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Lemon Street

Phone: +61 431 191 698

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25.01.2022 Strategy day at lemon street with the guru @ginelle_patterson #virtualmeetings #melbourne #newcastlensw

24.01.2022 Our design studio, lemon street, is run by us, a brother (Sean) and sister (Kelly) duo. We started with a lemon stall when we were still in primary school, and although not very successful (everyone wanted lemonade) our love of business only grew from there. We’ve got a broad range of experiences in business, a love of strategic design and a real interest in the psychology behind human behaviour.... We’re passionate about you and your business, and love digging deep to bring your ideas to life.

24.01.2022 We still get excited when we see our logos in real life! We called this logo ‘Jets on the attack’. It features a flying jet and a batsman going for a big hit. The jet stream forms a subtle swinging ball.... Go the Gerringong Jets!

23.01.2022 lemon street Logo - Icon An icon is the image/picture part of your logo, like the lemon here for lemon street, the apple for Apple, the bird for Twitter etc. Not every logo needs an Icon, but if it does it should be simple and easily identifiable. An Icon can also be called a Symbol, Brand Mark or depending on the image a Pictorial Mark or Abstract Logo Mark.... Our main lemon street logo is made up of a Wordmark (lemon street), an Icon (the lemon) and white space, all of which create a logo called a ‘Combination Mark’. What are some famous Icon logos you can think of?

23.01.2022 This is Sistas and Salt. A recent rebrand, complete with new a logo, brand strategy and a website. Strong, Embracing, Bold, Playful.... Sistas and Salt is run by Rhi, a First Nation woman from the Mununjali people of Beaudesert who grew up and works on Gumbaynggirr Country. In this brand we wanted to combine Rhi’s passion for ocean conservation, wellbeing and culture. The new logo features colours of the ocean, the salt symbol, a crescent moon symbolising women and most importantly captures the beautiful artwork by Minaku We love the work Sistas and Salt is doing and are stoked that we could work so closely with Rhi on this rebrand.

23.01.2022 This is Saltwater Sistas. Saltwater Sistas is a amazing group of local Indigenous women and youth on the #CoffsCoast of NSW learning and raising awareness for ocean conservation, run by Rhi from Sistas and Salt We kept this logo as close as possible to the original artwork by the very talented Minaku whilst also keeping it within the new brand strategy for Sistas and Salt.... Strong, Playful, Embracing, Bold. We love it! If you’d like to support Sistas and Salt head to her page to check out all the amazing things she’s doing.

23.01.2022 Testing out logo animation Leakster is a tech company that detects, classifies and pinpoints leaks in water distribution pipes. We worked with them on their re-brand recently

22.01.2022 Is this post PERFECT? #spottheboob #alwaystriplecheck #lemonstreet @ Newcastle, New South Wales

20.01.2022 What else separates successful from unsuccessful??

19.01.2022 lemon street Logo - Wordmark A Wordmark is a font based logo, focusing on the name of the business. You can use a Wordmark on its own or you can combine it with an icon to create a ‘Combination Mark’. Some famous Wordmark logos are Google, FedEx and Coca Cola. Our main lemon street logo is made up of a Wordmark (lemon street), an Icon (the lemon) and white space, all of which create a ‘Combination Mark’.... What are some famous Wordmark logos you can think of?

18.01.2022 Which one did the client choose? Our client wanted a logo with a strong wordmark and an icon representing ‘R’. Something minimal, modern yet strong and easily recognisable. We came up with these three Icons.... 1. Modern unique twist to R character, contains a nod to the aviation history of the business and a slight optical illusion. 2. A modern R icon with multiple strokes representing the varied business ventures, also giving the impression the R is moving forward. 3. A bold modernised R character that is easily recognised, with a strong shape. Which would you choose?

16.01.2022 We colour! . RGB stands for Red, Green, Blue and is the colour wheel to use for digital images. Use this format when your design is going to be on screens

16.01.2022 Sneak peak. We’re loving this logo we did for the gorgeous Marley from @barefootwandering.photography as a part of a rebranding.

16.01.2022 We’re loving the gold on this beautiful paper image

15.01.2022 This is Gerringong Jets Cricket Club. Our client wanted a new logo in time for the 2020/2021 cricket season. It needed to incorporate a cricketing element, the established year of the club, be circular in design and carry the clubs colours.... We called this logo ‘Jets on the attack’. It features a flying jet and a batsman going for a big hit. The jet stream forms a subtle swinging ball. We designed this logo to be embroidered on the club playing shirts, both on white and coloured. It’s our first sports team logo and we’re a big fan of it. Go the Jets!

