Leadz Bound | Social media agency

Leadz Bound

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24.01.2022 Less text = Better performing FB ads . . . Facebook will only allow up to 10% of your ad to be text...any higher and your ads performance will be capped or, worse...cut off... . So before you post up an ad on FB, ensure that you are running a 'text check' through Facebook text overlay tool. See the link below: . https://www.facebook.com/ads/tools/text_overlay See more

24.01.2022 Just how far is your $$ going??.... . Recognise the general key metrics to watch when running Facebook ads for your fitness business! . 2 general metrics to watch out for: ... . 1. Ad Frequency: . The average number of times that a person has seen your ad If this number increases towards 3 to 4+, then its time to refresh your ad Ad Costs will go up as nobody is taking action on your ad (FBs algorithm will recognise this) People can report or flag your ad as spam. In effect, this will increase ad costs and limit your ad exposure . 2. Ad Relevance (This is split across 3 metrics) . Quality Ranking How your ad is perceived in quality compared to other competitor ads competing for the same audience . Engagement Rate Ranking How likely your ad is to attract audience engagement through likes, shares, comments, clicks etc. in comparison to competitors competing for the same audience . Conversion Rate Ranking How your ads expected conversion rate (i.e. number of link clicks, purchases, click through to landing page etc.) compare to other ads with the same optimisation goal competing for the same audience For example, your optimisation goal could be for your audience to click the link on your ad OR it could be for your target audience to register and claim the paid 8-week challenge offer (purchase) See more

23.01.2022 There should be NO GUESS WORK in how to grow your fitness empire! . Today I squeezed in the most amount of sales meetings I have ever had with local gym owners . a common trend that I saw amongst them was wishful marketing ... . What does that even mean? . From what Ive seen, its when youre trying to market your business without a clear set of metrics and a proven system behind it . The result? . Thousands of precious marketing dollars thrown down the drain with little to no increase in new members or upsold existing members . The solution? . Firstly get a very clear understanding of the numbers and which metrics you must track! . Im talking about: Member lifetime value Churn rate (how many members are leaving every month, week etc.) Cost to acquire a new lead Conversion rate of leads to members Cost to acquire a new member (ideally, this should be at 1/3 the cost of the members lifetime value) Revenue and profit targets . Secondly, implement an effective and proven system to generate ideal leads (not just any leads) for your gym that fit with your ideal member avatar. . Ill elaborate more on this tomorrow (as Im about to begin today's workout), particularly on the system I have been using successfully so far with conventional gyms. . Until then... . Stay strong, Dominic See more

22.01.2022 What most Gyms Facebook Advertising strategy looks like. and what it SHOULD look like in 2020 to produce results!

19.01.2022 Facebook ads arent going to be the answer . What defines a successful growth strategy for your gym comes down to a combination of different tactics and strategies. . Heres a different approach that many are leaving out of their existing growth plans... . . p.s. We are looking for 2 established Gyms, CrossFit Boxes or Fitness Studios that are looking to bring in high quality leads through proven social strategies....and yes, even if you've tried Facebook ads with little to no results, this is for you too. Shoot Dominic a message and get in touch to learn if there is any value that we can add to your existing plans. See more

19.01.2022 Underperforming ads?.. Thinking about turning the ad off and overhauling it? . . Before you do, try simply changing the written text to frame the advertised offer in a different context. .... For example your offer might be 'Complimentary PT sessions + Yoga package for the first month!' . Here you can change the ad text to speak to: . 1. A members weight loss journey with insight into before and after . 2. The culture and friendships that members buy into as part of the gym and its classes . 3. The detrimental consequences to your health by not taking action to change your daily habits . Of course, you would weave your offer into the headline of the ad to disrupt your audience's attention and draw them in to reading the body of text. . You would be surprised at the performance boost this can have with your target audience. See more

18.01.2022 Are you running your Facebook ads on gut instinct? Or are you actually thinking through your approach and looking at the telling numbers?

