Kerrie McDonald | Local service

Kerrie McDonald

Phone: +61 490 083 591

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25.01.2022 Ive been travelling a fair bit over the last few weeks. Im so thankful for my lifestyle that lets me work on the road! #digitalnomad #copywriting #copybeast

25.01.2022 "Do you get sick of writing sometimes? Even the most enthusiastic bloggers have days when they struggle to get the words out. Perhaps youve been writing a lot, or you simply arent feeling very creative. But what can you do?... One option is to do away with most of the words. You could create a very short post, or one that focuses on images or videos instead of written words. But if you want to publish a full-length written post, you need to take a different approach. Here are four different things you can try." https://problogger.com/dont-want-to-write-much/

23.01.2022 If youre like me, you may be finding it hard to go on with business as usual when so many people cant. Im very fortunate to be in an area that is currently unaffected by the devastating fires, but feel helpless at what is going on in the rest of the country. Heres a good article from the ABC on ways you can help if youre in a position to do so.

23.01.2022 This looks to be a useful program. Small businesses can apply for a grant to pay for a certiifed cyber security health check to determine their business risk and what areas need attention.

23.01.2022 Does your audience matter when youre writing content? Yes! You need to make your content meaningful for the person reading. https://www.copyblogger.com/make-writing-real/

23.01.2022 How much do copywriters charge? Its an often-wondered question. The results of the 2019 survey of over 200 copywriters are now out. Did you know?... The average rate for a 5 page website is $1578. Many participants are currently freelancing, with an average salary of $59,000. Part time hours were most common, with two in three (66%) working part time. So whether youre a copywriter wondering how your rates stack up, or a client curious what your project may cost, check out the full report - FREE.

23.01.2022 Busy afternoon of learning how to market as an introvert. @unashamedlycreative @thefoundrycowork

22.01.2022 Our attention spans are short - and getting shorter! Ill bet you dont read every word of a website or blog (or even Facebook post!). To get your content read, you need to make it scannable.... Heres 18 great tips to help people read your content. https://problogger.com/create-scannable-content/

22.01.2022 Are your passwords strong enough? How do you make a password that is difficult or impossible to crack? Like the author of this article, Im a fan of LastPass to generate and store my passwords. It also means I can sync my passwords across devices. Have a great week!... https://www.flyingsolo.com.au//how-to-choose-a-stronger-pa See more

21.01.2022 Have a safe and happy break. Ill be back on board Mon 6th January, 2020.

21.01.2022 If you use Canva, its recommended you change your password after a site hack a few days ago.

19.01.2022 Have a safe and happy break. I'll be back on board Mon 6th January, 2020.

19.01.2022 Is there a best time of day to publish your blogs? Short answer...it depends on factors like your audience and your topic. Here's how to work out the best time for you.

18.01.2022 Hands up who loves a good GIF? Im a fan! Heres how to quickly add GIFs to Instagram. https://blog.hubspot.com/marketing/instagram-gifs

18.01.2022 Excited for the next 2 days, soaking up copywriting knowledge at #copycon19

18.01.2022 A good step by step article (and some templates) for writing a blog. https://blog.hubspot.com/marketing/how-to-start-a-blog

18.01.2022 Are you writing your own content like website copy or product descriptions? Heres a quick tip. Most buyers dont care that your widget has 2.37 strams of gloop. They care about the fact the gloop means the widget is responsive and saves them time.... Its important to focus on the benefits of your product - not the features.

18.01.2022 The downside to the flexibility of freelance life is sometimes you need to work on the weekend. But Im making the most of it with a spot in the sun while writing a case study for an IT client!

17.01.2022 Love a good book sale! Thats my weekend sorted!

16.01.2022 Great suggestions here from a fellow copywriter for ideas to create your 12 month blogging plan. "If youre planning to blog regularly then you MUST have a plan preferably a 12-month plan. Initially, it may be a little bit of work, but it will make your next 12 months that much easier when it comes to writing your blogs." https://www.melbournehealthwriter.com/how-to-create-a-12-m/

16.01.2022 A conference with a chill out zone AND decent sized mugs of tea! Heaven! (Oh and heaps of great speakers and much to learn!) #copycon19

15.01.2022 A visit to the art gallery is a nice break from creating words! Whats your go-to way to fill your creative well? #mymaitland #maitlandartgallery #fillthewell

14.01.2022 Does your audience matter when you're writing content? Yes! You need to make your content meaningful for the person reading. https://www.copyblogger.com/make-writing-real/

13.01.2022 If youre interested in learning how to make SEO work for your business - no matter what type of business you have, I highly recommend this course. The next round opened this morning and is already 50% sold out! So dont dilly-dally!

