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JES Solution Marketing

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25.01.2022 LOVED jumping on The Empowered CEO Show with Elley Mae to talk all things Facebook Ads, when you should outsource & when you should DIY

22.01.2022 Regardless of what you sell, knowing HOW to promote your business right now can be a bit scary... That's why I want to share with you a few marketing strategies that may help you feel a little less overwhelmed [aaaand a whole lot clearer on how to move forward] I am sharing marketing strategies during the coronavirus outbreak for multiple businesses, including:... Brick-and-mortar stores selling products in-store only Brick-and-mortar stores selling products in-store AND online E-commerce stores promoting digital products Service-based businesses promoting their face-to-face services Service-based businesses promoting their face-to-face OR online services. AND I am also diving into questions like: + How can I make the most of business downtime? + Should I cut back on ad spend when business is quiet? Sound good? Click below to read the post, and feel free to share it with other small business owners in your circle.

21.01.2022 Boosting posts are great for social proof, but likes don’t get you sales What if I told you there was a better way to effectively and strategically implement a marketing funnel within your ad campaigns? What if I told you that you could select objectives for your campaigns to optimise for more leads, sales and what matters most for your business? ... What if I told you that you could track activity on your website AND retarget people who have visited specific pages or products? What if I told you that instead of only targeting demographics and interests, you could retarget people based on where they’ve had a touchpoint with your biz before? And then [!!!] leverage that data further to find people who are SIMILAR to your existing customers, community or leads! It’s all possible when you dive into the world of Ads Manager and set up your ads effectively there, rather than simply pressing the Boost button and hoping for the best So, if you’ve Boosted a post before: it’s okay But please promise me that you will consider using Facebook Ads Manager moving forward, so that you’re not wasting your money! If you’re looking to invest in Facebook & Instagram Ads, but outsourcing to the experts doesn’t fall into your budget right now sign up to the Stop Boosting Start Converting waitlist [my DIY Facebook Ads course]. www.jessolutionmarketing.com.au/stop-boosting-start-convert If you’d like 1:1 coaching instead, then send me a message about my 1:1 Ads Training packages & let’s chat more!

17.01.2022 #RealTalk though Let's talk platforms! It's *very* easy to feel like we need to do ALL the things and be showing up in ALL the places. But here's the problem with that: you waste time hanging out where there are crickets [metaphorically, speaking of course.] ... [Unless you know of any insects on social media?] Jokes aside, where is YOUR target audience hanging out? Seriously. Is it Instagram? Facebook? LinkedIn? Pinterest? YouTube? TikTok? Google? Emails? Yeah, my brain hurts too But answering that question BEFORE you... Create accounts on *every platform ever* Create and post content Invest in paid ads [this is a big one!] ...is SO important. Why? Because while setting up accounts and creating content to post on the platforms organically is FREE - what it doesn't cost you in money, it costs you in time Think about that for a second. If you hone in on the platforms where your ideal customers and/or clients are hanging out, you'll create killer content that adds proper value + you'll see your engagement soar. "But what if my audience DOES use all of those platforms?" I hear you. My answer? Be there. But choose key ones to show up consistently on, then REPURPOSE your existing content that performs well for the others. Don't make life [and business!] harder for yourself. It's already good at doing that itself, right?! Which platforms do you focus on for your business? See more

17.01.2022 I used to hate being in front of a camera Honestly? I remember laughing when Instagram launched Stories. And when TikTok blew up for all the teenagers [sorry about my side part, skinny jeans + excessive emojis - if you know, you know!] ... Oh, and we can't forget Reels! At the start, I seriously could not fathom how I could be using these features for my business. How on earth was I meant to add value through the platforms through short videos and showing my face?! If I am honest now though? I couldn't imagine *not* showing up using short-form video through Stories & Reels. Let's be real, if edutainment was a love language; it'd be mine, hands down Here's the thing: people invest in people. So when you show the 'who' behind your brand to sell the 'why' about your 'what' - it's a game-changer In other words, humanise your brand by sharing stories, experiences and results to sell the transformation that occurs when your ideal customer or client invests in your product or service THAT is where the magic happens, baby! So if you... haven't posted a photo of your cute head in a while have neglected to share some unpolished behind-the-scenes on your Instagram Stories are terrified of being too awkward or weird on Reels ...then this is your sign to show up and own it! Are you humanising your brand already or are you up for the challenge? [ new shots of my head incoming - thanks to Nerissa J Photography ] See more

