Jane McKay Communications in Bruthen, Victoria | Consultation agency

Jane McKay Communications

Locality: Bruthen, Victoria

Phone: +61 404 836 396

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25.01.2022 When you're in business for yourself you need a purpose and a goal BIGGER than just making money (although we definitely NEED to make money too!). You need purpose You need a vision You need to feel you are running your business in complete alignment with your core goals: the essence of who you are as a human.... This is the foundation of an effective and impactful personal brand. Are you creating your impactful personal brand in 2021? Get in touch, I'm now taking bookings for February.

24.01.2022 #tbt to my most popular podcast episode ever! A Conversation with Monica Garrett. Monica is the CEO and Founder of the Margaux Agency, a Los Angeles County-based social media marketing agency. A seasoned expert in design and digital marketing, Monica has developed a sleek and recognizable brand for the agency as well as for her clients. Her passion for her work, an eye for detail, the trust built with clients, and a deep understanding of marketing are the secrets to the succ...ess of her agency. You can watch the video or listen to the pod via the link below. #podcast #socialmarketing #marketingconsultant #marketing #marketingadvice https://www.janemckaycommunications.com.au/a-conversation-/

23.01.2022 I HATE SELLING! There, I said it. There is nothing as awkward as feeling like a used car salesman in a shiny suit. But if youre not selling, youre not making money, honey. In saying that, you dont need to show up and be a hustler on your social media accounts every day to make a sale. Lets break it down:... Social media is marketing: a tool to make the sale easier. Use it to help inform your clients about your product or service and how they can access it and how it will change their lives. Use social media to address the frequently asked questions in your business. Help break down the barriers your clients have in their minds between where they are now and buying from you. Selling is service. Your clients *need* you in their lives! Whether you sell raincoats, coaching services, fancy teacups or massages. You have a product/service that makes your gorgeous clients lives more interesting, exciting and enjoyable. Let your clients and customers get to know you via social media. Were still humans selling to other humans so use your social to put a face to the brand and dont be afraid to delve into the passion and emotion behind your products. Use your social media to tell the stories behind your products. Tell the need you saw in the market and the gap that your product fills. Whether its glamorous gumboots or designer doggy duds, theres always a reason we come up with products for our unique niche. Tell the story! Humans are wired to relate to and remember stories much better than we remember "Buy this product its 15% off". When it comes to selling your product, course, service or membership tell your clients what their lives will look like after they have worked with you. People dont want to buy the plane, they want the destination. Promotional posts arent out simply scatter them amongst high value, informative, educational, interesting posts and when you do ask for the sale, invite your clients into your business, focusing on their needs rather than "THIS IS WHAT I DO". If youre ever lost for ideas on what to post, hit save so you can come back to it later. Pic of wine because homeschool, amirite?

23.01.2022 New podcast just dropped (and video). You can just tell from the love in her voice that Natalie from Tiluca Solutions is passionate about helping her clients. It was such a pleasure chatting with her, this chat is full of nuggets of wisdom. You can listen (and watch) here: https://www.janemckaycommunications.com.au/a-conversation-/ Enjoy (and please subscribe while you're there ).

23.01.2022 Boom! Friday! *cue running man* wishing you all a spectacular weekend! I made some great progress on some MAJOR projects this week and my 6yo is finally garnering some enthusiasm for learning *high five* how was your week?

23.01.2022 I have been v. quiet on my own social media channels this week while Ive been busy taking care of my clients socials! Its a bit like a builders house lol. I never take care of my own marketing as well as I take care of my clients... Oh yeah, that and home school..... How are your marketing efforts going in these "unprecedented times"? Anything surprising? Im lucky enough to be super duper busy do if you want to work with me in September, get in quick, folks! Theres room for one more super human to work with me!

