Lethal Digital in Perth, Western Australia | Graphic designer

Lethal Digital

Locality: Perth, Western Australia

Phone: +61 438 141 977

Address: 25 Gladstone Street 6000 Perth, WA, Australia

Website: https://www.lethal.com.au

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24.01.2022 THE KEY TO ATTRACTING AND RETAINING ATTENTION WITH WEB DESIGN . Did you know there are over 2 billion websites on the Internet? All of which are trying to complete for consumer’s attention. . That is why it’s absolutely crucial that web designers these days understand cognitive psychology to understand how human attention spans work.... . By having a better grasp of what grabs people’s attention, web designers can find ways to cut through the noise and reach their target audiences. . So what’s the key to attracting and retaining users attention? . It’s a very fine line between simplification...you see too many attention-grabbing elements will confuse and turn away web visitors but a bare-looking website will gain even less attention and can appear unfinished. . The real key to attracting and retaining attention in web design is establishing a clear hierarchy of elements. Effective web design communicates a clear path of action through effective use of graphics, colours, typefaces, font sizes, copy, and even sound. . To create a clear hierarchy, ensure that the most critical contentusually the call-to-actionis seen within a few seconds of loading the page. The other details can then cascade in decreasing order of importance. . Do you feel as though your website needs a fresh look? We focus on empowering small to medium-sized businesses by helping them dominate their industries through the use of results-driven strategies. . Get in touch with us today and get a free web design quote! See more

23.01.2022 PROVEN WAYS TO EXPLODE YOUR WEBSITE WITH MORE TRAFFIC . Coming up with new and innovative ways to increase website traffic can be a challenge for many businesses. . And with a tonne of information out there these days, it’s hard to know exactly what to spend your time and effort on.... . But if you’re looking to increase website traffic and actually get results, here are 10 methods that will no doubt help: . Create great content Write guest posts Be active on social media pages Influencer outreach Send email newsletters Exchange backlinks Perform keyword research Write irresistible blog headlines Make sure your site is responsive Make sure your site is fast! . What other tips can you offer for increasing website traffic? We’ve love to hear them! See more

22.01.2022 HOW TO KEEP YOUR TARGET AUDIENCE ENGAGED... . This may seem like we’re stating the obvious, but keeping your target audience engaged is vital to the success of your brand. . But as obvious as it may sound, many businesses still struggle to do it!... . Here are tactics you can use to engage your target audience a little better: . Tell a story Ask a question Conduct a poll Make it visual Ask them to fill in the blanks Create a short video Use humour Share your testimonials Run a giveaway Be human! . What did we miss? . What are some tactics you use to engage your audience? . #TARGETAUDIENCE See more

18.01.2022 CREATING CONTENT IN THE FITNESS INDUSTRY...WHAT YOU NEED TO KNOW! . If you hadn't already noticed, the fitness industry comes with its own circles of influences and authoritative names. . There’s a sense of lifestyle and aspirational feel to it, and that’s exactly what’s driven the marketing behind this space to date.... . But if you're really serious about promoting your fitness brand, content marketing is now essential to build brand awareness and get more leads! . Here are 5 great content strategies you should be focusing on right now: . Write educational, in-depth blog posts. Increasing your blog post frequency will help establish your brand as an expert in your niche. . Capture leads with website forms. One of the best ways to do this is to include a special offer to encourage subscriptions. . Create more regular video content. Consumers love to view video content for fitness advice, workouts and recipes and with plenty of brands doing it, if you're not, then you're getting left behind! . Tell stories so people will remember you and connect with you on a deeper level. . Build a social media community. Show real-life success stories, post appealing photos and motivational content, and use fitness hashtags to drive engagement. . Which of these 5 strategies are you already doing consistently? What do you feel you need to do more of? . #FITNESS See more

