John North | Advertising/marketing
John North
Phone: 1300889383
Reviews
to load big map
23.01.2022 EVERYTHING YOU KNOW ABOUT GENERATING LEADS AND GROWING YOUR BUSINESS IS WRONG! I told you at the beginning that everything you know about generating leads and growing your business is wrong. Let me clarify what that statement means based on what we've discussed so far. Everything you currently know about marketing does not effectively allow you to accurately and succinctly portray your inside reality to the outside world. This is a result of literally decades of being condit...ioned to do marketing the WRONG way. In the very early days of advertising, I'm talking the late The 1800s and early 1900s, much of the advertising that existed back then was comparative in nature. Ads wouldn't just say, Hey, we're better! They'd say, We're better...and here's exactly why...based on this and that. Click here to continue: https://everythingyouknowaboutmarketingiswrong.com/index #everythingyouknowaboutmarketingiswrong
22.01.2022 MAKE SURE YOU ARE VERY CLEAR ABOUT THE GOALS OF YOUR BOOK Make sure you are very clear about the goals of your book. In some cases, it's a good idea to write the last chapter, or at least the last couple of pages, before you write the rest of the book. This will give you an endpoint to work towards. Continue here: https://evolveglobalpublishing.com/page/bpse-paperback ... #bookpublishingsecretsforentrepreneurs See more
21.01.2022 Hot Buttons, Headlines And Copy When it comes to actually write the marketing, we typically like to portray the hot buttons in the form of headlines. The headline is the first opportunity you have to interrupt Joe Blogs. You've got maybe one to three seconds max to interrupt the prospect, so you'd better make sure that the headline has activators in it and that those activators are based on things that are important and relevant to that prospect. ... Remember...hot buttons...words and phrases that describe problems or frustrations that the prospect is feeling so that their reticular activator latches onto them and snaps them into uptime. Continue here: https://everythingyouknowaboutmarketingiswrong.com/index #everythingyouknowaboutmarketingiswrong #evolvepublisher
21.01.2022 SO, THE FIRST QUESTION TO ASK YOURSELF, WHAT TYPE OF BOOK DO YOU WANT TO WRITE? Do you want to write a legacy book, one that focuses on you and what you've done? Or do you want to write a logic book, one that focuses on what your business has done, how your business does it, and how your business can help an eager reader? Continue here: https://evolveglobalpublishing.com/page/bpse-paperback ... #bookpublishingse:retsforentrepreneurs See more
21.01.2022 Best Seller Results: Ken Streater "Be the Good: Becoming a Force for a Better World": These are divisive times-if we allow them to be. We don't need to conclude that someone's perspective is a reflection of faulty character or a diabolic soul, when it is simply a different perception about community or country or weather. We need not harshly label or yell at each other billions of times a day. That screeches the opportunity to see goodness to a halt. https://evolvepreneur.club//best-seller-results-ken-streat
20.01.2022 EVOLVING A lot of authors view their book as both the starting point and the endpoint. They don't think much further than the book. They don't think about how they can leverage their book to retain a captive audience or funnel them into another program (or, in the case of professional writers, funnel readers into another book). Not using your book to accomplish something is untapped potential. Your book is a tool. But you have to use it correctly and intelligently, or you... won't get the results you want. Continue here: https://evolveglobalpublishing.com/page/bpse-paperback #bookpublishingsecretsforentrepreneurs #evolvepreneurclub
20.01.2022 EP47: [Julien Sicard] Creating a Process Driven Business: Welcome to the Evolvepreneur Podcast Channel. My very special guest today is Julien Sicard. Julien Sicard is an entrepreneur based in Shanghai and the CEO of the digital agency Genius Encel. He helps Fortune 500 companies generate leads through LinkedIn.... As the Co-President of LinkedIn Local Asia, Julien has created a network of communities made up of Linkedin lovers, embracing the original idea of LinkedIn Local: getting to know ‘'the person behind the profile''. His Shanghai community has more than 3000 members, making it one of the most professional and active networks in China. https://evolvepreneur.club//ep047-julien-process-driven-bu
20.01.2022 EP46: [Tracey Bissett] Financial Empowerment for Entrepreneurs: Welcome to the Evolvepreneur Podcast Channel. My very special guest today is Tracey Bissett. As President and Chief Financial Fitness Trainer of Bissett Financial Fitness Inc., Tracey educates and empowers entrepreneurs to take control of and live their financial lives with confidence. As a former executive at TD Bank, one of Canada's Big 5 Banks, Tracey has worked with and in support of thousands of entrepreneu...rs to secure the financing they needed to grow their businesses. This hands on experience coupled with her formal financial education, Masters of Business Administration and Chartered Financial Analyst designation, position Tracey uniquely to coach entrepreneurs about all things money. Tracey leads speaking engagements and is the Executive Producer and host of the Young Money podcast all focused on increasing financial fitness. Recently named a finalist for The IFSE Institute Award for Financial Literacy Champion through the Wealth Professional Awards 2020 and a Worldwide Finance Awards 2020 winner. https://evolvepreneur.club//ep046-tracey-bissett-financial