23.01.2022 I have bedazzled my celebration of Fri-YAY this week because, let me just say, it has been a week and a HALF! But I made it, phew! It's been a full-on week with deadlines and HEAPS of work plus the kids have had days off school - two staff days, one day in iso as the hubster waited for a (negative) COVID test! Just one of those weeks where you're working your tail off and feel like you're not making progress! And breathe...... #shoutout to the gorgeous humans in my community who have reached out to check I'm OK in my absence from socials! I feel very loved. <3 It is appreciated. xxx

22.01.2022 If you know me, you know I just loooooove accounting. Not. This year I switched accounting software to Rounded and its brilliant! Australian and with the best customer service around (Michelle is so responsive there was a rumour with the freelancer crowd that she was actually more than one person lol). If youre a freelancer, tradie, sole trader or other self-employed human, I highly recommend.... #notasponsoredpost

21.01.2022 Check out this gorgeous branding! Plus two of my kids BFFs with their Trewin Mortgage Broking branded cookies! Best. Use. Of. Branding. Ever.

20.01.2022 Cheers to the weekend, all you cool cats and kittens. There's been a LOT of good news this week so I'm going to have a cheeky glass of bubbly or two... *Not my leg, or my glass.

20.01.2022 If you are NOT repelling people with your marketing... you are NOT niching clearly enough. Your marketing should be specific enough that you attract the people you LOVE to work with into your business and make everyone else say, well, meh.

19.01.2022 This is hands-down one of my favourite clarity call questions! I can practically see/hear the light bulbs going on in my clients heads. You mean I get to choose who I want to work with? Yes, lady, you do. You work for yourself so you are calling the shots.... Otherwise you are an employee in your business. Often when were starting out well work with anybody and everybody just to get going and this can become a habit that goes beyond the first year of business. Who do YOU want to work with? Who are your FAVOURITE clients? What kind of client really lights you up and helps YOU do your best work? Give them a shoutout! Id love to know.

18.01.2022 Whats your weird? If you know me you know Im a bit... Quirky. A bit... Awkward. I say things without thinking, I get overexcited and talk really fast but thats my method, my way of doing things. When people are buying from you their motivation is about more than your signature process, its about more than the amazing transformation that you facilitate for them, it is about the fact that they trust you to deliver that to them. Present your method, present your trust factor...s like testimonials and present the beautiful transformation they desire but most of all present YOU. Present you in a way that makes you shine, that you can be proud of and that connects and engages with your dream clients. Be authentic, be real, be you. Embrace your difference, ya weirdo, celebrate it and shine it out into the world. Whats your weird? I always ALWAYS say something totally awkward in my podcast and have learned to give my guests a heads-up so that they feel comfortable being totes awks also.

17.01.2022 Where do the conversions happen in your business? If youre selling high-ticket services they usually involve at least one human-to-human conversation. In amongst all the fancy funnels, dont forget to focus on creating the opportunity to have conversations. Its where the magic happens.

16.01.2022 What have you been focusing on this week? I have been totally focused on stripping my core business elements (avatars, packages, messaging) back to their bare bones and honestly assessing what works for my clients and what works for me. Its been interesting to re-examine how I work in my business and whether its creating the best outcomes for my clients and fulfilment for me. Fulfilment is, after all, the central purpose of building your own business.... . . . . . #mindset #mindsetiseverything #mindsetshift #mindsetchange #mindsetmatters #business #marketingcoach #marketingstrategy #focused #goalgetter #goal #wealthbuilding #thetimeisnow #successquote #encourageyourself #onthegrind #everydayimhustlin #leadershipdevelopment #grindlife #lifestylechoice #mindfulliving #womeninspired #thankfulheart #elevatetheeveryday #dare #mindsetiskey #inspiringwomen #calledtobecreative #abundancemindset #savvybusinessowner See more

16.01.2022 #fridayvibes Id love to be by a pool right now, cocktail in hand... But Im not so Im sitting at my desk with a beer. Because Im classy like that. Happy happy Friday! I hope you had a happy and productive week. PS: Is this your image? Im usually really diligent about saving where I source my images from because #respect for the artist. But Ive reverse image searched, searched my fave Insta accounts to no avail... Please let me know and Ill give you FULL credit and a lot of love, you talented human <3

16.01.2022 What an absolute stunner in East Gippsland today! I shall call this the last unmasked selfie and the after (forgive my dodgy sewing skills while I await my many online purchases). Plus a bonus shot of the beautiful forest (in my postcode). Big love to my Melbourne brothers and sisters who are heading into stricter lockdown than us. We can do this.

