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Lam Sam Creative

Phone: +61 412 973 000



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24.01.2022 If as a business owner, you know more about marketing tactics (Facebook Ads, Landing Page Optimisation) than you do about Brand Positioning, then you are going to lose in the long game. Understand Brand Positioning first, implement a solid brand strategy and then watch your marketing tactics start to flourish. https://www.lamsamcreative.com//mind-games-the-power-of-br



20.01.2022 I've finally gone and documented my "Napkin" Brand Strategy. We represent a new category of branding expertise - Branding Made Simple. I don't care about sounding smarter, or doing things faster or cheaper.... I care about making things easy to understand and easy to implement for you, the client. Branding and marketing experts like to make things sound a lot more complicated than they need to be. I recently reviewed a clients brand guidelines and these are the phrases I found in the first 3 pages: Brand bible Brand positioning Brand strategy Brand proposition Brand essence Brand driver Brand promise Brand reward Brand values Brand personality Brand icons Brand attributes Brand benefits How the hell is a client meant to remember all of these things, let alone implement them consistently? Lam Sam Creative is all about the art of simplicity. https://www.lamsamcreative.com///the-napkin-brand-strategy

16.01.2022 Are you just going through the motions? Has work, business, life lost a bit of its meaning? We've been talking a lot lately about finding your "Why" in the Brand Accelerator for Entrepreneurs group. Particularly about how it forms the foundation of your brand and will affect everything you do.... https://www.lamsamcreative.com//finding-your-why-the-found

06.01.2022 It's taken longer than it should have, but the LSC blog is finally up and running and ready to go. - New post every Thursday (AEST) - Go check it out and let me know what you think.... - https://www.lamsamcreative.com See more



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