19.01.2022 EP53: [Mike Rhodes] Can AI have consciousness?: Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world's best-selling book on Google Ads ‘The Ultimate Guide to Google Ads'. His award-winning digital marketing agency WebSavvy is based in Melbourne, Australia. Since 2006, Mike and his team have been running campaigns for brands around the globe, and it's now one of Australia's largest independent Google agencies. Mike's passion for the future ...of AI and Machine Learning has seen him invited to speak at over 100 events around the world, including Traffic & Conversion Summit, Baby Bathwater and Digital Summit Moscow. A teacher at heart, Mike is passionate about the AgencySavvy community and helping agency owners to ‘do' Google Ads better and scale their agency. https://evolvepreneur.club//ep53-mike-rhodes-can-ai-have-c See more
19.01.2022 SIMPLE 5-STEP SYSTEM Almost everyone has wanted to write a book at some point in their lifethey may have even tried writing it, only to give up not long after. Whether they wanted to write a fiction or non-fiction book, they stopped writing it because they felt like they weren't making any progress. Perhaps it was just a big mess with no underlying idea or structure holding it together, or maybe they were stuck staring at the chapter title, hoping a perfect string of words w...ould somehow inspire themselves into existence. All of these roadblocks are caused by confusion about what their book should be, what they should be writing about, or how to tie a myriad of disparate paragraphs and chapters into one wholea book. Unfortunately, wanting to write a book, and even knowing what you want to write about, is not enough to actually complete a book. You have to know where you're going and you need to follow some kind of logical system that ensures you will be able to finish your book. Something that you can refer to whenever you feel you're losing your way. Continue here: https://evolveglobalpublishing.com/page/bpse-paperback #bookpublishingsecretsforentrepreneurs #evolvepreneurclub
17.01.2022 IT ALL GOES BACK TO THE 1950'S You'll realise as these concepts start to sink in that the crux of most marketing problems -- including yours -- can be wrapped up in this one simple statement. Most businesses outside perception are not an accurate reflection of their inside reality. ... So I'm going to show you why this is happening and what you can do to fix this for your business, forever! Click here to continue: https://everythingyouknowaboutmarketingiswrong.com/index #everythingyouknowaboutmarketingiswrong
16.01.2022 We've been successfully generating leads for business owners now for more than twenty-five years, and it's been my experience that most businesses could stand some improvement in both their inside reality and their outside perception. But for some reason, they struggle the most with their outside perception. In other words, they've got great businesses and most of them offer exceptional value: they have a good inside reality. But with all the competition that exists, they ...have a major problem differentiating themselves from the rest of their marketplace. They're simply not getting the value of their business across to those on the outside looking in. What about you? What's your outside perception? Click here to continue: https://everythingyouknowaboutmarketingiswrong.com/index #everythingyouknowaboutmarketingiswrong
15.01.2022 DO YOU WANT TO POSITION YOURSELF AS A MARKETING EXPERT THAT READERS SHOULD COME TO IF THEY WANT MARKETING DONE FOR THEM? Let's say you are an entrepreneur that wants to position yourself as a marketing expert that readers should come to if they want marketing done for them. It's common for an author in this situation to write in full detail about how they do their own marketing. While this shows the reader that you are knowledgeable in your field, it's not necessarily goin...g to attract the right prospect for your business. If you focused more on the "what" and the "why", with just some of the "how", this would become the perfect book to attract a prospect that is more likely to be prepared to pay for your services. Continue here: https://evolveglobalpublishing.com/page/bpse-paperback #bookpublishingsecretsforentrepreneurs
14.01.2022 Author Showcase - Bob "The Boss" Lloyd #1 Best Selling Author of "Get Active - Your Body Needs You": "If you have an idea, if you have a book, if you've written a book, can I tell you sincerely that you will do no better than talk to John North at Evolve Global Publishing." I am very, very pleased to tell you that Evolve Global Publishing has done a wonderful job with picking up this manuscript and getting it published, softcover, digital, hardcover; anything I wanted has been no problem. https://evolvepreneur.club//author-showcase-bob-the-boss-l