16.01.2022 I still remember the sound of our dial-up modem...

15.01.2022 Im really excited to be a mentor for the Startup Gippsland Program this year. We just had our first meet and greet for the East Gippsland region and heard from Merry People founder, Dani Holloway. Dani spoke about her amazing journey in growing her gumboot brand (drawing inspiration from her childhood in beautiful Gippsland). Some of the points that Dani raised are the conversations that I have with clients every day.... 1. There is no marketing magic bullet. 2. Consistency is key in marketing. 3. Knowing your customers intimately is crucial to getting your messaging on point. 4. To do this you need to have conversations and listen to your customers. 5. Keep going. Giving up is the number 1 cause of failure. 6. Enjoy it! The point of being in business is to create a positive impact on those around you and yourself. Thanks for your presentation, Dani, it was inspiring.

15.01.2022 Whats your BIG goal? Not $20k months or 5 new clients... But your BIG goals, your lifestyle goals? I LIVE to travel (boo to you COVID). I LOVE holidaying with my hubster and my kids. I have grand plans to take my kids to Europe and to visit my family and friends in the UK then cruise back to Australia in the next 5 years (how good does that sound)? And 2 x 2 week overseas holidays each year with my little fam bam (also sounds excellent). ... Whats the lifestyle dream youre working towards? Share below in words, images or a GIF.

14.01.2022 Hooray! It's Friday AND my latest pod/video has just been published: A Conversation with @maya gaddie which we recorded earlier this year when the magnitude of the pandemic was becoming apparent. It makes for very interesting listening/watching in retrospect and naturally Maya discusses her own unique genius and shares some absolute nuggets of gold throughout our conversation. You can watch/listen here: https://www.janemckaycommunications.com.au/a-conversation-/

14.01.2022 RUOK? I mean, are you *really* ok? When I had severe PND a conversation was the turning point for me. Thats all it took for me to realise that I was, most definitely, not ok. I missed the first year of my daughters life in a fog of severe depression and no one around me knew for 12 months. She was such a good baby, she slept through at 5 weeks, I felt I didnt deserve to feel like that. I plumbed the depths of the darkest places you can imagine.... Shame was a very real emotion for me when I had PND so never feel bad to reach out for yourself or to others. Mental health is nothing to feel ashamed about. Today and every day we need to look out for our mates. Lots of love Insta/FB fam bam. Today is about more than a hashtag. Head over to @ruokday for lots of resources to not only help yourself but to help your mates and to have the conversation. Please reach out if you need a chat. #ruok #ruokdayiseveryday #ruokday2020 #endthestigma #endthestigma #endthestigmaofmentalillness #postnataldepression #mentalillnessawareness #mentalhealth #mentalhealthawareness #mentalwellbeing #gratitude #liveyourpurpose #loveeveryday #thisismystory #thisisme #soulwork #soulpurpose #mentalhealthawarenessweek #mentalhealthmatters #lifeonpurpose #liveonpurpose #womemsupportingwomen #womenhelpingwomen #womenempoweringwomen #womenempowerwomen

14.01.2022 No matter who you are, no matter what you do, there is someone out there waiting for you to show up and change their life. I love working with my clients to create their unique, aligned vision and to commit to it. We work through their values, their dreams, their vision and describe and define how they want to design their life then we reverse engineer how their business is going to help them facilitate that.... Being self-employed doesnt mean being an employee in your own business for less than you would be paid in a regular job. Whats the point? To create a fulfilling business you need to strip it back to its core and re-build it based on your aligned vision. Then execute in your unique way. Give yourself permission to not follow the cookie-cutter methods that are touted in your industry. Give yourself permission to show up and shine your weird, really bright. Give yourself permission to take the risk and be completely individual in your approach and create unique outcomes for your clients. Give yourself permission to show up in your authentic voice in every thing that you do. Give yourself permission to break free of the stereotypes that have been created in your industry. #permissiongranted