16.01.2022 Swipe for the low-down on Facebook & Google vs. News Media Outlets If you haven't heard, Facebook's banned news content on their platform in Australia as of today But in doing this, the platform is inevitably driving traffic off Facebook to the news outlets themselves. ... Sounds counter-productive for a social media giant that does everything in its power to keep people *on* their platform, right? And where will consumers go to get their news online if it's not on Facebook? Predominantly, search engines like Google. I don't know about you, but that seems a bit coincidental to me. Here's my hunch: the allegiance forming between Facebook and Google started when the Government drafted the new legislation for the new Media Bargaining Code. And it's likely only getting stronger With more people likely to search on Google for their news as a result of Facebook’s response, the timeliness of Google’s release of their new Google News Showcase platform makes sense! Swipe the carousel for more info on News Showcase and Google's commitment to partner with & support news outlets through their licensing program. Here’s my take: more Google users searching for news = more advertising incentive for businesses = more $ for Google. All while supporting journalism through their new platform [ie. a win-win for Google!] And Facebook? While I personally don't like the removal of news content from my feed, they don't have the $1.38b commitment that Google has, and they can stick to the social platform Zuck-dawgz designed it for. What are your thoughts on the media bargaining code?

15.01.2022 Let’s chat about creating urgency in your paid ads It’s all about using the right words and showing up at the right time, to the right people! For example: Retargeting people who have added product to their cart in the last 7 days, but haven’t purchased with a discount code that expires at a specific time? ABSOLUTE GOLD ... Not only are you incentivising their purchase with a discount code, but you’re showing up to a super hot audience who are SO close to buying All you have to do is create that sense of urgency. And the best way to do that? Dynamic Product Ads These ads show the people who have abandoned their cart the *exact* same product they had their eyes on Creepy? Maybe. High ROI? Absolutely! Trust me, this bottom of funnel strategy works wonders for e-commerce businesses So moral of the story? Don’t let your abandoned cart audiences go to waste. Create urgency + a little bit of FOMO, so they never have to regret not purchasing your product! Have you ever seen an ad like this before & did the urgency work for you?

14.01.2022 Want to set up your Facebook Ads for success? Duh, of course you do! There are many elements to high-performing Facebook Ads, but I want to share 6 key components with you:... [Make sure you SAVE this image or post for reference later! It is jam-packed with value!] 1 Selecting the Correct Campaign Objective: From Website Traffic and Post Engagement to Video Views and Conversions, optimising your campaigns correctly will make sure you are letting Facebook put your ads in front of the people most likely to take those desired actions. 2 Qualified Target Audiences: Targeting people based on their demographic, interest and behaviour is important, but also including lookalike audiences within your top of funnel campaigns ensure you're leveraging your remarketing data to find people similar to your ideal customer or client 3 Engaging Creative & Ad Copy: Not only does your ad have to capture the attention of your audience, but it has to keep them engaged too Selecting engaging images or videos in combination with relevant ad copy is incredibly important to the success of your entire campaign. 4 Website is Optimised & Converts Well: Here's the hard truth: you can set up great ads for your brand and drive traffic to your website, but if your website takes *forever* to load, it's super messy or complicated, and the user experience is - then your bounce rate will be high and your conversions will be low. 5 Implementation of Marketing Funnel: You can't expect one ad campaign to get you results. You need to implement multiple campaigns with different objectives at different stages of the marketing funnel. Head here to download my free Marketing Funnel Guide: jessolutionmarketing.com.au/marketingfunnel 6 Suitable Budget to Allow for Learning: When you're starting out with ads for the first time, you need to invest time AND $$ into gathering data from your cold audiences This allows you to test what is and isn't working, and populate your remarketing audiences so you can retarget already engaged users and incentivise the conversion. Have you thought about DIYing your Facebook Ads? Let me know below!