13.01.2022 EP45: [Tamar Hela] Getting to Know the Person Behind the Profile With LinkedIn Local: Welcome to the Evolvepreneur Podcast Channel. My very special guest today is Tamar Hela. Tamar Hela is an entrepreneur based in Shanghai and the COO of the digital agency Genius Encel. She helps Fortune 500 companies in Asia generate leads through LinkedIn.... As the Co-President of LinkedIn Local Asia, Tamar has created a network of communities made up of Linkedin lovers, embracing the original idea of LinkedIn Local: getting to know the person behind the profile. Tamar founded the LinkedIn Local Shanghai community, which has more than 3000 members, making it one of the most professional and active networks in China. https://evolvepreneur.club//ep045-tamar-hela-linkedin-loca
12.01.2022 Entrepreneurial Journey My journey to becoming an entrepreneur and marketer started quite young. I was about ten years old when I started my first business. I worked in my mother’s post office franchise and decided to sell eggs from our chickens. We had a lot of regular customers who came into the post office. (Easy target market!) Of course at that age, I knew nothing about business or marketing. But that also meant I had no fear or previous failures to hold me back. I jus...t asked everyone I saw if they wanted to buy some eggs. Business was booming, and I had several recurring customers which meant sometimes demand out-stripped supply! I learned a lesson in only selling what I had and not promising more than I could deliver. But one day, something bad happened - well, for a ten-year-old, it was awful! Click here to continue: https://evolvepreneur.club/page/5stages-paperback #the5stagesofentrepreneurialsuccess #evolvepublisher
12.01.2022 WHAT IS YOUR STRATEGIC OBJECTIVE? Your strategic objective is a precise written statement of what your business will look like when it’s complete. It’s a detailed picture of the future your vision of what your business will look like, act like and how it will perform. Here is an example of a Strategic Objective-... Click here to continue: https://evolvepreneur.club/page/5stages-paperback #the5stagesofentrepreneurialsuccess #evolvepublisher
12.01.2022 Best Seller Results: Arian Adeli Koodehi "The Quantified Fortune": In Chapter 1, we will go through the foundations of the stock market, the different types of shares, ways to generate income from the stock market, and finally, how to identify companies with high potential. https://evolvepreneur.club//best-seller-results-arian-adel
12.01.2022 Each stage has its own chapter and processes. This book is designed not only to educate you but to give you the tools to come back and apply a chapter when you need it the most. This book is designed to give you a foundation for your business. If you believe you want, even more, feel free to get in touch with me. It’s our passion to help business people, and there is nothing better than seeing the smiling face of a business owner in charge of his own destiny who has mastere...d the art of marketing. We have really only touched the surface with this book and it is my hope that it encourages you to dig further. In this book, we will reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition. So let's dive in and get started on your journey... Click here to continue: https://evolvepreneur.club/page/5stages-paperback #the5stagesofentrepreneurialsuccess #evolvepublisher
10.01.2022 EP52: [Brenden Kumarasamy] Public Speaking & Communication: Brenden is the founder of MasterTalk, a YouTube channel he started to help the world master the art of public speaking and communication. He coaches purpose driven entrepreneurs on how to master their message and share their ideas with the world. https://evolvepreneur.club//ep52-brenden-kumarasamy-public
08.01.2022 Why Should You Create a Book?: Believe it or not, many authors don't actually consider the true reason for writing their book. It's vitally important to know what outcome you want for your book, especially your first one! https://evolvepreneur.club/po/why-should-you-create-a-book
08.01.2022 30 MINUTES OR IT'S FREE! During its formative years, one of the ways Domino's sought to increase its market share among the U.S. pizza-buying public was to offer a guarantee on the speed of its delivery, thereby enticing consumers to order from Domino's in preference to one of its many competitors. That guarantee, which began in 1979, was "30 minutes or it's free." Under that policy, customers won either way: they received pizzas that arrived within a half-hour of orderin...g, assuring them of hot, fresh product for their money, or they received pizzas that might not have been as hot or as fresh, but without charge. In 1993, in reaction to multi-million dollar settlements arising from car accidents involving its delivery drivers, Domino's ended its delivery guarantee. This new creative approach took over advertising as we know it and it soon began to filter into all other advertising media, including radio, Google Adwords, newspaper, magazines, billboards, yellow pages, websitesyou name it. Once this new creative the message was in place, the big companies opened up their cheque books, spent lots of money, and basically gave people no other option but to remember their message. After hearing things go better with Coke for the 7,000th time...you're going to remember it whether you want to or not. Continue here: https://everythingyouknowaboutmarketingiswrong.com/index #everythingyouknowaboutmarketingiswrong #evolvepreneurclub
