Kate Toon in Sydney, Australia | Advertising/marketing
Kate Toon
Locality: Sydney, Australia
Address: Suite 1D, Level 23, Governor Phillip Tower, 1 Farrer Place 2000 Sydney, NSW, Australia
Website: http://www.katetoon.com
Likes: 7059
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24.01.2022 #MEMBERMAKEOVER Trying to figure out where you belong as a copywriter? Kate is helping Victoria Mackey with finding her fit in the copywriting world today.... Want to watch (or receive) a Member Makeover? Become a TCCS Member. Sign up to the waitlist now: https://www.clevercopywritingschool.com/membership/
23.01.2022 #COPYCON21 #COPYBEASTSASSEMBLE Are you ready to come on down to Australia’s favourite and only dedicated Copywriting Conference? I’m excited to see everyone this year, to meet other copywriters, share our highs and woes, and welcome new humans into the Australian copywriting community.... I work hard to bring together some of Australia’s most successful copywriters, marketers, digital experts, and business gurus to talk to you about the topics that matter most. Make sure to mark these dates in your calendar: DATES: Mastermind: Friday 8th October Conference: Saturday 9th October These are both full-day events, so make sure you’re prepared (comfy shoes, clean undies babysitter booked*, etc). LOCATION: Novotel Sydney Manly Pacific. 55 North Steyne, Manly, NSW 2095 There will be 3 different ticket admissions: 1. Conference (Just the Saturday). 2. Conference + Networking Party afterwards (Saturday day, and evening). 3. Conference + Networking Party + Mastermind (Friday, Saturday and Saturday evening). * Please note Baby CopyBeasts are welcome at CopyCon2021 and baby facilities are available. Join the waitlist to find out when tickets are on sale. Find out more at: https://www.clevercopywritingschool.com//the-copywriting-/
23.01.2022 #EXPAND Are you looking to expand your copywriting business? Do you want to know how to automate your processes, increase your pricing or work with premium brands? You’ve come to the right place.... The Clever Copywriting School sources advice from expert copywriters who once stood where you are now, (not to mention Kate Toon herself). Members have access to the video library full of members looking to move forward or makeover their business practices, masterclasses teaching you the many ways of automating processes, and Toon training from the Head Copybeast with tips on how to ascend the copy-steps. Ready to become a member? Membership opens in 3 days. Join the waitlist: https://www.clevercopywritingschool.com/membership/
23.01.2022 #PODCAST #CHATMARKETING I recently chatted with Dan Pinne on the Chat Marketing Podcast! In this episode we chat about:... How she has grown her brand to help over 20,000+ businesses Her evolution into new spaces and her approach to business How people can use chatbots to inject some personality and fun + much more Episode and show notes are at: https://marketingpodcast.chat/session21/
23.01.2022 Money. It’s an icky topic for most, isn’t it? Us England humans were taught never to ask about how much things cost, or to talk about the money we earned or spent. (I find the whole money mindset notion a bit ‘woo woo’ I don’t need a set of pastel-coloured mantras to help me earn oodles of cash.)... But money causes a reaction in everyone. Whether they realise it or not. Having it, not having it, wanting more, feeling you have enough, tying your self-worth to your earnings or feeling/pretending you don’t care. We all feel some kind of way about our bank balance. And in this blog post I want to talk about my money journey and the lessons I’ve learned along the way. How I went from being skint as a skint beast, to relatively comfy. And no, it’s not going to be a ‘rah rah, look at me lying on my Porsche, pouring Moet on my boobs’ kind of post. But hopefully, more of a useful guide on how I made both practical changes and mental shuffles and how that helped me turn my financial frown upside down. . https://www.katetoon.com/my-money-hurdles/
23.01.2022 #PODCAST Looking to upskill your SEO and digital marketing know-how? Check out this episode from the Recipe for SEO Success podcast: Local SEO: Q+A with Tim Capper... Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What is the secret to mastering local SEO? In this week’s pod, we put our burning Local SEO questions to the master. We run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you’ve spent many a night trying to conquer the beast that is Local SEO, this pod is for you. Listen here: https://therecipeforseosuccess.com/local-seo-qa-with-tim-c/
22.01.2022 #EXPERT Need a good reason to join the Digital Masterchefs? How about 16? We have 16 top-notch Experts you can interact with, ask questions and ultimately learn from. They each have a special set of skills that are showcased in the Masterclasses, Ask Me Anything sessions, and interacting in the facebook group. ... This week I’d like to introduce you to our PR and Media Relations Expert, Claire Gamble. A trained broadcast journalist with over 13 years working in the media and communications, Claire Gamble is the MD of PR agency Unhooked Communications and the founder of PR Unlocked, which helps small businesses, start-ups and marketers carry out their own PR and media relations. Claire loves using PR strategies and tactics to help businesses get in front of their target audiences, get known for all the right reasons, and create exciting new business opportunities. Looking for a membership with this kind of expert support? Head over to the Digital Masterchefs and join here: https://www.katetoon.com/membership/
