Kylie Chown Consulting in Brisbane City | Marketing agency

Kylie Chown Consulting

Locality: Brisbane City

Phone: +61 7 3103 2829

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25.01.2022 Free Monthly LinkedIn Masterclass How to use content to position as an authority / expert on LinkedIn. Want to know more? Register now for the Masterclass on 17 September between 12 and 1pm.... https://us02web.zoom.us//tZUvdemppzosGtxmjgTKC--HDNQ-KIEP_ Our free LinkedIn masterclasses will be held on the third Thursday of each month. #linkedintraining #linkedinforbusiness

25.01.2022 LinkedIn is developing a new program to support content creators on the platform LinkedIn has launched the first stages of a new plan to develop a support framework for content creators on the platform, which will ultimately lead to new advertising and promotional opportunities through the app’s most influential users. This new program is one to keep an eye on once more details become available.... https://www.socialmediatoday.com//linkedins-develo/595148/

25.01.2022 Steve Hather, Director at CrisisClarity shared with me, the average cost of a crisis in 2000 was $10m - and 25% over $100m. A quarter of companies don't survive. By 2018, the cost had doubled and the reason being #socialmedia. Personally, in 2019, I have my own social media incident and have seen both smaller and larger businesses have to overcome the same challenges. But as they say, it's not what happens to you, but how you react to it that matters ... And thats why I am particularly excited to be Australias first certified Social Media Crisis Advisor (CSMCA). Thanks so much to Mireille Ryan, The Social Media Marketing Institute and Steve for their continued support and wiliness to share their expertise. So, what is a Social Media Crisis Advisor? Provide advice to clients on how to appropriately respond to complaints, negative comments and allegations on their social media sites to reduce the risk of them escalating Become an active participant in a client's crisis management team Provide a perspective on potential consequences on various options to help a crisis management team make decisions Implement agreed communications on a client's social media sites Look forward to continuing to learn and sharing more in this space!

24.01.2022 WHAT IS THE 5 DAY LINKEDIN CHALLENGE? The 5-day LinkedIn Challenge is a free training designed for those who want results fast. > Free online training delivered directly to your inbox... > Video walk-throughs where I show you what to do > 5 days of specific actions to boost your profile > Results driven course content > Permanent access to the course means you can review the material anytime you need. https://www.kyliechown.com.au/5-day-linkedin-challenge-2/ #linkedintraining #linkedinforbusiness

24.01.2022 LinkedIn has been busy, busy, busy rolling out the changes and updates this year. This includes adding new features and removing others. Did you know that:... - In Q1 of 2020, #LinkedIn sessions increased by 22 per cent. - In Q2 of 2020, LinkedIn revenue increased by 21 per cent. - In March of 2020, professionals watched more than four million hours of LinkedIn Learning content -- a nearly 50% increase month-over-month. Today I have been putting together the finishing touches on my complimentary #masterclass I will be hosting next Thursday called, "2020 LinkedIn Review: The key changes that will impact your business". This will be our last Masterclass of 2020 so if you would like to join us, book today - https://lnkd.in/gv7up-z #linkedinforbusiness #linkedintips

24.01.2022 5 Simple Tips to Eleavte Your Content Marketing Strategy Does your content strategy need a revamp? Content marketing is not easy and you need to work out what works and what doesn’t in a continuously changing environment.... Techbullion have some tips for your content marketing strategy including: - Stick to a schedule - More visuals - Create useful content - Write attention grabbing headlines - Repurpose content These are simple but effective tips that could be the change to boost your engagement. https://techbullion.com/5-simple-tips-to-beef-up-your-cont/

24.01.2022 Free Monthly LinkedIn Masterclass Want to use LinkedIn to position yourself as an expert? Then this months free monthly Masterclass is for you. Register now for the Masterclass on 17 September between 12 and 1pm.... https://us02web.zoom.us//tZUvdemppzosGtxmjgTKC--HDNQ-KIEP_ Our free LinkedIn masterclasses will be held on the third Thursday of each month. #linkedintraining #linkedinforbusiness

