Scott Bywater, Copywriting Services | Businesses

Scott Bywater, Copywriting Services

Phone: +61 410 028 636

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25.01.2022 Scott Bywater - Marketing Your Way To Success . Scott is a marketing and lead generation expert who lives in Australia. Widely regarded as an industry leader in... both marketing strategy and copywriting, he has been featured in the Sydney Morning Herald and the Age, and his unique approach has significantly impacted the bottom line of hundreds of companies worldwide. . Join our discussion to find out:- . How a consistent brand message can convert into revenue Building rapport and earning trust online How to leverage linkedin to generate new work What is the best way to set yourself apart from the competition? The pros and cons of focusing on a niche market Webinars: How to generate business by running webinars online More! . . The episode will broadcast LIVE simultaneously on Philippos Aristotelous Facebook page and his Youtube Channel. . 6 July, 11:15 EEST . Like and Follow Philippos Page on Facebook and subscribe to his YouTube channel to stay informed of updates and future events! . #paristotelous #sales #marketing #branding #linkedin #personalbranding #marveltalks See more

22.01.2022 Headline Hack #3: Do Something Specific + Benefit / Threat For example, do this before June 30 and slash your taxes by 27% Can you see how this pushes the urgency?... Remember, most people go shopping on Xmas eve... And the reality is... Nothing gets us as humans moving faster than a deadline. Ok, let’s apply this to a few different businesses. A Search Engine Optimisation Company Do This Before You Build Your Web Site, or You Could Lose Thousands A Tyre Shop Do This Before You Drive Down the Coast This Holidays, or You Could be Putting Your Family’s Life at Risk [followed by a few studies which demonstrate poor tyre grip with accidents) A Physiotherapist Do This Before Your Gym Workout, or You'll Boost Your Risk of Injury by XX% And of course, back up your claims with real data and studies to avoid the ‘yeah, sure’ response. So how can you take this headline hack and adapt it to your business? #copywriting #copywriter #salescopy

12.01.2022 Facebook Advertising Tip Simple Tweak Drives More Emotion Take any ad you’re running right now, and see if you can apply this concept - to make it pop more and grab the attention of your target market. niching #scottbywater #marketingstrategy #nichemarketing #leadgeneration #business #leadership #socialmediamarketing #socialmedia #digitalmarketing #marketingdigital #facebookads #facebook #marketingtips #contentcreator #contentmarketing #copywriter #copywriting

11.01.2022 Headline Hack #6: Use metaphors, turn your ads into a thriller For example: Best Selling Juice, Like a Friend Who Stabs You in the Back We could have said:... This Best Selling Juice is Bad for You But notice how the metaphor brings it to life. Ok, let’s apply this to a few different industries. Printer Why Cheap Printers are Wolves in Sheep’s Clothing (then go on to talk about how they overcharge for printer cartridges) Marketing Agency Advertising Without This is Like Jumping in a Swimming Pool With a Shark Security Doors This New Security Door is Tougher Than Trump’s Wall See how each and every headline paints a picture in your mind, and by using terms like stabs you in the back, swimming pool with a shark etc. it turns your previously boring headline into the start of a thriller novel? You’re entertaining. You’re zoning in on the lizard brain. And you’re grabbing the attention you need to get your reader to go to the next line - which is the ultimate job of the headline. #copywriting #copywriter #salescopy

06.01.2022 #scottbywater #marketingstrategy #leadgeneration #business #leadership #socialmediamarketing #socialmedia #digitalmarketing #marketingdigital #marketingtips #contentcreator #contentmarketing #copywriter #copywriting