Lab7 Digital Agency | Internet marketing service

Lab7 Digital Agency

Phone: +61 413 451 908

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25.01.2022 5 Reasons WHY you need a Digital Agency 1) Social Landscape is ALWAYS Changing - Our job is to track the changing trends in social platforms and formulate strategies that will allow you to keep your content up to date.... 2) Set Goals and Hit them -We will help you set your goals. whether it's leads, engagement, or sales conversions above all else. 3) Better Content - Our team has specialised copywriters who know how to write persuasive content for your business. Copywriters can pull in more customers without coming across like a 1970s car salesperson 4) Easier Data Analysis - We understand both quantitative and qualitative data. We can help you grasp the meaning of the numbers you see in your campaigns to help you decide what are the most effective next steps. 5) Save Time and MONEY! - Managing multiple platforms that need constant updates and monitoring can consume a lot of time. Building an in-house marketing team can cost a LOT more space and resources, especially when you don't frequently need them. Hiring a digital marketing agency is a much cheaper alternative that can get you what you want when you need it Our team at Lab7 Digital have specialists in all aspects of digital marketing. From graphic design, video editing, social media calendars, e-mail marketing automation, paid ad campaigns, all the way to complete website rebuilds. Right now for the next 2 weeks, we are offering a free no-obligation 30-minute strategy session. Usually, we charge $1,000 for a tailored marketing strategy. You'll be speaking directly with one of our highly trained digital strategists who will come up with an intent-based marketing plan to EXPLODE your sales for 2021

24.01.2022 Great weekend shooting lifestyle content for @outdoor.connection

22.01.2022 Here is a short activity introduction video we filmed & edited for a client who wanted to give viewers a snapshot of how fun the whole experience is of learning to Fliteboard .

22.01.2022 Lab7 Digital Agency x Outdoor Connection Case Study The challenge The team at Lab7 set a goal for their e-commerce client, Outdoor Connection, for the 2020 fourth quarter to increase their average order value by 10% and set up an SMS cart abandonment automation with a conversion rate above 25%.... The solution The team at Lab7 setup product bundle packages on all high-value products on Outdoor Connection's Shopify store. The bundled products were linked to all commonly purchased products and accessories for the specific product customers were looking at. The Lab7 team also set up an SMS campaign to recover the abandoned carts and increase online store session. By combining these two actions, the team at Lab7 were able to provide a personalized customer experience and give Outdoor Connection the ability to cross-sell products more efficiently. The result By creating a personalized recommendation of all high value and popular store products, Lab7 was able to increase average order value by 25%, 15% higher than the set goal. And by implementing the sms cart abandonment automation, the Lab7 team were able to achieve a 53% conversion rate, 28% higher than the set KPI. This campaign generated over $1700 during its first month. If you want to see if we can help, then schedule a free 30-minute consultation with one of our team. If you aren’t happy with your marketing and you want to increase your business growth, then book a free 30-minute consultation below. Book now: https://www.lab7digital.com/contact/ #digitalmarketing #casestudy #smsmarketing #ecommerce

21.01.2022 PEOPLE ARE HUNGRY FOR VIDEO From the classic TV ads in the Sixties to today's Youtube, Facebook, Instagram and Tiktok, it's no mystery that video has been a notable part of our everyday lives. Advances in internet technology and gadgets have changed how we access the world wide web, making streaming video a quick and seamless process. The volume of video content online is expanding exponentially over the years. Today, video continues to be one of the best elements in a digit...al marketing strategy. So if you wish one quick and easy way to help boost the performance of your business pages, video could be your answer. Here are 4 reasons why video marketing is so powerful for businesses: 1. It Communicates Effectively. Videos help business owners easily showcase what a service or product can do. They make information more digestible and easier to grasp. It gives us a real-life picture. 2. High Retention Value. People retain just 10% of what they read, but 95% of what they watch in a video. 3. Increased Conversion and Exposure. 97% of video marketers showed a higher consumer awareness of a product or service, and 76% said video helped them boost sales. 4. Better SEO. Websites rank higher in search engines if they contain video content. If your website includes videos, it is 50 times more likely you'll be on Google's first list. Video marketing is undeniably the most effective type of content for promoting your business online. Video is the ideal mix to improve your sales, being both flexible and profitable. If you do not yet use video content to promote your business, then you are missing out on the best means to engage your audience. #digitalmarketing #videomarketing