18.01.2022 10 QUESTIONS YOU SHOULD ALWAYS ASK YOUR WEB DESIGNER! . The process of researching, shortlisting and selecting someone to help you create a website for your business can be confusing and overwhelming, to say the least! . And it’s so important that you choose the right person for the job from the beginning.... . That’s why we’ve put together a list of questions to ask a web designer you are considering to hire. . These questions will not only help you better understand whether the designer can help you meet your goals but also ensure you’re getting good value for money. . Here are essential questions to ask: . How much experience do you have? Can you show me your work? What kind of results did those websites get? Is a lead generation strategy included? How will we communicate and how often? How long will it take to design my website? How many revisions are included? How much will my new website cost? Is SEO integrated with your website design? Do you have any guarantees? . Have some more questions to ask? . Pop into our DMs and let’s chat! See more

17.01.2022 SOCIAL MEDIA MARKETING: 3 MISTAKES YOU CAN EASILY AVOID . Social media marketing is one of the most effective ways to expose your business to a huge audience. . For many consumers, your social media platforms will be their first interaction with your brand. ... . And luckily for business owners, it’s a relatively cheap and easy way to advertise. . But in saying that, we see it time and time again where people make some common errors. Here are 3 blunders that can be avoided: . Not engaging with your audience: The key is to always be generating online conversation with your followers. Reply to comments and DMs and be friendly! . Using irrelevant hashtags: When in doubt, stick to basic, relevant hashtagsand stick to jokes that don’t call into question brand values. . Deleting negative comments: This is one of the most unauthentic things you can do on social media. If the person highlights your wrongdoing, thank them for the advice and improve. If they’re just being toxic, ignore them. . Keep these in mind for the next time you're on social media. Hope it helps! See more

15.01.2022 HOW TO CHOOSE THE RIGHT WEB DESIGNER FOR YOUR BUSINESS . If you've ever been involved in getting a new website off the ground then you'll know it certainly doesn't come without it's challenges. . That's why it's so important you do your research when hiring a web designer for your business, as this can make the whole process a whole lot stressful.... . If you do choose to work with a professional, here are our tips and tricks for making your selection: . Make sure they listen to your ideas But also bring their own ideas to the table Ask if they use responsive design And that they keep up with the latest trends Ask to see their portfolio But then do your own research and look at things like Google reviews Ask what lead-gen strategies will be applied to the website They should have experience across multiple industries And a proven track record for delivering on what they promise and getting results! . These are all things our Lethal team of experts can offer! . Want a free quote? . We'd love to hear from you . #WEBDESIGNER See more

15.01.2022 HOW TO MAKE YOUR CALL TO ACTION IRRESISTIBLY CLICK WORTHY . Having a strong call to action just might be the shining jewel in your marketing crown... . I’m sure you can recall when you have subscribed to an online newsletter, signed up to Netflix or purchased that new item of clothing?... . Well the chances are, it was the call to action that led you to that point. . A call to action (or CTAs) is an incredibly important digital marketing tool that allows your audience to tell you they are ready for the next step of your marketing relationship. . So what makes a call to action irresistibly click worthy? . A good call to action is so much more than just a button at the bottom of the page. When you’re writing your CTA, you need to . Make it compelling by proving a clear directive. You want to be using a commanding very such as Subscribe, Buy, Download, or Shop . Create a sense of urgency. Humans hate FOMO so the thought of missing out an offer is a handy motivator. . Keep it simple. You’ll want to include subtle imagery and a simple design so that your CTA stands out and your customers don’t get distracted. . So when you’re writing your next CTA, keep these tips in mind. Remember to have fun and experiment with the CTAs and always remember to engage and entice your audience . #ITSASLAMDUNK See more

13.01.2022 TOP TIPS TO OPTIMISE YOUR NEXT LANDING PAGE . Landing page optimisation is one of the best ways to increase the performance of your PPC campaigns and maximize your ROI. . After all, a good landing page converts your visitors into leads all while delighting them.... . But what makes a landing page go from good to great? . Here are 3 of our favourite tweaks and techniques that will no doubt have an immediate impact on your conversion rates: . Keep the copy clear and concise you want to avoid making your copy to word-heavy as it can deter readers and becomes hard to digest. Aim to clearly communicate your benefits and values, using directional headings to guide users through the page. . Be consistent with your branding: you want to keep your branding consistent to help build your brand recognition. This includes colours, font and imagery. . Create a clear Call-to-Action: Your CTA is crucial as this guides the user to take the next step. Make sure your CTA is relevant, specific and stands out on the page. . Want to create more impactful landing pages for your business? . Our Lethal team of experts can help! See more

