Lauren Nicholson Creative | Businesses

Lauren Nicholson Creative

Phone: +61 451 664 769

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• Graphic designer

24.01.2022 Hope everyone enjoyed their long weekend and is full of chocolate! (I know I am) Taking a moment to showcase this brand icon design that was developed almost a year ago for interior designer Bianca Castellan. We wanted to design an icon that was abstract and delicate, using Bianca’s initials. Fresh, modern and refined, just like her interior design. ... If you are in need of branding design, get in touch! @ Newcastle, New South Wales

24.01.2022 Rebrand for the beautiful @sophiecox_makeup We took her original branding and refined it to look more professional and elegant, whilst still keeping her existing brand recognisability with a luxurious serif font and simplistic logo. Swipe to see all of her logo variations ... If you’re in need of a rebrand, please feel free to get in touch! @ Sydney, Australia

23.01.2022 Texture shots are my favourite Here’s why 1 It adds an element of interest to the photo 2 It shows the consistency and texture of the product itself 3 It’s just so damn satisfying to do! ... If you want some lovely texture shots of your product, get in touch and we will make it happen

20.01.2022 Here at LNC, we offer a range of creative services These include: Branding Design Social Media ... Product Photography Graphic Design Content Creation If you need help elevating your business in any of these areas, feel free to get in touch!

19.01.2022 Happy Friday! Time to wine-d down *ha ha* and celebrate those small wins I’m cheersing to onboarding a new social media client this week What’s your small win? Tell me in the comments!

19.01.2022 A Spring picnic inspired shoot for @amberandpearl_ This shoot was held outside using natural sunlight and a bunch of fruit for colour and vibrance. If you have been meaning to get some content created for your business, get in touch to hear about our product photography packages! @ Sydney, Australia

18.01.2022 Branding should be a visual representation of who you are and what you have to offer! Swipe for brand colours When branding @hera_performance we collaboratively decided on neutral, yet bold colours. This brand was crafted with a balance of refinement and strength in mind, much like the girls at Hera Performance who are both beautiful mothers and badass strong women ... If you’re feeling like your branding could feel more like YOU, then get in touch @ Central Coast NSW

16.01.2022 Only a couple of spots left for Product Photography in April! If you want to elevate your product imagery, visit www.laurennicholsoncreative.com/services to check out the packages available!

15.01.2022 Reasons to start putting a face to your brand! It humanises your brand, and therefore opens up opportunity for a human relationship rather than a transactional one! By showing your face you will build trust a lot faster with your community, and become more approachable. This will also make you easier for your potential customers to remember! ... Do you struggle with showing up as the face of your brand? If you do, that’s totally fine! This doesn’t mean you have to get on your stories and talk to the camera straight away. TIP: Take it slowly by introducing your voice whilst showing what you are doing, or by simply posting a photo and introducing yourself as the owner of your business. If you are wanting more guidance with your social media, DM me your email address and I’ll send you my social media packages!

14.01.2022 Here’s what happens in the ‘behind the scenes’ of product photography! There’s a whole lot more than what meets the eye when it comes to product photography, here’s a brief overview of what’s involved: 1 Pre-production planning and research... 2 Prop sourcing 3 Organising and investing in suitable equipment (lighting/camera etc.) 4 Shooting content 5 Post-production retouching and arranging final files When you book in for product photography, this is what to expect! There’s a lot of time and effort that goes into creating the final outcome

12.01.2022 Letterhead design for @hera_performance It is so important to have consistent branding across all of your business documents and marketing collateral. Having a consistent use of brand colours and fonts will help you to achieve a professional visual impact If your business needs help with graphic design, contact us!

09.01.2022 5 signs it’s time for a rebrand! 1 Your branding doesn’t reflect your business vision. 2 Your branding is too similar to your competitors! It isn’t unique. ... 3 You’re not currently attracting your target customer. To catch the eye of your ideal audience you need branding that is appealing to this demographic and their interests. 4 You have outgrown your homemade Canva logo design (or whatever your existing branding is!) You are looking for a more holistic branding approach with brand colours and font etc. 5 You want to start targeting a new demographic, so you need a brand that will attract the people you are hoping to reach. If any of this sounds like you, you know what to do! @ Sydney, Australia

01.01.2022 Steps to take after branding your business! Once your branding has been finalised, it’s up to you to launch! Here are some of the next steps you can take: 1 First and foremost, set a launch date! This gives you a deadline to get everything in order. ... 2 Now build some hype around the launch, you want people to be intrigued and excited by what is coming. You might want to consider talking to a social media specialist to put some guidelines and strategy in place. 3 Make sure that your branded assets are all ready to go. This could be business cards, your email signature, letterhead etc. 4 Spread the word! Tell your family and friends - the power of ‘word of mouth’ can never be underestimated! 5 Lastly, launch! Ask your family and friends to share the love on their socials for further reach.