Koala Media in Sydney, Australia | Social media agency

Koala Media

Locality: Sydney, Australia

Phone: +61 416 625 416

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24.01.2022 Understanding what people are searching for online, through Keyword Research, is essential for the success of any Google Ads campaign. . Keyword research is vital for an effective Google Ads search campaign as it allows you to discover what keywords people are searching for, how often they are being searched and how much you could be (and your competitors might be) paying for each keyword. . Keyword tools and research helps you to: .... Discover what search terms and keywords people are using to find your website. Address potential customer’s search terms with effective content that’s both able to reach customers and relevant. Identify potential areas where content might be missing along with opportunities to drive traffic to your website. Determine your ad spend based on how many clicks you can expect to get per keyword for your budget. Find variations of keywords that could increase ROI you will be able to see if there are related search terms and potential alternatives that you hadn’t previously considered. Drive more sales and leads to your business choosing the right keywords for your campaign! . #googleadwords #googleads #googlesearch #googlesearchtips #keywords #keywordsplanner #keywordsplanning #marketingdigital #digitalmarketing #marketingstrategy #marketingstrategy #marketingonline #google #users #potentialclientseverywhere

24.01.2022 The Instagram algorithm in 2020 works by showing users the content they are likely to engage with. As previously stated, have you ever noticed that when you like someone's posts, you tend to see more of them on your feed? If you scroll down your feed long enough, you will see posts from most accounts you follow. . . . 2 Factors for Beating The 2020 Instagram Algorithm: .... Consider Engagement Engage with your followers Create content your followers will enjoy engaging with Reply to DMS Reply to comments . Color grade your feed Turn on post notifications . Upload to IGTV Put effort into Instagram stories . . Consider Timing Post when your followers are online Post frequently . Recommended design apps that will help you with your feedVSCO - Snapseed and Afterlight. #instagram #instagramalgorithm #instagramtip #instagramtips #digitalalgorithms #engagement #designapps #designtools

21.01.2022 Targeted ads popping up after verbal conversations, on topics that I’ve never searched online. . The question is: Is my phone listening to me ? . For a few years now, rumours have circulated among Instagram users that the app must be listening to private conversations in order to target advertisements. There are hundreds of reports from people who claim they have been talking with friends when all of a sudden, an advertisement for a related product appears in their feed... . In a recent interview with CBS news, Instagram’s CEO Adam Mosseri was clear the app does not listen to your conversations. Instead he proposed a reason why we see ads related to conversations we’ve just had. . Instagram and Facebook both use extensive data mining algorithms to generate an incredibly detailed and accurate understanding of you as a person. . These services know where you live, how much you earn, your political and sexual preferences, who your friends are and your likes and dislikes for instance. All of these details are collected based on what you share online and the type of content you interact with including on other websites. . These algorithms then try to display adverts that are most relevant to you at a specific moment in time. It is very likely that your conversations relate to content you have seen online, and because Instagram knows what you have read/watched recently, it displays an advert related to that subject. . . Which is your opinion about this ? . #instagram #digitalmarketing #target #ads

21.01.2022 Whether you're looking to drive sales activity, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of your advertising. . What does remarketing mean? .... Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase. . Below are a few benefits of using remarketing: Prompt reach/Well-timed targeting: You can show your ads to people who’ve previously interacted with your business right when they’re searching elsewhere and are more likely to make a purchase.. Focused advertising: You can create remarketing lists to advertise for specific cases. For example, you may create a remarketing list targeted for people who added something to their shopping cart but didn’t complete a transaction. Large-scale reach: You can reach people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps. Efficient pricing: You can create high-performance remarketing campaigns with automated bidding. Real-time bidding calculates the optimal bid for the person viewing your ad, helping you win the ad auction with the best possible price. Easy ad creation: Produce text, image, and video ads for free with Ad gallery. Campaign statistics: You’ll have reports of how your campaigns are performing, where your ads are showing, and what price you're paying. . Source: Google Adwords. At Koala Media we have experienced experts in this type of campaign. What are you waiting for? Contact us! #remarketing #retargeting #googleads #digitalmarketing #marketingdigital #marketingstrategy #marketingtips #marketingonline #googleadsense #google #ad

