Kookaburra Marketing Consulting | Advertising/marketing

Kookaburra Marketing Consulting

Phone: +61 7 3103 0432

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16.01.2022 After years of pushing for 'secure by default' web sites, Google will identify insecure sites in the Chrome browser!!! In July 2018 a Google Chrome update will be released and your website may be marked as 'not secure' if you are not prepared. Receiving this label could lead to less trust for your business, more manipulated and stolen information, and lower Google search rankings. When a customer lands on your website, and they see the following in the url:... - a green padlock - the letters HTTPS - website address Then you’re good to go! Your website is safe and ready for the next Chrome updates. When you purchased your website, you had the option to purchase an SSL Certificate. 'SSL' stands for Secure Sockets Layer. It is an encryption technology that creates a secure connection between your website’s server and your website visitor’s web browser. This allows for information to be protected during transmission between the two. That means any personal information that is typed into the website, such as name, address, credit card information, etc., will safely be passed from one website to the next. Without the encryption technology, then it is easy for a hacker to get their hands on personal data. Not all websites are collecting personal information. Your website might only be used to list your services and your contact information. However, with that extra layer of security your site visitors know that the business name and information you provided to the public has already been matched against additional documentation which proves you are who you say you are. There’s no better way to create trust! Plus, that trust extends to Google, and then Google knows who you are, then it’s more likely to offer your website on web searches. It is easy to get your SSL Certificate, so get in contact and bring your website up to 2018 safety standards.

10.01.2022 The fundamentals of Google Search Google's search engine is a powerful tool. Without search engines like Google, it would be practically impossible to find the information you need when you browse the Web. How Google Search works... For a typical query, there are thousands, even millions, of webpages with potentially relevant information. So, how does Google figure out what to show in your search results? Well, the journey starts before you even type your search. CRAWLING AND INDEXING Google is using web crawlers to organise information from webpages and other publicly available content in the Search index. FOCUS ON THE USER Google's goal is always to provide you the most useful and relevant information. Any changes Google makes to Search are always to improve the usefulness of results you see. That's why Google never accepts payment from anyone to be included in search results. https://www.youtube.com/embed/BNHR6IQJGZs

03.01.2022 I am happy to support Learning and Ideas for Tibet with website and technical support. Today I launched their new website: https://lit-dharamsala.org/ Learning and Ideas for Tibet (LIT) is a nonprofit registered charity which provides free education to Tibetan refugees and provides a platform for Tibetans and their supporters to share ideas about the Tibetan issue, in order to provide Tibet with a brighter future.