13.01.2022 THE DO’S AND DON’TS OF A MAILING LIST . Mailing lists are the backbone to any successful marketing program. . After all they do a great job at helping you turn your venture into a profitable investment and over time you can expect people in your list to become loyal fans of your business and your brand.... . In saying that though, there are some very important do’s and don’ts that you should keep in mind when building and maintaining your mailing list. . Follow these dos and don’ts to build your email list for success: . Don’t buy email lists. Ever! Don’t add people from a stack of business cards you’ve collected over the years. Don’t wait too long before you connect with your subscribers. Don’t lose patience. . Do use a double opt-in email list. Do segment your list. Do clean your lists. Do use reporting to improve future emails. . Were these tips helpful? . Now you’ll be well on your way to building a high-quality list and crafting highly successful email campaigns! See more

13.01.2022 WHY YOU NEED TO INVEST IN PROFESSIONAL WEBSITE DESIGN . As you build your website, you may already have many ideas for how you want your website design to look. . But if you want to have a website that will make a positive and lasting first impression, you will need to create it professionally so that it fulfils your business needs.... . If your website is poorly designed, people who will come to your site will likely leave almost immediately. . As a result, your page will be pushed down the rankings on search engine results, meaning that people won’t even know of your website’s existence. . Instead of depending on free site themes, it is best to rely on a professional web designer instead that creates websites around lead generation strategies. . Do you want a website that builds upon your brand's reputation and attracts more customers? . Then it's best to leave it to the experts! See more

13.01.2022 SIMPLE MARKETING METRICS YOU SHOULD ALWAYS KNOW ABOUT YOUR BUSINESS . Successfully marketing your business is no simple feat... . And when you’re running a business, it’s easy to become overwhelmed with everything you need to do.... . But the good news is that each part of marketing is actually prettysimpleon its own. . Here are a fewsimple metrics that you should bechecking on regularlyto make sure that your marketing efforts are producinga return on investment. . Your Audience If you’re looking to target your efforts towards people who might be interested in your product or service then you need to know who your audience are, where they are and how many you’re reaching. . Your Ranking It’s important you take stock of your ranking on Google and check this regularly. This will help you understand what’s working and what’s not. . Your Reviews Online reviews are important to every business, after all this is how people feel about your business. So be sure to check your Google reviews regularly and respond to each one (even the negative ones). . Remember you don’t need to be a marketing guru to run a successful business but you do need to be aware of these simple metrics if you want to attract new customers and increase your profits. . Still feel like marketing just isn’t your thing . Pop into our DMs and let’s chat about how we can help take some of the load of your shoulders! . #KNOWYOURBUSINESS See more

13.01.2022 TIME SAVING TIPS FOR SOCIAL MEDIA SUCCESS . Social mediais a large part of most businessesmarketingefforts, and it's one that can easily take a great deal oftime. . And as the saying goes...... . Time is money! . If you want to get some extra hours back in your day, here are 4 time saving tips you can use for social media: . Create a plan and content schedule: Having a plan establishes who you’re trying to reach and what you want to accomplish. Whilst a social media content schedule helps create consistency, fill in any content gaps, and determine what works best for your audience. . Keep hashtags saved: Finding and typing new hashtags for each post is a royal pain in the ass! So why not save a range of different hashtags, based on different categories, on your phone. That way you can just copy and paste the relevant hashtags without having to rewrite them each time. . Use a scheduling tool: Tools such as Later, Buffer and Hootsuite to name a few are an excellent way to schedule all of your content in for the week so you don’t have to manually post each day. . Repurpose content: Creating new content on a regular basis can be exhausting and time consuming so instead create social media content from previously written blog posts, videos on infographics that you have already created. . Remember the goal is to work smarter, not harder! See more