18.01.2022 WAIT! Before you throw up another Facebook Ad for your fitness business, consider your SPLIT TESTING strategy!

17.01.2022 Stop throwing your precious advertising spend at Facebook Boosted Posts in 2020... . And start redirecting it to Facebook Ads! . Here's Why...

15.01.2022 When your gym receives a lead, do you call them up right away? . Sometimes there may be no answer right? . Do you often find yourself leaving a voicemail that never gets a return call? ... . If done correctly, intriguing and attention grabbing voicemails can be your secret weapon to getting that call back! . Here's the standard pitch: . "Hey Jake, it's Steven from Stevens Crossfit, I'm just calling about the free 7-day pass you requested for earlier today. I would love to book in a time to get you started. When you get a chance, please give me a call back on XXXXXX and we can arrange a time from there. Hoping to hear back from you soon, bye". . Here's a more effective approach: . Step 1."Hey Jake, it's Steven here from Stevens Crossfit. I just noticed your interest in our 7-day pass! There's actually something else we have here today that you will love before you get started on that 7-day pass! I'm free at 3pm today, so give me a call back if you can. I've just dropped you a text with my number. Chat with you soon." . Step 2. Send them through a text message . "Hey Jake, I just left a voicemail as I caught you at a bad time. Anytime after 3pm works with me to connect! Chat to you soon, Steven . Step 3. Send them through a message on messenger the next day and follow up with your availability to connect. . Tweak your language, change your results. . Comment 'interested' if you would like us to send you some templates on: - Voicemail follow ups - SMS 7 day systemised follow up - Email 7 day systemised follow up - Facebook Messenger 7 day systemised follow up See more

14.01.2022 Facebook Ads isn't the silver bullet you are looking for when attracting members... . That's the truth . It takes a combination of successfully executed strategies to 'move the needle'... . Check out some of these quick tips below that you can implement in the near future for your gym! See more

14.01.2022 "That's just the way we've always done it"... . You'd be surprised how effective that one line can be to reducing the unwanted membership churn in your gym. . Here me out. ... . I'm certain you've gotten that one member whose billing details decline when it comes to their automatic weekly membership payment. . You retry 24 hours later with no success You (the owner), your debt collector or admin calls up the member's contact number but with no answer 2 weeks later, you get an email or call from the member requesting to cancel . Now that's just a kick in the balls right? A member with a potential lifetime value of $800+ all of a sudden gone. . The good news? . There are easy tactics and tweaks to your language with which you can use to avoid this. . Check out the super quick video below to find out. See more

14.01.2022 Want to learn one of the main reasons most Facebook Ads aren't successful in the health & fitness industry? . Here's the deal. . Most Gyms simply throw up an advertisement offer for 50% off, no joining fee, first month free etc. ... . And that's it.... . Thats where the strategy ends. . On the rare occasion, you might see 1 more similar ad running at the same time...but with no strategy behind it. . LUCKILY, there's been a key feature around for years that many simply aren't doing. . That is, 'layered retargeting' Facebook Ads. . As a part of this 3-day series, we will explain how you can create multiple levels to your advertising strategy WITHOUT paying thousands of $$$ to 'a Facebook Advertising Magician'. . You will walk away with: . - a clear understanding of retargeting ads and how implementing them can save you thousands of $$$$ in advertising costs . - the importance of not placing an offer in front of your target audience as the first ad they see. . - how to set up ads so that your audience will see each retargeting ad dependent on how many days ago they watched the main ad (different ads for 3, 7 and 30 days) . There no magic here. If it's worked for the CrossFit Boxes and Gyms we work with, then it will work for you! . Work the system, and it will work for you. . Hit that link below to access: . https://lnkd.in/g7rT3kW See more