20.01.2022 How to Use Your Website to Get on the First Page of Google . The practice of aligning your website with search engine ranking factors is called search engine optimization (SEO). . Google’s first page guaranteed ONLY IF the webpage has been optimized in the right way. ... . We give you 5 tips to get your website to the tip of Google without paying: . 1. Determine Your Keywords . The right keywords for your business are those that your ideal customers are typing in to get the products and services they need. Can be single words or phrases. . 2. Tell Google Your Keywords LWhen a user performs a search, Google can then scan through its more organized index to quickly come up with relevant results. . Therefore, another important step for showing up on the first page of Google is to make it as easy as possible for Google to scan, index, and retrieve your site. . Do this by placing keywords in the following places of your web site: . Title Every blog post and page of your website has a title. This title appears at the top of your page but also as the title of that page’s listing in search results. . Meta Description The meta description is the little blurb that shows up underneath the title in Google search results.It tells a searcher what they can expect if they click on your page, increasing the relevant clicks to that page . URL . Including keywords in your URL will help Google more quickly identify what your page is about. A clean URL that matches the title of the page is more appealing and trustworthy to users, and better suited for first-page appearances. . Alt Tags Google can only see images if the image has a text alternative (aka alt tag). If your alt tag includes keywords, Google can detect further relevancy of that page and feel more comfortable putting you on its first page of search results. . 3. Write for Humans Provide useful, trustworthy, easy-to-read, but informative content that will keep your target audience on your pages and coming back for more. . 4. Emphasize Location Make sure your website clearly indicates your city and/or geographic area, via your contact page and potentially also through blog posts and services pages. See more

18.01.2022 Most of the people who visit your website won’t read every word. More likely, they’ll scan to find the information that’s relevant to their needs. - A highly readable website is more likely to convert visitors than one packed with complex jargon that is difficult to scan and read through. With this in mind, online businesses should strive to create easy-to-read website copy that inspires their target audiences to act. . To grab your website visitors attention an...d prove to them that you have a solution to their problems, you’ve got to connect with them as quickly as possible. . . Tips for more effective Web Sites: . . Use large fonts. A 2019 eye-tracking study found fonts 18px or higher to be optimal for online readers. Choose an adequate line height, e.g. at least 1.5 times the font size. . Use appropriate color contrast to make all text visible on the page. Use strong headlines. Use lots of subheads. . Use bullets and numbered lists. Use white space. Keep sentences short. . Keep paragraphs short. . Keep line width short, too. Use colors, bold and italics for keywords. #koalamediatips #website #websitetips #digitalmarketing #websitedesign #websitedevelopment #websitedesigner #websitebuilder #marketingtips #marketingonline #websitedeveloper #website #websitetraffic #marketingdigital #contentcreator #contentmarketing #tipsdigital #digitalmarketíngtips

17.01.2022 When you support a small business you are supporting a dream . . The world of small business is huge to us. We ourselves operate as a small business and we know many of you in our community are small business owners! From the amazing stories we hear from our entrepreneurs and small business owners, we know lots of you are out making a difference in the world.... We know things are difficult with the state of how things are right now. We know this is a season of change for many people in our community. For everyone who has the heart to help our small business owners right now, let’s do what we can to support them! . . #supportsmallbusiness #smallbusiness #supportyourlocal #supportlocalbusiness #entrepreneur #entrepeneurship #entrepeneurlife #emprendimiento #pymes

