KART Digital in Balaclava | Consultation agency

KART Digital

Locality: Balaclava

Phone: +61 430 540 426

Address: Floor 1/28-30 William St 3183 Balaclava, NSW, Australia

Website: calendly.com/kartdigital/discoverycall

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25.01.2022 Youve probably heard that its cheaper to get current customers to make a repeat purchase than it is to find new customers, but did you know it costs 6X more to acquire a new customer than to retain a current one? Customers that purchase from you frequently have a high Lifetime Value (LTV) for your store so an effective customer retention strategy is the key to keeping them happy and coming back for more. Ultimately this also maximises your revenue and ROI and improves your ...bottom line. But how do you go about building that customer loyalty? Read our Feb article to learn our 8 favourite ways to keep your customers coming back time and time again. https://kartdigital.com.au/customer-retention-strategies/

25.01.2022 Are you sick of working from home and want to switch up your workspace? It has been a tough year and WFH has been made it tough to stay focused and productive for many. We love having Rod and Ryan from @theenginehouse as clients! We have worked out of their open, light and Covid friendly co working spaces for the last 4 years and can't think of a better place to grow a business. They are currently offering discounted Return to Work memberships to help businesses create, inno...vate, and motivate. Check out the website we created for them and learn more: enginehouse.co #coworking #covid19 #melbourne #entrepreneurs

23.01.2022 Youve probably heard that it's cheaper to get current customers to make a repeat purchase than it is to find new customers, but did you know it costs 6X more to acquire a new customer than to retain a current one? Customers that purchase from you frequently have a high Lifetime Value (LTV) for your store so an effective customer retention strategy is the key to keeping them happy and coming back for more. Ultimately this also maximises your revenue and ROI and improves your ...bottom line. But how do you go about building that customer loyalty? Read our Feb article to learn our 8 favourite ways to keep your customers coming back time and time again. https://kartdigital.com.au/customer-retention-strategies/

23.01.2022 Is Apple's IOS 14 release impacting your ability to target customers? The new security and privacy protocols in the latest operating system limits ad targeting and reporting capabilities. With iOS 14, people using Apple devices will be able to opt out of data sharing which means that their ads will be less personalised and there will be under reported data.... What can you do about it? There are lots of ways you can collect more data, pinpoint your ideal users and maximise results from your advertising. Here are a few: 1. Verify your domain in Facebook 2 Invest in collecting email addresses for retargeting and lookalike audiences 3 Don't rely on Facebook alone - use other marketing channels to support your Facebook and Instagram ads and target your customer base. Need help recalibrating your Facebook advertising campaigns? Book a free discovery call via the link in our bio and let's chat about how we can help you pinpoint your ideal customers and grow your business. #facebookads #facebookadvertising #businessgrowth #onlinemarketing #apple #ios14

21.01.2022 Combat climate change! Our client Smarty Pants is on a mission to make the world more sustainable and make it easy for customers to give back to the earth. One of the ways we have helped them do this is by arranging a partnership with Ecologi, an organisation that works on reforestation projects and replants trees in forests around the world. When customers place an order at the Smarty Pants checkout, their order automatically funds a tree to be planted. Learn more about the crisis movement and feel empowered by visiting Ecologi’s website.

20.01.2022 The latest Apple iOS 14 update impacts the way you can track your campaign results. You now need to verify your domain in order to accurately measure the actions people take on your website after seeing one of your Facebook Ads. Have you verified your website in Facebook yet? Send us a DM and we will check for you.

18.01.2022 Do you listen to podcasts? Our client, Katie Stevens from Minding Her Business is launching a new podcast to empower and motivate women to build their deal brand achieve their business goals. If you’re seriously driven and motivated to get the most out of life and business, then this podcast will be for you!... Head to http://ow.ly/YEXm50CsX0H to subscribe and be notified when the episodes launch. #podcasts #entrepreneur #brandbuilding #buildabrand #business

18.01.2022 You want to optimise your website and you’re looking into finding what design and content strategy will drive your visitors to take action. These two may seem to be too subjective to quantify. With split testing, you can experiment between two variations to identify what resonates more with your audience..Your visitors will be distributed to both while you collect data that will allow you to see which one drives better results, allowing you to make an objective decision. Try it on your campaigns today and see what difference it can make. Need help improving your ads?? Leave us a DM and will be glad to help!