13.01.2022 #tbt to one of my first ever podcasts with the amazing Stevie Says Social which we recorded a whole year ago now! Stevie has been running an incredibly informative Instagram challenge this week with lots of juicy content to get your Instagram not only looking amazing (notice my new highlight covers, woop) but engaging your dream clients and selling (because if youre not selling, you have a hobby, not a business which is EXACTLY what I told a sales-resistant client this m...orning! In the nicest possible way...). Want to get your ears on the pod? Slide on into my DMs and Ill flick you the link. #businesschicks #ninetothrive #smartwomeninbusiness #podcast

11.01.2022 Share yours: randomstreetview.com Mine is in the comments!

11.01.2022 Cheers to the mother-flipping weekend! (Please tell me Im not the only geek who appreciates that reference!). Hope your week was productive and positive, especially to my Melbourne friends. <3

11.01.2022 Is it just me or has this year been exhausting? As we look ahead to 2021 and the mental reset the new year brings, I'm looking ahead to what I really want to do in my business and working out how I'm going to get there (aka strategic planning). What are you planning on doing/not doing in your business in 2021?

10.01.2022 Not only do I live, love and breathe brand strategy but I also design some pretty 'wild' logo suites (see what I did there?). We're not meant to have favourites but I do love this logo I designed for Wild Tribe Media. Do you need a killer new brand presence? Get in touch ASAP, limited spots left in 2020. #branding #brandidentity #brandingdesign #branddesign #branddesigner #brandidentitydesign #personalbrand #personalbranding #personalbrandingcoach

10.01.2022 One of my great joys in working with my clients is talking to them about their goals (*and how were going to smash them, together). And Im not just talking goals for next week, next month or even next year... Im talking the BIG, long-term freedom goals that will deliver them their most fulfilling version of their life.

09.01.2022 At 11am on 11 November 1918 the guns of the Western Front fell silent after more than four years of war. In November the Germans called for an armistice (a ceasefire) and they accepted the allied terms of unconditional surrender. The eleventh hour of the eleventh day of the eleventh month became universally associated with the remembrance of those who died. We will remember. Lest we forget.

09.01.2022 In my latest podcast episode (and YouTube video) I chat with the amazing Amie Stanley, Founder and CEO at e29 Marketing. Amie and I chat about marketing, mothering and making your own way through life's challenges. You can listen to and watch the full episode here: https://www.janemckaycommunications.com.au/a-conversation-/ Watch the video on YouTube or search for the Smart Women in Business Podcast on iTunes, Spotify and Google Podcasts.... #podcast #marketing #digitalmarketing #marketingconsultant #womenentrepreneurs #podcastersoffacebook #podcaster

08.01.2022 #fridayfunny My life in one video

07.01.2022 When you think of personal brands you think of Oprah Winfrey, Tony Robbins, Marie Forleo and Richard Branson but it's not just those who are BIG in business who need strong and effective personal brands. When you're on the path to thought leadership, you need to be creating (and controlling) your personal brand from Day 1! Today I talk about the top three types of people who need a personal brand (the answer might surprise you ).... . . . . . #personalbrand #ownyourpower #createyourfuture #takeactionnow #thepowerofnow #ceomindset #personalbranding #buildyourempire #lifestylebrand #brandingdesign #creativedirector #womenwithstyle #designinspiration #brandingmyself #marketingmotivation #marketingdigital #brandingtips #creativeagency #designstudio #onlinemarketing #wearethecreativeeconomy #creativefolk #seeingthepretty #seekinspirecreate #brandingconsultant #brandingstrategy #brandingpersonal See more

07.01.2022 An incredible watch. Gave me goosebumps.

06.01.2022 Eight months ago today we embarked on a cruise (sounds shocking now!). How the world has changed in eight long, long months. How has 2020 changed your perspective? Will you be making changes in your life now? I think we've all realised that life is short, take risks, be the happiest human you can be even in the darkest times. It's not been an easy year but it's been an enlightening one.