15.01.2022 An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales. . . Build a Targeted Email List: .... The best way to build a targeted email list is to convert your website visitors into subscribers. . But did you know that on average, 80% of your website visitors will leave your site for good, without signing up to your newsletter? , That’s why we recommend using exit-intent popups to convert those abandoning visitors into subscribers and customers. . Know Your Goals: Think about what you want to achieve. . Typical goals for an e-mail mkt campaign include, for example, Welcoming new subscribers and telling them about your business or re-engaging subscribers who haven´t been particularly active. . . . Know Your Audience: . You’ll start collecting subscriber info the minute you send your first campaign, so next time round, you’ll have real data to work with. In the meantime, gather data from Google Analytics and your social media profiles, like Facebook Insights. . Use Technology Wisely: . The best email marketing services have tools to help you create more successful email marketing campaigns. Features like Mailchimp’s automation will help you schedule transactional emails and blog-driven updates, respond quickly to customers, and create and deliver promotional and relational emails. . Create great opt-ins: Here are 2 creative ways to get people to opt-in to receive future messages: . -Welcome gates, which appear when people arrive on your site. . -Lightbox popups, which can appear on any page and temporarily blank out the rest of the content to focus on the opt-in. These convert very well. . Plan Emails and Followups: . Don’t overwhelm your subscribers by emailing too often. That will send them straight to the spam button. Instead, stick to the schedule you’ve told them about so they know what to expect. . Continues in comments . . . . . . #emailmarketing #emailmarketingtips #emailmanagement #emailmarketingstrategy #emaildesign See more

15.01.2022 Despite the fact that 98% of consumers consider that having a website is essential, only 48% of companies have one. The digitization of companies is essential for their development and growth. . . We live in a hyper connected and globalized world, where new technologies play a fundamental role in daily life but, above all, in business processes. . . However, there are many companies that are not yet adapted to the current situation. Especially small businesses, freelancer...s and entrepreneurs are the ones that have least adapted to the digital age. . . In moments like the one we are experiencing, how can an SME continue with its business if it is not digitized? What will become of these companies during the coronavirus crisis? What if a company is not digitized and is now forced to close due to the measures imposed by the government? How should they deal with this new situation? . . Therefore, those self-employed or entrepreneurs of small businesses involved raise the step to digitize their company so that the negative impact of the coronavirus crisis is minimized as much as possible. . Creating an ecommerce website should be the first step. Being able to offer products or services electronically would be one of the solutions for the business to survive. . Digitization was already necessary for any company, but the arrival of the Covid-19 has made it essential to have online platforms in order to continue generating business. Virtual classes, video conferences, online shopping, computer services, etc. The life of some companies can continue thanks to connectivity. . - Digitization can be the solution for small businesses to overcome this crisis, thus avoiding the closure of many of them. . #digitalmarketing #marketingdigital #marketingstrategy #marketingtips #marketingonline #ecommerce #onlineshopping #onlineshop #onlinebusiness #onlinecoach #onlinestore #onlinemarketing #onlinetrainer #onlinetrainings #adapt #ecommercetipsecommercesolutions See more

10.01.2022 DM for business enquiries or email to: [email protected] #digitalmarketingservices #digitalmarketing #marketingdigital #marketingstrategy #marketingtips #agency #digitallife #digitalwork #freelance #marketingdigital #emprendimiento #emprendimientofemenino #emprendimientodigital #website #googleads #googleadwords #digitalservices #design #contentcreator #business #online

