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King Pixel Digital Marketing

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25.01.2022 Rewarding to see importing mannequins direct from the factory in China has paid off for my client. These velvet mannequins are just stunning! Now for Visual Merchandiser extraordinaire GusGus.A Collective to work her magic setting up a new designer in residence space in the CBD #visualmerchandising #retaillife #styling #creativeconcept #adelaide



24.01.2022 It’s all hands on deck processing face mask orders at @heyreflecto #ecommercebusiness #pandemic #thanksforyourpatience

23.01.2022 Our clients St. Louis House of Fine Ice Cream & Dessert are celebrating new management of their Hyde Park store with free coffee & ice cream! If you're in the area head there this Sunday

22.01.2022 We're very excited to bring the first smart mirror to Adelaide for the Splashafash Designer in Residence pop up opening at the Central Markets next month! #bricksmeetsclicks #retailofthefuture #foodmeetsfashion https://insideretail.com.au//smart-mirrors-bring-pop-up-re



18.01.2022 Thought for the day.... Can you get away with reducing your advertising spend during an economic downturn? There are a number of studies that show the businesses that spend more during a recession do particularly well. Share of voice (SoV) matters. Recessions offer the opportunity to substantially increase SoV if your competitors cut their ad spend and media prices drop, making it more affordable than in boom times. And social media advertising is one of the most cost-effective and highly targeted channels available

16.01.2022 On offer for Adelaide based fashion labels - free business educational workshops & individual coaching sessions thanks to the Splash Adelaide #splashafash initiative. The content has been developed specifically for growing & scaling fashion labels with topics such as Developing Your Business Plan, Driving Profit, Leadership & Supply Chain Management. Google Splashafash + Eventbrite for further details & to RSVP. #adelaidefashion #fashiondesigner #fashionlabel #howtogrow #splashadelaide

16.01.2022 Had a fun day hanging out on set with the Oranje Creative team gathering content for startup Oranje Soda - Personalised Party Packs For Kids. This cool party pack system was born out of COVID and thinking of a way kids can still gather together while in socially distant times. The kit comes in physical form or virtual for hosting personalised kids parties anywhere around the world via Zoom. Campaign launching soon! https://www.oranjesoda.com/



14.01.2022 Part of what we've been working on in the last few months involves bringing business educational workshops and coaching sessions to Adelaide based fashion designers to support them in growing and scaling their labels. And now we're ready to book out! Splashafash is seeking RSVP to attend a group workshop/s designed specifically for Adelaide based fashion designers operating either an emerging or established label. The workshops are FREE to attend thanks to Splashafash (an ...initiative of Splash Adelaide). Please fill free to pass on to industry contacts operating out of Adelaide. BUSINESS EDUCATIONAL WORKSHOPS Developing Your Business Plan https://www.eventbrite.com/e/splashafash-industry-workshop- Driving Profit https://www.eventbrite.com/e/splashafash-industry-workshop- Leadership https://www.eventbrite.com/e/splashafash-industry-workshop- Supply Chain Management https://www.eventbrite.com/e/splashafash-industry-workshop- ONE ON ONE COACHING SESSIONS with Splashafash Expert in Residence, Marni Cook Please note RSVP for one on one coaching is limited to 6 designers for each session. RSVP will open on the day of the group workshop corresponding topic. We hope to see you attending the group workshop first, then applying the knowledge with a follow up one on one coaching session with Marni. All coaching sessions are FREE thanks to Splashafash (an initiative of Splash Adelaide). Developing Your Business Plan https://www.eventbrite.com/e/developing-your-business-plan- Driving Profit https://www.eventbrite.com/e/driving-profit-splashafash-one Leadership https://www.eventbrite.com/e/leadership-skills-splashafash- Supply Chain Management https://www.eventbrite.com/e/supply-chain-management-splash

12.01.2022 NEW Monday, NEW week, NEW goals What are you looking forward to this week? #gettingbacktoit

11.01.2022 I've really enjoyed working with a client in the beauty clinic industry fix up their path to making a booking online. Once all the broken links were fixed up and confusion removed online bookings came flooding in!

