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Lawson Communications

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25.01.2022 Many people say they can't stand Facebook ... but small business owners can't afford not to!

22.01.2022 Newsflash Facebook is doing away with public, closed or secret Group types. Instead, Groups will simply be either 'PUBLIC' or 'PRIVATE.' The new defaults... will be: A group that was formerly secret will now be private and hidden. A group that was formerly closed will now be private and visible. Groups that are public will remain public and visible. With two clear options, this new privacy model is much more intuitive. Public groups allow anyone to see who’s in the group and everything that’s shared there. With private groups, only members can see who else is in the group and what they’ve posted. Admins can find the new controls in their Group Settings. Just as it is today, there are restrictions to if and when an admin can change the privacy setting of a group. Group members are always notified when an admin updates the group’s privacy setting. See the official announcement here: https://newsroom.fb.com/news/2019//groups-privacy-settings/ Remember, Zuck has been saying all year now, "THE FUTURE IS PRIVATE." Hmm. Now, Groups are either the town square (public) or the living room (private). I believe this simplification of group types is a good move to create more clarity. What do you think?

22.01.2022 Succinct tips here for the Facebook changes from Mike Stelzner, founder of Social Media Examiner: 1: Scale back your frequency of posts. Less is more here. 2: ...Figure out how to create content that will get people talking to EACH OTHER, not just you. 3: Up your live video game plan. Live videos get 6 times as many interactions as regular videos. 4: Avoid engagement bait. These are posts that encourage people to comment. Facebook will demote these posts in News Feed. 5: Master Facebook ads: This will be one of the only reliable ways you'll be able to drive traffic off of Facebook. 6: Learn Messenger Chatbots: Moving conversations into Messenger and using bots will be a huge trend that will allow you to nurture leads and sell.

18.01.2022 For those who feel like they're drowning in acronyms and jargon. Bookmark this one.

15.01.2022 Have had a great day in Sydney-town at the Public Relations Institute of Australia Annual Conference, themed ‘The Authentic Communicator’. Am taking a few new ideas home with me, and good to see I’m getting a few of my own right too! Now, back home to the grind...

15.01.2022 Clever marketing...

15.01.2022 NEWSFLASH!! Facebook is adding 50-person video chatrooms called Messenger Rooms to compete with Zoom. Rooms can be created from Messenger or Facebook and y...ou can invite anyone to join, even if they don’t have a Facebook account. Eventually Rooms will be available on Instagram, WhatsApp and the Facebook Portal smart speaker, too! People can use virtual backgrounds and augmented reality (AR) filters (already available on Facebook's portal). Note: Facebook/Messenger's group video chat feature was already in the works before the coronavirus, but Facebook speeded up development as the volume of video calls and group video calls on its apps skyrocketed, Stan Chudnovsky, vice president of Messenger, told USA TODAY. PLUS: Facebook is adding eight-person video calls to messaging app WhatsApp, as well as video-call functionality to Facebook Dating for 'virtual dates' (first names only). See more info at: https://www.usatoday.com//facebook-messenger-r/3012499001/ https://www.businessinsider.com/facebook-announces-messenge Zuck's Live announcement at: https://www.facebook.com/zuck/videos/10111842214089831/ Messenger video chat is super stable and I use it for close family members, but might be curious to try for other uses. What do you think? Will you use this feature?

15.01.2022 Oops! Should have run that one through the spell check!

14.01.2022 Is Your Business Ready for Google's New Mobile-First Search Program? By now everyone is well aware that well-ranking web search results for your website have a ...profound impact on being found by customers, and that a mobile-responsive website is highly important. Well, mobile responsive websites are about to become even more vital. Read More http://2creativemedia.com.au/CampaignProcess.aspx

13.01.2022 If some of us are farmers we all know that part of the job can mean sitting in a vehicle for hours on end - be it moving cattle, checking waters or picking up t...he grocery order. Luckily AustralianFarmers has put together their top 5 ag-related podcasts that will have you hooked!! They won't necessarily help you with your social media marketing BUT they will help the hours fly by! Enjoy: https://farmers.org.au/blog/5-farming-podcasts-we-love/

12.01.2022 Am in Sydney today to give my brain a bit of a massaging at the Public Relations Institute of Australia Conference.

11.01.2022 Well done Nathan!!! :-) @ Thrive Media

09.01.2022 I shout myself some kit upgrades at around this time each year. This year’s splurge arrived today!!

05.01.2022 After carrying out the marketing for Kerin Poll Merino right through its inception and every year since, I am proud and confident to be handing the baton over to Brad Cullen of Cullen Marketing as the stud approaches its 10th annual ram sale. I came across Brad earlier this year when he was doing a stellar job marketing Maungahina Stud in New Zealand and knew he was the right person to succeed my role at Kerin Poll. I would like the sincerely thank Nigel and Kate Kerin of Ke...rin Poll Merino for the opportunity to work with them in establishing and growing Kerin Poll to the phenomenon it is today. I have learnt a lot along the way and thoroughly enjoyed working with such a dynamic team. Kerin Poll will be offering 450 rams at their 10th ram sale on September 9. Incredible! Such is the results being achieved by Kerin Poll’s clients, and the word has spread like wildfire. Lawson Communications is in recess now as I focus my energy on our farm business and growing Speckle Park stud, JAD Speckle Park.