09.01.2022 Instagram created Reels, a new way to engage and connect with your followers and audience. . Reels is Instagram’s latest feature that launched at the start of August as a competitor of TikTok Instagram users can now create bite-sized videos sharing tips, inspiration or light-hearted good vibes. . Here's how you can start usingReels for a similar purpose andgrow both your business and your brand outreach:... . Study Instagram's series of tutorials to help you create a look and feel for your reel. . Craft a storyboard of what you want to share as far as tips that align with your brand. Sharing three tips seems to be an easy format that can assist in designing your first reel. . Practice a few times prior to publishing your first reel. You can easily deleteand try again. While creating your first reel, try to utilize all of the features Instagram Reels offers: music, font, font style. . Use the new real estate to make you stand out more.Starting to create content on IG Reels will naturally give you leverage and help you share your channel as suggestions to people looking at Reels.Creating tips that are connected to your expertise and industry while making it fun can help you garner interest, develop connectivity and lead to sales. . Utilize longer viewership and engagement from followers. . Improve your connection to followers and increasesales.Reels make repurposing content easy, and followers are more engaged to listen to messaging as a result of the content being more fun and engaging. The longer the followers stay connected, the more profound your connectivity will be, which is a great way to convert to sales. . Include Instagram Reels in your business video marketing strategy. This new option of the most interactive social network allows you to offer different content to attract new users and enhance the relationship with your followers. . Are you including reels in your strategy? . Share your experience with us! #reels #reelsinstagram #reelsvideo #instagram #instagramtools #instagramfeature #instagramfeatures #videoreel #videoreels

07.01.2022 The trick to using these metrics properly is to identify which metrics can help you assess whether your website is meeting the needs of your business. . If you try to measure all metrics at once without any purpose, you’ll quickly become overwhelmed and obsessed with improving the numbers in your Google Analytics dashboard. . Instead, focus on generating insights from the metrics you’re measuring,insights that you can convert into actionable knowledge for improving the u...ser experience on your site. . Which metrics are you tracking on your website? . See more

04.01.2022 Tracking the most important Instagram metrics is crucial to grow your account and build an engaged following. . . Include these metrics in your social media reports to see how your social marketing strategy is delivering results. .... Follower Growth Rate: . The way your follower count changes is more important than your actual number of followers when evaluating your Instagram performance. . Determining your follower growth rate is simple. Here's how: . Take the number of followers you gained over the last month. Divide that number by the number of followers you had at the beginning of the month. . . - Engagement Per Follower: . Tracking your engagement per follower lets you monitor just how interested your audience is. It’s important to compare the number of likes and comments with the size of the audience. Look at the total number of likes and comments you got during a specific time period and then divide that number by the number of followers you had during that time period. . . Website Traffic: . The new ability to add links to your Instagram Stories for verified users adds a lot more opportunities to drive traffic to your site via Instagram. You can track the source of all website traffic directly in Google Analytics. . . Link Clicks: . You can take your Instagram analytics to the next level when you create URLs with UTM parameters that tell your analytics platform where a particular visitor came from. there are a number of simple tools on the internet that will generate these URLs for you. GA Campaign Builder is a popular (and free!) one. . . - Comments Per Post: . When someone leaves a comment, it shows that you’ve really caught their interest and connected with them in some way. Thus, the number of comments you get is an important metric to track. Keep an eye on your average, and notice if it goes up or down. . . Instagram Stories Engagement: . You can track this metric with Instagram’s native analytics tool, called Insights. You’ll need a business account on Instagram to access Insights. . - Reach: . This metric tells you the total number of people who have seen your post. #instagramtips #instagrammetrics #instagramads #digitalmarketing @ Australia

01.01.2022 Here you can find 10 tips, which you can replicate and try out in your own workspace: . Get started early: . Dive into your to-do list as soon as you wake up. Simply getting a project started first thing in the morning can be the key to making progress on it gradually throughout the day. . Pretend like you are going into the office:... . When working from home, do all the things you'd do to prepare for an office role: Set your alarm, make (or go get) coffee, and wear nice clothes. . Structure your day as you would in the office: . To stay on schedule, segment what you'll do and when over the course of the day. If you have an online calendar, create personal events and reminders that tell you when to shift gears and start on new tasks. . Choose a dedicated workspace: . Try to stay out of trafficked areas and find a quiet corner of the house, if at all possible.Make sure your space has a window. Put plants or a small fountain outside that window, if possible, to give yourself something non-distracting and peaceful to look at. . Make it harder for yourself to mess around on social media: . To counteract your social networks' ease of use during work hours, remove them from your browser shortcuts and log out of every account. You might even consider working primarily in a private or, if you're using Chrome, an "Incognito" browser window. . Work when you're at your most productive: . To capitalize on your most productive periods, save your harder tasks for when you know you'll be in the right headspace for them. Use slower points of the day to knock out the easier, logistical tasks that are also on your plate. . Save calls for the afternoon: . Take advantage of morning hours to crank through meaty projects without distractions, and save any calls or virtual meetings for the afternoon. . Take clear breaks: . Breaks, like making and eating lunch, can recharge you to do better work. Don't assume you need to be working 100% of the time while you're home to be more productive. . Interact with other humans: . Go outside and find a human to interact with ordering your coffee, running an errand, whatever. It keeps you sane. .