13.01.2022 If you're like me, you may be finding it hard to go on with 'business as usual' when so many people can't. I'm very fortunate to be in an area that is currently unaffected by the devastating fires, but feel helpless at what is going on in the rest of the country. Here's a good article from the ABC on ways you can help if you're in a position to do so.

12.01.2022 I just watched this fantastic talk by Sir Ken Robinson, one of my favourite speakers. "Your whole life is composed by the choices you make - the turnings you move towards, the ones you turn away from, the chances you are prepared to risk, the way you deal with fear or you dont, and in the process you create a life of some sort."

12.01.2022 I have a couple of finance blogs to finish this afternoon and a tech article to write. The topics are a little dry and I need to get creative. I have my "Songs that make me happy" playlist blasting upbeat tunes and a cup of tea, but I still need more. I think I need to hit my Pomodoro timer hard to get through them. Whats your best way of motivating yourself to get through a load of work?

10.01.2022 Arrgghh - today is a day I wish I drank coffee! Not much sleep last night, an early morning and Im trying to write a very formal press release full of acronyms for a rather dry IT subject. Oh and its Monday morning! Time for another cup of tea! Whats your hot beverage of choice? Tea, coffee, Bonox?

10.01.2022 Despite a proliferation of collaboration tools like Slack, good old-fashioned email is still a mainstay. Are your emails clear? Do they get the point across? These tips from the author of "Write Better: How To Cut The Crap And Say What You Mean" may help.... https://www.writebetter.com.au/2016/11/25/emailtips/

09.01.2022 Do you want people to read what you write? Usually the trick is to use a conversational style. Heres how you can do that. https://www.elegantthemes.com//how-to-maintain-a-conversat

09.01.2022 Im an overthinker, so I find the thought of working with a business new to me quite daunting. I wonder about things like "how will the process work?", "what will they need me to do?" and "how long will it take?" Im sure Im not the only one, so I wrote this post to describe how my copywriting process works. Hopefully someone will find the information useful and reassuring!

09.01.2022 Is there a best time of day to publish your blogs? Short answer...it depends on factors like your audience and your topic. Heres how to work out the best time for you.

09.01.2022 What is SEO and how do you optimise your site for Google? This comprehensive article dives into all you need to know. https://ahrefs.com/blog/what-is-seo/

08.01.2022 Are you a neat-freak or a clutter-bug? I hover between the two. I like having everything on my desk that I may need, but then I have bursts of frenzied cleaning when it all gets overwhelming. And I have been known to procrasti-clean at times!

08.01.2022 Theres always something exciting about receiving good old fashioned snail mail - thats not a bill! Free gifts and a lovely note for being a member of the The Clever Copywriting School from our illustrious leader Kate Toon. #copybeast #copywriting #huntercopybeast

08.01.2022 Really good advice here about password security for your business. Worth a read!

08.01.2022 Do you want people to read what you write? Usually the trick is to use a conversational style. Here's how you can do that. https://www.elegantthemes.com//how-to-maintain-a-conversat

08.01.2022 Are you a procrastinator? I know I am, especially when I dont have an external deadline! I even bought an app called Freedom the other day that switches off my internet for a specified time - theres no way out of it short of rebooting your machine. This article looks at why we procrastinate and convinces us there may be hope! https://www.copyblogger.com/procrastination/

05.01.2022 Ive finally joined Instagram under my Writing Nook persona. I havent added much yet, but Id love you to follow me - https://www.instagram.com/kerrie.thewritingnook/

05.01.2022 A visit to the art gallery is a nice break from creating words! What's your go-to way to fill your creative well? #mymaitland #maitlandartgallery #fillthewell

01.01.2022 How much do copywriters charge? It's an often-wondered question. The results of the 2019 survey of over 200 copywriters are now out. Did you know?... The average rate for a 5 page website is $1578. Many participants are currently freelancing, with an average salary of $59,000. Part time hours were most common, with two in three (66%) working part time. So whether you're a copywriter wondering how your rates stack up, or a client curious what your project may cost, check out the full report - FREE.

01.01.2022 Do you create video content? "Marketing experts have been encouraging brands to use more video for years now. Despite all this hype, many small to medium brands still use very few videos in their marketing, if they use any at all." Its something Ive yet to dive in to - so hopefully these tips may help us both.... https://moz.com/blog/the-abcs-of-video-content

01.01.2022 I've been travelling a fair bit over the last few weeks. I'm so thankful for my lifestyle that lets me work on the road! #digitalnomad #copywriting #copybeast