11.01.2022 What's the right fit, official brand ambassador or influencer marketing?

11.01.2022 A great example of a business model pivot for Hey Reflect'o with free worldwide shipping on face masks. What's also exciting is the increased demand for cycling gear and cycling as method of transport



10.01.2022 Recessions don’t change consumer behaviour much for 'everyday' products and services. However, what changes drastically is the marketing activity of your competitors. Most tend to cut, cut, cut. There is an opportunity in going against the majority pattern, by being consistent and maintaining your marketing spend. If you cut activity you’ll have to spend a lot more when the recession ends trying to regain momentum.

10.01.2022 Starting the year off right with a business meeting including self pouring wine on tap. These fridge systems keeping such a large variety of wine fresh are really impressive!

10.01.2022 In need of a break? Doesn’t get much more socially distant than a stay in the back paddock of Lazy Ballerina

09.01.2022 Now, more than ever we all need a little help to get sales momentum going again... You could sit back and just see what happens when your market returns from pandemic lockdown. Or you could be prepared like front row for the opening of the Boxing Day sales! ... Many businesses have improved their sales through social media advertising and you can too... Here’s how to create high converting Facebook and Instagram ads without wasting thousands of dollars in 30 days or less. Click the link below for instant access to a free cheat sheet on how to test social media ads fast and achieve a positive return on advertising investment, even with no experience. https://www.kingpixel.co/kp3method

08.01.2022 Are you a fashion or retail brand struggling with achieving enough sales at the moment? I know you may think running paid social media ads is a waste of time and money... But can you relate to this story? It's late March 2020... Every day less and less people are venturing out in your local area.... Panic is setting in. You've had to let your casual staff go... The government's called it. Stay home to stop the spread. Consumer confidence is all but a distant memory. With a heavy heart, you've temporarily closed your store. You've done the right thing. You closed and watched the developments roll in on the news. You've got a website (or don't have one at all). But sales orders are sporadic. The online channel used to make up 5% of your sales at best... Now it's your lifeline to keep you going during these strange times. It's safe to open the doors again, but the foot traffic is gone. It's nowhere to be seen. You've never really needed to PAY for Social Media exposure before. Tagging away, influencer collabs and sharing user-generated content seemed to do the trick. But now you need the online channel to REALLY perform to make up what you used to turnover. It's time to press the boost button on your content... Wait. What? What's this thing called the pixel, why do I need a privacy policy and how do I get my ads to follow you online? Now, more than ever we all need a little help to get sales momentum going again You could sit back and just see what happens when your market returns from pandemic lockdown... Or... you could be prepared like front row for the opening of Boxing Day sales! This business has improved sales through social media advertising and you can too. "I've always been good at engagement with my audience. But all my creative efforts with social media posts weren't helping me make sales from my website. I've done a few courses and played around with Facebook ads but I soon realised likes don't convert to sales! I've recently seen the power of social media advertising from working with Sarah-Jane from King Pixel. Now that I've got great ecomm foundations in place, I'm so excited to advertise my brand globally, enter new markets and bring in the sales!!" Lisa Penney, Hey Reflect'o We’ve worked with hundreds of emerging brands over the last decade and with major retail and shopping centre giants such as Westfield, Myer Centre, Brand Direct Outlets and neighbourhood precinct groups. There isn't a category of retail we haven't helped drive sales for. Click the link below to find out how we drove cost per acquisition down to $10 for this ecomm brand (in under 30 days!) https://www.kingpixel.co/casestudy

06.01.2022 Throwback to creative times just before the pandemic. We engaged the talented Rebecca from GusGus.A Collective to design ceiling installations for the #splashafash designer in residence program using recycled ribbon from a previous outdoor installation. Rebecca’s work can be seen if you venture through the central market arcade in #Adelaide Be sure to look up! ... #visualart #visualmerchandising #recycledart

03.01.2022 The last few months have been quite a ride! Have you adapted your marketing strategy for a recession climate or dealing with the change in consumer behaviour due to the pandemic? Right now at King Pixel, we're offering a free digital strategy audit and marketing strategy check-up to help you work through the climate of today. It's pure advice and no sales pitch. ... If this sounds good to you, book in for a free strategy session. I'd love to connect with you. https://www.kingpixeldigitalmarketing.com/book-free-strateg

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