28.12.2021 Targeted ads popping up after verbal conversations, on topics that I’ve never searched online. . The question is: Is my phone listening to me ? . For a few years now, rumours have circulated among Instagram users that the app must be listening to private conversations in order to target advertisements. There are hundreds of reports from people who claim they have been talking with friends when all of a sudden, an advertisement for a related product appears in their feed... . In a recent interview with CBS news, Instagram’s CEO Adam Mosseri was clear the app does not listen to your conversations. Instead he proposed a reason why we see ads related to conversations we’ve just had. . Instagram and Facebook both use extensive data mining algorithms to generate an incredibly detailed and accurate understanding of you as a person. . These services know where you live, how much you earn, your political and sexual preferences, who your friends are and your likes and dislikes for instance. All of these details are collected based on what you share online and the type of content you interact with including on other websites. . These algorithms then try to display adverts that are most relevant to you at a specific moment in time. It is very likely that your conversations relate to content you have seen online, and because Instagram knows what you have read/watched recently, it displays an advert related to that subject. . . Which is your opinion about this ? . #instagram #digitalmarketing #target #ads

16.12.2021 Targeted ads popping up after verbal conversations, on topics that I’ve never searched online. . The question is: Is my phone listening to me ? . For a few years now, rumours have circulated among Instagram users that the app must be listening to private conversations in order to target advertisements. There are hundreds of reports from people who claim they have been talking with friends when all of a sudden, an advertisement for a related product appears in their feed... . In a recent interview with CBS news, Instagram’s CEO Adam Mosseri was clear the app does not listen to your conversations. Instead he proposed a reason why we see ads related to conversations we’ve just had. . Instagram and Facebook both use extensive data mining algorithms to generate an incredibly detailed and accurate understanding of you as a person. . These services know where you live, how much you earn, your political and sexual preferences, who your friends are and your likes and dislikes for instance. All of these details are collected based on what you share online and the type of content you interact with including on other websites. . These algorithms then try to display adverts that are most relevant to you at a specific moment in time. It is very likely that your conversations relate to content you have seen online, and because Instagram knows what you have read/watched recently, it displays an advert related to that subject. . . Which is your opinion about this ? . #instagram #digitalmarketing #target #ads

06.12.2021 The trick to using these metrics properly is to identify which metrics can help you assess whether your website is meeting the needs of your business. . If you try to measure all metrics at once without any purpose, you’ll quickly become overwhelmed and obsessed with improving the numbers in your Google Analytics dashboard. . Instead, focus on generating insights from the metrics you’re measuring,insights that you can convert into actionable knowledge for improving the u...ser experience on your site. . Which metrics are you tracking on your website? . See more

24.11.2021 When you support a small business you are supporting a dream . . The world of small business is huge to us. We ourselves operate as a small business and we know many of you in our community are small business owners! From the amazing stories we hear from our entrepreneurs and small business owners, we know lots of you are out making a difference in the world.... We know things are difficult with the state of how things are right now. We know this is a season of change for many people in our community. For everyone who has the heart to help our small business owners right now, let’s do what we can to support them! . . #supportsmallbusiness #smallbusiness #supportyourlocal #supportlocalbusiness #entrepreneur #entrepeneurship #entrepeneurlife #emprendimiento #pymes

