Lance Montana in Mount Gravatt, Queensland, Australia | Media/news company

Lance Montana

Locality: Mount Gravatt, Queensland, Australia

Phone: (07) 3535 0647

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25.01.2022 There's no better time to learn new skills or take on new hobbies! Embracing a new activity is a great way to break up to your day, keep your mind active and ultimately learn something you've wanted to do for a long time. Here's just a few new skills and hobbies our team are planning on perfect over the next few months! What skill or hobby are you planning on taking up? If you're looking to upskill for your career, check out online courses via Udemy, Skillshare and Facebook Blueprint.

25.01.2022 What is page speed and should you care about it? The answer is, YES! If you aren't sure what page speed is, in a nutshell, it is the amount of time it takes for a web page to load. Good loading time can improve your user experience and Google has even indicated that good page speed can improve rankings. ... No one wants sloth speed loading times, so if you would like to know more about page speed and what you can do to improve yours, have a read of the article below.

25.01.2022 Considering a website design upgrade? A well-designed website not only sets a great first impression for potential clients and customers, but it can also build trust with your audience and help you stand out from your competitors. There's definitely a lot to consider when designing a website - solid navigation, a responsive design and a clear visual style just to name a few. ... We share 5 of the top key web design principles in our latest blog post. Link below!

25.01.2022 banana bread recipe search queries skyrocketed the demand for comfortable apparel spiked search queries related accessing superannuation early increased drastically Doesn't sound like surprising information? Microsoft Advertising is regularly publishing free insights and reports related to health, wellness, retail, financial and travel sectors. ... Their latest COVID-19 resources allows marketers and business owners to make informed decisions on their business based on trends and consumer insights. Check out Microsoft Advertising via the link below and see what's been happening in your industry!

24.01.2022 Did you know there are over 4 billion unique mobile internet users in the world? (stat: 99Firms) How often you access a website via your phone? Probably daily - and probably multiple times a day. And the same can be said for just about all of those 4 billion users. That's why you should prioritise responsive web design in order to make it mobile-friendly and improve the way it looks on both large and small screens. Need a few more reasons to convince you to go responsive? We share why a responsive website is the way to go in our latest blog post. Link below

23.01.2022 An interesting look into the performance of Covid-19 ads on YouTube. According to Tara Walpert Levy, VP of agency and media solutions at Google and YouTube, 80% of ads on YouTube were not specific to the pandemic. In fact, covid-themed ads performed no better than regular ads. Click on the link below to see what types of ads performed well and why

23.01.2022 Hooray - some great news for small businesses! As of today, small and micro businesses across the state can apply for a grant of up to $10,000 to help them rebuild their business post-Covid. Here are a couple of ways you can use the money to help your business: Digital training/re-training to adapt to new business models... Building the business through marketing and communications activities, for example, content development (web pages, mobile apps, visual and audio media) Digital strategy development To be eligible, your business must meet some key criteria. Click on the link below to see if this grant applies to your business and apply now!

23.01.2022 Did you know that 78% of people watch videos online every week? (stat: Social Media Today) People LOVE watching videos. They are easy to digest, engaging and often people prefer to learn about a service/product/event through video-form rather than reading about it. If you're not considering video marketing as part of your digital strategy, now's the time to start thinking about it! ... Read up on why we think you should incorporate video into your strategy and some best practices via the link below!

23.01.2022 LM Client Love | Website refresh for our friends at Moreton Saleyards. Moreton Saleyards is one of Brisbane's top livestock selling centres, holding weekly cattle sales as well as other annual beef events from their sale yard near Ipswich. ... The client wanted to make the process of buying and selling cattle easy for their customers. They also wanted to make sure useful information such as guides to buying and selling cattle were readily available and easy to access via their website. With this in mind, the focus of the redesign was to create a clean, modern website that clearly covered all stages of the buying and selling process, from sharing pre-sale event information to post-sale market reports.

22.01.2022 Instagram Reels... the new TikTok!? Last November, Instagram added a new functionality called Reels, made only available to users in Brazil. This new addition serves a similar purpose to TikTok - 15-second clips set to music or other audio. Instagram has begun rolling out further access to this feature in Germany and France. Initially, the purpose of Reels was to share these short videos within Instagram Stories. But the testing audience said they wanted the ability... to share their Reels with followers and friends in a more permanent way. It now has its own dedicated space on the User profile and in the Explore feed. Hopefully, we will see it in Australia very soon! What do you think this feature will do to TikTok?

