Kellie O'Brien | Marketing agency
Kellie O'Brien
Phone: 0418 172 533
Reviews
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19.01.2022 Looking for a powerful story to tell in your marketing? Try this: Share a memory from your timeline that defines you to this day?
17.01.2022 The road to success is dotted with many tempting parking spaces. What are you doing to ensure you keep moving forward right now?
15.01.2022 What's ONE action you can take today to change your business? The reality is, you can either stay still and worry about how you're not heading in the right direction. Or you can take one small step forward. It doesn't really matter WHAT that step is, as long as you take it. This is how we can build momentum in our business and change our future.... What will YOU do today?
14.01.2022 What are your grateful for this week? What do you have to celebrate? I'm grateful for a strong coaching client list, wrapping up another online training for a group of female entrepreneurs, and ... having the greatest increase in my email list size in one week thanks to a new lead magnet I introduced! What about you?
13.01.2022 I’m such a big believer in a holistic approach to your business and marketing. I’ve had conversations with a few business owners recently who have followed a magic pill, only to realise success doesn’t come from just ONE aspect, it comes from all elements working well together. So that one marketing tactic won’t work if your landing page design creates a horrible experience for the user. That amazing looking landing page won’t work if the copy doesn’t speak to your ideal clie...nt. And that slick Facebook ads copy won’t work if you’re not targeting the right people. And that’s without looking at what happens BEYOND that page like the email sequence, sales page and nurturing storytelling. The story, strategy and systems all need to be brought together. So on that note, and knowing sometimes we overlook the basics of our systems, I wanted to introduce you to one of those elements - the humble lead page https://kellieobrien.com.au//create-high-converting-landi/
12.01.2022 Why should businesses blog? For most business owners, it’s easy to go straight for the reasons why not to blog. Time? Lack of blogging knowledge? Can’t see the benefits? You’re planning to some day? With advertising costs increasing and social media becoming noisier, content marketing through business blogging enables your business or brand to build an asset that will provide immediate results AND continue to pay you back long into the future. The statistics paint an even mor...e promising picture. You see, on average, companies with blogs produce 67%+ more leads per month, according to a study. What would 67% more leads mean for your business? Here are 6 reasons to start a business blog https://kellieobrien.com.au/2012/02/business-blog/
12.01.2022 Thanks so much to the Illawarra Business Chamber for the opportunity to share why I feel social media is so important for businesses in the current climate. And thanks to Relativity for capturing it so well! It mentions some businesses doing creative marketing well at the moment, including Joanne Danckwardt at One Agency JD Property Agents and Zig Zag Hub. The series is such a great initiatives for local businesses.
12.01.2022 Are you part of a mastermind? I love how they bring together beautiful ladies who really support each other through challenges, hold each other accountable to their goals and celebrate incredible wins together. So much change can happen when we connect with like-minded women. If you'd like to learn more being part of a mastermind, this is a great place to start https://kellieobrien.com.au/sales-funnel-training-program/ - kel x
11.01.2022 Are your fingers punching out yet another message that isn't really true to who you are, but you feel it's part of the essential routine to build awareness? I know the feeling. That used to be me. Problem was, no one was engaging. Or, if they did, they weren’t really aligned clients. ... I want to share how to craft personalised business stories that help you sell soulfully - even if you're not a writer https://kellieobrien.lpages.co/business-storytelling-train/
11.01.2022 We can often get stuck in our ways and having someone else’s mind on your business allows you to see things you hadn’t seen before How often do you find yourself trying to figure it all out on your own in business? If I'd kept treading that path, I wouldn't have realised I wasn't meant to be running a public relations business, but rather focusing on online marketing and sales funnels. It took someone else to shine a light on this for me to notice.... Here's what happened https://kellieobrien.com.au/2018/08/womens-mastermind-group/
11.01.2022 I've loved watching how clients attract just the right people and then invite them to invest, without ever feeling like they're pushing their message on people. The secret really has been STORYTELLING . It makes marketing so much more joyful. What story did you share with the world today? - kel x... PS. If you'd like to explore storytelling more, download your FREE Storytelling Map: https://kellieobrien.com.au/storytelling-map
10.01.2022 When it comes to writing content, my content calendar ideas folder in Asana is running off the page. But for some, coming up with business blog post ideas can be really challenging. Here are business blog post ideas to use in your content marketing plan (with template) https://kellieobrien.com.au/2019//business-blog-post-ideas/
09.01.2022 You've probably read plenty of "rags to riches" stories and felt you can't compete. But I want you to know that you don't have to find the biggest story for your marketing to work. In fact, it's the most relatable story that works best. Here's a story prompts based on adversity that might inspire a story for your next marketing piece:... My biggest challenge in life/business was when (insert story) which led me to (outcome/lesson/philosophy). You can find more story prompts here: https://kellieobrien.lpages.co/storytelling-map-world/
09.01.2022 Understanding your ideal client can be quite challenging at times. However, often we don't also look at who we are and why people are attracted to us in the first place. For example, by digging into the personality type of my ideal client I've identified that I attract people who: have great big visions, but don't know how to turn them into reality know how to connect and build relationships, but doesn't have the structures and systems to support audience growth... loves working in a team, but doesn't want to handle the details or anything tech-related What are your personality traits and how do they complement your ideal client?
08.01.2022 I've been talking a lot this week with clients and colleagues about having had time to pause lately and how that brings about greater creativity and clarity. I think there was a point where things were so busy, being creative was much harder. Do you give yourself time to pause to let the creativity and ideas in?
06.01.2022 If you're like me and your strengths don't lie in the graphic design side of your business, I'm sharing some tools you can use to make it easier. In fact, here's how to create a complete portfolio of visuals for your next campaign http://bit.ly/2z03CMj - kel x
01.01.2022 Are you confident with telling stories through your marketing, sales funnels and sales conversations? If not, I'd love to work with you to share how to build storytelling into your marketing to attract, connect and inspire action in your most aligned clients. Book a time to chat: https://kellieobrien.com.au/automated-sales-funnel-system/
01.01.2022 In my mid 20s I was heavily into guitar playing, singing and songwriting. I performed at everything from restaurants to major community Christmas carol concerts. I even recorded a few original songs in a studio. I remember there was one girl who I'd always have to follow at concerts. Her voice was amazing and I always felt so inadequate going after her. She was young and had spent years singing harmonies in church. Harmonies were not my strong point. I tortured myself for yea...rs for not being able to sound like her. Funny thing is, years later I would find out she was envious of my ability to write original songs and sing them publicly. The thought of that terrified her! Often, with marketing, we get swept into comparisonitis. Someone else looks to have far better marketing than we do. They seem to have it all together. And here we are, still struggling to even get our marketing plan done - let alone putting something out into the world. We get so overwhelmed by the tasks we have to do in our own business and get paralysed by comparing our marketing to what others are doing, that actually taking action gets side-swiped. Don't get held back because you're comparing yourself to someone else. I often wonder what would have become of my "singing career" had I stopped focusing so much on what wasn't a strength and actually zoomed in on the thing that made me stand out. What makes you stand out? How can you leverage that and use it as motivation to get.that.marketing.plan.done... And want to know a little secret? Many of those people you so admire don't actually have a marketing plan in place. They're just as overwhelmed as you are and are wishing they had a plan to follow. You can get one step ahead of them... I'm cheering you on from the front row! Download your 12-month marketing plan to get started https://kellieobrien.com.au//your-12-month-marketing-plan/
