Lauren Kress, The Business Scientist | Businesses

Lauren Kress, The Business Scientist

Phone: +61 430 181 361

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• Businesses
• Broadcasting & media production company
• Advertising/marketing
• Motivational speaker

25.01.2022 Dylan Hall from The Brand Trust was such an incredible guest - absolutely loved his passion and enthusiasm for making the world a better place! There are so many useful insights here for social entrepreneurs who want to make a difference!

25.01.2022 If you've got lots of things to fix for your marketing funnel - how do you figure out what to fix first to maximise ROI? My latest SEEN & HEARD episode is about one of the biggest issues I've seen when it comes to content marketing - here's the key timestamps to help you navigate the live stream on replay: 0:27 The problem with wanting to fix everything... 2:08 Content marketing mistakes to avoid 2:50 How to take a closer look at what's working and what's not working 3:53 Why people give up on podcasting and content marketing early 5:50 Understanding how to leverage thought leadership content that has high virality but low relevance 6:50 What analytics you need to have a closer look at and why 8:09 Why you need to focus on fine-tuning what's almost working first 10:38 The importance of analysing website behaviour and how to use Google Analytics to help 12:07 Tying your insights back to core business objectives 13:21 The problem with vanity metrics 20:58 The trouble with trying to sell online as a consultant versus the value of warming up a lead online 22:00 Professor Byron Sharp's books "How Brands Grow" and understanding industry benchmarks 24:30 What you want to look at depending on where you're at in your content marketing journey #contentmarketing #smallbusiness #digitalmarketing

24.01.2022 Why is the right business name worth millions? Louise Karch, Author of Word Glue, Louise explains why finding the right business and brand names for her clients is worth the investment. Learn how finding the right business name can transform a brand - increasing brand equity, business profits and market share within just 12 to 18 months in this short video:... https://buff.ly/347Em43

21.01.2022 My final live stream for the next couple of weeks!

21.01.2022 Is SEO worth it for your small business or startup? In this Interview highlight Ronan Walsh, Founder of Digital Trawler explains what we need to consider when it comes to investing in SEO as an entrepreneur or startup #digitalmarketing #seo #contentmarketing #startups #Entrepreneurship #interviewhighlight

20.01.2022 How do you get your emails out of gmail’s promo tab? Had such a great chat with Julian Danylak about this Email copywriting secret and more to help you grow your brand and business! Thanks for the chat Jules! ... #marketing #digitalmarketing #Email #emailmarketing #growthmarketing

19.01.2022 "To be a storyteller one has to get to a point where they remove their concern about what other people think of them" - Kylee Stone Why is vulnerability and conversation so important for storytelling and leadership? Find out in this amazing chat I got to have with Kylee Stone CEO of @thperformancecode and Podcast Host of The Uncharted Leader.... #leadership #storytelling #branding #growyourbrand #story #womeninleadership #podcast #vodcast

14.01.2022 If you've been holding yourself back from sharing your talent with the world, lacking confidence or feeling uncertain about where you're at with your business - catch my latest interview with Kylee Stone. This is a vodcast pick me up, kick up the butt and warm hug all in one!

11.01.2022 On Friday’s SEEN & HEARD live stream I shared the content marketing trick most consultants and coaches aren’t using - are you doing this with your content? #contentmarketing #digitalmarketing #coaching #thoughtleadership #branding #podcast

08.01.2022 Wondering how to launch and grow your podcast to attract your ideal customers? Today I'm speaking with Nerds of Business - Podcast host Darren Moffatt to talk a...bout...podcasting! If you've been wondering whether podcasting is the right thing for you to grow your brand and business, tune in to today's live stream chat with Darren and I as we discuss the lessons we've learnt from podcasting, why we believe it's important to stand out from the crowd, grow your personal brand and position yourself as a thought leader. I'll also be asking Darren some of the most common questions my clients and network have asked me about podcasting to get his perspective. #marketing #branding #thoughtleadership #personalbranding #growyourbrand #podcast #contentmarketing

07.01.2022 I see questions about this topic popping up all the time (!!!) so I'm very excited to be sharing this live stream with you today! Today I talked to Jason Osborn from Rethink Academy about some of the most common objections entrepreneurs, coaches and consultants I've seen crop up when it comes to settling down on a niche. I also share some of my own objections I've had to this previously and what I've discovered in my own business journey. ... Jason and his colleagues have taken thousands of new entrepreneurs through the RETHiNK formula we discuss today to help them grow their brand and make money doing what they love. Check out the comments to access the first four chapters of RETHiNK social media by Founder of the academy Paul O'Mahony #marketing #socialmedia #niche #growthmarketing #growthmindset #nichemarketing #findyourniche #growyourbrand

07.01.2022 How do you find the right name for your business? This interview was AMAZING... Louise Karch is an incredible wealth of knowledge! Louise is the CEO of BRANDfluence and the Author of Word Glue helping businesses get the attention you deserve so you can grow your brand!... Louise has worked with entrepreneurs in 70 different countries alongside Seth Godin and has helped brands dramatically increase their revenue by helping them find the right name for their business. An episode not to be missed!

05.01.2022 If you've been wondering: "Why isn't my Facebook advertising working?" "Why isn't my marketing doing anything to drive my conversion numbers up?" "Why is it that every time I try to promote my brand I just end up spending money with no return on investment?"... The answers await in this live stream interview with Floris Blok from The Front Line Podcast. #marketing #advertising #b2bmarketing

01.01.2022 So excited to be sharing this live stream with you all! Today I'm talking about the 6 interview formats entrepreneurs, coaches and consultants can use to become recognised thought leaders and create a bank of compelling content to attract their next best client. If you'd like to download a copy of my eBook that we work through in this video head over to my website - the link is in the comments!