24.01.2022 3 Tips For Taking a Great LinkedIn Profile Picture Using the right photo contributes to your digital first impression. Read some tips on getting it right and what to avoid. https://finance.yahoo.com//3-tips-taking-great-linkedin-16

24.01.2022 Thank-you to Ellie and the team at Hub Australia for having me at this mornings Masterclass, "How to use LinkedIn to stand out and position your profile". I don't think #trainers are supposed to have favourite training venues, but if they did, this #rooftop would be one of my favourites in #Brisbane. Great space, awesome tech and of course, flowers!

23.01.2022 We can all agree 2020 has been a heck of a ride, to say the least! We are excited to celebrate making it through a year of highs, lows, challenges, change and growth and topping off 2020 with a chance to cheers to a new year. Come along to our beautiful venue Smoked Garage in Fortitude Valley (right next door to our usual venue, Verity House) for our last LinkedIn Local for 2020.... Re-connect with others you’ve met throughout the past year - including our incredible speakers and meet some new people. Feel free to invite your own connections - the more the merrier. Bookings essential - https://lnkd.in/eKgNYC8 #linkedinlocal #networking #brisbane

22.01.2022 LinkedIn introduces Product Pages Let’s start off by noting that Product Pages are currently only available for B2B software and are gradually rolling out to other product areas. LinkedIn Product Pages allow organisations to highlight their products on LinkedIn. You can create Product Pages to showcase your organisation’s products on your Page’s Product tab. The tab only appears for members if you’ve created one or more Product Pages.... Product Pages can also highlight customers (other Pages) who use their products in the Featured customers section. Highlighted customers are visible to Product Page visitors. Admins of Pages that are highlighted can request to be removed from the section. Here is a link to further info about #LinkedIn Product Pages https://www.linkedin.com/help/lms/answer/122367 You can also showcase services on LinkedIn as a service provider. If you don’t have the Showcase Services Module, you will need to apply to become a service provider. Here is a link to further info about #LinkedIn showcase services https://www.linkedin.com/help/lms/answer/108464

22.01.2022 So, this happened today. Am pretty excited to be a finalist in the 2020 Social Media Marketing Institute Awards for both the Best Use of LinkedIn and the Best Social Media Educator. You can follow the SMMI page to see all the finalist across 30 categories. ... #linkedin #socialmedia #SMMA2020

22.01.2022 Thank you to the Brisbane Women's Club - BWC for having me share, "How to use LinkedIn to build your digital brand" at The Brisbane Club last night. Great to learn more about the great work you are doing at BWC for the community, meet so many of your members and look forward to seeing what you do with your LinkedIn profiles.

21.01.2022 LinkedIn to Prevent Users From Spamming Page Follow Invites Have you ever felt like you are being spammed through company page connection invites? LinkedIn is giving page admins 100 credits per month that can be used to invite connections to follow their page.... https://www.searchenginejournal.com/linkedin-to-prevent//

21.01.2022 What I said that made someone close their LinkedIn profile Some points in this article will make you think about your own profile. Is it up-to-date? ... Is it future-focussed? What message are you sending with your digital profile? https://www.kyliechown.com.au//what-i-said-that-made-some/

20.01.2022 Case Study Do you want to generate more leads and increase your visibility? See the results we achieved for this professional business service provider with an easy 3 point strategy. https://www.kyliechown.com.au//professional-services-busi/

19.01.2022 Take the 5 day challenge Boost your LinkedIn Profile in 5 days. Did you know that LinkedIn generates more leads for service-based businesses than Facebook, Twitter or standalone blogs?... In fact, 80% of B2B marketing leads from social media come through LinkedIn. If you are not getting results from your LinkedIn profile you are not tapping into one of the most powerful marketing tools at your fingertips. What is the 5 day LinkedIn Challenge? > Free Online Training delivered directly to your inbox immediately > Video Walkthroughs where I physically show you what to do > 5 Days of specific actions to Boost Your Profile > Results Driven course content > Permanent Access to the course means you can review the material anytime you need. https://www.kyliechown.com.au/5-day-linkedin-challenge-2/