21.01.2022 #TEMPLATE #REVIEW There’s nothing better than hearing feedback from happy customers, like this review from Claudia Bouma, who bought the Newbie Copywriter Contract Pack: Professionalism goes up another notch with this Newbie Copywriter Contract Pack.... Cover your back with the Terms and Conditions template and have the Subcontracting, Referral, and Retainer Agreements ready for when that perfect client knocks on your door. It’s a worthwhile investment you won’t regret take my word for it. Check out the Newbie Copywriter Contract Pack: https://www.clevercopywritingschool.com//newbie-copywrite/
21.01.2022 #SUCCESSROADMAP At the Clever Copywriting School, we have a library chock-full of educational resources accessible to members. So much, that we put together a range of playlists to navigate through all the content best suited to different copywriter stages, from newbie to oldbie.... Each playlist guides members through relevant Masterclass videos, Toon Trainings, blog posts, and Hot Copy Podcast episodes, with specific playlists focusing on: Mindset: Believe you are a copywriter and building the confidence to say it! Positioning: Decide how to position yourself in the market. Process: Understand and implement standard client processes. Money: Get comfortable with your pricing and tracking revenue. Pitching: Work out how to woo and onboard clients. Marketing: Learn how to market consistently to win more work. Outsourcing: Decide which tasks can be done by others. Scaling: Build your copywriting empire. As the content grows, so do the playlists. Become a member and start your journey. Join the waitlist today: https://www.clevercopywritingschool.com/membership/
20.01.2022 Want to know what I’m not doing at the moment? I made a list. 1. I’m not dreaming big... 2. I’m not smashing it. 3. I’m not doing anything like a boss. 4. I’m not hustling. I haven’t written a blog post in eons, my socials are sporadic, my monthly email is not remotely monthly. I haven’t made much progress on my book or my new podcast. I’m not launching anything new until next year. And I’m okay with that. Because you know what? I’m exhausted. It’s been a huge year and we’re not done yet. I haven’t had it half as bad as most, and sometimes I feel guilty for even daring to feel a bit ‘meh’. But it’s not a competition. It’s all relative. So here’s what I am doing instead: 1. I’m sitting in the discomfort of not being a ‘machine’ right now. 2. I’m learning not to measure myself worth by my productivity levels (or my income) 3. I’m looking inwards to my members and customers. 4. I’m thinking about how I can connect and help others. 5. I’m providing a safe space for folk to share how they feel. 6. I’m taking everything down a notch 7. I’m remembering THE WORLD WILL WAIT. And truth is, I’m super optimistic about the future, which isn’t like me, I’m such a doom monkey most of the time. But this year has taught me a lot about the kind of business I want to have. About the person I want to be. About my values and priorities. I don’t see it as a year lost. But some space and clarity won. So my advice? Don’t feel about your to do list. Everything will still be here in a few months time. You’ll find your mojo again, when you’re ready. And when you’re ready, it will be JUST the right time.
19.01.2022 #FREEBIE #TOOLS Ever wonder which apps, tools, and plugins keep the Tooniverse ticking? The answer is quite a few, actually. ... Copybeasts from all over ask me what my fav tools are so I’ve dedicated a whole page to them. If you’re looking for a recommendation in any of the following categories, you should check it out: DESIGN AND PHOTOGRAPHY FINANCE GOOGLE MARKETING & SOCIAL MEDIA MESSAGING / CALLS / VIDEO CALLS PROJECT MANAGEMENT SEARCH ENGINE OPTIMISATION (SEO) THEMES / PLUGINS VIDEOS WEBINARS WEBSITES AND HOSTINGS LEGAL Note: Some of them are affiliates (if that bothers you then just Google the name), but I don’t recommend tools unless I genuinely love them and believe in them. Check them out here: https://www.clevercopywritingschool.com/tools-i-love/
19.01.2022 New read. Thanks @book_bazaar
18.01.2022 #FREE Has SEO been on your to-do list but keeps getting bumped off because it seems too complicated and twisty? I have a free course designed to put you at ease with learning SEO, how it works, and what all that jargon even means. SEO Nibbles is perfect for:... Small business owners Bloggers eCommerce store owners Marketing managers Freelance copywriters Anyone who wants to upskill in SEO Take this first step towards confidently boosting your traffic and conversions today. Google ‘SEO Nibbles’ to get started.
