Victoria Maxwell-Davis, Brand Story & Messaging at Konshus Communication | Internet marketing service
Victoria Maxwell-Davis, Brand Story & Messaging at Konshus Communication
Phone: +61 417 035 577
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25.01.2022 Writer’s block making it hard to create content worth sharing? Before you outsource your content creation, there’s one thing you can do to make it easy for you to come up with ideas that engage and convert ... and which make outsourcing do the same if you still choose to hand it over. The reason you suffer blocks might not be a mystery. It’s frustrating when the ideas don’t flow, but it’s usually because the big bold brand idea isn’t superstar solid.... That’s not unusual. Everyone knows what they do and how to explain it. But coming up with a concept that creates insights and sparks the imagination and gets people (including yourself) excited is hard when you’re so close to it. It is also the most important part of any successful brand. And you have the embers of it inside you ... they just need to be teased out so they can become a flame. With that the ideas will all come because they are anchored in something juicy and meaningful and courageous and true! Nobody can create great content unless there is a concept to act as a springboard. Not you. Not anyone you hire. Unless they are a creative brand story specialist and copywriter who can find those embers and turn them into flames. Like me. happy to chat.
17.01.2022 Do you feel that undertow telling you that there are SO many other people doing what you do ... ... (yet you don’t want to drop your prices ... hell no ... you want to raise them!!) ... ... but how can you get a booming business when there’s so much competition?... Even when you KNOW you do great work (and maybe you even have a hunch that the competition isn’t so hot) ... how do you convince potential clients to trust YOU and feel confident that you’re worth it and excited to throw their money at you? The secret is in how you tell your brand story. I’m not simply talking about how you came to be here and how perfect you are because of your back story. I’m not talking about JUST that. I’m talking about the story that your ideal clients believe about themselves and how you deeply get them and are uniquely positioned to solve their exact problem. Sure, it can feel scary to think about doing prioritising your story and getting real about your brand. It means getting specific. It means admitting who you don’t want to work for. It means getting clear on what you are most energetic about. It means doing the work. It means deciding you’re ready for success. It means accepting that earning an income that lets you do what you want is more than ok. It means being open to your superpowers - and a bolder true idea of what you do and the ripple effect you create for good. But it’s not hard. It’s fun. It’s personal. The process lights you up. The work energises you as a result. It connects with people who you can most help. It makes all the difference to your growth and confidence and ... energy. Helping you search and find and see and embrace and embody and articulate that story is what I do. Once you create that, the competition no longer exists, because you are different and everyone gets that. Your ideal clients love you for it. What is one thing you wish you could do to stand apart from your competition?
15.01.2022 Transition and transformation can be a grind when you’re stuck, but so liberating once you’re through, right?! Can you recall the last time you dived into a conversation that lit you up with ideas and a new sense of energy and motivation and inspiration to go and do and make stuff happen where there’s no fear or second guessing - just pure belief and excitement and action?! That’s where I am right now and I can’t wait to share it with you so you can feel it too, and get to ...where you want to be. If you are undgergoing a transformation in your business and feel like the constriction around you needs to be cracked open so you can take off again in flow, know this ... That constriction IS temporary - it’s your chrysalis. Whether you need a rapid breakthrough or deep dive in your transformation, cracking that open enables you to wriggle out your your chrysalis and unfurl your wings and fly online. Online (for a customised rapid breakthrough) or in person (for a VIP intensive retreat experience) I’m looking for women 40+ to help successfully transform your online business. Feel free to DM me, join my group Marketing Messaging Mastery, and join my mailing list by downloading my Home Page Conversion Gauge (your comprehensive checklist to create a homepage that attracts dream clients) available on my website at www.KONSHUSCommunication.com
14.01.2022 How easy is it for your ideal clients to immediately recognise that you solve a problem they want gone now? I’m not asking how easy is it for them to understand how you do what you do... But rather ... why what you do matters to them.... Why can’t they get to where they want to be, doing what they do now? What does their problem mean for their life? How does it show up in little and big ways? How does it feel for them to be stuck where they are? How do they want to feel? What results would they rather be seeing? Talk to that, and they’ll know that you see them and feel compelled to be a part of your world. #messaging #clientattraction #brandstorytelling
10.01.2022 This week a demolition crew started pulling apart the back of the house next door. An excavator, jack hammer and blaring builder’s radio are making working from home a challenge. But let’s be honest ... while working from home is usually awesome in many ways, it has its challenges even when the house next door sits in perfect peace. Tell me if this rings true for you:... Some work can feel easier to do elsewhere. Certain aspects of your work can make it tricky to focus at home (or in a regular office), When you are answerable only to yourself, it can be difficult to start or push through challenging tasks. And when you really want to create a breakthrough and get into a creative frame of mind, the regular four walls can reinforce old habits rather than foster open mindedness and fresh ways of diving in. What’s your experience? What’s your dream solution? Where have you been that created the space and provided the environment to free your mind and enable breakthroughs in your business?