06.01.2022 How does marketing your business make you feel? One of the things I have noticed working with clients is that there is a lot of fear around marketing. - Fear of failure - Fear of success (yes, its a thing)... - Fear of being judged - Fear of feeling sleazy - Fear of being seen as a sell-out Marketing really does get a bad rap, I get that. How about we flip it? The more successful you are in your marketing, the more people you get to serve. The more people you serve, the more lives you change, exponentially. Put it that way and you know that what you have to say, and the lives you have to change are way more worthy than the fears you hold so get out there and shout your message from the rooftops. . . . . . #womeninbusiness #femaleentrepreneur #girlboss #femaleentrepreneur #entrepreneur #ladyboss #bossbabe #bosslady #womeninbiz #smallbusiness #savvybusinessowner #womenentrepreneurs #womensupportingwomen #creativeentrepreneur #communityovercompetition #mycreativebiz #smallbiz #mompreneur #inspiration #womenempowerment #calledtobecreative #entrepreneurlife #success #creativepreneur #womenempoweringwomen #solopreneur #business #businesscoach #businesswoman #entrepreneurship #motivation #businessowner See more

06.01.2022 Woo hoo! Ive put in some hours working on my BIG goal for August today. Whats one BIG goal you are working towards this month?

06.01.2022 Just decide what you want and go for it. Take the first step.

06.01.2022 Have you taken the time to map out your client journey in a way that speaks to where your clients are now and where they want to be? I love working with my personal branding clients on their Signature Solution. Its a clear distillation of why they do what they do and its a beautiful way to wrap up their zone of genius in a clear and simple yet powerful diagram. Heres the rationale behind calling my Signature Solution The Hearts & Minds Marketing Formula: to make a high-v...alue sale, one that makes you and your client feel good, your marketing needs to appeal to their heart and their mind, their emotion and their logic, to make the sale the natural next step. Do you want your own Signature Solution? Its an element of my Personal Brand Immersion package. DM me to find out more. #marketing #marketingmodel #signaturesolution #marketingstrategy #marketingcoach #marketingconsultancy #marketingconsultant #personalbrand #personalbranding #personalbrandingtips #personalbrandingcoach #femalefounders #marketingadvice

04.01.2022 Virtual kiss and a hug to all the mamas and the papas doing/returning to learning at home. Do it for your mates, your mates mates and your mates mates grandma. Were all in this together. 30 days of home school. Weve got this.<3

04.01.2022 #fridayfeels Drop me a GIF to tell us how your week went

04.01.2022 Whats your next goal in business? Goals are super important to me and Im always striving to achieve the next one, then the next and celebrating with rewards along the way. Tying rewards to goals, no matter whether the rewards are tangible or time, are a great way to keep the forward momentum and the vibe high when youre working for yourself. Its all about motivation. PS this image is a sneaky peak of something Ive been working on lately. Who knows what it could be?

04.01.2022 Yeeeeessss! Winter is done and, with it, another month of this crazy year. What are your goals for the rest of 2020? Im determined to have a positive, forward thinking focus. Im going to be launching some new stuff, changing up some old stuff and getting even more clarity in my business. Cant wait to welcome more beautiful clients into my business. And Im committing to more movement, more meditation, less work and more income.

03.01.2022 It's been epic... But we made it. Big wins for the week? Share share share!

03.01.2022 Happy Fri-YAY! What are your big wins for the week? Take a moment to give yourself a high five! I made it through homeschool is a win enough for me... I also said farewell to a branding client (website is coming next), had my first @startupgippsland mentoring call which was sooooo good (totally #myhappyplace) and welcomed two gorgeous new clients. Woo hoo! What is especially fun about these new clients is we had an absolute hoot in our briefing calls which always makes for an extra-fun working relationship.

02.01.2022 Throwback to this pretty, feminine brand design from 2013! I still think its a lovely one!