Jen McGinlay Media in Perth, Western Australia | Media
Jen McGinlay Media
Locality: Perth, Western Australia
Phone: +61 412 064 627
Reviews
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25.01.2022 When clients ask me to proofread or copyedit something for them, I see THIS all the time Yes, THIS. What is THIS?... Well, it’s entire sentences or phrases written like THIS ...all in capital letters. It doesn’t look right It doesn’t feel right And it sure doesn’t make me wanna read it I know why clients do it. In fact, I know why we all do it Confession - even I used to do it Sssssshhhhhhhh Don’t tell anyone. So why do we do it It’s all about grabbing your attention It’s attention seeking behaviour Which is totally fine when you’re writing about your business, brand and products. You should be out to grab our attention B-u-u-t, it kinda has the opposite effect. Let me explain. Writing sentences entirely in capital letters - reduces reading speed by 10% (our audience want info and they want it now) and - makes the reader feel like they’re being shouted at (and nobody likes that) Good news though. There are plenty of ways to grab your reader’s attention without resorting to capital letters You can write short sentences. use commas and full stops to build tension use emotive language leave lots of white space around the sentence you want to draw attention to. So, be nice, keep it speedy for your audience to read - Give those CAPS a well deserved vacay #copytips #copywriter #perthcopywriter Image Me grabbing your attention, and there’s not a capital letter in sight
23.01.2022 Geeking out with fellow Copywriters this avo #tribe #perthcopywriters
22.01.2022 One of my favourite people left our networking group today. Rochelle, you made me feel so welcome and supported from that very first scary morning almost 2 years ago. District32 have been so lucky to have you.... But it’s not goodbye, it’s just au revoir. ...with cakes that good, you’ll never get rid of me Thank you for being so amazing
21.01.2022 Hello there It makes sense to ‘talk’ to your customers in their own language and tone of voice Here’s a super fun way to analyse your customer reviews and discover commonly used words or phrases ... (You can then use these words in your website copy and on social media posts) Copy and paste lots of (positive) customer reviews or testimonials into ‘Wordcloud’ (link below) Hit ‘Generate’ Wordcloud then selects the most commonly used words and creates a pretty word picture The more often a word is used, the bigger it appears in your Word Cloud For example if customers consistently praise you for being ‘reliable’ - the word reliable will appear big and bold in your Word Cloud Confused? Ok, just try it. Click the link and have a go Warning - it’s addictive
20.01.2022 Just in case you wondered #copywriter #notalawyer
20.01.2022 Hello there How are ya? Wanna know a wee secret?...Continue reading
20.01.2022 #weekendfeels Huge Congratulations to this inspirational gal Tanya Bolt 10 years of Mooya Creative... Running your own show can be bloomin hard at times so I that she took the time out to celebrate her success. Unforgettable event Top banter Effervescent cocktails You Rok Tan Rok Kombucha X
19.01.2022 Humour is EVERYTHING. Spotted last week, made me chuckle
17.01.2022 A day of rest. A pause. Take it. #sundaylovers
15.01.2022 Hey Want to know can you improve your writing overnight? Yes, overnight.... Honest, you can. It’s dead easy Really Any one of us can do it It’s not difficult. In fact, it’s the easiest thing EVER So, how do you improve your writing overnight? Well, by sleeping of course It’s the TRUTH Jen Promise I guarantee that anything you write today ....will look different in the morning (or the afternoon, or whenever you revisit your copy - hey no judgement) A good night’s sleep gives you a fresh perspective on your writing. You’ll read it and think, What did I EVEN mean by that? Haha I do it all the time. Trust me Sleeping on it will help you make edits and tweaks that will HUGELY improve your writing . So...just to recap....to be a better writer, you just gotta sleep on it Let me know how that goes Sweet dreams
14.01.2022 He’s bold, the little dude in the background. Always pushing boundaries. Never afraid to tread on the next big jaggy rock. No half measures. He’s all in. ... Just like your copy should be. Fearless Bold. Be Bold - go on, I dare ya. When it comes to writing copy, lose those ‘middle of the road’ words. Those words don’t add meaning. When I say lose, I mean delete. Hit that backspace, and move on. Don’t look back. (in anger, Circa 1995 Oasis) By the way, when I say copy, I mean anything from your website to sales pages blogs email newsletters and social media posts This keeps your copy direct Don’t dilute it Like adding a drop of water to the finest malt whisky. ...~Cue a sharp intake of breath... You wouldn’t do it. So don’t water down your copy either. Show no mercy Hit delete on words like kinda nearly fairly more or less just about sort of They are B O R I N G And I know you’re not. So live the drama Let your words bring your product or service to life. Create an impact Stay lean Stay bold Stay direct If you build it, they will come Image Calvin being his usual bold self at Trigg beach. Me on hand to marvel at his rock clambering ability. I mean, are they born like that? Does he read books on it when I’m not looking?
12.01.2022 A terrific copywriter can make you sound fantastic, but as the brand or business owner, YOU get ALL the kudos And what does kudos really mean? Trust... Connection ...and ultimately S A L E S A copywriter can create a buzz about your brand. They’ll make your products and services even more irresistible than they already are. They write content for - websites - blog posts and - marketing leaflets So, find yourself a good copywriter and don’t ever let them go. They’re worth their weight in gold. #content #smallbusiness #digialmarketing #copywriter
12.01.2022 Just dropping in on your day to say Never show up online as just - another cleaner - another accountant... - another beautician - another mindset coach - another coffee shop - another physiotherapist Don't be generic You're WAY more than that. Y A W N It makes life boring It makes my feed boring. haha It makes everyone's feed boring. Please don't be boring. Show off a bit Show your true colours Don't be afraid to be different "No one's gonna listen to you..if you sound like everyone else." #copywriter
12.01.2022 Happy place. Happy shoes. Happy Day everyone. #beach #beachsteps #staircasetothebeach
10.01.2022 This awesome and inspirational client who I wrote an award entry for has reached the FINALS ... YAY! @Caitriona Forde ...and it's now over to the public (that’s you) for voting. ... She’s blazing the trail for cyber security in a thoroughly relatable way - even I understand it. I’d love you to vote for her Link below.