17.01.2022 Google Discover is an AI-driven content recommendation tool included in the Google Search app that shows users content related to their interests. With between 25% and 42% of the total number of organic clicks coming from Google Discover, optimising your content to appear in this space will help boost your visibility and traffic. How do you optimise for it?... 1 Make sure you have an entity in the Google Knowledge Graph or an account on Google My Business 2. Have an entity in the Google Knowledge Graph or an account on Google My Business 3. Publish relevant content that addresses people's questions 4 Have a mobile-friendly website. 4. Align your content and metadata. 5. Distribute your content on social media and industry websites to create buzz Want to boost your visibility and organic traffic? Book a free discovery call via the link in our bio. #googlediscover #onlinevisibility #businessgrowth #onlinemarketing #success

17.01.2022 We have just launched Aussie BumbleBeez - a brand new modern cloth nappy brand who are revolutionising reusable nappies that help save parents the massive cost and waste disposable nappies create. Check their store out and let us know what you think!

16.01.2022 Starting next week, Instagram will let customers buy products tagged in Influencers posts without leaving the app! This is just another feature designed to make online shopping inside Instagram quicker and more convenient, and dominate as an eCommerce powerhouse. While it will be limited to a small number of leading creators and brands to begin with, if successful this feature will likely be rolled out for all brands and influencers - so keep an eye out for your online retai...l strategy! Comment below and let us know how you would use this feature for your brand. Or get in touch if you want to explore how to capitalise on the platform to boost engagement and online sales.

16.01.2022 Christmas is almost here and it's time to get festive! Holiday campaigns are crucial for most brands. With COVID-19 driving so many brands to ramp up their online presence and sell online, there are now more options for gift buyers than ever before. So how do you stand out? Here are our top 5 tips for making your brand shine this Christmas.... 1. Spruce up your website homepage Get creative and make your website shine brighter than your tree! Your homepage is often the first thing customers will see so spend extra time on it this year. Place your best deals and highlight reasons why to shop with you over a competitor. Promote free delivery and AfterPay if you offer it. 2. Offer unique gift ideas People are short of time are looking for quick and easy gifts. Put together gift packs, hampers or simply a list of gift ideas to make shopping easier. 3. Offer free gifts Entice customers to shop with you by offering a free gift if they spend over a certain amount at your store 4. Decorate your social media profiles Create and update your profile pics and banners with seasonal images promoting your brand. Share deals with your followers and acquire new customers with social media ads that promote your gift ideas. 5. Display your dispatch and delivery times Online shopping has gone gangbusters this year with COVID-19 and caused unexpected delivery delays. To avoid disappointment and having gifts arriving late, create posts with estimated dispatch and delivery times and encourage customers to buy early. Also use the opportunity to create a festive graphic with your Christmas opening hours. If you want to take a few days off to rest and recharge over Christmas, let your customers know when you will be closed. Are you doing anything to share the Christmas spirit and boost your sales this year? Comment below! We would love to hear about them. #christmasshopping #xmasshopping #onlinestores #entrepreneur #christmasgifts

16.01.2022 Talk about female empowerment, our client Sheree Rubenstein is the name you’ll never forget. Sheree understands the challenges women are facing in a male-dominated industry and she is determined to change that. She has created One Roof, a virtual coworking space for professional women to connect, share and achieve their goals together. We love every minute working with Sheree. Her vision for One Roof is contagious and we were honoured to help her launch her new website recently.. We are excited to be part of Sheree’s journey in helping women connect and thrive in a remote world. Check it out and join weareoneroof.com today.

