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Jason Dunstone

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24.01.2022 Thanks Peter Drew! Loved how you think about your art, stirring conversations about controversial topics and "no one is powerful enough to find the absolute meaning of anything." As you say in the interview it is critical we embrace the ambiguity in political and other arguments, and in imaginative art - "if the answers can be found, you can find them, and there is no more imagination necessary."... Please check it out people! This is the third in my series of four getting inside the minds and motivations of artists. I've certainly found some of the wisdom shared insightful. :-)

23.01.2022 Square Holes has been fascinated and sometimes unsettled monitoring the mind and mood of South Australians over the past few months of crazy, and sharing with r...eaders in partnership with InDaily over the past four weeks. This week we explore how people are keen to keep working from home, even if balanced with time in the office (e.g. 50:50). Critical is how we work at home and in offices will likely never be the same again. It is interesting to reflect on how this will change where and how we live and work, the designs of our homes and offices, role of CBD's and wider economic and cultural impact. What do you think? We would love to hear your thoughts! https://indaily.com.au//the-figures-are-in-working-from-h/ You may also be interested in last week's focus on travel and week prior's focus on shopping. Last week 'travel' https://lnkd.in/dj_ay7P Previous week 'shopping' https://lnkd.in/dbS3RkM And, head to our 'South Australia Mind & Mood' page http://squareholes.com/samindandmood/ ... for loads of interviews with interesting people (e.g. Brent Hill from SA Tourism, Elaine Bensted Zoos SA, and JP Drake from Drake Foodland), Square Holes' research findings, summaries of focus groups across age groups primary school aged to 70+ et cetera, cetera ... #phew Hope you enjoy. How did COVID-19 impact South Australians now the 'norm' is returning?

23.01.2022 The Elaine Stead interview episode of our / my podcast recently got quoted in the Australian Financial Review. Taken out of context a bit but nice to be quoted and just helped push the episode to our most listened (now just ahead of Peter Joy and others just behind). They linked through to the very open and honest episode with Elaine referring to it as a podcast interview/therapy session with marketer Jason Dunstone. You can read the article via the link below (just turn o...n private screen / incognito to get through paywall) - https://www.afr.com//blue-sky-a-blameless-victim-says-elai And listen to full interview here (1 minute preview at the start with a great quote from Elaine). Thanks so much to Elaine for the interview and vulnerability at a tricky time. Listen: https://squareholes.com//ep-33-elaine-stead-tall-poppies-/

22.01.2022 Today we are joined by Driller Jet Armstrong. Ex-police officer, DJ, visual artist, founder of the Daubist art movement and co-owner of popular night club ‘ Sug...ar .’ #sweet A fun and fascinating chat! We discuss the critical role of Art, street art and otherwise, why it is important to have hard conversations, something Australians may not always be great at. And, the importance of being constructively rebellious. We caught up in Driller’s Bridgewater home to discuss his life, art, music and perspectives on culture, government and conservatism. We discuss the critical role of the nighttime economy, and frustrations around government interventions such as lock-out laws. Driller discusses how critical it is for us to address mistreatment of our indigenous culture, and to ensure we are better aware of Aboriginal history and art, have difficult conversations and most importantly but necessary actions in place. We discuss Daubism and the role art plays in Driller’s life. A few tips on having a successful life, being ‘cool’ and much more. We discuss the critical role of Art, street art and otherwise, why it is important to have hard conversations, something Australians may not always be great at. And, the importance of being constructively rebellious. https://squareholes.com/2019/10/driller/

21.01.2022 Likely the best way to determine if your advertising is working is if the sales are growing. But as most marketers know, a critical medium to long term role of ...advertising is to build brands and shift harder to budge behaviours. Yet, such brand building is far rarer than a couple decades ago, most advertising flies below the radar of all eyes to see. Nowadays in brand and advertising tracking it is becoming increasingly rare to see notably strong growth in key metrics such as awareness and recall, as clicks and impressions etc replace them. Over the past couple of decades I’ve been involved in the research of likely hundreds of advertising campaigns early insights to guide the creative and strategy; concept testing and refinement; and monitoring of campaign recall and impact. The media market and the eye balls it attracts has become far more fragmented. Once advertising recall measures of 80-90% were quite common, nowadays a campaign is likely to see around a third or less of this recall. This may be a rough pill to swallow for some marketers and their funders. https://lnkd.in/gAbRZx8