12.01.2022 HOW TO CREATE A MORE POSITIVE USER EXPERIENCE . In a nutshell, user experience, or UX, is every interaction your business has with people on your website, mobile site, apps, and online properties or services. . And whilst that might sound like an exhausting number of situations to consider, creating good UX design means focusing on the user, no matter where they are.... . Here are 7 UX tips that are guaranteed to level up your game! . Know your users and what they want Design with UX in mind Know that less is more (white space is important) Never interrupt users for no reason Use hyperlink differentiation Optimise your page speed Be responsive and mobile friendly . Have you considered UX before or is this quite new to you? Let us know below See more

12.01.2022 WHAT TO DO WHEN YOUR MARKETING CAMPAIGN IS FAILING . You've just spent weeks brainstorming a new campaign idea, creating all of the graphics and writing the copy. . Only once you launch, you find things aren't quite moving forward the way you had envisioned.... . And now you're feeling deflated, scratching your head and wondering what went wrong? . One of the biggest reasons a marketing campaign fails is due to a consumer disconnect. You might think you know who your customers are but in actual fact, you could be a little off track and misidentifying them. . So if a marketing campaign falls flat and you're not sure why,maybe the problem isn't your content. . Maybe you need to simply cater to a new audience. . Have you done proper research about your target audience? Was it different to what you originally thought or were you bang on? See more

11.01.2022 ESSENTIAL ELEMENTS OF A GOOD HOME PAGE DESIGN . Every year, we see new elements and styles in website design begin toemerge. . Gone are the days when even having a website with a simple business description was enough.... . In today’s digital world, you need to have a perfect website or you will be out of the game! . Here are 5 essential elements of a good home page design: . Easy navigation: Your homepage navigation needs to be easy for the user to read and understand so they an determine exactly where they need to go on your website to get what they want. . Visual design: Us humans are visual creatures so it’s key that you make your homepage look appealing (without going overboard). . Branding: Your homepage (and the rest of your website) is pretty much like your businesses very own digital business card. Your visitors should be able to immediately make the connection between your brand , your logo and homepage design. . Headline: Keep your headline clear and simple and tell your visitors what your website has to offer them. . Call to Action: The goal of your homepage is to encourage visitors to want to delve deeper into the rest of your website. Include 2-3 CTAs on your homepage to direct people to take action. . Does your homepage include all of these elements? Let us know See more

11.01.2022 COPYWRITING TIPS: HOW TO WRITE COPY THAT CONVERTS! . Writing good copy at the best of times isn't for everyone that's for sure, let alone writing website copy that converts visitors into customers. . It takes a special combination of time, effort, practice and inspiration to deliver the kind of copy that drives conversions for your website.... . Here are a few copywriting tips you can apply to your website and then sit back and watch your bottom line soar: . Be specific Call out the type of customer you are trying to serve Write for one reader Format long paragraphs of text into shorter bite size chunks Write in a tone that would appeal to your audience . Remember, when it comes to writing good website copy, less is often more! . #WORDSHAVEPOWER See more

09.01.2022 HOW TO CREATE A WEBSITE THAT BRINGS YOU RETURN VISITORS . When you launch a website, the last thing you want is for visitors to exit right away. . After all, the main purpose of having a site, is to promote your products and services. ... . But when visitors chance upon your site and are inclined to hit exit right away, then you must be doing something wrong... . Here are some tested and proven methods by which you can enthral your customers to revisit your business’s website: . Create engaging and relevant content for your audience that make them want to come back for more! . Put an emphasis on new content. If you have something new to offer, you may want to add a dedicated section, ideally a large homepage banner, to catch the attention of visitors easily. . Make sure your site is intuitive and well designed. Your website design needs to be clean, simple, pleasing to the eyes, and easy to navigate. . Don’t just create and launch a website for the sake of having one. You should make your website work for you and your objectives so that you can reach your bottom line faster and easier See more

08.01.2022 We've just released our latest blog post - check it out: https://www.lethal.com.au/how-to-optimise-your-website-for/