14.01.2022 I TRIPLED my client base once I started showing up online It's true: your potential customers or clients don't know you exist if you aren't showing up. Don't worry, I hear you: "But Jess, word of mouth is the bomb diggity!"... And you're not wrong. I'm not questioning the significance of referral marketing, because it will *never* lose its status as the most powerful form of marketing BUT I want you to know that your online presence your website, social media accounts, Google My Business profile etc NEED to be there. You need to be showing up consistently online [whether consistent looks like a few times a day or a few times a week for your business]. If you aren't creating and sharing content on platforms where people can SEARCH for you, then you are missing out on increasing your overall visibility Word of mouth is great, yes. But you can't rely on it forever particularly in this day and age. There, I said it I mean, even if your cousin's best friend's niece heard from you through word of mouth they're likely going to do their research first, right? So where are they heading? To your website, your Instagram profile or Facebook page? What you offer needs to be visible online! If you're not showing up online, you're lacking visibility and therefore missing out on potential customers or clients that may just be the perfect match for you! Even though the majority of my work comes from word of mouth, many people find me through Instagram! I'd hate to think about how many opportunities I would have missed out on if I hadn't invested my time in creating that space for my business. Where do you show up online? See more

13.01.2022 Would your business benefit from Google Ads? Swipe to find out! In two weeks, this e-commerce client's Google Ads campaigns [via the Search and Shopping Networks] generated over $6,200 worth of sales. With just under $1k of ad spend.... Yep, that's a 6x return on their investment in a fortnight But! Before you stop here and think: sign me up - I want you to know that Google Ads isn't for EVERYONE. There are countless opportunities and benefits from investing in search engine marketing such as Google Ads From driving qualified traffic to your website by harnessing a high search intent to complementing long-term strategies such as SEO - there's a lot Google can do! If you are a business who: sells products or services which users are actively searching online for operates in, or supplies to, a particular location or area provides services which offer a solution to someone's problem ...then considering to invest in Google Ads is a fantastic way to increase brand awareness where the search intent is high Whether it's online sales or lead generation you're looking for - tell me, does your business fit the bill for Google Ads and have you considered investing in them before? See more

13.01.2022 There are carousels. Then there are PANORAMA carousels Not sure what I'm talking about? They're those funky-looking carousel of images that merge into the next.... Not only do they look great visually, but they encourage your audience to continue engaging with your posts, as they provide a sneak peek of the following image And when you have scroll-stopping creatives that entice your existing [and potential!] followers to actually pause for a moment and digest your content - THAT is where your engagement skyrockets Not to mention the algorithm recognises that people are spending more time reading your content + liking, commenting, sharing and [most importantly] SAVING to come back to! When people are engaging more, the platform notices and rewards you by putting your content higher in your audience's newsfeeds, because they obviously love ya stuff! So now that you know how damn good carousels are, here's a quick hack on how to create SEAMLESS panorama carousels right from Canva!

12.01.2022 Save this bad boy to come back to when you're thinking of Boosting that post I could harp on literally FOR EVER about how much Ads Manager *isn't* actually that scary and how you should be using it instead of simply boosting and promoting your posts. Why? ... Because I genuinely don't want you to pour your hard-earned cashola into something that simply doesn't work as effectively as the alternative. If you're looking to invest in Facebook and Instagram Ads, but outsourcing it to the experts as an ongoing thing doesn't reeeeally fall within your budget right now - my DIY Facebook Ads course is just for you! The waitlist to Stop Boosting, Start Converting is open now! You'll learn how to navigate Ads Manager without the overwhelm, target cold audiences through top of funnel campaigns and retarget them as you nurture them through your strategic marketing funnel So click the link below and read the landing page for the course. And if it sounds right up your alley, then I'd love to see you on the waitlist! https://www.jessolutionmarketing.com.au/stop-boosting-star/

12.01.2022 Why do we get so awkward talking about money?! I don't know about you, but I swear my ENTIRE body used to cringe the heck out when I heard people talk about money But let me tell you something I've learnt over the last 6-12 months in business:... IT IS OKAY TO WANT MONEY [Because spoiler alert: the whole world pretty much revolves around it]. I'm not talking about being greedy here. [That's different - and it's also kinda really gross too - so don't be like that!] But I'm talking about setting financial goals for your life + business so that you can work when you WANT to work, rather than because you HAVE to My entire mindset towards money has changed significantly in the last year of running my own business. I realised that people are investing in me because of the VALUE that I bring In other words: their exchange of money wasn't for my time spent doing things, but the value I added to their business as a result of doing it. If you're struggling with money mindset + self-worth, go read that last paragraph again I shifted from feeling GUILTY about wanting more money to knowing that what I do is actually worth it, and it was okay to set financial goals in my business [and work damn hard to achieve them, too!] That was actually my goal for this year: to set up the foundations for financial freedom in my life You see, I don't want to be a gazillionaire [that amount of money genuinely scares the outta me]. But I never want my partner and I to ever worry about money, and THAT is what drives me to invest in myself and my business. So tell me, what's your money mindset like? Have our journeys been similar? : Nerissa J Photography

