Hinge Marketing's "Top 10 Advantages of Online Marketing for Professional Services"
16.01.2022 Feel like you're doing lots of 'marketing', but it’s not winning you any new clients? What is marketing in a relationship-driven business?
14.01.2022 https://www.linkedin.com//urn:li:activity:6544825059775737
13.01.2022 Does your professional services marketing strategy include targeting larger, more valuable clients using an account-based marketing (or key account marketing) program? Sam Bocetta explains "Why creating a successful account-based marketing programme is more important than ever". #marketingstrategy #b2bmarketing #professionalservices
13.01.2022 What are potential buyers of your professional services thinking about your website? Does it matter? If you need some more convincing that you may need to update your website, here's another great article from @Hinge "21 Traits of Poorly Designed Websites". #contentmarketing #professionalservices #b2bmarketing
12.01.2022 Different ways to specialise in professional services.
12.01.2022 Why branding goes beyond just your logo an corporate colours. Great short read and video from Hinge. "What is Brand Design and Why Does it Matter?" [Video] #professionalservices #b2bmarketing #relationshipmarketing
10.01.2022 How do you build your professional services brand and differentiate your services from all the rest? Top 5 Brand Building Strategies for Professional Services Firms from Hinge Marketing.
10.01.2022 Providing professional services today is challenging. Download my whitepaper "Focus on Growth: Future-Proofing Your Professional Services Firm" http://bit.ly/jkwlibrary
09.01.2022 Very excited to be speaking at u&u. Recruitment Partners on 'Marketing & Selling Business Relationships: How to market and sell what your accounting firm is really selling'. It's Wednesday 10 April at 7.15am. Register below. #accountingfirms #b2bmarketing #marketingstrategy
06.01.2022 In an ever-increasing online world, selling professional services online is not only possible, but becoming more and more necessary to build your client base.
05.01.2022 Someone has set up an Insta account with my name and photo. I have reported it, but nothing has happened yet. Please ignore any messages from this account (username ougfw43979) and unfollow it.
04.01.2022 Where should you post your video content? Great article from the Marketing Insider Group.
04.01.2022 Are you an owner of a professional services firm? Does it feel like it's more and more challenging to provide those services and grow the firm? Download my whitepaper "Focus on Growth: Future-Proofing Your Professional Services Firm" here: http://bit.ly/jkwlibrary
03.01.2022 What’s in a name? Who is Nike and why is it relevant for professional services? http://bit.ly/2zklDFx
03.01.2022 When your professional services business is all about expertise, how do you make sure clients purchase your expertise? It’s about being visible being known, and highly regarded, for your particular area of expertise. Key visible expertise strategies are: 1. Specialise 2. Segment your market... 3. Develop a thought leadership content strategy. See more
02.01.2022 How does digital marketing fit into your traditional marketing strategy? Another great article from Hinge on "Digital Marketing Strategy for Professional Services".
02.01.2022 The basics for social media in professional services.
02.01.2022 Fantastic tips for building rapport, in a virtual meeting or in-person, from RAIN Group. "20 Virtual Sales Relationship-Building Tips" #b2bmarketing #professionalservices
01.01.2022 Does your firm have a well-defined and executed purpose? Some interesting points in this article from Allister Frost "Do B2B brands need purpose anyway?"
