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Kelly Jo photographer in Kerang, Victoria | Photographer



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Kelly Jo photographer

Locality: Kerang, Victoria



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19.01.2022 I met with a couple of mine last night, to chat and hang out but also sort out some logistics stuff. I asked them how the planning was going and what they thoug...ht of the wedding industry as a whole. It sucks. It’s so broken, they said. Now, I’m instantly gong to have to make concessions for literally all my wedding industry friends, so you’ll keep reading, and also because you’d probably not be a friend of mine (industry or otherwise) if you didn’t share some of my values. However, anyone that disagrees with me that runs a business (not just in weddings) could do well to listen to where the conversation went. Here are some words and phrases that were thrown around: Inflexible Stagnant Boring Reluctant to new ideas Lack of passion Stuff stuff stuff to buy buy buy Lack of understanding others Lack of diversity Lack of vision And perhaps the most dangerous: Seemingly Monomaniacal in the pursuit of all these things! How has this industry survived? Because they perpetuate the idea of an imaginary rulebook, and their customers simply don’t know any better. This is our issue to fix. The good news is that it’s getting a little easier to break the rules. Couples are coming to us with their crazy ideas and we are saying yes. Crazy in inverted commas because they’re not that crazy - they just don’t fit inside the narrow scope of what a wedding looks like to many in the industry. I’m talking about things like this: Shorter ceremonies Longer personalised ceremonies No ceremonies No chairs or arbours Getting ready together Non-traditional venues Walking down the aisle together Walking down the aisle separately Not having an aisle No White dresses No dresses at all No portrait sessions for hours No group shots No sit down alternate drop Eloping Inviting your pets Not inviting kids Inviting all the fucking kids Not inviting everyone who expects an invite And here’s another thing... literally doing nothing apart from hitting up the registry and going out for private dinner to celebrate. Or Netflix and takeaway. Or inviting a celebrant friend over for takeaway and just doing it there. Not even hiring a photographer. It’s up to you. Because here’s the thing - people find it hard seeking permission to do stuff. And when the industry as a whole presents them with the option of scale the Great Wall of tradition or no wedding, it’s not surprising that they battle onwards through stagnation, lack of vision and the seemingly endless stuff to buy. It’s not surprising that words that become associated with weddings are stress, busy, needlessly expensive and overwhelming. It’s not surprising that on the day, some people say things like it was over so quickly, we barely saw everyone and we were so tired It’s not surprising that some in the industry are trying to change. I don’t believe anyone in this game is out to give people a hard time, or make it harder than it needs to be. However, we need to see the forest through the trees. Why do people get married? It’s actually not really our concern why, but they want to, and they have values that we as vendors should reflect. Give people the permission to make something amazing for themselves, and everything else will fall in to place. Hopefully, imperfectly, just so. Photograph of Aleesha and Tom made with love for The Elopement Collective



15.01.2022 Last one. The rest can be a surprise for you Kinsley and Samuel :)

15.01.2022 Intriguing creatures they are

05.01.2022 Thankyou Kinsley and Samuel for having me along to photograph your wedding yesterday. I had so much fun. Wishing you both all the happiness in the world for your future life as Mr & Mrs. :)



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