09.01.2022 Who here is in Melbourne and bursting to get together in person somewhere gorgeous? Let’s make it happen! #melbourne #womeninbusiness #networking #fun #businessdevelopment #escape
07.01.2022 Melbourne peeps - Brand Story gathering is happening soon ... at Beenak Retreat ... so we can come together in person for a day of crafting your brand story. We’ll meet in the gorgeous surrounds of fern treed forests and experience our incredible eco venue - off grid, pole construction with lead light windows, cathedral ceiling, artwork, architecture and views to inspire your creativity. This is an opportunity to escape, focus and develop the foundation for attracting more ...income and joy into your business and life - a deep dive into the bold idea of your brand that gets dream clients excited to work with you. As a soft launch, we are providing an introductory low cost Beta offer and numbers are limited. This will be an intimate group of women who are ready to breakthrough in your sales and marketing message. But before I give you all the juicy details I need to choose a date. As Beenak Retreat is nestled in such a beautiful part of the world - between Puffing Billy in the Dandenongs, and the Warnambool I’m thinking the Saturday of the Anzac Day long Weekend. Beenak is in the Yarra Valley, 13 minutes from Gembrook and Puffing Billy, and 30 minutes from the Redwood forests of Warburton. Imagine making a weekend of it! How does that date sound for you? And if it’s not ideal, would you prefer a weekday? Would love your feedback.
05.01.2022 Transitioning to online and feeling stuck? What is it that’s REALLY going on. Many of us are self sabotaging, without fully realising it.... It happens unconsciously and before you know it you’ve missed an opportunity to be positive and confident and step up to the moment, and instead you’ve said something that chips a bit of your heart away as your stomach drops at the realisation and regret for keeping small. It’s resistance and fear getting in the way. It’s the invisible force that pulls you back from seeing, fully believing in, and creating your true potential and ripple effect for great things happening in the world. Imagine how much you could get done ... not just in your business, but for your clients ... if you just took action on: All the things you feel you should be doing ... All the learning and creating you could be making progress on ... All the new online packages you dream of offering and having take off All the pieces that, when in place, will allow you to enjoy the time you spend avoiding doing work ... not out of fear, but out of joy, because you’ve created the path to freedom. Sure, you’re busy and it can feel overwhelming when you don’t know where to start (can you carve out 2 x 20 minutes 3 days a week to map out your vision and get momentum?) Sure, it’s hard to do alone (have you found a circle of like-minded women to bounce off?) And sure, investing in yourself can bring up all sorts of doubts and fears. But here’s the thing... When you set aside time consistently... When you commit to taking action and following through... When you believe in yourself and take the plunge with confidence in your vision Progress, flow and confidence happens. Growth happens. Freedom comes. You’ll never feel ready. What do you want to have happen that you’re not feeling ready to dive into yet? Are you up for making it happen? World needs you.
04.01.2022 Who here has a travel business in Australia? I know it’s crazy times and travel restrictions mean you’ve had to get super creative with ways to create sales and develop marketing content ... which is hard when you are an expert in things other than creative concept development! That’s what I am an expert at however, and I’ve just had a brainwave I’d love to share with you!! ... Post a flag emoji from a favourite destination and I’ll be in touch.
01.01.2022 I’m putting my hand up to admit something. I used to play small. I was terrified of speaking my mind. I hated speaking up in meetings. I admired colleagues who could stand up and give presentations, and conference goers who had the courage to take the floor mic to ask a question of the on-stage panel. ... I couldn’t do any of it. I was mortified. My heart is racing now at the memory of my terror! When I look back at myself now and try and understand it, it’s like looking at a different person. I love showing up and sharing my ideas now. I know what changed. I made a conscious decision to see myself differently. I made a conscious effort to push myself out of my comfort zone. And I developed a mindset shift to help myself find the courage to find my voice, own my truth, and let go of the fear of being judged and misunderstood and not good enough. Your next leap into your highest self positioning is essentially about becoming objective about your amazing capacity to make a greater difference than you currently see ... owning it, articulating it compellingly, and embodying it so you can make your mark in a way that lights you up and brings you money that equates to freedom! Are you seeing and owning the idea of your true best self and the capacity you have to make a big difference? Are you really? Do you wish you could?
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