19.01.2022 9 tips to craft the perfect LinkedIn marketing strategy #LinkedIn should be part of your overall marketing strategy. Check out these tips for creating a LinkedIn marketing strategy covering everything from setting your goals, knowing your audience to studying your analytics.... https://influencermarketinghub.com/linkedin-marketing-stra/

19.01.2022 LinkedIn has been busy, busy, busy rolling out changes this year, and we have updated our complimentary LinkedIn 5 day challenge to reflect these changes. If you have taken the challenge before now is a great time to revisit your profile. If you haven't now is a great time to get started to have your profile ready to kick off in 2021. ... What's new in the LinkedIn 5 day challenge? Updated content to reflect some of the major changes to LinkedIn in 2020. More tips and best practice to optimise your LinkedIn profile. How to make the most of your LinkedIn profile in 2021. To have this free online training delivered directly to your inbox click on the link below: https://www.kyliechown.com.au/5-day-linkedin-challenge-2/

18.01.2022 Three things marketers should be doing on LinkedIn LinkedIn recently sent out a guide on how to optimise your brands content marketing strategy. This article gives the top 3 tips on around your LinkedIn marketing. https://www.mediaupdate.co.za//three-things-marketers-shou

17.01.2022 Does Your LinkedIn Profile Make You Likeable? We have all heard it: People want to work with people they know, like and #trust. In todays world your first interaction with someone is likely to be online. This article asks the question Does your #LinkedIn profile convey your likeability?... https://www.forbes.com//does-your-linkedin-profile-make-/

17.01.2022 Did you know that only 57% of companies are using LinkedIn company pages? I recently worked with a client in Brisbane who was running a LinkedIn strategy through their personal profiles and not leveraging their company page to take full advantage of the channels available to them. LinkedIn company pages increase visibility, are SEO friendly, and once you have 300 followers, allow you to select a target audience for your posts.... In addition, users are 60% more likely to engage with a co-worker than another connection and employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. In my latest article, I share how you can use LinkedIn Company Pages for your business. https://www.linkedin.com//linkedin-company-pages-how-use-/

16.01.2022 Complimentary strategy session We offer LinkedIn Strategy Sessions for businesses who want to grow their reputation, get visible to their ideal audience or generate more leads and sales through LinkedIn. In the session we will:... Determine if LinkedIn is right for you and your business. Decide which is the best LinkedIn game plan for your business. Deliver a plan to implement the strategy http://www.kyliechown.com.au/strategy-session-request/ See more

16.01.2022 You may have seen posts on LinkedIn where the images or pages seem to scroll through. A post with visual media will always get better engagement than just plain text. With a series of multiple images, you can save them as a pdf or document and upload it into your post. ... This will create the effect of the user scrolling through the images. This allows you to create simpler, clearer graphics to convey your message and also improves your dwell time. #linkedin #linkedintips

16.01.2022 Grow your business with targeted ads on LinkedIn When LinkedIn Ads are executed effectively, it opens a world of opportunity. On the flip side, when not used correctly it can be costly and time-consuming. ... SM Perth have said 65% of B2B companies have used LinkedIn paid ads to acquire customers. Do you want to maximise your ROI on your LinkedIn Ads? Download the LinkedIn Ads Checklist. The checklist will help you minimise your ad spend while you connect and engage with your ideal clients. http://www.kyliechown.com.au/linkedin-paid-advertising/