22.01.2022 Say hi to Pop Spiral (Crembrandts Desert Holiday) - colloquially referred to as pastel boy! Earlier this year, we moved into our new office in West End and were excited to learn that our foyer/entrance had been previously used as an exhibition space for local and emerging artists. So we thought we'd keep that tradition going! The team at Pps / FORA, will be rotating art installations bi-monthly, with the first install by Simone Handsley.... If you're keen to check out the install in person, there will be a viewing from 6 pm tonight at 75 Vulture Street, West End. Click the event link below to find out more about the artist, Simone, as well as the facilitators, pps/FORA. https://bit.ly/2G6YVFb

22.01.2022 Instagram have gone above and beyond to make sure small to medium businesses can still engage with their audiences and hopefully make a profit during these troubling times. We are seeing some great feature releases here in Australia: Here's a couple of examples: You may have noticed that you can now access your Direct Messages through your desktop. This has been a long-awaited feature by businesses, brands and account managers who heavily rely on direct messages and their lap...tops/desktops for communication. For retailers and service-based industries, you can now offer Gift Card purchases to customers directly through your Instagram profile! To learn more about this feature as well other all other Instagram updates, have a read of the article via the link below

21.01.2022 When writing content to rank for search, it's easy to forget that writing for humans is more important than writing for algorithms. After all, who's reading your content? Humans. The good news is that it's easy to write for people. Along with following the essential on-page SEO steps (an assigned keyword, adding your keyword to the metadata and the body of your copy), you must also focus on writing engaging, high-quality content that is relevant to what your audience is try...ing to search for. We share our top tips for writing for humans on our blog. Have a read via the link below

20.01.2022 Is your Google My Business listing missing key information? Right now, many businesses are needing to increase their online visibility. If you do, then making sure your Google My Business is fully optimised is essential. Want to know how to do it? Read our handy checklist below: Make sure all information is accurate and up-to-date. This includes your business details (name, address & phone number), opening hours etc Choose the right business category. For instance, if yo...u're a vegan restaurant, make sure you select a category that either says 'vegan restaurant' or one that best represents your business Claim a business short name. A short name basically gives businesses an shorter URL that is easily sharable with customers and on social media channels. Use keywords in your business description. Your GMB description gives you an opportunity to explain what you do. To optimise, incorporate one or two keywords that have high-potential traffic Upload photos, videos and a logo. Adding visual content is a great way to show any potential customers who you are Share updates and blog posts. Posting your most recent blog posts is a great way to drive traffic to your website Make use of the Q&A feature. If any customers ask questions through your GMB listing, make sure you are answering them! Respond to any reviews. Whether they are positive or negative reviews, always respond to show you value your customers We do go into these steps in more detail in our latest blog post. Have a read here: https://bit.ly/2RfaJrU

19.01.2022 Facebook is updating the News Feed algorithm to make sure original, quality news stories are seen first! The goal for Facebook's news feed has always been to show the user what matters to them the most. With more and more people turning to Facebook to receive news updates from reputable companies, especially over the last few months during the Covid-19 pandemic, Facebook is responding to this demand with their latest update. To identify original news articles, Facebook w...ill look at groups of articles on a particular story topic and determine the ones frequently cited as the original source. This update only applies to articles shared by publishers' pages, not personal connections like friends and family. You can read more about what Facebook had to say on this update by clicking the link below!

19.01.2022 What the world needs right now, is some positivity and good news stories! Thankfully, there are several social media accounts out there making sure the good news is spread far and wide. Here are a couple of our favourites! Make sure you give them a follow! Good News Movement... Tanks Good News Upworthy See more

19.01.2022 LM Client Love | The beauty industry is one of the many industries affected drastically by Covid-19 with salons forced to temporarily close their doors. As a medi-clinic with registered nurses to perform certain treatments, CBB Blvd were allowed to remain partially open, offering only a select number of approved services, particularly ones that focus on overall health and immunity. Having said that, restrictions and social distancing rules still meant that many services wer...en't able to be offered, and CBB BLVD had to adapt to stay afloat. We've been working with the medi-clinic to set up an ecommerce site where customers can purchase some of the best luxury skincare products in the world like Guinot and Babor. The team at CBB BLVD are able to customise a skincare routine via a virtual consultation, and offer product suggestions that best suit your skin type and needs. CBB BLVD are now back in action and offering their full range of premium treatments! How has your business had to adapt?