10.01.2022 Fun morning Vivacity Marketing & Mimosa event. Vivacity Marketing Loved sharing all things branding and copy with @vanessa geraughty... Despite the scottish and irish accents, we got by just fine Subtitles NOT required #copywriter #marketing
10.01.2022 I feel SO lucky to work with the best in the business It’s a great feeling to see my copy illuminated by such strong and intelligent design. Thanks Notions Design... I’m inspired every time.
09.01.2022 #tuesdaytip Share your story Your journey... Your AHA moment The decision, the circumstances and the events that led you to do what you do now Maybe there’s been more than one A-ha moment Share ‘em all It’s what makes your business unique It makes you relatable. Sharing makes you vulnerable. ( - wee bit scary yes, but worth it because It builds trust. It’s a touch point Visitors to your website need to trust you before they SIGN UP for more Go on What was your aha moment? Image Jen in glasses and leopard print, headphones in, poised to capture one of her many aha moments. #copywriter
09.01.2022 Hey Do you have a brilliant business? Super impressive products or services that are top notch, superstar excellent?... Well, that’s awesome Congratulations Hello there I’m Jen and I’m a copywriter for brilliant businesses. So, you know your website has gotta live up to your business, yeah? That website is working for you, 24/7 It works even while you catch up on your go to your reformer Pilates class go out for milkshakes with the fam If only it could talk to your customers the way you do.... Wait a minute.. It can And it should Your website should represent your brand perfectly. That means, it should sound like it’s you talking to your website visitors. If you’re not quite sure how to make your web copy as incredible as your business.....let’s talk. I craft copy that’s all about your brand personality. www.jenmcginlaywriter.com E [email protected] Image Copywriter Jen thinking about your brilliant business #perthcopywriter #perthmarketing
08.01.2022 Fun day @singlet.societe long table lunch. Same time next Monday? And back in time for sunset
07.01.2022 Linkedin Live laters folks #copywriter #personalbranding
06.01.2022 Be extraordinary. How? Well, by just being you. I give my clients this advice all the time....but do I take this advice? Haha. Time to practice what I preach
05.01.2022 Have you ever tried - starting a blog - writing a website or - creating social media post ... ...but it’s taking forever? How about - coming up with an advertising flyer - a marketing brochure - or a video script ...but you’re stuck. I call that writers block. Hey I’m Jen and I’m a Copywriter If this sounds like you, and you - just want one less job on your to do list - need help to get started writing - simply have no time to write I can totally help Say hello! [email protected] Find out more about how I work www.jenmcginlaywriter.com Image - Jen on her way to help you write for your business
05.01.2022 Behind the scenes. Working into the wee small hours. I had a day of events and meetings which means I have less time to actually write.... However, being able to work from anywhere and at anytime is the best thing about having my own business. I get to choose. Choice is so important to me So, this is me. Cosy in my leopard print with a mug of peppermint & lime tea, writing The house is quiet Just me Up Writing Crafting Creating Getting right into the psyche of my client’s target audience - What are their pain points? - How do they feel? This is what it’s all about And I wouldn’t have it any other way
03.01.2022 #intro Hey you How’s things?... If we’ve not met yet, just thought I’d introduce myself. I’m Jen. I’m a copywriter and I live in Perth, WA Originally from bonnie Scotland, we made the move here 6 years ago. I count this as one of the hardest things I’ve ever done in my life. It was soul shattering. Broken hearts were everywhere. I felt monstrous. (taking grandchildren away) It’s a beautiful lifestyle ...but I miss my family. Like we all do at the mo’ I guess. ~Deep breath~ But, it was the right thing to do for us. And the healing continues. Ok, so... My background is in broadcasting. I had my own show on a commercial radio station. It was freakin awesome. Yep, I got paid to talk for a living. Dream job for chatterbox Jen. I got to host spectacular events. I chatted to Ed Sheeran when he was a bit overwhelmed by all the folks who’d rocked up to see him at our radio studio. I wrote the scripts. I hit the buttons on the desk which fired the tunes across Ayrshire. It was magic. When we moved to Perth I returned to my first love - writing. I joined a few networking groups as ‘a writer’ *crickets Haha People were like Oh, you write books? I’m like, well not right now but I will. Businesses started asking me to write things for their websites and blogs and award entries..etc I met tonnes of cool folk who new about marketing, designing, seo. Then I found out I’m a copywriter Now I’m ALL about branding and brand personality. 3 interesting facts about me - I was in Outlander - I have disco lights at home (one day I will have a light up dance floor) - I’m the worlds worst nail technician Image I had a branding photoshoot done and this is one of the photos. Jen in her fave coffee shop smiling at the camera clutching her phone @laniesimsphotography Soooooo much fun.
01.01.2022 Just Do It Think Different Recognise those brand promises... Yep Thought so They belong to two of the biggest brands in the world. I LOVE to create taglines and slogans for businesses and brands. It’s totally my THANG. Need some wizard words to capture your brand ? Say hello [email protected] And find out all about me here. www.jenmcginlaywriter.com PS Nike and Apple, but you knew that already, didn’t you?