11.01.2022 Okay, hands up if Facebook or Instagram have ever sent you one of these cute notifications... "This post is performing 85% better than the rest. Boost it for $30 and reach X thousand people." Sounds like a pretty sweet deal, right? ... So you cave and press that Facebook 'Boost' or Instagram 'Promote' button. Then boom, you've clicked a couple of buttons and it's published! That was easy! But fast forward three days You've spent $30 on a boosted post and reached said 'X thousand people'. BUT here's the catch You have only achieved 12 likes, a comment from someone [other than your mum] and if you’re lucky, a few shares. But qualified website traffic and sales? Nope, only crickets Sound familiar? One of the QUICKEST ways to grow your e-commerce business online is through implementing a marketing funnel through strategic paid ads! And one of the quickest ways to WASTE your hard-earned $$ is to pour it into ineffective boosted posts which will generate some engagement, but not a whole lot of anything else. And by "anything else", I mean that return on investment, baby! So ready to learn more about that magical marketing funnel? Check out my recent article in Issue #5 of Business Edit [businessedit.co/magazine/5] OR Join the waitlist for my DIY Facebook Ads course: Stop Boosting Start Converting [jessolutionmarketing.com.au/stop-boosting-start-converting/]

10.01.2022 Hey small business owner Can I ask ya somethin’? What would it feel like to have a strategic marketing funnel in place that brings you new leads and sales consistently from people who don't know you yet? I see you...... You feel like you have tapped out your organic audience. Sure, you have an amazing, engaged audience, but you're not growing online consistently like you used to. You know your existing clients and customers love you, so there *has* to be more of them out there. You just haven’t quite worked out how to reach them in the most effective way. You don't have the funds right now to outsource your Ads Management ongoing, but you're keen to invest in your business and learn how to spend your money strategically + effectively on paid ads. You have a great product that you want to sell more of online or an awesome service you want to generate more leads for. But you know in order to grow and scale, you have to reach *new* people. You are sick of pressing the Boost button to try and make more sales, but realising it’s not resulting in anything other than a few more Likes. Stop Boosting Start Converting is a 6-module course that will give you an over-the-shoulder look into Ads Manager and the strategies I use 1:1 with my clients to generate 5x, 10x and 20x [sometimes more!] average return on their ad spend You’ll learn how to set up your platform for success, the strategy behind a marketing funnel, how to target [and re-target!] the right people, the structure of a campaign + how to choose the right objectives to nurture potential buyer’s to conversion...and SO much more! Doors open to founding members *very* soon and I couldn’t be more excited BUT! There’s only space for 10 founding members inside this initial launch. If you’d like to be the first to know when doors open, plus more info about what's included, click the link to join the waitlist [which will be closing in coming days, so don’t miss out!] www.jessolutionmarketing.com.au/stop-boosting-start-convert

10.01.2022 Meet Aimee If you can’t half tell, she’s my sister. [And before you ask no, we’re not twins] In fact, she’s two years younger than me.... And not only that, she is an incredible friend + an amazing cheerleader of mine I was flicking through my business diary today, planning out the rest of my week, when I noticed something written on the Notes page at the back. Swipe to see what I’m talking about See, I told you she’s a huge cheerleader of mine I asked Aims when she wrote this, and she laughed and said, like, the beginning of this year! I’d forgotten about it! Today, I really needed this reminder and somehow, I managed to stumble across it now. I truly am so grateful to have a family + a partner who love and support me in this business journey. There are days when I feel like I have it all together. Then there are days where I feel like I’m winging the heck out of it all But it’s words like these that serve as sweet + timely reminders to take a step outside of myself for a second and really reflect on how far I have come. Sure, there’s a long way to go, and I’m far from where I want to be but heck, I’m glad I have people in my life who remind me to be proud of myself in this season, too. Have you reflected on your journey lately? Who are your biggest cheerleaders? And hey, my DMs are always open if you ever want another See more