16.01.2022 What is your biggest challenge when it comes to product photography as a store owner? Do you take the images yourself and need some ideas on the type of equipment to invest in? Or are you thinking of hiring a professional but not too sure what skills to look out for? Check out our top tips on product photography here: https://kartdigital.com.au/top-tips-for-ecommerce-product-/

15.01.2022 Are you ready to grow your business but overwhelmed by online marketing? At KART Digital, we love seeing our clients grow. That is why we offer the first month free with any digital marketing or SEO campaign when you sign up for 3 months or more. Book a free discovery call and let's chat about your business goals.... #digitalmarketing #businessgrowth #entrepreneur #smallbusiness #business

14.01.2022 The pandemic has shifted the world to the digital space and it is becoming more competitive. So, how do you stay relevant in the world wide web? Having a website isn’t enough. Before, websites were primarily used to introduce businesses, some sort of an online brochure. In the digital era, they is more than that. Websites are now a tool for growth. They can help you capture a larger audience and connect with more customers, so you can scale your business and achieve your goal...s. Recently, we have worked with One Roof, previously a physical coworking space who transformed to the digital space and now connect professional women online. We helped them migrate to and launch a new website so they can continue to grow their community.. By transferring their SEO value from their old website to their new one, and optimising their new website, we were able to increase their visitors by 95.30%. Ready to conquer the digital space? Let us be part of your journey.

13.01.2022 Don’t know how much to charge for shipping, especially for larger orders or customers who are far away? Leave it to the couriers. We can setup your checkout to calculate shipping fees based on live quotes from couriers and your customers location and order size. Want to see how this could work for your store? Get in touch via the link in our bio.... #ecommerce #business #entrepreneur #customerexperience #onlineshopping

13.01.2022 We recently helped Madre Australia expand globally and launched their store for international customers. Do you have dreams of taking your online business global? #businessgrowth #ecommerce #success #entrepeneur #business #global #onlinemarketing

12.01.2022 If the ever-changing eCommerce trends confuse you rest assured! Were here to turn confusion into clarity Were constantly researching new and upcoming trends in the eCommerce world providing you up with the latest info so that you can stay one step ahead of your competitors.

11.01.2022 Your website visitors want a quick and easy way to communicate with you and get support. They don't want to call and ask for help. They don't want to fill out a form and wait for someone to hopefully call them back. Chatbots are available anytime and can answer questions your have without the need for a live representative to always be there. ... Advanced AI chatbots can understand basic language and communication and respond with multiple suggestions, so your visitor can feel like they are chatting with a person in your office. This improves your customer service and builds trust and loyalty with your brand. Want to learn more about chatbots and how you can use them for your business? Book a free discovery call: https://calendly.com/kartdigital/discoverycall #chatbots #artificialintelligence #userexperience #customerservice #business

11.01.2022 Are you using default email templates straight out of the box? By default, all email notices sent by WordPress and Shopify don't show your brand's logo, are in plain text and are simply dull. Personalising your order notifications and other email templates fosters better customer engagement with your brand. ... Adding your logo and colours, rewording the default copy to match your voice and including promotions, images and links can boost their experience encourage customers to share you with their friends and family. Want to update yours? Send us a DM or book a discovery call via the link in our bio. #ecommerce #userexperience #customerengagement #shopify #wordpress

08.01.2022 Are you personalising what you are saying online? Your customers and visitors all have different questions, needs and reasons for why they are visiting you. They are likely different ages, have different backgrounds and are using different devices and channels to surf the web. Using a one size fits all approach and showing all of them the same content can prevent you from giving them what they really want.... Personalising your messaging can help make your marketing unique to each customer and create a deeper, more meaningful and relevant experience with you. Creating personalised experiences helps people feel like they are having a personal conversation with you online and that you care for their specific needs. Ultimately, this increases customer satisfaction, engagement, enquiries and sales. Want to start personalising your website and content? We can help you tailor your user experiences. Book a free discovery call today: https://calendly.com/kartdigital/discoverycall #userexperience #business #connection #onlineexperiences #marketing

06.01.2022 Are you a business, store, restaurant or cafe? Have you had to shut your doors because of COVID? Do you feel powerless without any customers coming through your doors and having no money coming in? There hasnt been a better time to start running your business online. While there has been potential with eCommerce for ages, its no longer an option, it is now essential to deliver to your customers.... Were offering 75% off of our ready to go eCommerce website packages to get you going quickly! Packages are now starting at $890 + GST. Learn more: http://covid.kartdigital.com.au

06.01.2022 A FAQ page can be a distraction or an asset, depending on how you execute it. We often get asked why have a FAQ page when there is already an About page While an About page tells your brands story, the FAQ page deals with the specifics. It helps provide an opportunity to directly address concerns and remove obstacles that are preventing customers from purchasing from you. ... When done right, it can be a really useful way to: Overcome buyer hesitations, encouraging customers to proceed with their purchase Minimise customer support burden by publicly answering common questions. Earn trust by demonstrating customer care, product expertise and a reliable shopping experience. Are you using your FAQ page to its full potential or are you finding customers are asking the same questions over and over?