14.01.2022 We love this website we recently built for Dr Anna Suraev. She wanted a website that looked professional, modern and genuine, one that would build trust in potential clients. A website that would make clients feel confident and reassured.... Easy to navigate, yet soothing. We combined soft calming colours and imagery with a lovely simple sans serif font, easily identifiable ‘calls to action’ with a clean modern layout. If you’d like to check out the full website head to: www.annasuraev.com.au

14.01.2022 At the going down of the sun, and in the morning, we shall remember them.

14.01.2022 CMYK stands for Cyan, Magenta, Yellow and Key/Black. . You might recognise these colours from the ink in your printer. That’s because this colour wheel is to be used for any design that’s going to be physically printed.

13.01.2022 Which one did the client choose? When choosing a logo always consider where it is going to be displayed. Will it be uploaded on a website or on social media, printed on business cards or up on signage outside your business? The long and narrow shape of the main signage was a guiding factor in the design decisions for the two concepts presented, as this is the primary location for the main logo.... We wanted to create a logo that could work with or without the text "therapy", to give it further usability. 1. Clear & modern type that creates its own distinct shape when cut from a larger rectangle. Pulled focus on the service type. 2. Very simple 'VP' icon paired with an italic type to give the feeling of motion. Which would you choose?

11.01.2022 Small studio, doing big things.

09.01.2022 Leakster Rebrand Continued... What does the original logo communicate? Is it precise, artificial intelligence data-driven software pinpointing flow issues in mass scale water networks?

09.01.2022 This is Earthy Curves. Our client wanted her brand to be a warm and welcoming Ali Babas cavern where customers can find the perfect little gem that will display their plants or flowers in a colourful and beautiful way. Colourful, warm, simple and elegant.... We focused on earthy tones, eye capturing curving lines and simple beauty to create this logo. @ Bonbeach, Victoria, Australia

09.01.2022 Which one did the client choose? Our cricket club client wanted a new logo to be used in their upcoming 2020/21 season. The logo needed to incorporate a cricketing element and a ‘jet plane’, the established year of the club, be circular in design and carry the clubs colours.... 1. Redesign of an older logo, cleaned up and simplified with a similar typeface to the original. 2. Flying jet and batsman going for a big hit. Jet stream forming the subtle swinging ball. 3. Simple concept that features jet streams forming the seam of a cricket ball. Which would you choose?

08.01.2022 1. That Lightening Ridge is nothing like I pictured it. Barefoot Wandering - Photographer has captured some stunning photos of her trip out there. 2. Although it looks like a simple movement, a wide squat with rotation through the torso will strengthen, lengthen, extend, stabilise and tone your entire body thanks @ginelle_patterson for this perfect tea break exercise! 3. Schitts Creek is totally worth a watch, it just gets better with each season. #season7please... 4. The perfect garden for a non green thumb like me does exist! I found it at Herb Urban 5. And lastly, a study conducted by NN Group found people read 25% slower on a screen compared to a printed page! Make sure your website is succinct, has a clear Call To Action and has enough white space so it’s not cluttered Hope your weekend brings you joy! Kelly

06.01.2022 Happy International Womens Day to all the women in our lives who inspire us each and every day. #iwd2020 #eachforequal

06.01.2022 Ocean baths, Newcastle East, NSW. (Where one half of lemon street lives, works and plays )

05.01.2022 This is Ruddell Group. Our client wanted a simple modern logo for their brand. They chose the bold modernised ‘R’ character that is easily recognisable, a strong shape and can be on its on, or a part of the wordmark.... Strong, Modern, Professional. An important aspect when considering your logo design is to work out where you are going to use it. Will it be embroidered? On digital media? Letterheads? On the side of trucks? We love the versatility of this logo. An easy logo to embroider yet unique enough to recognise in larger form on trucks and machinery. Simple yet Powerful.

05.01.2022 Happy Birthday to this legend today, one half of lemon street So happy we took that leap and grateful to be on this journey of business with you bro! You’re creative, funny, generous and somewhat forgetful, and I wouldn’t want it any other way.... Welcome to the thirty’s. Kels xo

05.01.2022 We switched the digital paintbrush for an actual paintbrush and had a play with oils on the weekend... much harder then we thought!

04.01.2022 We took forever to come up with our logo never feeling like it was perfect. Then we realised, to us, it won’t ever be. So we chose our favourite one and got on with it. Side Note: this doesn’t include all the notebooks full of sketches and all the numerous colour choices

03.01.2022 This is Leakster. Our client wanted a logo that captures their groundbreaking technology while oozing confidence and credibility. Precise. Intelligent. Reliable.... An edgy start up, trusted by government and big business. This logo is a combination of a water drop, a pinpoint icon, water pipe, target, and IoT. Typeface is IBM Plex Sans to convey strength and structure. We love the way these mock ups have come up @ Bonbeach, Victoria, Australia