16.01.2022 Putting the finishing touches on our next monthly #Masterclass, "How to use #LinkedIn Company pages for your business", and came across some interesting stats: Did you know: Users are 60% more likely to engage with a coworker than another connection.... 30% of a companys engagement on LinkedIn comes from employees. Employees are 14x more likely to share content from their employers than other types of content on LinkedIn And LinkedIn Company pages #SEO friendly! If you would like to join us next Thursday to learn about how to get the most out of your company page, you can register here. https://lnkd.in/dgtcmey #linkedintraining

15.01.2022 LinkedIn Updates Events and Adds New Video Meeting Features #LinkedIn rolled out virtual events some time during May in light of the Corona virus pandemic making it difficult for actual physical meetings and events to be held. This feature has become quite popular because of the fact that many users started using it to the point where 200,000 #events were held and millions of users attended them. ... Now LinkedIn is adding a bunch of new features that you can read about here. Check out what’s new. https://www.digitalinformationworld.com//linkedin-updates-

14.01.2022 Free Monthly LinkedIn Masterclass Want to use LinkedIn to position yourself as an expert using content? Then this months free monthly Masterclass is for you. Register now for the Masterclass on 17 September between 12 and 1pm. https://us02web.zoom.us//tZUvdemppzosGtxmjgTKC--HDNQ-KIEP_... Our free LinkedIn masterclasses will be held on the third Thursday of each month. #linkedintraining #linkedinforbusiness

14.01.2022 Does Your LinkedIn Profile Need A Reboot? We are heading towards the end of 2020 and it’s time to give your LinkedIn profile some TLC. I share some tips on rebooting your profile.... #linkedintraining #linkedinforbusiness https://www.kyliechown.com.au//does-your-linkedin-profile/

13.01.2022 LinkedIn Publishes New Guide on How to Make Best Use of its Platform A comprehensive guide for Social Media Managers to make use of the various tools for branding on #LinkedIn to maximise engagement. https://www.socialmediatoday.com//linkedin-publish/583250/

13.01.2022 What Executives Are Doing On LinkedIn To Standout Employees have said that they would rather work for a social savvy CEO. Executives are paying attention to their own brands in record numbers. ... Read what some #executives are doing and gain some insights in how to get your #LinkedIn profile working for you. https://www.forbes.com//why-executives-are-embracing-lin/

13.01.2022 Free Monthly LinkedIn Masterclass Not sure if you should have a company page or just keep using your personal page for your business? Then this months free monthly Masterclass is for you. Want to know more? Register now for the Masterclass on 20 August between 12 and 1pm.... https://us02web.zoom.us//tZYtf-utrjwqEtM-VL9f0_QiK_H4_gtNe Our free LinkedIn masterclasses will be held on the third Thursday of each month. #linkedintraining #linkedinforbusiness

12.01.2022 Free Monthly LinkedIn Masterclass Did you know that before someone meets you in person, they are likely to meet you online? In October we talk about Digital First: How to take control of your digital footprint ... Register now for the Masterclass on 15 October between 12 and 1pm. https://us02web.zoom.us//tZUrduuorz8pGdF5dQdTOOHLdo3X4gA18 Our free LinkedIn masterclasses will be held on the third Thursday of each month. #linkedintraining #linkedinforbusiness

12.01.2022 Are you interested in planning LinkedIn Ad Campaigns? LinkedIn has shared a Template for Better LinkedIn Campaign Planning. It helps you to identify which solution to use based on your objective and has some great templates if your getting started. ... #linkedintips #linkedinads https://www.socialmediatoday.com//linkedin-provide/596750/

12.01.2022 A Better Approach to On-Demand Video on LinkedIn Some thoughts on using video on LinkedIn, is it something you have considered? https://www.cmswire.com//a-better-approach-to-on-demand-v/

11.01.2022 Storytelling: 5 essential tips for your startups success This story is relevant for start-ups everywhere and suggests LinkedIn is a good place to tell your story. https://www.eu-startups.com//storytelling-5-essential-tip/

10.01.2022 Bringing a personal side to LinkedIn Have you tried the new LinkedIn Stories feature? Here are 5 tips about how to effectively use LinkedIn stories for your brand. https://www.bandt.com.au/bringing-a-personal-side-to-linke/