20.01.2022 Our Cebu City team in the new office

19.01.2022 We concluded: Email marketing is like making LASAGNA. Eager to know? Come with us! 1. Prepare the recipe & ingredients (email marketing plan). It's the ingredients we need to prepare before making the lasagna! It is the phase of looking for the specific ingredients required that will help you make lasagna.... Objective: To make the planning part more manageable, we've highlighted some best practices you'll want to consider when devising a strategy for your email marketing. Example: Audience list, signup sources, segments, and groups, decide what to write, establish your sending frequency and goals & make a schedule. 2. Cooking time (Design & test your emails). It's time to start experimenting with a delicious and balanced taste. Just what you needed at that moment. Objective: Putting your most important information or the main takeaway toward the top so people can quickly scan your email if they're short on time. Be sure to check the emails on mobile devices and look different in responsive designs. Example: Simple layout or code your templates. If you have any friends or coworkers who can check your email for typos and give you some feedback on the layout, that would be great! Running an A/B test lets you experiment with different versions of your emails to see how the changes you impact your results. 3. Finish Product (customer). The final product. The best taste. The complete closing of the experience! Objective: To present the subscriber the final product, focus on sending them relevant, engaging messages about the stuff they like, and they'll be loyal for a long time to come. #digitalmarketing #emailmarketing

19.01.2022 How to Structure an Effective Typographic Hierarchy A hierarchy of text is essential in a design because it allows the reader to understand, at a glance, the order of importance of the information at hand. This element is of equal importance to any other design element because it makes the info conveyed easier to read and more comfortable to understand, guiding the reader from one piece of information to the next with visual ease. With thought and consideration given to a tex...t's hierarchy, a final design will look more polished and professional. It will be more effective at engaging readers actually to read through to the end. People sometimes underestimate the necessity of using a hierarchy of typography. Take this post's image as an example. At first glance, larger things generally grab the most attention. Therefore, a great tactic to move up an element in the hierarchy is to make it bigger. As you can see, It allows you to grab readers' attention quickly and engage their interest. There are multiple ways to create text hierarchies, so we encourage you to experiment with different approaches to diversify your designs. #graphicdesign #typographichierarchy

16.01.2022 Instagram Reels for your business? Why not! Here's what you need to know Instagram Reels is a new way to build your community and grow your reach on Instagram. It provides a new way to create & provide engaging video content for your customer. It can be shared on stories, the explore feed, and within the new Reels tab on your profile.... Content ideas for Reels Behind the Scenes footage Testimonial videos Short how-to guides Tour of your shop/office, etc Bloopers Day in the life of you or your team Let us know your thoughts in the comments #digitalmarketing #instagram #instagramreels

14.01.2022 Happy Easter Holidays everyone!

12.01.2022 Digital marketing campaigns are currently sought by about 96% of marketers. Via these social media networks, the opportunity to expand your company is infinite and here are five good benefits you get from social media marketing : 1. Social media marketing increases brand recognition Implementing a social media plan, along with your company exposure, would dramatically improve interaction with your audience. Over 91% of marketers reported that their brand awareness had impro...ved by spending a few hours a week updating and sharing on their social media. 2. Social media marketing Improves brand loyalty Given that customer service and brand loyalty go hand in hand, communicating with your audience is of significant importance. Engagement is all in the field of marketing. Put your clients first, listen to what they have to say and provide any of their questions with relevant solutions. 3. Social media marketing records higher conversion rates In today's world, digital interaction is key, so you better make the most of it! Every post and status you share is a chance to turn users into clients. So you have it there; present a positive picture of the brand, listen to your customers, and release relevant content that your audience needs to be connected to. 4. Social media marketing increases inbound traffic Without traffic, your website will certainly remain a lonely spot, so you should start thinking about ways to bring people to your website. Social networking marketing is an incredibly helpful way of doing so. 5. Using social media marketing for business boosts your brand’s SEO Social media marketing and SEO are closely linked, there is no doubt about it. Two necessary marketing criteria that are crucial for any effective modern company. Both are there to help you build inbound advertising campaigns that organically attract tourists. To get your website ranked on search engines, the whole point behind this is to increase your exposure, drive more traffic and boost conversions. #digitalmarketing #socialmediamarketing #facts #marketingtips

12.01.2022 Our new high tech Cebu office is really starting to come along .

12.01.2022 New signs are up #digitalmarketing

11.01.2022 A recent ground up Wordpress site rebuild for Centre of Movement Mobile Optimized Improved Full-Screen Design Faster Loading Speed