09.01.2022 Marketing isn't a 'set and forget' game Which means your Google Ads aren't either... Here are 6 ways you can be OPTIMISING your Google Ads, so SAVE this as a checklist for later: 1 Include keywords that you are bidding on within your landing page to improve your overall ad quality score and therefore, your ranking on Google.... [If Google can't see a correlation between your keywords, ads and landing pages - you'll rank poorly]. 2 Add any irrelevant search terms or queries that are triggering your ads to display to your negative keywords list as exact match types. This will deter those particular phrases or words from triggering your ads in the future, so if you generate many impressions and clicks per day, this should be a DAILY optimisation task. 3 Use responsive [search AND display] ads to create multiple options of ad copy, headlines and creative which Google can then optimise for the best performing combination. 4 Categorise your ad groups to improve your ad relevance. For example, if you are a service-based business, split up your ad groups based on the different services you provide. 5 Use phrase and exact match types [predominantly], rather than purely using broad match types to ensure you are driving qualified traffic to your website. 6 Keep your ad groups to a maximum of 20 keywords each. This goes hand-in-hand with Tip 4 about categorising your ad groups. It improves your ad relevance and therefore, your overall ranking. Are there any tips here that you didn't know about or are going to try implementing?

08.01.2022 Sell products online? You NEED to be using dynamic product ads. This is *exactly* how those clothing brands you're browsing online are making you feel like they’re obsessed with you They follow you around Facebook and Instagram, and suck you into buying with not-so-subtle reminders that you’ve left something in your cart ... And here's how you can do the same 1. Create a Facebook catalogue connected to your e-commerce store through Business Manager 2. Implement a Catalogue Sales campaign within your funnel using your catalogue 3. Retarget warm audiences who have viewed your website, viewed products or added product to their cart, but NOT purchased with an engaging ad [bonus points if you have a discount code for further incentive!] Dynamic product ads leverage your Facebook Pixel data and show relevant ads dynamically to audiences who have recently engaged with your website In other words? They're going to see that good ol' product of yours that they had their eyes on Creepy? Maybe High converting? You betcha! This is one campaign objective you *need* to be using in your marketing funnel if you're an e-commerce brand selling products online. Particularly if you're running ads over this upcoming Black Friday and Christmas period, when more people are buying online! Want me to walk you through setting up your marketing funnel in time for Christmas? DM me to learn more about my 6 Week Funnel Set Up + 1:1 Coaching package, or visit my website for more! There are limited spots available for the rest of 2020!

07.01.2022 Has Facebook Ads Manager ever left you feeling ? I remember the first time I was ever introduced to the platform. It was a lot. I sat there thinking, "yeah okay, I know some of these words" ... And by 'some of these words', you bet your bottom dollar I meant: Facebook, Create and Publish If you have ever considered investing in paid ads, then there are a few key terms you need to know particularly so you can understand the results. Swipe through for a brief look at some of the Ads Manager jargon you may want to save for later. While this just scratches the surface, it's great to get a solid understanding before you invest in paid ads whether you're outsourcing or wanting to DIY. Want to deep dive into the world of Facebook Ads? Check out my 1:1 Facebook & Instagram Ads Training packages tailored to your own business or for clients. Send me a message or visit my website for more: www.jessolutionmarketing.com.au/servi/facebook-ads-training See more

06.01.2022 Want to create custom sharing links and buttons for your website or emails? You'll want to SAVE this post for later, because it's a goodie! When my client emailed me the other day asking how to do this for an eDM they were sending to their database, I came across this gem of a website during my research ... So I HAD to share it with you! Whether it's a link to your freebie, website, a survey or a blog post - make it easy as pie for your audience to SHARE your content on THEIR profiles Would this tool be useful for you in generating custom social links or HTML code for you or your client's emails or website? Let me know below, and hit Save to come back to this later!

05.01.2022 The latest iOS 14 updates are changing the game a bit And by "a bit", I really mean a lot If you are running Facebook Ads for yourself or for your clients, you will have likely heard of the impact that the new Apple iOS 14 update is going to have on advertising.... You also likely freaked the heck out, too. Don't worry, same When I first heard about the changes I won't lie, I wanted to close down my laptop and go on a holiday [ha, sounds like a normal Friday arvo, let's be real] But then I realised, in an ever-changing world of online marketing, this is all part of the job! We learn. We adapt. And we move forward, using these challenges to make us better marketers + business owners! So with the information overload about the update, I have created this carousel that you can save and refer back to later as your handbook with all of the key takeaways: the what, the how and the what now. What do you think of the new prompt that will be rolling out? Will you be opting in or out of tracking? Let’s chat below!

