Kelly Eamens Copywriter | Advertising/marketing

Kelly Eamens Copywriter

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• Copywriting service
• Advertising/marketing

14.01.2022 Quick lunch and learn for you today. Ok, so the golden rule for any type of conversion copy is to make the journey between offer and purchase as friction-free as possible. What that really means is that it’s your job to make it super easy for people to jump on board and buy your thing. One of the ways we can do that is by dialling up the social proof behind your offer.. in the form of testimonials. ... So where do we use them on your sales page? Testimonials encourage people to take the next step in your sales journey. So it makes sense to save your very best testimonials to use immediately above your CTAs. You want the voice of another customer (who seems just like them) to be the last thing they read before they reach the pivotal decision-making moment. Make sense? Cool And P.S. I’ve use the word ‘journey’ twice in one post. Who even am I? See more

10.01.2022 Me when someone says "copy isn't really that important. ... Errr, ok. Have you ever seen a sales page or website without copy? What about an email? Nah, thought so. See more

09.01.2022 Calling all #lazy housewives Finally, someone has written us a how-to guide to better vacuuming I, for one, am so grateful that they haven't resorted to 1950s stereotypes or used condescending language ... And that photo! The poor guy is just trying to watch tv and relax What do you think? Hit or miss? Ps this is a screenshot of an actual email received last week from a well known brand in Australia.

08.01.2022 #clientlove #ilovemyclients

06.01.2022 One of the hardest things I've ever had to do is work on my own website. It is 132% easier to work on clients' sites! I'm so attached to my baby. On that note..., I have just updated my website to reflect my business' new direction and focus. I'd love for you to take a minute or two to browse and let me know what you think! I'm open to all feedback. Special shoutout to Kelly Eamens Copywriter for her wonderful copywriting work once again!

02.01.2022 #PSA Don't make #playdough without gloves