18.01.2022 Want to know how Aussie consumers are responding to Covid-19, and how they are feeling about their current situation? Here's a glimpse... 149% of Australians are using social media more than usual compared to pre-Covid life 260% of Australians are either quite concerned or extremely concerned about their long-term financial situation... 340% of Australians are shopping online more than usual Tableau (a global data visualisation tool) is collaborating with Salesforce Research to help marketers understand how consumers experiences and expectations are changing in light of the global pandemic. Definitely a great resource to check out - link below! https://tabsoft.co/2Z9FOQO

17.01.2022 With over 1 billion active users every month, Instagram holds huge opportunities for businesses to market and showcase their services & products to potential customers. A lot goes into using Instagram - posting photos, videos, stories, IGTV, answering comments/DMs, and collaborating with brands & influencers. So, how can your business stand out from the crowd? We've rounded up the best free Instagram marketing tools to help you create engaging images and graphics, as well a...s streamline your content planning and sharing process. This is one you'll want to pin and come back to many times - take a look via the link in below

16.01.2022 The team at Style Magazines launched their first ever digital-only issue this month! You'll find lots of helpful tips for working at home, a great selection of virtual workouts and restaurant suggestions if you're keen on ordering a takeaway dinner! And with Mother's Day not too far away, you might even find some great gift ideas that you can easily purchase online Read the latest edition via the link below

16.01.2022 It's time for businesses to reflect on their current digital strategies and look at how they can adapt for the new norm - whatever that may be! One way to do this is by trying new digital tools that are relevant to your business. For instance, retail businesses might want to look into Facebook's new shopping feature called 'Facebook Shops', which lets you create a customisable "storefront" on both Facebook and Instagram. Facebook Shops will slowly be rolled out across the glo...be over the next few months. So, if you run your online store through platforms like Shopify, WooCommerce and BigCommerce, keep your eyes peeled for updates. More info about this new feature in the link below

15.01.2022 Trick or Treat - by Glenn Valentine pastel artist "The title of this exhibition evolved from an opinion that ‘suggested violence’ can sometimes polarise an audience. So, the questionable nature of some works (trick) is tempered by the inclusion of some ‘straight’ pieces (treat). This Halloween inspired exhibition is the result of many years of using knives, axes or some form of weaponry in my paintings. The hint of violence suggested by these props, gives the artworks a slig...htly macabre nature. Sometimes the violence becomes more of a suggestion and breaks out into a potential crime scene. Most of the works rest heavily on the use of whimsy and may be interpreted as a push back against some vegetarian principles. Some comedic elements can be garnered from the attempted humanising of some of the fruit. This can be seen in the gawking pears surrounding a wounded comrade in the piece ‘Blood Pear’. The unapologetic humour is always expanded by the use of ‘tongue in cheek’ descriptors that accompany each artwork. These can often take the viewer to an unexpected place after the initial observation." This gore-some exhibition will be on display at our office for the next few weeks. Feel free to come and browse - 75 Vulture St, West End!

14.01.2022 LM Glossary | URL redirect A URL redirect is when you send both users and search engines away to a different URL from what they originally requested. There are a number of reasons why you would need to do this; - You have a new website or webpage... - The URL is broken - You might be fixing a page or you want to send users to another page while you keep repairing the old one The two common redirects you will use are 301 and a 302. Not really sure what we're talking about? Read on! A 301 redirect basically means you have moved the webpage or website permanently to a new location. For example, if you want to redirect people from the URL www.lancemontana.com.au/oldurl to www.lancemontana.com.au/newurl, you would use a 301 redirect. This will stop anyone landing on the old page and any external sites that link to the old page will now link to the new URL. A 302 redirect lets users and search engines know that you have only temporarily moved a URL. If you were redesigning or updating your website, that's when you would use this redirect option. Only use this redirect if you're planning on bringing the old page back.

14.01.2022 LM Glossary | Short and Long-tail keywords We know that keyword research is an essential SEO task for any business, but there's one question that often arises: Do you choose a Short-tail keyword or a Long-tail keyword?... A Short-tail keyword is a search phrase that contains 1 to 3 words, for example, "coffee shops brisbane". They are more general and broad terms and often have higher search volumes. They are also highly competitive and harder to rank on Google. A Long-tail keyword is a more specific search phrase that contains more than 3 words, for example, "organic coffee beans online". With a long-tail keyword, average monthly searches are generally lower than a short-tail keyword, however, there is less competition.