19.01.2022 New website. Please take a 8-D

19.01.2022 Yep, life is tough, but as Frank once said "that's life" ... "You're riding high in April. Shot down in May." What doesn't kill you, makes you stronger.... If you didn't laugh you'd cry. Many were likely thinking life was tough last year, and they were looking forward to a joyfully prosperous 2020. And, then this all happens and we globally share a once in a century pandemic, that even infects the great Tom Hanks. melts financial markets and closes Italy and major sport seasons and other public events. OMG! This shit is real. The best anecdote for such malaise is likely laughter and joy. Smiling through the crazy. Living in the moment, and sharing 'JOY.' How will our economy evolve in the coming decade? How will our behaviours and spending patterns change? We may observe an increasing demand for joy to counterbalance the chaos and gloom. In 1995 Comedy’s market share of film sales was 20% and Rom Com 5%, now 7% and 1% respectively, with action, adventure, thriller and horror all growing in market share. In times of calm, a bit of heart pumping excitement may be needed. In times of chaos and fear, a laugh is likely best. A perfect time for joyful innovation. :-) https://squareholes.com/2020/03/you-have-to-laugh/

19.01.2022 I do get some pleasure waking and seeing whIch of our content on http://squareholes.com has been more popular, shared etc. This is this morning ...

18.01.2022 I haven't posted on here for some time but if you happen to be looking and thinking 'what happened!?' I've / Square Holes has a weekly mind and mood summary since May in the InDaily. Here's the latest last week... https://indaily.com.au//south-australians-are-finding-the/ You can read the full set of 12 or so via here ...... https://indaily.com.au/?s=mind+and+mood+square+holes

15.01.2022 Today we are joined by Olga Kudryashova! Olga started her career at Saatchi and Saatchi Hungary and has since had an impressive brand and communications strateg...y career across the Middle East and North Africa, including time living and working from Dubai for leading agencies Y&R, Saatchi & Saatchi and ODG. A fascinating discussion starting back at Olga’s childhood as a smart girl in the Soviet Union loving art and dreaming of becoming an art restorer, going on to study a Master of Arts, then a Master of Science, then an MBA, and then the planets aligned and her career vision for the future in ‘advertising’ appeared like a bright shining star. Olga and Jason discuss an eclectic array of topics from cultural differences and consistencies, to strategic thinking, creativity, risk aversion and what makes a good or even great marketing team and advertising agency, particularly in this dramatically ever changing world. https://lnkd.in/ge5m57S

14.01.2022 I love Australia, and believe I see the glass half full, particularly around this festival season in South Australia, yet I do worry that our comfortable easy lifestyle makes us a bit fat and lazy adjusting to the new world, so when faced with the recent global economic slowdown from Coronavirus etc when are in a vulnerable position. My prediction is 2020 gives Australia's government and business leaders a jolt and we move beyond our complacent confidence. I wrote the followi...ng late last week ... https://squareholes.com/2020/02/lucky-pot-of-gold/ "As Australia increasingly sees traditional manufacturing decline and brands such as Holden exit Australia and deem themselves redundant, it is critical that we adjust to the new world, perhaps a bit faster than we have in recent decades. As the riches of the fat guys in mining and banking won’t sustain us forever. What can we learn moving forward?"

13.01.2022 I wrote this ... We go way, way back to new years 1999, where we partied like is was ... 1999. Many expected the world to be eradicated by the nasty Y2K BUG. It was the end of the world as we knew it, but we felt fine. The dot-com bubble then grew, and grew, then popped. Then tech infiltrated our lives more and more so for good and evil, many lost themselves within a digital world. Starting our new decade chaos hit hard. The country burned, people, animals and homes were lost, then drought turned to floods and corona virus started spreading. Signs for a great 2020 ahead!