13.11.2021 An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales. . . Build a Targeted Email List: .... The best way to build a targeted email list is to convert your website visitors into subscribers. . But did you know that on average, 80% of your website visitors will leave your site for good, without signing up to your newsletter? , That’s why we recommend using exit-intent popups to convert those abandoning visitors into subscribers and customers. . Know Your Goals: Think about what you want to achieve. . Typical goals for an e-mail mkt campaign include, for example, Welcoming new subscribers and telling them about your business or re-engaging subscribers who haven´t been particularly active. . . . Know Your Audience: . You’ll start collecting subscriber info the minute you send your first campaign, so next time round, you’ll have real data to work with. In the meantime, gather data from Google Analytics and your social media profiles, like Facebook Insights. . Use Technology Wisely: . The best email marketing services have tools to help you create more successful email marketing campaigns. Features like Mailchimp’s automation will help you schedule transactional emails and blog-driven updates, respond quickly to customers, and create and deliver promotional and relational emails. . Create great opt-ins: Here are 2 creative ways to get people to opt-in to receive future messages: . -Welcome gates, which appear when people arrive on your site. . -Lightbox popups, which can appear on any page and temporarily blank out the rest of the content to focus on the opt-in. These convert very well. . Plan Emails and Followups: . Don’t overwhelm your subscribers by emailing too often. That will send them straight to the spam button. Instead, stick to the schedule you’ve told them about so they know what to expect. . Continues in comments . . . . . . #emailmarketing #emailmarketingtips #emailmanagement #emailmarketingstrategy #emaildesign See more

26.10.2021 An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales. . .... Build a Targeted Email List: . The best way to build a targeted email list is to convert your website visitors into subscribers. . But did you know that on average, 80% of your website visitors will leave your site for good, without signing up to your newsletter? , That’s why we recommend using exit-intent popups to convert those abandoning visitors into subscribers and customers. . Know Your Goals: Think about what you want to achieve. . Typical goals for an e-mail mkt campaign include, for example, Welcoming new subscribers and telling them about your business or re-engaging subscribers who haven´t been particularly active. . . Know Your Audience: . You’ll start collecting subscriber info the minute you send your first campaign, so next time round, you’ll have real data to work with. In the meantime, gather data from Google Analytics and your social media profiles, like Facebook Insights. . Use Technology Wisely: . The best email marketing services have tools to help you create more successful email marketing campaigns. Features like Mailchimp’s automation will help you schedule transactional emails and blog-driven updates, respond quickly to customers, and create and deliver promotional and relational emails. . Create great opt-ins: Here are 2 creative ways to get people to opt-in to receive future messages: . -Welcome gates, which appear when people arrive on your site. . -Lightbox popups, which can appear on any page and temporarily blank out the rest of the content to focus on the opt-in. These convert very well. . Plan Emails and Followups: . Don’t overwhelm your subscribers by emailing too often. That will send them straight to the spam button. Instead, stick to the schedule you’ve told them about so they know what to expect. Continues here #emailmarketing #emailmarketingtips #emailmanagement #emailmarketingstrategy #emaildesign

20.10.2021 Having a website is important for all types of business, whether small or big. In this digitalized world in which we live, the need for companies to have a website is growing. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. People search on the Internet for information. Even if they have heard about your company, they may want to carry out research online first, before entertaining the idea of leav...ing the comfort of their own home. We want to share with you 5 reasons of why is importat to have a web site for your business nowadays: . It helps you establish credibility as a business. Improves customer service. Makes your business accessible at All Times. It is a medium to showcase your work. Gives you an online presence. At Koala Media we work on the development of different types of web sites. We maintain the style and design of the brand in order to continue communicating what the company needs. . We have developed web sites for clients from different parts of the world. . These are some examples: : https://www.sentir-me.com : https://www.dearriba.com.ar : https://www.mariajoserojas.com Thanks to all our clients for trusting us! . For queries send us an email to [email protected] or a DM ! #website #websitedesign #websitedevelopment #websitedesigner #websitebuilder #websites #digitalmarketing