13.01.2022 It's human nature to compare ourselves to others, especially on social media. We see how another person spends their time, money and holidays, and many of us instantly feel inadequate. This is what's often referred to as social comparison. Facebook recently commissioned a study on social comparison and the impacts of it, and the results are not that surprising!... They found that the following experiences worsen the effects of social comparison: - Spending more time looking at profiles, particularly one's own - Seeing lots of content by others of the same age - Seeing posts that have a higher number of likes or comments Facebook offered some suggestions to reduce social comparison. Have a read via the link below

13.01.2022 Think Instagram is just for selling products? Wrong! It is so much more than that. It is a great platform to really tell a story about your business or your team. Instagram captions are, of course, the best way to do this.... While you may like to keep things short and sweet, there is absolutely nothing wrong with a long Instagram caption. In fact, they are becoming increasingly popular because they can spark conversations, inspire people to check out your business, and hopefully, pay to use your products or services Want to know how to write a good long Instagram caption? Read our blog post about via the link below!

12.01.2022 Following in the footsteps of Facebook, LinkedIn has officially launched its new 'Support' reaction emoji to provide another way to share a quick response to posts relating to Covid-19. The social platform also introduced a great feature for job seekers. A new "Open To Work" photo frame enables users to display that they're available and actively looking for job offers and opportunities. Read up on how to make use of these two new features via the link below

12.01.2022 LM Client Love | Fresh and inspiring imagery for the team at Simply Laser Investing in high-quality photos for your business, whether it's to update content on your website or for your social channels, is a must. ... Why? 1First impressions count; studies show that we remember around 80% of what we see, and 20% of what we read. 2A picture paints a thousand words; they're a super powerful way of communicating who you are & showcase your products and services in an instant. 3Professional, up-to-date images help to establish your brand's identity and brand position, as well as build brand recognition. Have we convinced you that you need professional images?

12.01.2022 Social media platforms are constantly updating their offerings, but it can be hard to keep up! One of the newest updates to LinkedIn is Career Explorer. Career Explorer is all about matching available job opportunities with a person based on their existing skills. So, how does it work?... This tool analyses potential jobs using a metric called skills similarity, which compares two jobs and assigns a score between 0 and 100. LinkedIn's example for skills similarity score is between a customer service specialist and food server. With a score of 71, this indicates that there is a higher skill overlap, meaning an easy transition from one role to another. Want to have a go at the tool? Visit the page in the link below

10.01.2022 When was the last time you updated your Google My Business? With restrictions easing across the country, many businesses are opening back up and restoring their operating hours. We've also noticed a lot of businesses have either undergone a brand refresh or are offering new products and services. It's important to keep your Google My Business as up-to-date as possible. Now's the time to refresh your images, update your services and business description.... If you're new to Google My Business and not 100% sure how to optimise it for local online visibility, have a read of our blog post via the link below

10.01.2022 LM BTS | Did you know we have a new office on Vulture Street in West End?! We've always worked from home (and still do!), but we've been really enjoying having a designated space to catch up with the team and meet with clients. And it gives us a great excuse to check out (arguably) Brisbane's best foodie precinct. ... Come and say hello!

09.01.2022 Does your business have a YouTube channel? You might know how to make great content and upload it, but do you know how YouTube works, or how to make sure people actually see your videos? No? Well, Google just released a new resource called 'How YouTube Works' to help creators and businesses make better use of the platform. ... It contains some key takeaways for getting your videos to appear and rank in the search results: - Relevance: That is relevant title, tags, description and video content - Engagement: Aggregate engagement signals such as watch time on videos - Quality: Channels that demonstrate expertise, authoritativeness, and trustworthiness on a topic Read more on how your videos can get discovered on Youtube by clicking the link below!

08.01.2022 Ok, so Covid-19 has put a massive spanner in the works. If you're still open for business (perhaps not as usual), what on earth should your business be doing now? It is the perfect time to reset, re-educate and prepare your business (and your staff) for right now - and for the future! How have you optimised digitally? Have you updated your Google My Business listing? When was the last time you looked at your content strategy? Are there any more skills you'd like your sta...ff to develop? We share everything your business should be doing RIGHT NOW to have you ready to go on the other side in our latest blog post.

08.01.2022 A huge congratulations to our friends at Kiddo - Babysitting App. This Brisbane-based company have just won the Gold Award for Digital Innovation with their app at the most recent AusMumpreneur Awards! We loved developing this app in collaboration with Autumn Studio, so it's great to see everyone's hard work pay off! If you don't know much about Kiddo, this app helps connect parents to local, verified and affordable carers with as little as an hour's notice. It's easy to use, plus it's FREE to download. If you're after a last-minute sitter, download the Kiddo app now!