10.01.2022 Do you host (or would like to host) webinars, masterclasses, networking, community, or any type of online or offline event? Join me next Thursday, as part of our monthly webinar series where I share, How to use #LinkedIn for #events where we will cover: A case study where I have applied this in my own business.... How clarity, communications and channels are key to maximise registration. Pre / during and post-event strategies. Limited places. Register here - https://lnkd.in/dgtcmey

09.01.2022 E-Cell BRAC is a student-run body at the Unversity of Delhi that aims to act as a catalyst of entrepreneurial growth amongst students. These students have organised Biz-Talk, a conference with speakers sharing their expertise. Thanks to wonders of technology I presenting into India from Australia, on how to write an all-star #LinkedIn profile.

08.01.2022 Why have a #LinkedIn content strategy? There are many reasons. 1 reason is that content creates opportunities to nurture and educate your ideal audience over an extended period during their buying journey! In addition, did you know that:... - 94% of B2B marketers use LinkedIn as a content distribution channel. - Social Triggers reported that, 20% of your time should be spent creating content and 80% should be devoted to content strategy, distribution and promotion. Our complimentary LinkedIn #masterclasses are the 3rd Thursday of the month, and our September topic is all about how to use content to position as an authority/expert on LinkedIn. If you have been to a Masterclass before, it would be great to see you again. If you haven't it would be great to meet you. You can register your place here: https://us02web.zoom.us//tZUvdemppzosGtxmjgTKC--HDNQ-KIEP_ https://lnkd.in/gnXdsyq #socialmedia #linkedintraining #brisbane

08.01.2022 Plan for 2021 Do you know how to manage reputation and risk on LinkedIn? Does your team want more leads and more clients? Is your team busy and don’t have a lot of time to spend on social media? The LinkedIn marketing blog shares that there are 690M professionals on LinkedIn and 4 of 5 members drive business decisions. It is critical that all your key and customer-facing team members are on LinkedIn, but more importantly, know what to do when they are there.... https://www.kyliechown.com.au//linkedin-training-brisbane/ #linkedintraining #linkedinforbusiness

08.01.2022 3 Latest LinkedIn Ad Features B2B Marketers Should Know About Thinking about #LinkedIn Ads? Here are three new features to help you get the right type of ad and some analytics to see how your ads are performing.... There is also a hint at what’s to come. #linkedinads https://www.business2community.com//3-latest-linkedin-ad-f

06.01.2022 Enterprises Wrestle With Executive Social Media Risk Management A report published by Vanson Bourne shared that 84% of executives have been the target of at least one cyber campaign. Late last year, SafeGuard Cyber polled 600 enterprise leaders to learn more about how businesses are approaching digital executive protection.... Read on for more about the challenges of social media risk management. https://www.darkreading.com//enterprises-wr/a/d-id/1340344

06.01.2022 Quickly identify opportunities to improve your LinkedIn Strategy LinkedIn is the number one social sharing platform for businesses. It affords a world of opportunity when utilised effectively. However, when not used correctly it can damage an organisation’s reputation.... Unfortunately, too many organisations don’t have a Strategy for LinkedIn including a social media policy. The LinkedIn Corporate Checklist is designed to help you easily and quickly assess the effectiveness of your LinkedIn Profile as well as highlight the opportunities for your business. #corporate #linkedin #socialselling http://www.kyliechown.com.au/linkedin-corporate-checklist/

06.01.2022 How to get your talent to engage in your social media strategy Your employees can play an integral part of engaging with your ideal audience on LinkedIn. These tips show how you can involve your team. https://www.forbes.com//how-to-get-your-talent-to-engage/