07.01.2022 IS YOUR BUSINESS BLACK FRIDAY READY . No need for an intro we all know what Black Friday means AKA the biggest sales opportunity for eCommerce businesses all over the world! . But if you really want to go from good to great, you might want to have the wheels in motion to make sure you absolutely nail your Black Friday campaign this year.... . Here are our 4 top tips to get you sorted: . Put together some gift guide blogs for your customers. Ultimately you want to make their purchase decisions easy and this is a great way to do just that! . Create a sense of urgency and scarcity. Perhaps the oldest trick in the book but hey it works a treat! People get FOMO it’s a fact, so having wording like limited items available or low on stock will make them act faster. . Supercharge your email marketing and use your customer data to refine your strategy. . Boost your ad spend. One your campaigns are sorted, be sure to increase your ad budget before the big event! You’ll everything to be optimised befoe the actual day as things will get much more expensive. . Are you sorted for Black Friday already or just kicking off your planning now? . If you’re late to the party, remember we can always offer any assistance you need! . #BLACKFRIDAY See more

07.01.2022 HOW TO GENERATE MORE TRAFFIC TO YOUR WEBSITE . It’s important for people to see yourwebsite! . When you get more people checking out yourwebsite, you’ll create leads which will turn into new clients. ... . Here are a few ways to generate traffic to yourwebsite: . Backlinks: Although they are one of the most challenging aspects of SEO, backlinks can be tremendously helpful in generating new traffic to yourwebsite. . Paid Ads: If you're struggling to get organic traffic, you might want to consider Facebook ads, Instagram ads, Google AdWords, or native advertising. . Google My Business: If you focus on having accurate and up-to-date information on your listing, getting good reviews, and responding to any negative reviews, you’ll start ranking better for local SEO. . Want to leave it with an expert? We can help you generate more traffic to your website! See more

07.01.2022 SIMPLE TIPS FOR DRIVING MORE TRAFFIC THROUGH EMAIL MARKETING . Did you know email marketing is actually one of the easiest ways to increase website traffic yet we still see so many businesses not doing it?! . In fact, you’re 6 x more likely to get traffic from emails than you are from social media!... . Here are a few tips and tricks on how to use email marketing to drive more traffic to your business to record higher sales and profits. . Write the perfect subject line. You can do this by asking a question and using emojis. Just remember to keep it simple. . Nail your CTAs. Your CTAs help guide your readers to take specific actions. Make sure your CTAs are relevant and most importantly visible! . Put your customers first. Really understanding how to talk to your subscribers is important and a little personalisation will always work in your favour. . With these key ingredients, you really cant go wrong with email marketing! See more

06.01.2022 THE GREATEST KEYWORD RESEARCH TOOLS OF 2020 . Keyword research is vital for growing traffic to your site. . After all, it helps you write the perfect content to increase your organic search traffic.... . But the challenge is that finding the right keyword research tool can be tricky, especially if you’re fairly new to SEO. . That’s why today we thought we’d share the very best keyword research tools that experts use to grow their website traffic. . SEMRush a great website research tool that allows you to check search engine or PPC stats on an website as well as see your rankings and your competitors rankings. . KWFinder This is the quickest keyword tool ever! It shows you how tough the competition is for keywords as well as unique linking IPs for the top 10 results. . Ubersuggest When you go to Google and search a term, Google will often suggest variations to help you complete your search. This tool pulls in all the suggestions and find related keywords too! . Answer the Public This one is similar to Ubersuggest but provides even more answers if you’re trying to figure out what people are searching. . Ahrefs One of the best features of this keyword research tool is that it will tell you approximately how many links you’ll need directly to a page to rank for more keywords. . Still feel like you need some help with your own SEO? Why not leave it to the Lethal team of experts? . Pop into our DMs now and let’s chat about your business in more detail! . #SEO See more

06.01.2022 USING GOOGLE ANALYTICS TO INCREASE YOUR WEBSITE CONVERSIONS . Let’s face it...every business owner wants higher conversion rates and there are many strategies nowadays that can help you achieve that. . But there is one incredibly powerful asset that you have available to you...Google Analytics!... . Let’s take a deeper dive into this data-driven machine so you can better understand how Google Analytics can help you increase your website conversions. . Examine product performance: To optimise conversion rates, you need to know which products are selling and which ones aren’t. GA can help you identify your top sellers by category, brand, SKU or product name. . Understand your audience demographics: GA can show you a lot about your audience including average age, gender and what country they are from. This can help you target the most profitable demographics. . Identify slow loading pages: Slow loading pages can leave your visitors feeling frustrated and not wanting to hang around. GA can assist you by identifying any pages that are loading slowly so you can fix it before it becomes a major problem. . Are you currently using Google Analytics to make better-informed marketing decisions? Let us know . #ANALYTICS See more

