Lead Marketing | Marketing agency

Lead Marketing

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25.01.2022 Client: Robbies Chop Shop Brief: Create, implement and execute all branding and marketing activities in preparation for the launch or the new Robbies Chop Shop Port Adelaide opening. Work: Utilising the existing branding work previously completed by Lead, we were able to create a number of designs for limited run collaboration merchandise with Port Adelaide based Pirate Life Brewery, A key partner with whom RCS shares significant consumer cross over. ... A complete digital campaign consisting of paid and organic content across social and search networks enabled Robbies Chop Shop to reach large segments across their audience with recurrent impressions across channels delivering high levels of awareness and engagement in the target audience. Leads creative direction was further applied to the interior design of the store with industrial elements and finishes capturing the rugged essence of the brand, whilst the understated signage deliberately works so as not to detract from the rebellious nature of the space.

25.01.2022 Before you brief an agency on your new website build, make sure youve considered these 5 things: What are your business objectives? What is your sales process? What are your capabilities? ... What are you looking to gain from a new website? What is your compelling point of difference? #website #webdesign #webdeveloper #digitalmarketing See more

25.01.2022 Less is more. When in doubt, simplify

24.01.2022 Have you seen the William Kentridge exhibition at @agsa.Adelaide yet? Its on until 8th Sep, so dont miss out if you are an animation enthusiast. William Kentridge (born 28 April 1955) is a South African artist best known for his prints, drawings, and animated films. These are constructed by filming a drawing, making erasures and changes, and filming it again. He continues this process meticulously, giving each change to the drawing a quarter of a second to two seconds' screen time. A single drawing would be altered and filmed this way until the end of a scene.

23.01.2022 A short explainer video is great for presenting your new brand to the world. Here, we look at the evolution from RDGP to FocusOne Health.

23.01.2022 Leading Thought: Looking for an easy way to boost your Google ranking? Make sure your site includes an up to date sitemap. This will make your site more attractive to Google as it makes it easier for their bots to crawl your site.

22.01.2022 Before you brief an agency on your new website build, make sure you’ve considered these 5 things: What are your business objectives? What is your sales process? What are your capabilities? ... What are you looking to gain from a new website? What is your compelling point of difference? #website #webdesign #webdeveloper #digitalmarketing See more

21.01.2022 How far ahead do you plan your marketing and sales campaigns? Do you often feel anxious and stressed during your busy times? By taking the time to plan at least 6 months into the future you give your business and your employees the time to prepare for each campaign, this will result in more successful and less stressful campaigns.... #sales #marketing #campaigns #marketingplanning See more

19.01.2022 Sure, they could have called it "Tattoo Studio"... but why would they? Perfect example of how the name of a business sets the foundation of a brand...

19.01.2022 Looking to improve your social media engagement? Take the time to research what content is most popular amongst your target audience and use this to guide your own content strategy

18.01.2022 Do you know that a brands colours play a huge role in effecting consumer sentiment. -- Don’t believe us? --... Yellow is associated with movement and red can stimulate appetite. What two colour’s are most dominate in fast food brands? #consumerpsychology #branding #marketing

17.01.2022 A new update to Instagram has seen sponsored content beginning to be displayed in the explore feature of the app. With more then 50% of Instagram users using the explore section to discover new content, this update presents a prime opportunity for brands to get in front of even more potential customers. #instagram #sponsoredcontent #socialmediamarketing

17.01.2022 Your brand is more than just your logo, it is an intangible asset which forges a connection between your business and the marketplace. Your brand is formed both through your own messaging, products and services and more importantly how the marketplace receives and responds to your messaging, products and services.

16.01.2022 Does your website have an SSL certificate? No idea what that means? if your site lacks HTTPS at the start of your URL, Google will lower your page ranking and warn visitors using the Chrome browser that the site may not be secure. I

16.01.2022 Want to build a large email database? -- This will only happen organically and so the only metric you should focus on is dramatically boosting your site traffic. -- Couple this with engaging design and value add content and remember to expect no more then a 2-5% conversion rate.