06.01.2022 Free Monthly LinkedIn Masterclass Not sure if you need a company page or how to use your LinkedIn Company Page for your business? Then this months free monthly Masterclass is for you. Register now for the Masterclass on 20 August between 12 and 1pm.... https://us02web.zoom.us//tZYtf-utrjwqEtM-VL9f0_QiK_H4_gtNe Our free LinkedIn masterclasses will be held on the third Thursday of each month. #linkedintraining #linkedinforbusiness

05.01.2022 How To Protect Your Reputation Online In Todays 'Cancel Culture' How true is this? The things we share online can live forever, and they sometimes come back to haunt us. Some tips for managing your reputation and auditing your online presence. This article is sure to make you think about the impact of what you post has on your digital brand.... #digitalbrand #linkedin #onlinereputation https://www.forbes.com//how-to-protect-your-reputation-o/

05.01.2022 Scale Your Content Strategy In 2021: Your Guide To Repurposing Content Across Platforms Fortunately, one story can tell countless more. This article from Forbes explains content repurposing and gives some tips on how to post content across all your platforms with a bit of tweaking rather than starting from scratch each time.... https://www.forbes.com//scale-your-content-strategy-in-2/ See more

05.01.2022 New LinkedIn Feature Lets You Add Audio Branding to Your Profile LinkedIn has added an interesting new feature to personal profilesthe ability to add an audio pronunciation of your name. Of course, this is helpful if you have a name that is often mispronounced. But what about those with common first and last names?... https://www.business2community.com//new-linkedin-feature-l

05.01.2022 November Masterclass Join me for our last complimentary Masterclass of the year which will be 2020 #LinkedIn Review: The key changes to LinkedIn and how they will impact your business. There have been many changes this year, some you have heard of, some you may have tried. ... I will share my top 10 and how you might be able to use them in your business. Register now for the Masterclass on 19 November between 12 and 1pm. https://us02web.zoom.us//tZ0ud-GqrzsqG9TpNRUYLFbSnRCU7FLfz #linkedintraining #linkedinforbusiness

04.01.2022 5 Ways You Can Use LinkedIn Stories LinkedIn Stories is now available to all users. Not sure how LinkedIn Stories can work for you? Here’s some tips on building them into your marketing strategy.... https://www.business2community.com//5-ways-you-can-use-lin See more

03.01.2022 Free Monthly LinkedIn Masterclass Ever wondered how you can use LinkedIn to maximize attendance at events? Dont know where to start? ... Then this months free monthly Masterclass is for you. This masterclass will cover : - The different type of events that you can use LinkedIn to maximize attendance for - The 3 Cs for running a LinkedIn events campaign. - A case study that shares how we have use LinkedIn for events (both online and offline) Want to know more? Register now for the Masterclass on 16 July between 12 and 1pm. https://us02web.zoom.us//tZYtf-utrjwqEtM-VL9f0_QiK_H4_gtNe

01.01.2022 5 Types Of Content To Share On LinkedIn Not quite sure what content to post on LinkedIn? This article explains some content types to get you started.... When you are posting any content, check out the analytics to see what content gets the attention of your audience and compels them to engage. They are the types of posts you should share the most. https://www.forbes.com//5-types-of-content-to-share-on-l/

01.01.2022 How To Make LinkedIn Less Frustrating And More Fruitful Not happy with what you see in your newsfeed? This article shares some recommendations on changing some settings in your profile to see more of what you want https://www.forbes.com//how-to-make-linkedin-less-frustr/

01.01.2022 Case study Do you want to break into the corporate market through LinkedIn? Read about how we helped a business to expand and position themselves in the corporate world. Read about how we helped a business to expand and position themselves in the corporate world.... https://www.kyliechown.com.au//using-linkedin-to-break-in/

01.01.2022 Share video and visual content In a study by Skyword, it been said that articles with images get 94% more total views. This can also be videos, slides, podcasts or documents added to a post.... With videos, it is best to upload them to LinkedIn directly rather than through a link from another site. The maximum file size for a video is 5GB and maximum duration 10 minutes. #linkedintips #linkedin