05.01.2022 Three years ago today, JES Solution Marketing was born! And 24 years ago...I was! Yes, my business and I share a birthday #cute ... In the last three years of business, I've learnt some HUGE lessons along the way. But here are my top 3 for the past year: 1. STOP EXCHANGING TIME FOR MONEY This was a massive lesson for me. This year, my money mindset changed dramatically. Finally, it clicked I was completing tasks for clients quicker AND getting them better results, but still charging the same amount [and sometimes less]. The people pleaser inside of me was neglecting to recognise that something didn’t quite add up there But now? I am starting to truly recognise my worth and charging for the VALUE I am bringing. I still have a long way to go with this, but boy am I glad I am on this journey now 2. LET GO OF PERFECTIONISM I am a perfectionist Don't get me wrong, making sure things are 11/10 okay is a good thing. However, I've let my perfectionism stall me majorly and that’s an understatement. So here's to letting go of that, because sometimes done is better than perfect 3. YOU NEED TO INVEST IN ORDER TO GROW This year, I've invested the most into my business, ever From systems that automate processes for me, to expanding my team and investing in a 10 week mastermind. Each and every time, I've been scared poop-less to do just that, but boy is it exciting when you can see that ceiling start to lift on your business + you're actually growing! So there it is: 3 lessons that I have learnt in the last year of running this business! I am beyond excited to see what's to come, and am so grateful for every single person who is in my corner, cheering me on. Thank you for being here! You encourage me more than you know! See more

04.01.2022 Do you promote your products or services online? Say hello to Instant Experience ads They're pure magic. And here's why...... I mean, first off don't they look AMAZING? Not only are Instant Experience ads versatile, but they also offer fast-loading landing pages that open into a full-screen mobile experience directly on your audience's phone You start with either a template or a blank canvas and can combine different creative assets from videos, images, carousels, text, buttons and more! All in one And my favourite part? You can retarget people who have opened your specific Instant Experience ad OR clicked on any of the links within the ad A normal single image or carousel ad? You can't get that specific with your remarketing In other words, Instant Experience ads [along with video ads] are a 10/10 in my books for your top of funnel ad campaigns. Not sure what that means? Check out the waitlist for my DIY Facebook Ads Course: Stop Boosting, Start Converting. >>> www.jessolutionmarketing.com.au/stop-boosting-start-convert <<<

03.01.2022 The JES Solution Marketing team is growing! Do you have experience with both the Google and Facebook Ads platforms? We are looking for a Digital & Social Media Marketing Assistant to join us as a part-time subcontractor! ... This position will begin as a part-time role, predominantly analysing results of paid ads across Google, Facebook and Instagram, and preparing monthly client reports. The ideal applicant: + Is interested in expanding their work in digital and social media marketing. + Is familiar with the Ads Manager platforms for Google and Facebook through prior experience. + Understands how to interpret data to analyse results and provide insights. Whether you may be the perfect fit or you know someone who might be, we can't wait to hear from you! For more details on the position, click here: https://www.jessolutionmarketing.com.au/hiring/ Applications close Friday 12 June. : Nerissa J Photography

01.01.2022 I'm all about saving time, so this hashtag hack is a GAME CHANGER If you have your sets of hashtags stored on your phone somewhere [whether it's in Notes or another app], then THIS will honestly rock your world. Swipe for a quick step-by-step tutorial on how you can save time copying and pasting your hashtag sets.... You could even use this hack to set up quick responses to FAQs or other messages you send frequently to people, just like Instagram's 'Quick Replies' feature I use it to save time typing out my entire email address or usernames to login to apps or sites! Honestly, it’s magic Was this helpful? Let me know below if you already use this hack or whether you're going to start implementing it.

01.01.2022 Please tell me I'm not the only who has done this You best believe I'm turning this silly mistake into a business lesson. And that lesson is this: using online tools is only as efficient as you make it.... This is a lesson I've learnt over the years working as a digital and social media marketer. There are many tools I use day-to-day in my work, but I can GUARANTEE that I don't use them all as effectively as they are made to be. I mean, hello did you see my Stories last week about *finally* integrating my calendars together across my devices so I didn't have to manually copy events into everything Trust me when I say that there's always more learning to do! And there's likely always a better way of doing something. What's a system or process that you have automated or streamlined in your business lately? Or what's next on the never-ending to-do list? See more