12.01.2022 Knowing what social media ads your competitors are running can help you get insight into whats working and whats not working. Just remember, you want to STAND OUT in the ocean of NO JOINING FEE, 50% OFF FOR FIRST MONTH blah blah blah (same old)... . Social proof on the ad (likes, comments etc.) is usually a good indicator of ad performance when spying. . Create unique offers or incentives! i.e. create your own program like 10-day 10kg Fat Blaster Challenge.... . Note that offers aren't the bees knees to successful ads! You want to place different ads in front of different customers whom are at a different stage of the customer journey. For example, you dont want to put an offer in front of someone who has no idea about your brand or what solutions you provide! See more

12.01.2022 Messenger bots as part of Gyms Facebook Ad follow ups and why you should start using it... By simply integrating this system into your campaigns, we are finding more prospects submitting their details on the landing page, buying into gyms offers and following through to a sales call. We have been using the 'Manychat' platform as part of our campaigns.

11.01.2022 The more and more I run Facebook ads for fitness businesses, the more I realise that 'what actually works' changes constantly. But what remains the same throughout all of the constant changes, is the foundation you lay down first. Grab a protein shake, throw in those earphones and listen in

11.01.2022 1 Mistake That Weakens Your Gyms Sales Performance . . . Get this, a whopping 47% of gyms follow up a hot lead after 24 hours!!... . . . . Imagine that, someone views your 3rd retargeted facebook ad while eating morning tea at 10am. . . . They click the action button to request a call and book a consult. . . . The lead then gets generated in your CRM. . . . Your sales consultant or manager sees the email buried under all the other junk at 4pm. So they decide to call first thing the next morning. . . . The lead receives a call the next morning and doesnt answer or has lost interest. . . . Now think about the lifetime value of a new member what a missed opportunity . . . This common and lazy approach will cost you: . - new members . - thousands of $$$$ in memberships . - thousands of $$$$ in wasted advertising spend . - thousands of $$$$ in wasted costs on under performing team . - your gym . . . So make a change and: . - Follow-up within the first 2 hours of receiving the lead . - Set up automated and personalised email and SMS follow ups for 1/3/7 days . - Connect your consultants cell phones to your CRM so they get a new notification as soon as a lead comes in . - Call! . If you can relate to the above, shoot us a message and we can put some other ideas in front of you to plug those leaks and get you those new members! See more

10.01.2022 If someone wrote the story of YOUR life in a book, how would YOU want it to read at the end of your life? How would you want it to read to your children? Or your childrens children and the many generations after that?... As you embark on your journey in 2020, think about the actions you need to take NOW to create the story you want told... Dominic

10.01.2022 Please no, not another sales page. . If your target audience is thinking this after clicking through your ad, then you need to make some changes ASAP. . Now, you might have the best engagement on your polished social ads, perfectly written text on your landing pages or even a video testimonial speaking about a member losing a mind blowing 50kg in a week.well we kid, maybe 2kg... . But if you dont have correct structure on your landing pages then you are still losing your audiences attention . Meaning, your advertising strategy isnt optimised and producing as many leads as it could be . So you arent able to sign as many new members as you wanted . Which ultimately means you wont have the cash to buy the 2 new squat racks your members have been pulling your leg for . Now this could impact your member retention as they leave to sign on with the gym right around the corner . We know for a fact youve worked your ass off to get to where you are and wouldnt want that for your gym . So take a step back and review your landing page structure to ensure that it CONNECTS with your audience in the following format: . 1. Who is this 6-Week challenge not for? . 2. Who is this 6-week challenge for? . 3. What solutions does it solve in their lives? (link to their key problems) . 4. Social proof? (has it impacted peoples lives before? how?) . 5. Action buttons (name, number, email and 1 - 2 qualifying questions) . Put yourself in the minds of your target audience. Think about their problems, questions, desired results and common objections. Ensure that your landing page is structured to answer all 4 of these points. . Hope that helps. . Enjoy the weekend ahead! See more