11.01.2022 It seems quite egotistical, so sorry for that, but I’ve just decided to start a public Facebook page to share my regular blog posts on observations from growing Square Holes for 13+ years, and stories of my personal ongoing travels across Australia etc conducting research interviews and discussion groups with average and not so average real people for 25 years. Would love your like. ;-)

11.01.2022 In addition to the every Monday Mind and Mood Updates in the InDaily since the start of May (https://indaily.com.au/?s=mind+and+mood+square+holes) I've also done 12 fascinating podcast interviews, not shared here from memory. Go to https://squareholes.com/author/real-people/ Or you can read a collection of musings trying to make sense of #OMG2020... https://squareholes.com/category/culturaltrends/covid-19/ Or around 18 focus group summaries and some short 1-4 min cute / interesting video clips ... About Love https://squareholes.com/tag/love/ And dealing with COVID https://squareholes.com/tag/covid19focusgroups/ This amongst a very busy load of paid research projects it has been a most busy year. Interesting and exhausting. Hope you find some interesting bits :-D Please feel free to share with friends and enemies. All the best for the remainder of 2020!

11.01.2022 I recently interviewed Dr Dangjaithawin Anantachai (Orm), the Managing Director of INTAGE Thailand. INTAGE is a pioneer in marketing research ranking in the top 10 largest firms globally. Orm is an experienced marketing and research professional and leader with a focus on building strong and purposeful teams who love their job and seek social contribution. We discuss Orm’s time as a 15 year old spending a year studying in Wagga Wagga, Australia, with not the kindest of welcom...es from other students, but remaining with a smile every day, made close friends and lifelong relationships. We discuss the Japanese concept ikigai which guides a person’s ‘reason for being’ and discuss how today’s new young professionals are seeking work-life integration and achieving a higher purpose and contribution to the world beyond just work. https://squareholes.com/blog/2019/08/4742/

11.01.2022 I've worked in #marketresearch since 1994. A professional career for the curious, ever inspired to ask questions and seek answers (and misunderstood by the ignorant). Recently I wrote the article 'Comfortably Complacent' for AMSRS Research News > https://www.slideshare.net/slid/embed_code//gf6Rpp32JShmFh My perspective on how Australian researchers (as per other sectors) are becoming increasingly peripheral globally. It quoted podcast interviews I did with global research e...ntrepreneurs - New York based Fiona Blades (ep 10), Chicago based Kristi Zuhlke (ep 09) and Nottingham based Ray Poynter (ep 13). iTunes: https://lnkd.in/gYjst4h Through the article I met Sydney based research entrepreneur Ainslie Williams (ep 38 - https://squareholes.com//ainslie-williams-survey-software/) of Qualie and reacquainted with Melbourne based research entrepreneur James Fergusson (ep 39 - https://squareholes.com//james-fergusson-innovating-real-/) of MDI. Scaling their insight platforms globally from Australia. It is exciting to see the future of Australian research evolving ... "Continuing to strive for the highest quality, ethics and privacy standards is critical, yet we need to balance this with a sense of innovation and entrepreneurial boldness, with an eye on increasing our global relevance and impact" https://www.slideshare.net/slid/embed_code//gf6Rpp32JShmFh

10.01.2022 It’s not much different from the fallout shelter. No, Calvin, this is different, believe me. Blast from the Past One of those weeks where the norm seemed to become to expect the unexpected. That as always 'this too shall pass,' but it will take awhile. A few weeks ago I posted my reflection on the decade(s) just gone and the chaos of late. I stand by my prediction that this will ultimately benefit, as chaos creates a burning deck for change.... "The decade just gone was a wonderful decade, but it did create a level of complacency. The world won’t change with complacency, but the chaos of late will hopefully create a burning deck to push the community and government to strive for change. Environmental sustainability, and business sustainability." https://lnkd.in/ghR5Tdb But, critically in this is we come together, or at least those able to drive change, as many will be finding it tough and self-preservation and stress will rise, as it is natural for people and animals to protect themselves from harm. Stress can be positive, as it motivates action, but we need to look after our vulnerable and do all we can to not implode. "It's life, Jim, but not as we know it" https://lnkd.in/g2_dq9A https://squareholes.com/2020/03/self-preservation/