07.01.2022 Who's ready to go LIVE!? Scott Hoying

07.01.2022 Weve heard from our retail and brand manufacturing partners that they are hungry for more insights on how consumer interests are changing, given dynamic fluctuations in consumer demand. - Google With consumer behaviour changing rapdily amid the Covid-19 pandemic, tooks like Rising Retail Categories (created by Google) are facilitating daily search query data updates. This interactive tool reveals top trending categories, their associated queries, and a geographic breakdown... based on your selected country. Retailers - this is definitely a tool worth checking out. Link below

05.01.2022 Want to learn how to take beautiful photos for your business like a pro? You don't necessarily need an expensive DSLR camera to do this. Smartphones can do a pretty incredible job. It's all about knowing how to compose the images and mastering the in-built editing features - as well as knowing how to use editing tools, and what to use. Follow our top iPhone photography tips via the link below

04.01.2022 Say hi to Pop Spiral (Crembrandt’s Desert Holiday) - colloquially referred to as pastel boy! Earlier this year, we moved into our new office in West End and were excited to learn that our foyer/entrance had been previously used as an exhibition space for local and emerging artists. So we thought we'd keep that tradition going! The team at Pps / FORA, will be rotating art installations bi-monthly, with the first install by Simone Handsley.... If you're keen to check out the install in person, there will be a viewing from 6 pm tonight at 75 Vulture Street, West End. Click the event link below to find out more about the artist, Simone, as well as the facilitators, pps/FORA. https://bit.ly/2G6YVFb

04.01.2022 Christmas shopping might look a little different this year - not just in Australia, but worldwide. More people will be shopping online, and more people will be looking for deals or ways to save money on gifts. If your business is looking at ways to engage consumers and keep sales up this festive period, Google recently released some key stats detailing shifts in consumer behaviour that you might find very helpful. ... Searches for best affordable have grown globally by over 60% year-over-year Searches for support local businesses grew by more than a massive 20,000% since 2019! Have a read via the link below

03.01.2022 LM Glossary | Facebook Ad A/B Testing Want to know if your Facebook ads are performing as best they can? One of the best ways to see what images, copy and CTAs are working well in your social ads is through a tactic called A/B testing, or, split testing. ... A/B testing is a form of research that allows you to test small variations in social media ad campaigns to determine what is going to give you the most effective results. The key to this process is to test one element at a time. For example, you might have a video ad campaign where you want to test two types of copy. You might want to experiment with what post length or style works. One version of your copy might have emojis and the other might not. Keep everything else in your campaign the same. You can also test your audiences, the placement of your ads, the visuals and headlines.

03.01.2022 We can't get enough of book/podcast/tv series recommendations at the moment, so we thought we'd share some of our own! Our team loves listening to podcasts. They are a great way to cut down your screen time, stay educated and informed on a topic/area of interest, and focus on personal growth or development. Whether you're after a crime, career, entertaining or cooking podcast, there is certainly no shortage of options. If you're looking for something new to listen to over the long weekend, here are some of our recommendations

02.01.2022 IGTV Ads & Instagram Live Shopping... Some of the exciting new features we can expect on Facebook and Instagram this year! It seems like all social media platforms are constantly releasing new updates and add ons. But with more businesses and creators focusing on their digital presence at the moment, it's understandable why Instagram is releasing features to help everyone reach new audiences and grow online. We are particularly interested in seeing IGTV ads launch in Aust...ralia. From what we've read, our understanding is that IGTV ads will work similarly to YouTube ads. Creators will be able to monetise their video content with ads, and businesses will be able to place their ads in front of new audiences. @later.media shared 8 other updates coming to Facebook & Instagram this year. Have a read via the link below

02.01.2022 Or is now the time to get on board with TikTok? Notoriously known for being a Gen Z-specific app, it's becoming popular with all generations, especially as we continue to practise social distancing. Here are some fast facts about TikTok: TikTok has over 800 million users worldwide... Celebs like Reese Witherspoon, Jessica Alba and JLo have embraced the app There's a variety of content for you to consume or create i.e. dance challenges, meme videos and DIY hacks Are you going to join TikTok or have you already joined? What are your thoughts on the app? @noeltheartist

01.01.2022 Attention on digital is at an all time high. Many people are turning to social media channels to pass the time and communicate more with their audience. If you've not done it before, now might be a good time for your business to try social media advertising and build brand awareness and win more business once the lockdown measures ease. If you're new to Facebook advertising, we share some traps to avoid and tips to employ on our blog. Tap the link below to read

01.01.2022 Looking for a way to increase your digital footprint now - and well into the future? If you are experiencing a downturn in business, a great way to make the most of this time would be to work on your evergreen content. If you're not sure what evergreen content is, it's content that revolves around a topic that is relevant to your readers all year round. Well-written, informative evergreen content will keep your audience coming back all year round, and then some... We've written a blog post on how to do it. Click the link below to read!