Jamie Williamson | Business consultant

Jamie Williamson

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• Businesses
• Local service
• Business service
• Business consultant

25.01.2022 If I had $1 every time a client gave me an excuse about why they couldn't get me content like images or videos for their ads... I wouldn't have to make videos like this because I'd be rich.

25.01.2022 Have you ever wanted to get your business on Youtube but didn't have any videos that you could use to flaunt your business? You're in luck. Kind of.... Google has just announced a new feature called 'Youtube Video Builder' which allows businesses to give a creative kick to static assets like images, text and even logos. With the current environment, the world is facing with COVID19 in front of all of us. The way businesses communicate has completely changed. How many of your favourite local businesses have made a massive pivot to adapt to the current market? Plenty right? These desperate times to further generate an income for their business creates out of the box thinking. A way to innovate in their industry and stand out. If you ask me, it's genuinely amazing. Youtube Video Builder was developed to further help these businesses innovate especially when they're lacking video assets. Google has been pushing Youtube advertising out to agencies over the last 12 months. With majority their focus to further get existing clients currently advertising on Google Search and the display network to further dabble into the interesting world of Youtube. The problem I've found though... And probably many other agencies have as well, Our clients don't have any assets that are good enough to use. Nor, did you want to use what they have on file to represent their business. Most times their assets are about as appealing as moldy bread. I also think Google has been playing a little bit of catchup with their not so best friend...Facebook. For quite some time now Facebook has possessed a quite good video creation platform from static assets within the ads manager. A platform that has also allowed me along with countless other advertisers to dramatically improve client assets along with saving countless hours developing static assets into video. With Google turning up the heat to help increase the amount of users advertising on Youtube. It would be interesting to see if this simple video builder picks up some traction. To find out more, view Google's article here: https://www.blog.google/products/ads/youtube-video-builder/

25.01.2022 You don't need to spend much money to get your business infront of people.#marketingtips #facebookads

23.01.2022 Running GoogleAds? You might be eligible for free ad credits from Google to help you through COVID19. https://support.google.com/google-ads/answer/9803410?hl=en

21.01.2022 Introducing a new project of mine - The Snag. Weekly I'll find the best business and marketing articles straight to your inbox. Simple as that.... If you want to grow your business or learn more about marketing this is a pretty damn cool email you should really subscribe too. Head here, sign-up only takes 30 secs. https://www.thesnag.com.au/

21.01.2022 I have a theory about Lego Masters Australia and their whole timing when they do the show. Let me break it down for you. Have a watch!

21.01.2022 These good ol' marketing funnels us marketers love to build. Don't get me wrong, some are built really well. But others, well.. They make you question a marketers really intention.... Sneaky sneaky. All I'm saying is you need to be cautious and not fall for a complete blueprint that claims to make you rich in under 24mins.

20.01.2022 Keep this in mind when creating ads on Facebook

20.01.2022 Here are another 6 tips to help make your business more visible during COVID19. Tip #1 Facebook Ads @ 0:30mins Tip #2 Youtube Ads @ 1:12mins Tip #3 Pivoting @ 2:20mins... Tip #4 Find where your users hang @ 4:03mins Tip #5 Using Email @ 5:10mins Tip #6 TikTok @ 7:07mins See more

20.01.2022 Marketing is about being innovative and creative.

18.01.2022 Here is a super quick tip on how to target locally around your area of service for your buisiness on Facebook. This technique works especially well when you're boosting posts out to audiences other than your page followers.

18.01.2022 Marketing is not always fairies and unicorns, sometimes it's just damn hard.

17.01.2022 Getting into your buyer's mind is vital to improving the performance of your advertising campaigns. Selling the emotion behind your service or product is key to increasing your campaign performance no matter if it's on Facebook, Instagram, Linkedin or Google.

17.01.2022 Don't know how many times you should be posting on #facebook, #linkedin or #instagram a week? Watch this.

16.01.2022 Selling online? Here are my 6 top tips to optimsing your campaigns to ensure you don't throw your hard earned smack-a-roonies down the dunny. 0:39 - Starting with ad set level budgets 2:00 - Testing dynamic ads 3:00 - Check your CPMs & CPCs... 4:51 - Starting with 1 audiences 6:20 - Organising your data 8:25 - Work fast or waste money See more

16.01.2022 Check out these 2 websites I use daily to help me write better, more easy to read content.

14.01.2022 Don't be a goldfish

14.01.2022 Beginning your ad creatives with a question is a great way to get them thinking and curious.

11.01.2022 With all the talk about Clubhouse lately, I haven't heard much talk about their bigger, more established competitor Twitter offering their own variant called Twitter Spaces. #clubhouse #clubhouseapp #twitter #twitterspaces

10.01.2022 Lego Masters showing in April is a smart move. The amount of searches on Google in April vs December is almost half. A trend that has been the same for the last 2 years. After the show aired 2019 lego had a growth in search volume month on month for about 3 months after the show ended.... They're back for round 2 this year. I wonder why...

10.01.2022 One of my favourite design tools (which easily compares to the adobe suite eg: photoshop, illustrator etc) are 50% right now to help support creatives and businesses through the pandemic. Highly recommend it. Coming from a graphic design background and the fact I gave the middle finger to Adobe due to the ridiculous cost of the creative suite a long, long time ago.... Affinity's tools are very comparable and just as powerful as what Adobe offers. Quite refreshing if you ask me. Personally, I use these tools daily to design elements for clients. This includes business cards, social media posts and even ads on Google. Affinity Photo = Photoshop Affinity Designer = Illustrator Affinity Publisher = InDesign Have a squizzle below. #socialmedia #socialmediamarketing #sydneysmallbusiness #marketing https://affinity.serif.com//supporting-the-creative-commu/

09.01.2022 Personal Trainers in this video you'll learn an easy way to generate leads and quite possibly even new clients simply by using Facebook's lead forms. Facebook is one of the top platforms I recommend to generate leads for all types of industries and niches. In this case, potential new clients for personal trainers....Continue reading

09.01.2022 Want to see what your competitors are doing on Facebook? Facebook has a very cool feature that allows you to find out all the advertising your competitors are currently running across Facebook. This feature is one of my favourite ways to get the upper hand as you'll be able to see all the different types of ads they're running allowing along with all their special offers and promotions.

07.01.2022 Running ads on Facebook? With all these recent changes to tracking and privacy across Facebook you'll need to implement the Facebook Conversions API to ensure you can help further improve the performance and optimisations towards your campaigns. More below https://www.facebook.com/business/help/2041148702652965

06.01.2022 Boosting a post on Facebook is much easier than you think. In 6 easy steps I'll make you a Facebook Post Boosting Pro (as weird as it sounds lol)

02.01.2022 Small advertising budgets are a marketers nightmare. Here are a few tips to help you work out how much to spend on your next advertising campaign on Facebook.