10.01.2022 facebook.com/ads/audience-insights

10.01.2022 Heres the SECRET to growing your fitness business. . .... .There it is, did you see it? No? . The reality is, there is NO SECRET! Contrary to the 100s of gurus out there preaching overnight success in growing your member base or clientele! . In essence, your growth success: . isnt determined by the number of leads you generate from a magical Facebook campaign . nor is it determined by a golden landing page that some expert has created . Instead, your growth success will be predicated on: . your understanding of your ideal member/client (i.e. are they looking for group settings, do they struggle with accountability, do they need a diet plan or do they have years of experience and know exactly what they want out of your gym?) . the channels which you can reach your ideal member/client (i.e. LinkedIn, Facebook, Instagram, Email etc.) . the systems used to around reaching out and generating new leads. However, the system is always refined for your business through continuous trial and error. There is no one size fits all. . An effective system I have been using successfully with clients is built to expose your target audience to different content at different stages of their journey to becoming a member/client of your business..... (See my next post)

09.01.2022 Called them twice and sent 2 emails . No reply, not event a text.sound familiar? . Sometimes there are things out of our control... . But what your fitness business can control is, the outcome quality of leads and the automated follow up systems See more

08.01.2022 With an estimated $44B lost in combined Google And Facebook advertising revenue, NOW is the CHEAPEST time to start advertising for your fitness business... . What hasn't changed: . Facebook ads still aren't 'easy' to generate leads, you need to have proven strategy in place and constantly be testing ... . You must use layered retargeting ads the proper way without breaking the bank . You need to use layered advertising (different ads dependent on how familiar that prospect is with your brand) . You NEED to have an effective follow up system in place - SMS, Email, Automatic Voicemail Drops, Messenger automation . What you NEED to change: . Your advertising language from PROSPERITY to PRESERVATION . Your offer to free offers or discounts (we are in a budget conscious climate as we likely head for a recession) . More on this in a quick 3 minute clip below: . P.S. Get in touch with us if you a) have online content created AND b) are looking to continue to SELL during this opportunistic time in the marketplace See more

08.01.2022 No matter how good your Facebook Advertising strategy, if you're asking the wrong questions in the consult then you will never attract your ideal members for your gym!

08.01.2022 (continuing from my last post) . Dependent on your business, a lead generation system may start with: . 1. A BRAND AWARENESS ad on social media (explaining concisely what you are all about)... . 2. Content elaborating on the PROBLEMS of your ideal member (this could be related to health, intimidation in the gym, lack of time to train etc.) . 3. FREE VALUE given away that speaks on the solution to the problems above (i.e. a workout routine, healthy recipes, DID YOU KNOWs facts etc. - your gym might be part of the solution here.) . 4. Content on HOW your business can help (this might include, 8-week challenges, complimentary sessions etc.) . With something similar in place in your business, the leads that hit your desk will be HIGHLY QUALIFIED and likely to signup. . INSTEAD of receiving hundreds of leads that flake, dont show up or cancel on their appointment. . And this doesnt cost hundreds of dollars to implement. . Just a willingness to better serve and win. . INSTEAD of receiving hundreds of leads that flake, dont show up or cancel on their appointment. See more

07.01.2022 You wouldnt speak to your mother the same way you speak with the boys or your girl friends.would you? . What the heck are we on about here?? . Put simply, failing to understand WHO you are communicating with before you even speak can cost you:... that business partnership to expand your gym the relationship you have with your members the QUALITY of people that you attract into your gym . And this can all negatively impact your culture, your retention rate, your staff turnover and, ultimately, your business success. . Now, we get it . we get that NO ONE, not us, not a social media marketing expert, not the damn tooth fairy, NOT ANYONE will deeply understand your target audience and members as well as YOU... . SO WHY advertise on Facebook with a generic piece of content and writing to just any audience?? . If Steve has never heard of your gym before, you will want to speak to him VERY DIFFERENTLY to Jack, whom is familiar with your gym and visited you for a free trial 6 months ago. . If the above makes sense to you, we encourage you to jump in on this 3-part series where Dominic will speak to HOW you should be speaking to your target audience DEPENDENT on the exposure and engagement with your brand... . Hit the link below: . https://acceleratedgrowthblueprint.leadzbound.com/Access See more