10.10.2021 Your post has the power to inspire, to make others laugh and empower others. POST WITH PURPOSE . Many times by posting something and staying active in social media we end up publishing anything without thinking. ERROR . We must take the necessary time to think about the purpose of our post. .... If you don´t think about it, you will not achieve the results you are looking for. Every time you post, it should be done with intent or purpose to achieve a desired outcome. Posts are not sent out just to find a space or a time slot. . Post less and with greater impact will give better results that more less directed posts. We leave you these recommendations that will help you to be more effective for posting content: . Think about what results you want to get from each post type, and set the posts to achieve those outcomes. Create a posting calendar so that you can plan each day what you want to post about. Keep up to date with what is happening in you community so you can make your posts responsive to what is going on in your community. In Koala Media we are experts managing social networks and generating effective strategies for your business. . Contact us at [email protected] or send us a DM #digitalmarketingaustralia #marketingdigital360 #digitalmarketing #marketingtips #marketingstrategy #socialmedia #socialmediaagency #socialmediamanagement #socialmediamarketing #socialmediaexpert #socialmediatipsandtricks #posts

28.09.2021 Business logo design is an important tool when it comes to promoting a company's products or services. But the logo must have a unique design that incorporates a design concept and colors. Such a logo makes a lasting positive impression on the potential customers. We want to share with you some tips for effective logo design: . Reflects nature of your business. .... Prioritize simplicity over all else. . Align your logo to your brand promise. . Be authentic. . Analyze your competition. . Focus on your target audience. . It Should Be Impressive In Colorless Version. Think about different applications. . Ensure your logo works at a small scale. . Design in a vector format. . Avoid generic typefaces. . Make it memorable. . . In Koala Media we have the digital design tools to create the perfect logo for your brand! Throughout the days we will be sharing examples of logos we have done. . Ask us for your logo at [email protected] #logodesigns #logo #logotips #digitalmarketing #digitalmarketingtips #digitaldesign #digitaldesigner #digitallogo #digitallogodesign #marketingdigital

23.09.2021 The Instagram algorithm in 2020 works by showing users the content they are likely to engage with. As previously stated, have you ever noticed that when you like someone's posts, you tend to see more of them on your feed? If you scroll down your feed long enough, you will see posts from most accounts you follow. . . . 2 Factors for Beating The 2020 Instagram Algorithm: .... Consider Engagement Engage with your followers Create content your followers will enjoy engaging with Reply to DMS Reply to comments . Color grade your feed Turn on post notifications . Upload to IGTV Put effort into Instagram stories . . Consider Timing Post when your followers are online Post frequently . Recommended design apps that will help you with your feedVSCO - Snapseed and Afterlight. #instagram #instagramalgorithm #instagramtip #instagramtips #digitalalgorithms #engagement #designapps #designtools

05.09.2021 Here you can find 10 tips, which you can replicate and try out in your own workspace: . Get started early: . Dive into your to-do list as soon as you wake up. Simply getting a project started first thing in the morning can be the key to making progress on it gradually throughout the day. . Pretend like you are going into the office:... . When working from home, do all the things you'd do to prepare for an office role: Set your alarm, make (or go get) coffee, and wear nice clothes. . Structure your day as you would in the office: . To stay on schedule, segment what you'll do and when over the course of the day. If you have an online calendar, create personal events and reminders that tell you when to shift gears and start on new tasks. . Choose a dedicated workspace: . Try to stay out of trafficked areas and find a quiet corner of the house, if at all possible.Make sure your space has a window. Put plants or a small fountain outside that window, if possible, to give yourself something non-distracting and peaceful to look at. . Make it harder for yourself to mess around on social media: . To counteract your social networks' ease of use during work hours, remove them from your browser shortcuts and log out of every account. You might even consider working primarily in a private or, if you're using Chrome, an "Incognito" browser window. . Work when you're at your most productive: . To capitalize on your most productive periods, save your harder tasks for when you know you'll be in the right headspace for them. Use slower points of the day to knock out the easier, logistical tasks that are also on your plate. . Save calls for the afternoon: . Take advantage of morning hours to crank through meaty projects without distractions, and save any calls or virtual meetings for the afternoon. . Take clear breaks: . Breaks, like making and eating lunch, can recharge you to do better work. Don't assume you need to be working 100% of the time while you're home to be more productive. . Interact with other humans: . Go outside and find a human to interact with ordering your coffee, running an errand, whatever. It keeps you sane. .