05.01.2022 5 TIPS FOR A GREAT PERSONAL TRAINER WEBSITE . In an increasingly saturated market, you want to make sure that you continue attracting clients. . You can only do so if your website looks and feels professional, credible, and reliable.... . Here are 5 tips for a great PT website you need to know: . Understand your target audiences pain points: Potential customers are coming to your website for a reason - they have a problem that they want you to solve. Your website needs to clearly promote a solution and how you can help them achieve their goals. . Tell your 'Why': Ask yourself, why do you want to help people become the best version of themselves? You need to build that emotional connection with your audience - Tell your story, we all have one! Such as how you’ve overcome your own challenges and how you now help other people with theirs. Just be real with your audience. . Stop selling!: No one wants to be sold too. Instead, focus on educating your audience. If you can clearly promote the benefits and value you can bring to someone's life, the sales will come naturally. . Lead Generation: Please understand that not every visitor to your website will sign up to your programs. They may not be in the right mindset at that time, so your website needs to have a solid lead gen strategy so you can obtain their name / email address and continue building that customer relationship via email marketing. Free eBooks, nutrition or workout guides are really effective lead magnets. . Create compelling Call to Actions (CTAs): Your call-to-action must be clear, concise, and compelling. CTAs will help you direct these visitors to do exactly what you want them to do at your site. . Need some help from the experts for your personal training website? Contact us today for a free quote! See more

04.01.2022 The holidays are a festive time for many people, but it’s even merrier for e-commerce businesses as the sales skyrocket thanks to the market’s tendency to go on a seasonal shopping spree. Click below to read our latest post https://www.lethal.com.au/3-holiday-inspired-web-design-ti/ #ecommerce #ecommercebusiness #festive #christmassales #xmassales #boxingdaysale

04.01.2022 Here’s a website we launched for The Network Advisory (TNA) - A Los Angeles & Miami based talent, brand and venture advisory syndicate focused on accelerating long-term growth opportunities for their clients in the sports, media, entertainment & gaming industries. . Lethal Digital are absolutely stoked to be working alongside a bunch of motivated and driven individuals who are all leaders and game-changers in their own field. . Surround yourself with the right team ... . #thenetwork #thenetworkadvisory #talent #talentagency #talentagent #digitalagency #la #miami #alist #venturecapitalist #social #socialcapital #ti #tyga #queensgg #lethaldigital #webdesign #perthbusiness #postmalone #vaynermedia #vaynertalent #athlete #nfl #twitch #gaming #brand #branding #design #web #lilpump See more

03.01.2022 HOW TO FIND INSPIRATION FOR YOUR NEW LOGO DESIGN . Waiting for logo inspiration to come to you might sound like a good idea... . Until you realise you’re not getting anywhere and really need to get a move on before your new business idea becomes a distant memory!... . If this sounds like you right now, then perhaps it’s time to get serious and take the reigns on your new design... . Here are 3 great ways you can be sure to find some inspo for your logo design: . 1 Big brands: Take some time to research logos from all the big corporations. Pay attention to any similarities, commons fonts and shapes and what parts you feel work well. . 2 Your own brand story: Consider looking inward. Your logo should after all be a representation of your brand so think about the characteristics that portray your brand the best. Colours, fonts, icons, imagery. Use this as your foundation. . 3 Social media: Visual platforms like Instagram and Pinterest work best for logo inspiration because you can see multiple logo examples on your screen at the same time. . Where do you go when you need to find inspiration for your brand? See more

03.01.2022 Are you looking to launch a new website soon? If so, make sure you read our latest article. Let us know what you think... #webdesign #web #digitalagency #perth #perthbusiness #smallbusiness

03.01.2022 We've just launched our latest blog post on how to effectively attract and retain attention using web design. let us know what you think... https://www.lethal.com.au/the-key-to-attracting-and-retain/ #webdesign #smallbusiness #smallbusinessowner #perth #perthbusiness #website #websitedesign