09.01.2022 New musing from Jason ... Often nowadays our personal value is more so ascertained from the ratings of others. The likes on our Facebook or LinkedIn posts, the ...‘hearts’ in our Instagram and Twitter posts, say much as to how agreeable we are, the level of engagement and support we have in a digital world. What is (or was) your klout social influence score? The dopamine release we gain from a follower giving us a virtual thumbs up is quite addictive, just like someone who has lost their life savings on pokies needs just one more spin (More >). Plus it seems hard to have a product or service experience without being asked for endorsement via a rating or a Google review Please tell us we are awesome! The likes of uber and airBnB have reciprocal ratings customers rating the service, and customers then being rated for their performance as a customer. Do such ratings make for better service and customers or people with faux smiles, politeness and bottling up the real them? Don’t parents teach their children to be themselves, not their faux selves? To be continued ... https://lnkd.in/gatbMj4

07.01.2022 This week's Square Holes South Australia Mind and Mood piece in the InDaily focused on retail ... Consumers and retailers are on the move, according to market ...and cultural research agency Square Holes in the second instalment of our weekly dive into the mood of South Australians. Deeper analysis via www.squareholes.com https://indaily.com.au//south-australians-in-the-mood-to-/

06.01.2022 I was walking through the city yesterday and noticed this line and nearby signage. Recently I noticed someone sitting on the end of one of these with legs crossed, relaxed, smoking. They weren’t overly classy, but I imagined what was going through their mind was pushing the rule, a bit like when you were a kid and told don’t touch that or go there or cross the line. And, you’d push the boundaries for the fun of it.... In this world of innovation rhetoric such increasing rules and signage indicate quite the opposite - a society that needs to be controlled and can’t be trusted. You could compare cities as to semiotic messages they unconsciously convey (study of signs and symbols https://squareholes.com//semiotic-decoding-of-categories-/ ). I didn’t see such signs on recent walks in CBD Melbourne and Sydney, just Adelaide. Does this illustrate Adelaide is actually more conservative as a society, than how we’d prefer to be viewed as innovative etc, or at least our local government is less trusting or sees such rules as a higher priority than larger cities? Reminds me of this piece I wrote last year ‘Here come the fun police.’ https://squareholes.com/bl/2018//here-come-the-fun-police/ Thoughts?

04.01.2022 This week’s edition of name in the ‘paper’ ... https://indaily.com.au//online-connections-still-no-subst/

04.01.2022 This week's Mind and Mood in InDaily Business Insights has a focus on travel in South Australia. Thanks InDaily "Travel even beats watching sport when it come...s to what people are missing most, according to market and cultural research agency Square Holes in our weekly dive into the mood of South Australians. Square Holes’ mind and mood research over recent months has found that people are missing the simple things, going to a restaurant or café, socialising with friends and family and they’d pick travelling over watching the footy if they could. Square Holes founder and managing director Jason Dunstone said according to a current national survey they are conducting about what Australians love, 80 per cent or more enjoy travelling in Australia compared to 58 per cent who enjoy watching live sport." Read more ... https://lnkd.in/gNwT7jH South Australian Tourism Commission #AdelaideHills #Adelaide #SATC #Travel

03.01.2022 We are chuffed to be partnering with InDaily to share weekly insights as to the mind and mood of South Australians and what this means for decisions makers. Rea...d more via below ... "Over the coming months, Square Holes will team up with InDaily’s Business Insights to shed some light on what people are feeling and what this means for everything from spending habits to confidence in the economy. According to Square Holes founder and managing director Jason Dunstone, so far the research indicates that while there is some nervousness about respondents’ own finances and those of the broader economy, they are generally adapting well and in many ways enjoying the pause to hectic lives and commuting to work. Dunstone said the research indicates that South Australians had adjusted well to the chaos. What people are looking forward to the most are the basics, Dunstone said. They want to meet friends and family at a local café or restaurant, and have the freedom to go to the movies, shop, or see a live performance. There is also a keenness to travel, with travel within South Australia on the list of many as soon as they are again permitted to do so. https://lnkd.in/g6hgYF7

02.01.2022 Last week rather than being the interviewer I was the interviewed. Thanks Troy and James! I really enjoyed. One of the points I made was that with all the chaos of 2020 it would seem a waste for individuals, business and government to not use the burning deck to to motivate change.... Looking back in a few years, what change did 'you' create in 2020? Success is not about waiting for change to come, but creating it! Research Square Holes illuminates positive change. At Square Holes 2020 has been a huge year of positive change.