16.08.2021 Tracking the most important Instagram metrics is crucial to grow your account and build an engaged following. . . Include these metrics in your social media reports to see how your social marketing strategy is delivering results. .... Follower Growth Rate: . The way your follower count changes is more important than your actual number of followers when evaluating your Instagram performance. . Determining your follower growth rate is simple. Here's how: . Take the number of followers you gained over the last month. Divide that number by the number of followers you had at the beginning of the month. . . - Engagement Per Follower: . Tracking your engagement per follower lets you monitor just how interested your audience is. It’s important to compare the number of likes and comments with the size of the audience. Look at the total number of likes and comments you got during a specific time period and then divide that number by the number of followers you had during that time period. . . Website Traffic: . The new ability to add links to your Instagram Stories for verified users adds a lot more opportunities to drive traffic to your site via Instagram. You can track the source of all website traffic directly in Google Analytics. . . Link Clicks: . You can take your Instagram analytics to the next level when you create URLs with UTM parameters that tell your analytics platform where a particular visitor came from. there are a number of simple tools on the internet that will generate these URLs for you. GA Campaign Builder is a popular (and free!) one. . . - Comments Per Post: . When someone leaves a comment, it shows that you’ve really caught their interest and connected with them in some way. Thus, the number of comments you get is an important metric to track. Keep an eye on your average, and notice if it goes up or down. . . Instagram Stories Engagement: . You can track this metric with Instagram’s native analytics tool, called Insights. You’ll need a business account on Instagram to access Insights. . - Reach: . This metric tells you the total number of people who have seen your post. #instagramtips #instagrammetrics #instagramads #digitalmarketing @ Australia

09.08.2021 How to Use Your Website to Get on the First Page of Google . The practice of aligning your website with search engine ranking factors is called search engine optimization (SEO). . Google’s first page guaranteed ONLY IF the webpage has been optimized in the right way. ... . We give you 5 tips to get your website to the tip of Google without paying: . 1. Determine Your Keywords . The right keywords for your business are those that your ideal customers are typing in to get the products and services they need. Can be single words or phrases. . 2. Tell Google Your Keywords LWhen a user performs a search, Google can then scan through its more organized index to quickly come up with relevant results. . Therefore, another important step for showing up on the first page of Google is to make it as easy as possible for Google to scan, index, and retrieve your site. . Do this by placing keywords in the following places of your web site: . Title Every blog post and page of your website has a title. This title appears at the top of your page but also as the title of that page’s listing in search results. . Meta Description The meta description is the little blurb that shows up underneath the title in Google search results.It tells a searcher what they can expect if they click on your page, increasing the relevant clicks to that page . URL . Including keywords in your URL will help Google more quickly identify what your page is about. A clean URL that matches the title of the page is more appealing and trustworthy to users, and better suited for first-page appearances. . Alt Tags Google can only see images if the image has a text alternative (aka alt tag). If your alt tag includes keywords, Google can detect further relevancy of that page and feel more comfortable putting you on its first page of search results. . 3. Write for Humans Provide useful, trustworthy, easy-to-read, but informative content that will keep your target audience on your pages and coming back for more. . 4. Emphasize Location Make sure your website clearly indicates your city and/or geographic area, via your contact page and potentially also through blog posts and services pages. See more