07.01.2022 Before you begin your you need to consider: Should you be writing exhaustively about your most successful process as a business and describing in detail how every intricate step works? Should you be covering your business and processes in just enough detail that a reader, unfamiliar with the industry, can get a good handle on the importance your business and industry? Are you writing a textbook or a practical hands-on style book?... Do you want your readers to take your process and implement it into their business, or do you want them to want you to implement it for them? Establish your end goals at the outset, and base the thrust and content of your book around it. Continue here: https://evolveglobalpublishing.com/page/bpse-paperback #bookpublishingsecretsforentrepreneurs
07.01.2022 Best Seller Results: Nathan O'Hara Ph.D. "The Trance Traveler": The Trance Traveler is a book about power. The power to change. The power to create a better life. And the power to transform ourselves into better, happier people. https://evolvepreneur.club//best-seller-results-nathan-o-h
05.01.2022 Check out my 3 Best Selling Books!!! * Book Publishing Secrets For Entrepreneurs How to Create an International Best-Selling Book in as Little as 90 Days Witho...ut Writing a Single Word! * The 5 Stages To Entrepreneurial Success What Every Entrepreneur Should Know About Dominating Your Market * Everything You Know About Marketing Is Wrong! How to Immediately Generate More Leads, Attract More Clients, and Make More Money https://johnnorth.com.au/page/mybooks
05.01.2022 EP044: [Leslie Zane] The Subconscious Advantage: Welcome to the Evolvepreneur Podcast Channel. My very special guest today is Leslie Zane. Leslie Zane is a passionate leader who believes that our potential for success is limitless. Nicknamed Miss Question by her business school classmates, Leslie's endless intellectual curiosity fueled her search for the elusive key to changing customer behavior. She began her journey at blue chip companies, and then struck out on her own ...to found Triggers --the first woman-owned brand consultancy-- with the express mission of increasing topline revenue for her clients consistently. Over the past 25 years, the company has developed a track record of accelerating growth through its unique expertise in changing brand preference at the instinctual level. CMOs often joke that the major difference between their work and those of other strategy firms a hundred times our size, is that their approach actually works. Leslie received her BA from Yale University and her MBA from Harvard Business School. A TEDx speaker, she has been published in the Harvard Business Review, Knowledge@Wharton, MIT Sloan Review, Forbes, Ad Age, CMO.com, Barron's, Newsweek, Mediapost, Scientific American, and more. https://evolvepreneur.club//ep044-leslie-zane-subconscious
05.01.2022 WE CAN HELP CREATE YOUR BOOK While we've attempted to simplify and expedite the process as much as possible, these steps are involved, and they will sap a lot of your time and attention. A lot of us don't have ninety days to focus on only one project at the expense of everything else. That's why those of us at Evolve Global Publishing Services have another option for busy people who know they want a book, but just can't find 5 to 10 hours a week to work on it. Evolve Global P...ublishing Services is a 5-step system for small business owners, entrepreneurs, authors, speakers, consultants, coaches, and professionals just like you to create your platform and become recognized as the go-to expert, authority, and star in your niche. Additionally, the program brings you the wisdom of over a dozen experts who have used these same strategies to build their brands and businesses, and succeed in a diverse array of fields. We have a hybrid process that is designed to take you from an idea to being a published author and at least a top-10 best-seller in less than 90 days! Continue here: https://evolveglobalpublishing.com/page/bpse-paperback #bookpublishingsecretsforentrepreneurs #evolvepreneurclub
04.01.2022 EP51: [Henry Daas] Thriving in the Post-Pandemic New Normal: Henry started his first biz in 1991 selling, installing, servicing and financing computers to larg...e corporations. Since then he has founded a succession in firms in the e-commerce, finance, real estate and consumer products spaces. For much of the past decade, he has taken his experience as an entrepreneur and used it as a platform to coach other business owners and founders. In addition, in 2019, he self-published a 432-page book on everything you need to know about how to grow and manage your money. He also offers a 20-week course where I teach it to you, one-on-one. I also run curated masterminds on business and finance. In my infinite leisure, He also writes screenplays (for fun), play golf, travel (when not on lockdown), play Catan with my three boys. See more