16.01.2022 Many excite. Much toe crossing. This funky little flat will soon be mine!!!!
13.01.2022 #PODCAST Need an earworm to keep the week ahead at bay? Check out this episode from the Recipe For SEO Success podcast: SEO for small business: Interview with Rand Fishkin As Head Chef at The Recipe for SEO Success, I get asked a lot of questions from students on my SEO e-course and my 10-Day SEO Challenge.... I was lucky enough to score an interview with one of my all-time SEO heroes, Mr. Rand Fishkin from Moz.com. I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heartthrob! Search ‘Recipe for SEO Success Podcast’ on your favourite Pod player or listen here: https://therecipeforseosuccess.com/seo-small-business-inte/
12.01.2022 #petrol just put petrol in Alan for the first time. Got so confused at first garage i had to drive away due to embarrassment. Next garage pump on wrong side.... Complex 3 point turn into next pump still on wrong side. Left garage. Came back. Worked out how to open flap. Put petrol penis thing in. Pressed lever. No petrol. Asked passing random man. He pressed lever. Petrol came out. Went into shop to pay head low with shame. Woman behind counter kindly said ‘it gets easier.’ I am now exhausted and going to get a coffee and eat some egg to recover. But at least Alan is full now.
12.01.2022 #FEATUREDMEMBER Meet Sarah Heard, this week’s featured copywriter. I’m Sarah, the Chief Word Nerd at Heard Write.... I help businesses build seriously good relationships with their clients by creating compelling personality-led copy for their brand. I can help you out with words for your website, bold statements for your blogs, energetic EDMs (emails), bang-on bios, and almost anything else you might like to write. Head to the Clever Copywriting School Directory to connect with Sarah https://www.clevercopywritingschool.com//listi/heard-write
11.01.2022 #BRANDBUILDING HOW TO BUILD A PERSONAL BRAND Without splashing the cash on paid ads... Is it really possible to sell out courses and events without a giant advertising budget? Can you market your products and services without pouring cash into Facebook ads? How can you build a funnel full of happy customers and a strong email list without splashing the cash? Personal branding through content creation can be the key to winning sales without spending the big bucks. In this fun, informative presentation I will take you through my process of personal brand building including: Ways to assess if building a personal brand is really for you. How to decide your brand values. How to find your brand personality. Finding your quirks and your niche. Why consistency and being contrary can help. The 9 practical steps you need to start your personal brand journey. Sign up now: https://katetoon.webinarninja.com/live-webi/502779/register
11.01.2022 Ah, look at me back then. Pre-business, still employed by ‘the man’. Rather pregnant and wearing pyjama pants.... I was five months pregnant when I started my solo career and quite frankly, I had no idea what I was doing. I was contracting at an agency with no chance of maternity leave, so I needed to start a business and make some money fast. I had no idea about marketing myself, finding clients, managing my money, or organising my day. I was used to being told what to do, not being my own boss. And that was the biggest challenge. Deciding what to do every single day. Turning up, doing the do. Working things out as I went. But I learned and I learned fast. (Wow that first year was tough though, no denying it.) If I could go back and talk to me back then I’d say: 1. There will be highs and lows. 2. For the love of sweet baby cheese, stay on top of your money (quick note here, that the first ever business app I purchased was XERO, it totally changed my business life, I still use it today and it’s the only app I’d never give up). 3. It’s going to get a lot bigger than you thought it ever would. 4. You’re going to love this very much. 5. You’ll never have to go back and work for ‘the man’. I could never have imagined I’d go from that 5 hours a week, inexperienced freelance copywriter to the Digital Marketing beast woman I am today. But we all have to start somewhere, right? Where did you start? When? And why? Let me know in the comments. #Beautifulbusiness #Smallbusiness #paidpartnership #xero
11.01.2022 SEO TIP: URL Optimisation So many people fluff up their URLS, and I get it, URLs are confusing, so let’s keep it simple. I’m not going to tell you what the URL acronym stands for cos frank you don’t care.* So let’s jump to some common mistakes:... 1. ALL THE KEYWORDS: Trying to wedge in every keyword you can ever think of: /sexiest-copywriter-sydney-press-releases-videoscripts 2. WHAT THE: Vague words that have nothing to do with anything: /more /discover 3. SEEING DOUBLE: Duplicating keywords in different parts of your website: /Service/keyword /About-keyword /blog/keyword/keyword /contact-keyword /privacy-policy-keyword 4. FUGLY: Creating URLS that look like you fell asleep on your keyboard: /asd2341asghmm-aqwe/ 5. ALL THE FOLDERS: We’re going down, deep, deep down: /Services/More-services/sub-category/folder-6/video-script-copywriting/ SEO Friendly URLS should be: 1. Keyword focused include your keyword in the URL if it makes sense but don’t stuff it in everywhere. 2. Descriptive Also meaningful and easy to read. 3. Structured - Contain relevant categories and subfolders. 4. Short - Around 3 to 5 words if possible. 5. Different - Try not to double up URLs for blog categories and pages. 6. Lowercase: Ensure you only use lowercase. Bonus tip: Consider that images will end up part of your URL so use hyphens as separators not underscores. * Okay I will: URL stands for Uniform Resource Locator and acts as the location of a web document. So if you enter a URL in the address bar of your browser and it will take you to your webpage. Clever huh? For more tips, tricks and training Google The Recipe for SEO Success
10.01.2022 Have you read my latest money post? I share all mindset shifts. How i got out of debt. How i paid off my mortgage. How i built my team.... And a whole lot more. Link in bio or head to Katetoon.com See more
09.01.2022 Women in tech awards. Vulva pastries and boob aranchinis. I’ve had two glasses of wine, can’t feel my face, have the giggles. Hope to sweet baby cheeses i don’t win cos my speech will be drool@akd burp. @chucklecommunications is a bad influence!