05.01.2022 Bright move from the payments giant. PayPal is set to roll out its Buy Now, Pay Later option to compete against AfterPay and Zip. They’re calling it Pay In 4 which allows the consumer to split their purchase into four equal equal, interest free installments.... Will you use this option at checkout? Share us your thoughts on the comments below.

04.01.2022 NEW WEBSITE LAUNCH! We have just launched a new online shopping experience for our amazing client, @bashiri.african.imports Bashiri offers an extensive range of bolga baskets and West African art, home decor, fashion and textile products and needed to make it easier for customers to find what theyre looking for. Customers were finding the old website hard to browse and find items they liked on the old website, especially on mobile, so it was important to simplify their experience. Our redesign features a clean and mobile-friendly layout and simple navigation and user flow to make it easier to shop!

04.01.2022 Have you heard?! Mailchimp & Shopify are breaking up! Mailchimp just announced that the Mailchimp for Shopify app is no longer available in Shopifys Marketplace and on Sunday May 12th, the integration will be disabled for current users. Just like many public celebrity couples, it looks like Shopify and Mailchimp got into a disagreement about sharing data and thought best to part ways after irreconcilable differences.... If you run a Shopify store and are using Mailchimp to send out targeted emails to your customers, its time to move quickly and implement a solution so you dont have any downtime. Have no fear though! Theres a few options, including using a 3rd party app such as Zapier or Automate.io to connect the two or by moving to another email platform such as Klaviyo. Not sure what option is right for you or want assistance making your next move? Send us a PM and well help you implement the best solution for your brand and customer engagement.

03.01.2022 Have you given much thought on how to package your products online? We’re not talking about corrugated boxes and bubble wraps. While these are must-haves, these aren’t the main ideas we want to share. It’s a common practice for eCommerce companies to sell their products individually and leave it to the customer to decide whether they want to add pieces to match their first purchase. Nothing is wrong with this. But there’s a better way to present your products in a way that w...ill improve the shopping experience. Check out the pack feature we recently created for Smarty Pants. This feature allows customers to order a pack of cloth nappies and empowers them to choose what designs they want. It also incentivises them to complete the order by offering complimentary accessories. Head on to Smarty Pants to get a first-hand experience of this feature while discovering the wonders of modern cloth nappies.

02.01.2022 Are you concerned about tracking your visitors and measuring conversions while respecting their privacy and consent choices? Don’t worry! Google Consent Mode has arrived. Launched in Europe on September 3, Google Consent Mode bridges the gap between data privacy and data-driven digital advertisement by making sure that your website’s analytics and marketing can run seamlessly based on each specific user’s consent choice. With the Google Consent Mode, your website is able to ...make all Google serves run in one simple way: based on the consent of your end-users. If a user does not provide consent for ads cookies, Google tags will not use cookies for advertising. But, you’ll be able to continue reporting conversions meaning you can still attribute conversions to the right campaign and optimise your campaign bidding efficiently. Consent Mode is currently in beta and available to a limited number of eligible advertisers. Do you want to learn more about Google Consent Mode and get insights into your website visitors? Book a free discovery call: https://calendly.com/kartdigital/discoverycall

02.01.2022 KART is conveniently based at the @enginehouseco Engine House office in St Kilda. No matter where youre based in greater Melbourne we can come to you to chat about growing your eCommerce presence.

01.01.2022 As business owners, you are already monitoring different metrics for your digital marketing campaigns. Today, we want to introduce you to a new tool that can be a game changer when it comes to analysing your campaign performance. Call Tracking gives you a much clearer picture of how your strategies are affecting your consumer’s behaviour. It involves assigning a unique phone number to your campaigns. Consider putting a unique phone number for each of your marketing campaigns.... When a visitor calls your business, you’ll know which campaigns lead to this call. This gives you an idea which campaigns are performing better. No more second guessing. Call tracking definitely provides you the information you need to create campaigns that work!