04.01.2022 WHO IS YOUR TARGET MARKET? One of the single biggest mistakes most entrepreneurs make is trying to sell anything to everyone. For example, when we sold accounting software, it was to a niche market. Businesses are so diverse that you cannot expect to be an expert on every type of business. In my 10 years as an IT consultant, we would have sold systems to 500+ different businesses.... It is vital to work out who your ideal customer is and look actively for them. This is represented in your advertising and marketing efforts. A poorly-defined target market is the single biggest reason why your marketing will not work. Likely you will get a lot of calls or emails representing a lot of time with little or no result. You need to know how your prospective customer thinks and feels, what their problems are, how they feel about you and your competitors. These are known as psychographic characteristics, additionally, you need to know their demographic characteristics such as age, sex, occupation, habits, and lifestyles. Click here to continue: https://evolvepreneur.club/page/5stages-paperback #the5stagesofentrepreneurialsuccess #evolvepublisher
03.01.2022 Informational Offers Let’s consider marketing a daycare centre using what we call with an informational offer. What if they offered everyone who calls a free report titled 10 Things Your Daycare May Not Tell You!... This report uncovers the ten critical areas all parents must know and investigate before they place their kids with anyone offering daycare services. This revealing report compares the seven most popular area daycares against each other in all ten of these areas...saving the parents their time, effort and energy when making that all-important decision as to who will watch their child. But here's the really neat part by having this type of offer. When the parents do call in or go online to request the free report. The daycare can now capture that prospect's contact information and proactively market to them from now until forever. Continue here: https://everythingyouknowaboutmarketingiswrong.com/index #everythingyouknowaboutmarketingiswrong #evolvepublisher
03.01.2022 FOR OUR COMPANY TO ACHIEVE SUCCESS, OUR PRIMARY INFLUENCERS' NEEDS MUST BE SATISFIED For our company to achieve success, our primary influencers’ needs must be satisfied. The four primary influencers are our customers, our employees, our suppliers and our lenders. Each of these groups will prefer to choose us over all other companies. Our company’s systems will be far superior to our competition. Because of our company’s ability to control our systems we will be able to caus...e customers to choose us over other competitors, generate the highest profit margins in the computer industry, pay the highest salaries in the industry, pay all our suppliers on time every time and pay all our lenders on time and within credit terms. Click here to continue: https://evolvepreneur.club/page/5stages-paperback #the5stagesofentrepreneurialsuccess #evolvepublisher
03.01.2022 What Are Your Personal Objectives? It's very important to set your own personal targets that should eventually align with your business needs. Otherwise, you run the risk of the business overtaking your personal lifestyle. Make your goals a bit harder long term, don't underplay the future by making them too conservative.... Click here to continue: https://evolvepreneur.club/page/5stages-paperback #the5stagesofentrepreneurialsuccess #evolvepublisher
03.01.2022 Best Seller Results: Gina Gardiner "Thriving Not Surviving": Thriving Not Surviving is designed to help you get the very best out of life. https://evolvepreneur.club//best-seller-results-gina-gardi
03.01.2022 THE MOST SIGNIFICANT EVEN IN THE HISTORY OF MARKETING AND ADVERTISING OCCURRED IN 1945 The most significant event in the history of marketing and advertising occurred in 1945 (1956 in Australia): Television was commercially introduced for the first time in the US. Up until then, the total national distribution of an advertising message was extremely limited to radio, print advertising in a few magazines...and maybe the supermarket catalogue. But with the introduction of TV, ...large advertisers could buy a TV commercial and reach just about every living person in the country for $4,000 a minute, usually sold in one or two minute blocks. What a bargain, even in 1950's money! Click here to continue: https://everythingyouknowaboutmarketingiswrong.com/index #everythingyouknowaboutmarketingiswrong
02.01.2022 EP041 : [Bea Wray] What Harvard Taught Me But My Kids Made Me Learn: Welcome to Evolvepreneur Podcast Show. My very special guest today is Bea Wray has dazzled audiences for 20 years speaking about entrepreneurship, leadership, and women in business. She is the author of What Harvard Taught Me But My Kids Made Me Learn (coming in 2019) and Co-Founder of the Millennial Women Network empowering and mentoring women in 24 countries. She has launched several high-tech and non-tech companies. https://evolvepreneur.club/podcast/episode/ep041-bea-wray
01.01.2022 Got a manuscript and looking for a publisher? It is vital to publish your book with an expert publisher that will work with you to become a successful author .... Evolve Global Publishing has necessary experience and expertise not only in book publishing, but also in book promotion and marketing, this means your book can reach the widest possible audience. Check out http://bit.ly/1U7iRSl See more