09.01.2022 The Clever Copywriting School now has Openpay. This means paying for those lovely big template bundles in the CopyShop just got easier. You can spread the cost over monthly or fortnightly payments with NO INTEREST. Cool huh?... You can now choose to pay with: -PayPal -Stripe -Or Openpay Just select at check-out. You’ll be asked to create an account (takes about 90 seconds), once approved you can shop with any Openpay partners and spread your payments from 1-24 months! Big thanks to Cherie at The Digital Picnic for hooking me up with the Openpay team.
07.01.2022 #noToonwin but it was a pretty impressive line up and Erin Huckle @chucklecommunications and I had a hoot!
06.01.2022 #FREE I’m often asked which are my favourite tools and apps. And believe me, I use a lot of them in my busy business. I’ve compiled a list of the Tools I love that help me keep my Toon Empire running on the daily, including but not limited to:... -Design and Photography -Finance -Google (not just the plain search engine) -Marketing and Social Media -Messaging/ Calls/ Video Calls -Project Management -Search Engine Optimisation -Themes/ Plugins -Videos -Webinars -Websites and Hosting -Legal Google The Recipe for SEO Success and find Tools I Love under Freebies.
05.01.2022 #SEOCHALLENGE I want you to love SEO as much as I do. And that’s why I’ve created this 10-Day SEO Challenge to boost your confidence and help you take the first steps towards SEO Success.... Put simply, it’s 10 days to a more confident SEO you. You’ll get: 10 days of simple, achievable SEO tasks Worksheets and videos to help improve your learning Access to a private Facebook group where you can get extra tips SEO explained in a non-jargony, easy peasy way Clever expert tactics that can boost your confidence (and hopefully your ranking) Links to useful FREE SEO tools Take the challenge today: https://therecipeforseosuccess.com/start-here/ Pssst: Don’t forget to log in first if you’re a DMC Member or a Recipe graduate, discounts may apply.
05.01.2022 Alan is here!!!!!
05.01.2022 Pimpin’ ma ride. Alan’s first check up today and the first time I’m taking him out for petrol!
04.01.2022 #MASTERCLASS Today we have the ever-organised Karen Hillen leading a Masterclass on how to handle your first proper hire. Karen Hillen from My HR Partner is a Virtual HR Manager that helps small businesses with all of their HR needs.... She provides on-demand, tailored phone and email HR help for issues like performance management, pay rates, and Award advice, or if you just need to talk through an HR issue or something you're not sure about. In this Masterclass, Karen will discuss: - The cost of employing someone - Deciding the person's employment status - What qualifications or experience an employee needs -How to find a new employee - How to find the correct Award/Agreement & the correct pay rates - Understanding OHS/WHS & Workers' compensation - What paperwork you’ll need Want to soak up some Masterclass goodness like this? Join the Digital Masterchefs Sign up to the waitlist now: https://www.katetoon.com/membership/
03.01.2022 #BLOG #GRANTWRITING Looking to add ‘Grant writing’ to your copywriting services? Here’s a guide to get started on your grant writing journey.... Read here: https://www.clevercopywritingschool.com/grant-writing-for-/
01.01.2022 #MISFITSMEETUP #GEELONG Want to gather with other misfit entrepreneurs to learn about SEO in real, usable ways? Coming up on Wed May 26, I’ll be holding a panel discussion in Geelong, VIC with Kerri Bennett and Shannon Morrison. ... We’ll share our top tips on ranking your service-based business or store on the first page of the Google beast. Come along for nibbles, and to learn: Which website platform is ‘best’ for SEO Why Google My Business is the key to being found locally Top tips for optimising your eCommerce product descriptions How to use content marketing to effectively drive more traffic The key metric to track spoiler, it’s not ranking! We’ll also be taking LOTS of questions from the audience, so get ready. You’ll leave this panel feeling more confident about SEO than ever before! Tickets are limited, so nab yours ASAP Event details and tickets are here: https://www.katetoon.com/geelong-meet-up/