07.01.2022 The 3 CRITICAL parts to successfully generating QUALITY leads for your gym on Facebook... . https://acceleratedgrowthblueprint.leadzbound.com/Access . --------------------------... Link Above -------------------------- . Facebook Ads are a waste of time and money . well, thats what I keep hearing from gyms who just dont yet understand the fundamental strategy to be using in 2020 . What wont work in 2020: . 1. Throwing up a couple of Facebook ads with a discount or incentive to your ideal audience . 2. Expecting to generate high quality leads from ads by simply increasing the amount of $$$ you spend . These two approaches WILL ENSURE that YOUR GYM is constantly wasting your precious advertising spend for little to no result . The FACT of the matter is, Facebook ads have NEVER BEEN that simple or easy . and for good reason, otherwise, everyone would be finding success on FB ads. . To help give you clarity on the CORRECT APPROACH to Facebook Ads, I have taken the time to create this Facebook Ads Growth Blueprint . you are going to want to see this! . Take the time. Learn whats working from those that are spending countless hours trying to figure out the system for your niche. See more

07.01.2022 Are you a business owner targeting B2B businesses? . Or even B2C businesses? . Irrespective, you are walking away from ENORMOUS opportunity EVERY SECOND that you arent strategically using LinkedIn.... . With over: 630 million active users, 303 million active monthly users and over 63 million decision makers... . ... LinkedIn has fast become an integral part of how we network and recognise new opportunities to build a successful business! . Today I caught up with LinkedIn expert and strategist, Trent Butler, CA. Currently rushing to brain dump all the value he has shared with me to leveraging this amazing platform to grow my business. See more

05.01.2022 Are you making this critical mistake with your virtual content, at-home workouts etc.? . By now you have seen the quick-growing demand for online workouts . As a business owner in the fitness space, it's forced you to quickly revise your approach in everything that you do..... . For you, it might have been setting up online pre-recorded at-home workouts that are then emailed to your members.. . Or it might have been learning how to quickly use the ZOOM platform and run a live virtual workout sesh... . All of which is a great strategy but it's not a long term fix... . It also doesn't help you continue to SELL...which means no sales to pay those looming overhead costs in your business and in your personal life... . The solution: BUILDING AN ONLINE MEMBERSHIP PLATFORM . Here is where your members will be able to login and access: Pre-recorded at home workouts Live single and group workout sessions An integrated calendar to book in accountability sessions, classes, virtual 1on1 PT + more Nutritional and mindset content Live Q&A's with special guests plus much more . Now that you have all your valuable content in a platform, it's time to SELL it to a very strong demand in the marketplace.... . With low overhead costs in delivery and the ability to sell IN YOUR SLEEP and AROUND THE WORLD, there is no excuse to not be growing your fitness empire during these challenging times. . Remember, during moments of challenge, there is always opportunity... . Leadz Bound . P.S. Talk to us to learn how we can set you up online with speed and get you selling again! See more

05.01.2022 Although basic, you would be surprised how effective these tips can be for your fitness empire's growth.... . All too often am I still seeing gym's leaving opportunity by simply not: . 1. Leveraging video content to disrupt the ever shortening attention span of their target audience...without spending $1000+ on production quality...imperfect is perfect!... . 2. Building unique offers to stand out in the sea of sameness... . 3. Focusing on leads so that they are in control of their service offering, pricing, growth etc. See more