09.01.2022 When you have a consultation at the last minute. #BernieSanders

06.01.2022 Looking to start your career in digital marketing in 2021? Do you have a keen eye for detail? Lab7 Digital have an opportunity for someone who is passionate about working in the fast-paced world of digital marketing and is excited by the prospect of working on a wide variety of clients in an agency role.... Training provided. This opportunity will fast-track your exposure to all aspects of paid advertising and set up your career with the best foundation of digital marketing training and experience that only a leading digital agency can provide! We're a team of 7-ish passionate and excitable specialists who work together to help our clients create transformational experiences through marketing, web development, video, user experience design and more. We're serious about building a collaborative and thriving team culture and we're always on the hunt for brilliance. Our people always say that our people are the best part of working at Lab7 Digital. We're serious about working hard and we work hard to ensure our team members have the support they need to keep work/life balance in check. About this role: Lab7 Digital is looking for a driven individual, who genuinely loves to work within a team and strives to exceed clients’ expectations. You are someone who has a focus on performance and outcomes in their work, and who believes that when it comes to great marketing, you get out what you put in. The ideal candidate will be able to show us they are passionate about building a career in digital marketing. This is the role for you if: - You like to think creatively but back up your decision with data - You want something part-time for 20 hours a week with the potential to go fulltime for the right fit. - You want to be hands-on working on campaigns while working collaboratively with your team and clients - You thrive getting to juggle multiple projects and are confident to learn to work on varying ad platforms - You enjoy being in control of your own work and coming up with the strategy and execution - Most importantly, you are excited to make your mark in a leading digital marketing agency by delivering high performing campaigns very best for our clients In return, you'll receive extensive training across all areas of digital marketing, while working in a supportive and fun agency environment. We invest heavily in the professional development of all Lab7 staff, creating 'individualised careers' and building the skills of talented marketers. -------- INTERESTED? To apply, please send your resume and make sure to include a cover letter in your application. To be considered, your cover letter should be a 'mini pitch' showcasing your skills and passion for a digital marketing career.

06.01.2022 Lab7 Digital Agency x Gold Coast Wake Park Case Study The challenge The team at Lab7 set a target goal for our client, Gold Coast Wake Park to double their Membership Program for the 2020/2021 season.... The solution Set up an Omni-Channel Marketing Campaign combining SMS, email, Facebook, Instagram ads, organic stories, posts, and a sales page. The result Membership revenue grew by a whopping 146%! In total there was $848 on media buying, resulting in $202,659.09 of revenue. Working out to be 238.98 ROAS for this campaign. It goes to show what a well planned Omni-channel marketing campaign can achieve. Want to know how we can achieve these kinds of results for your business? Schedule a free 30-minute strategy call now with one of our fantastic team. Book now: https://www.lab7digital.com/contact/ #digitalmarketing #omnichannelmarketing #casestudy

05.01.2022 Fun in the midday session today!

04.01.2022 What is SEO? SEO stands for Search Engine Optimization. In simple terms, SEO is the practice of using search engines like Google and Bing to market your business and get your brand in front of the billions of people searching online each day. And while search engines like Google do offer paid advertising methods, SEO is how you take advantage of the marketing potential that search engines provide WITHOUT paying for ads.... Here are two things you can do to increase your SEO ranking: 1. Use Alt tags -Check if your visual and video media has "alt tags" or alternative text descriptions. Alt tags allow search engines to locate your page, which is very importantespecially for audiences who use text-only browsers or screen readers. 2. MetaData -When designing your website, each page contains a space between the tags to insert metadata or information about your page's contents. This helps search engines find your website and gives people a summary of your page. Remember, don't optimize for search engines; optimize for people because conversions are a lot better than mere website traffic. If you want to know more about SEO and how you can rank higher, Contact us today!

04.01.2022 Top Video Marketing Trends that you need to know in 2021 -Video Usage in 2021 Talk about how much web traffic is video - 85% of all web traffic is video... -The Livestream Boom on Mobiles In 2021, the average consumer will have 9.5 video streaming apps installed on their smartphones. -More Short-form videos. Short-form videos like Tiktok and Instagram reels will trend in 2021 -Top Video Trends: User-Generated Video Content. Users arriving on an eCommerce site via user-generated video content are 184% more likely to purchase. -Marketing Trends: 89% of video marketers say they get a good return on investment from videos. -The Rise of Shoppable Videos Shoppable videos have HIGHER engagement rates than display advertising and will be starting to trend in 2021." -Virtual Reality Impacting Video Marketing and Advertising augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as eating three meals a day. #digitalmarketing #videomarketing