16.01.2022 Do you every wonder why brands love to hand out freebies, and why this tried and tested strategy still works? Its due to the psychological principles of influence and reciprocity. Which is that we are biologically predetermined to be more likely to give to those who have previously given to us. #consumerpsychology #marketingscience

13.01.2022 As the dawn of 5G approaches it is prudent to evaluate how your business could stand to benefit from this next-gen technology. With unheard of speeds, higher capacity and greater reliability 5G will transform mobile devices into the preferred general business tech, improve productivity and open entirely new realms of possibility for augmented or virtual reality customer experiences. #5G #technology #VR #AR #virtualreality #augmentedreality #productivity #mobilaustralia #connectivity #adelaidemarketing

12.01.2022 Red Awnings Boutique Hotels and Apartments provide luxurious and memorable experiences of Tasmania through its portfolio of historically significant and unique properties. As the business expanded there was a need to rejuvenate the Red Awnings brand and improve its digital presence. Lead modernised the logo, whilst remaining true to the brand, developed a marketing plan and built a new website with improved booking functionality and enhanced UI design. www.redawnings.com.au

12.01.2022 Quick SEO Tip -- The navigation of a website is important to assist visitors quickly find the content they want. Also, it can help search engines understand what content is important. Although search results are provided at a page level, Google prefers to to have a sense of what role a page plays in the overall context of the whole site.

12.01.2022 Marketing is so much more then social media advertising and website SEO. A true marketer will be involved in every core aspect of your business, from product development & research, to price setting, and of course promotion.

11.01.2022 Leading SEO Thought! When crawling a site, Googles bots cannot decipher images. Ensure all images on your site are formatted to include alt attributes. (This is a text alternative describing the image when the image does not display). This will increase your overall SEO score and can assist in ranking your page higher.

11.01.2022 Not sure how a marketing plan works? Here's a little explainer from us.

08.01.2022 When they follow, you lead. #adelaidebusiness #leadmarketing #marketingagency #designagency

07.01.2022 Creating content for your website and social channels can be difficult. Try focusing on two or three core story pillars which your target audience are interested in, then use your knowledge to add valuable insights.

06.01.2022 What should any good marketing agency offer you? - Unfortunately not all marketing agencies are created equal and sometimes you may not realise this until it is too late. To help you make your choice ensure any prospective agency offers all of the above.#marketingagency #creativeagency #marketing #design #advertising #leadmarketing #leadcreative

06.01.2022 Some fab examples of brand minimising, which can be important - especially for responsive web design. www.joeharrison.co.uk/projects/responsivelogos

06.01.2022 You may have experimented with Pay Per Click advertising but have you tried Targeted Remarketing ads? -- By displaying image based advertisements to people who have interacted with your brand either via social media or your website, remarketing has been shown to increase conversion rates by up to 70% for online retailers

04.01.2022 Happy EOFY. By now you should have your marketing activities planned and budgeted for for the next 12 months, segmented into targeted quarterly campaigns. -- How far in to the future have you planned?

04.01.2022 Whether its in the form of a video, an image or written word, content is king these days but sometimes it can be hard to know where to start. With our multi talented agency youll have a specialised team of creators working for your business. #content #creativeagency #marketingagency #marketingagencyadelaide

04.01.2022 Do you know that a brands colours play a huge role in effecting consumer sentiment. -- Dont believe us? --... Yellow is associated with movement and red can stimulate appetite. What two colours are most dominate in fast food brands? #consumerpsychology #branding #marketing

03.01.2022 We have been honoured to work with RDGP a well respected and trusted pillar of the primary health care sector. The organisation decided a re-brand was in order to celebrate the connectivity they have in the rural communities they service.This re-brand has allowed them to communicate their values and focus as they evolve into their next chapter. Our team delivered a new name, branding, website and animated video. RDGP unveils their new brand FocusOne Health. www.focusonehealth.com.au

03.01.2022 Struggling to get started with your new year planning and strategy? The best way to get started is by doing a data dump and downloaded every available insight, report and analytic you can. As you process this information youll begin to get a clear picture of where your business is at and where it is headed. #marketingstrategy #marketingplanning#businessstrategy #businessplanning

02.01.2022 Website is now up and running for FocusOne Health! This organisation acts as a valuable connection between healthcare professionals and the Riverland and Limestone Coast communities. Check it out. www.focusonehealth.com.au