03.01.2022 Dont make this stupid mistake in 2020. . Imagine this. . Youve never before been to a gym.... . Upon carelessly scrolling through Facebooks newsfeed, a gym ad catches your eye. . 6 Week Weight Loss Challenge - Claim Offer . Curious, you decide to click learn more. . You get re directed to a landing page. . You then see that the landing page has a quick 30 second video tour of the gym, a details form for name etc. but nothing about a 6-week challenge. . You lose interest, click the back button, switch to instagram and continue watching that cat video you started last night . . . Now, this sounds like such an obvious fix right? . But the TRUTH is that 50% of the fitness ads I have seen today, have redirected to landing pages that are NOT CONSISTENT with the ad. . Think about that for a second. . Youre practically letting the water tap run into the sink with a large leak all over the floor, essentially flooding your house and costing you thousands.. . You wouldnt be that careless, would you? . So why should your advertising strategy be any different? . Simple solution: - Keep your landing pages consistent with your Facebook Ads - If there is an offer on your ad, ensure that it is CLEARLY presented at the top of the landing page - Stay congruent, add testimonials from those that have taken the 6-week challenge before. (You want to create connection emotionally with your audience) . Consistency is key. . . p.s. If you are a CrossFit Box, Gym or Fitness Studio running FB Ads with landing pages then shoot us a message. We will gladly take a look at your landing page and put some quick actionable ideas in front of you to help strengthen your approach. See more

03.01.2022 Wait!...Before you throw up your next Facebook Ad, consider SPLIT TESTING if you aren't already.

02.01.2022 Facebook Ads for Gyms are Dead?!? . Absolutely not! . Imagine this... . You just bought a gym to begin your journey of building a global fitness empire . Knowing your knowledge gap in social media marketing, you join a business mastermind for $18K/year to help you learn and execute . You grab a stock image of a model doing a dumbbell row in her bikini . AND you offer your audience a 28-day challenge with a basic landing page that a primary school kid could navigate through . Then you start training some clients in your afternoon PT sessions and pray to god that your email will be flooded with new leads in the evening . You check your inbox in the evening and see that you have dozenss of new leads . Now let me tell you the secret here.. . EVEN if you are new to the marketing game EVEN if you have no following EVEN if you are the laziest mofo on the planet.. . . Aaaannnnnnnd there is no secret! IT DOESNT EXIST! . It simply comes down to TESTING and the following: . 1. VARIETY IN CONTENT . Without variety, your audience will get banner blindness and scroll right past your ad. You need to disrupt their attention. Mix your content up: . black and white images . members working out in groups . client testimonials videos . selfies of you and a client . high-quality footage of clients training . insight into certain exercise movements . gym tour . video footage of the community events that your gym facilitates . +loads more . 2. RE-TARGETING . When you run ads, most of your audience may watch your video or click the link but they will not register or sign up to anything. They need to build trust with your brand and promises. . This is where retargeting comes into play. . Im talking about separate ads to the main ad that comprise testimonials, case studies and social proof that speak to the credibility of your brand, in effect, building TRUST. . Adhering to the above will allow you to better predict your new leads and revenue coming in for the month AND let you sleep easier at night. . So, if you are a personal trainer, fitness coach or gym owner thats looking to take a proactive (not REACTIVE) approach to growing your business with clients you LOVE...then let's chat. . If you aren't, then that's perfectly fine too. We all have different goals. . Stay Strong, Dominic See more

01.01.2022 You NEED to use this with your Ads! . . Facebooks Pixel .... . No, its not a video game or a pixel that you insert into your monitors resolution . . It is a singular line of code to track the behavior of your visitors on your website or landing pages! . . This is an absolute must-have for your gym if you are running Facebook Ads! . See why below See more

01.01.2022 Fitness Businesses you NEED to hear this... . While everyone rushes to get at-home workouts in front of their members, take a step back and think about the bigger picture... . That is, creating a completely new online product that you can sell during this pandemic ALL WHILE still creating at-home workouts to engage and add value to your existing members..... . More on this in this quick vid below! . . p.s. Send me a direct message and I will personally get this set up for you with speed and urgency to stop the bleeding! See more