03.01.2022 Starting today, Instagram is now hiding the number of "likes" on posts for all Australian Instagram users. As business and personal users, you will only be able to see your own analytics.

02.01.2022 I have two burgers. The one on your left is a beef burger from McDonald’s and the other on the right is a Beyond Meat, plant-based protein burger from A&W. You’...ve been told by companies, groups and the media to choose; to eat less meat because one is better for the environment, and we’ve been led to believe that by picking one over the other, we’re doing our part in climate change and being more environmentally-friendly. What if I told you that both burgers are doing their part and all agriculture is part of the solution, not the problem? What if I told you it’s not one versus the other when it comes to climate change? What if I told you there is more to the story than these companies are sharing? To let you know, my family and I grow lentils. I’m grateful demand has grown for this tiny seed jammed packed with protein. I don’t raise cattle but have friends who do and am grateful for all they do to also raise nutrient-dense food. All of agriculture, both the plant protein and the beef burger are doing their part when it comes to climate change. Agriculture in Canada accounts for 8% of total emissions, and cattle contribute less than half of that at 2.4%. But did you know the largest sources of emissions were transportation at 28%? Why are we blaming cows, dairy and meat so much? Contrary to recent headlines, giving up meat won’t save the climate or even make a significant difference to climate change. According to the University of California, Davis, if Americans were to eat the plant-based burger instead of the beef burger on Meatless Monday every week for a year it would only be a reduction of 0.3% in emissions. If I were to go full vegan for a year, I would reduce 0.8 tonnes of greenhouse gases. Is that 0.8 tonnes a huge difference? Not as much as you might want it to be. One round trip flight from the US to Europe emits 1.6 tonnes so a whole year of reducing meat in your diet has only half the impact of a single transatlantic flight. Removing animals from agriculture would lower greenhouse gases to a small degree but there’s unintended consequences if we removed them completely. There’s a really great story when it comes to agriculture’s environmental footprint missing from those headlines and trying to get you to choose sides. One part of that solution is right under our nose.literally. It’s in the soil. By managing soils for healthy crops and raising healthy livestock, soil can hold water, nutrients and capture carbon. As per the United Nations Intergovernmental Panel on Climate Change (IPCC), agriculture and forestry land use in the US currently takes in and captures more carbon than it emits. Whoa....what? --The Agriculture and Forestry sectors combined are capturing more carbon in the atmosphere than they are putting out. -- These headlines aren’t sharing agriculture is doing our part. In the past, our lentil fields would be ploughed so all you would see every other year would be soil and some weeds. But by growing a crop and minimally disturbing the soil by direct seeding, lentils take greenhouse gases out of the air, create nitrogen and then put nitrogen back into the soil. It’s like nature’s way of fertilizing the crop for next year and capturing carbon. But not all land is suitable for growing crops. Only 3.2% of Canada’s land can be used for growing crops , but cattle can inhabit and graze nonarable land. Pastureland used for grazing cattle in Canada removes greenhouse gases and stores the emissions of 3.62 million cars per year. Raising cattle has many environmental benefits such as soil replenishment, nutrient recycling, preservation of natural grasslands, and improving biodiversity and wildlife habitat. It’s pretty incredible that cattle can upcycle land, which is otherwise unproductive to humans, into protein-rich food for families while returning benefits to the land. These are just a couple of examples out of so many more of farmers and ranchers helping be more environmentally friendly and efficient. Whether we grow crops or raise livestock, we care about the soil and environment. We know we have more work to do but we have been working hard at being more efficient, doing our part and being part of the solution. There is always more to the story than the click-bait headlines. When you read or hear about Eat Less Meat to Save the Planet or have to choose between a plant-based or a meat burger, please remember and know that there are farmers and ranchers behind the scenes doing their best to save the planet too. I appreciate that we get the choice of how to farm and you get so many choices in the grocery store and at restaurants. For me, I’ll always choose the beef burger. Sources: National Inventory Report, 2016; CRSB, 2016 http://www.agr.gc.ca//agricultural-greenhouse-gas-indica/ https://www.ipcc.ch/report/srccl/ https://www.carbonbrief.org/in-depth-qa-the-ipccs-special-r http://www.beefresearch.ca/resources/images.cfm https://sustainablesociety.com/environment/land-use https://www.alltech.com//frank-mitloehner-cattle-climate-c https://caes.ucdavis.edu//livestock-and-climate-change-fac