Lighthouse Marketing & Media | Businesses

Lighthouse Marketing & Media

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23.01.2022 Marketing Tips for Small/Medium Businesses : Crises & issues are part of brand management as any negative PR will affect your brand. Be ready for the potential issues by preparing the top consumer complaints' answers and training your staff on how to handle.

19.01.2022 Marketing Tips for Small/ Medium Businesses: As a small business, make sure you tell of your community & sustainability work through your media channels. Customers prefer to support businesses that give back to the community and are conscious of their social responsibility.

17.01.2022 Marketing Tips for Small/Medium Businesses: Review your customer journey end to end to understand where your customers struggle and where do they have a positive experience. Starting with awareness of your business , consideration all the way to post user experience and referrals , trace every step and how your customers go through your product or service.

16.01.2022 Marketing Tips for Small/ Medium Businesses: Consider customer service as part of your marketing. The way you answer the phone, suggest solutions, meet customers at the door, manage complaints, etc is all part of customer service. Make sure that all your staff are well trained in customer service. #marketing #marketingtips #marketingstrategy.

13.01.2022 Marketing Tips for Small/Medium Businesses: As you collect the emails of your customers or see them face to face, try and do small surveys to check how satisfied they are with your service or product. It could be as simple as two questions asked every year, but it will give you a better feeling about what to keep and how to improve.

13.01.2022 Marketing Tips for Small/Medium Businesses: Do your homework when it comes to your pricing strategy. Compare your pricing to your competitors. Sometimes you want to be at a premium if you are offering more, sometimes you want to be at a discount or parity. If you will offer price discounts, make sure that they are not very frequent , otherwise you will train the market to only buy your product or service only on special.

08.01.2022 Are you a small business that needs marketing support? Join The Small Business Marketing Workshop on June 4th in Sydney. Details are on the link below https://workshopsydney1.eventbrite.com. Register before May 1st to receive 10% discount off the ticket. Numbers are limited to a small group as the workshop is tailored to your needs. Pre-workshop consult included.

07.01.2022 Marketing Tips for Small/Medium Businesses: When you launch a new business, first get your 4Ps right vs. your competition (4Ps= product, price, place and promotion). Then put all your effort to drive awareness and trial among your target audience. Finally, give it time..

07.01.2022 Marketing Tips for Small/ Medium Businesses: What do you if you launch a new business and it hasn't grown as you expected? If your customers heard about you, but don't like what you offer, then either think of changing that offer or changing your target market to a group who like what you offer.

05.01.2022 Marketing Tips for Small/ Medium Businesses: What do you do if you launch a new business and it hasn't grown as you expected. 1) go back to your assumptions and see if you were being realistic - sometimes we are too optimistic . 2) talk to your target market and see why haven't they tried you yet. If it is lack of awareness , then check where are you spending your media dollars and is it enough. More ideas in the next post !